Spectrum 2011 Program

8/7/2019 Spectrum 2011 Program

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Spectrum2011

April 1, 2011Rochester Institute of TechnologyRochester, New York

uilding Better Solutions:A Skills SymposiumB


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Contents

Welcome 1Schedule 2

Recognion 4

Keynote Speaker 5

SessionDescripons 8

Session One 11:00am - 12:00pm 8

Session Two 1:15pm - 2:15pm 10

Session Three 2:15pm - 3:15pm 12Session Four 3:45pm - 4:45pm 14

DITA Short Sessions 4:45pm - 5:45pm 16

Vendor Tables 18

Speakers 20

SummitAwards 28

Rochester Chapter Leaders 30

Conference Supporters 31

RIT Campus Map 32

RIT CIMS Building Map 33

Acknowledgments 39


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1

Welcome to Spectrum, the 52

nd

annual conferenceof the Rochester chapter of the Society for

Technical Communicaon. Spectrum is the longest-

running educaonal conference for technical

communicators in New York. This year we have

partnered with the Department of Communicaon

at RIT to highlight our commitment to higher

educaon and connuing improvement in our

profession.

Spectrum is designed for anyone who works in, or

with, the technical communicaon profession

writers, editors, trainers, instruconal designers,

webmasters, informaon architects, content de-velopers, illustrators, engineers, managers, project

leaders, markeng communicators, teachers, students. This program provides the informaon you need

to plan your day here at Spectrum, and get the most out of your aendance. It includes a oor plan of the

conference area, details of each session, and informaon about each speaker.

In addion to the keynote and presentaon sessions, youll be able to enjoy demonstraons and talk with

vendors about tools and technologies that can help you in your work. Youll have the opportunity to provide

feedback about the presentaons, as well as about the conference itself. Please take a few moments to

complete a session evaluaon form aer each presentaon you aend, and use the conference evaluaon

form to tell us how Spectrum worked for you today.

Our hope is that youll leave Spectrum with new ideas, new skills, new contacts, and new opons that

can enhance your career and your knowledge of our profession. Commiee members will be available

throughout the day to answer any quesons you have.

We would like to thank our Partner, the RIT Department of Communicaon, and our many sponsors for

contribung their support to Spectrum this year. Supporters are listed in the back of this programplease

take advantage of their experse today.

ThankyouforaendingSpectrum 2011!

The Spectrum 2011 commiee

Marilyn Woelk and Jerey Mehr Co-chairs

Welcome

Welcome

Chapter website hp://www.stc-rochester.org

Twier hp://www.twier.com/stc_rochester

LinkedIn group hp://www.linkedin.com/groups

Facebook page hp://www.facebook.com/STCRochester

Photograph courtesy of Laura Nelson


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2 Schedule Building Beer Soluons: A Skills Symposium

Management Methodologies

Room #2130Professional Development

Room #2140

8:00am -9:00am

9:00am -

9:15am

9:15am -

10:45am

10:45am -

11:00am

11:00am -

12:00pm

12:00pm -

1:15pm

1:15pm -

2:15pm

2:15pm -

3:15pm

3:15pm -

3:45pm

3:45pm -

4:45pm

4:45pm -

5:45pm

5:45pm -

6:00pm

6:00pm -

7:00pm

Workplace Skills

Room #2120

Schedule

Registraon(VendorExhibitsfrom8:30AM9:00AM)

Welcome and Opening Remarks

Morning Break and Vendor Exhibits

Awards Luncheon & Door prizes

Aernoon Dessert/Snack Break and Vendor Exhibits

DITA Short Sessions3Presenters:MollyeBarre,TimGrantham,andLeighWhite

ClosingandSponsor/VendorRae

DITASocialGathering/Dialogue

Bernard AschwandenMetrics to Document the

Cost of Documentaon

Pamela KosturTreang Content as a

Business Asset

Hannah MorganUsing Social Media

to Enhance Your Career

Judith Shenouda

12 Steps to Creang

a Successful Work Life

KrisLeach

Grassroots Documentaon

Tesng

Marilyn Woelk

Planning Your

Communicaons to Reach

the Goal of ROI

Donald DineroTraining Within Industry

Fundamental Skills in Todays

Workplace

Lisa Pietrangeli

Bryan Lynn

Opmizing Translaon Reuse

in Structured and

Unstructured Environments

Amy Friend

John LukesDeveloping a Quality

Management System for Your

Technical Communicaons

Department

Rich Maggiani

The Art of Quesoning

Barrie Byron

AnnGrove

A Virtual Success

Best Pracces

for Working Remotely

Neil Perlin

Single Sourcing to the Max

Controlling Content

for Mobile and Other Devices

Keynote:DianeGayeskiPosioningCommunicaonsasaBusinessAsset


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3ScheduleBuilding Beer Soluons: A Skills Symposium

InnovaveTechnicalProductsandServices

Room #2170Tools and Technologies

Room #2150

8:00am -9:00am

9:00am -

9:15am

9:15am -

10:45am

10:45am -

11:00am

11:00am -

12:00pm

12:00pm -

1:15pm

1:15pm -

2:15pm

2:15pm -

3:15pm

3:15pm -

3:45pm

3:45pm -

4:45pm

4:45pm -

5:45pm

5:45pm -

6:00pm

6:00pm -

7:00pm

Alan HouserHTML5 - The Future of the

World Wide Web

Bryan LynnThirtySix Soware

11:00 - 11:25

Harry PorthouseVasont Systems

11:25 - 11:50

Karl Heinz Kremer

PDF Collaboraon

(Adobe Acrobat)

Bernard Aschwanden

Adobe Systems

Around the World in 80 Days: The Case Study of the

Adobe FrameMaker 10 Reviewers Guide

Neil PerlinHey Rocky, Watch Me Pull a

CMS from my HAT

Paul StoeckleinMadCap Soware

The Latest, Greatest from Flare 7.0

Nicky Bleiel

ComponentOne

A Realisc Approach to Content Management

with Microso SharePoint

Alan Houser

Creang Soware Simulaons

Within Adobe Capvate

Registraon(VendorExhibitsfrom8:30AM9:00AM)

Welcome and Opening Remarks

Keynote:DianeGayeskiPosioningCommunicaonsasaBusinessAsset

Morning Break and Vendor Exhibits

Awards Luncheon & Door prizes

Aernoon Dessert/Snack Break and Vendor Exhibits

DITA Short Sessions3Presenters:MollyeBarre,TimGrantham,andLeighWhite

ClosingandSponsor/VendorRae

DITASocialGathering/Dialogue


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4 Recognion

Recognition

STC Rochester has been recognized as a 2010 Community ofExcellence in the Community Achievement Awards program

conducted by the Society for Technical Communicaon.

Specically, the commiee cited us for conducng Spectruma

well-respected event for over 52 yearsand connually

supporng technical communicaon with the Ralph P. Kepner

Award.

In addion to Spectrum and the Kepner Award listed above,

the commiee also recognized STC Rochester for iniaves and

service provided to our members, including the publicaons

compeon, newly designed website, programs, surveys (andwork with the markeng students at RIT), and the employment

board.

Were really excited about the award. Rochester is a great

chapter and were proud of the eorts put forth by our

2009-2010 and 2010-2011 councils and the membership.

For more informaon about STC Rochester, visit hp://www.stc-

rochester.org.

For informaon on joining or renewing your membership to STC,

visit hp://stc.org/membership/join-or-renew-now.

Ben Woelk

President

STC Rochester


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5Keynote

Keynote

DianeGayeskiPosioning Communicaons as a

Business Asset

Do you add value as a communicaon

professional? How do you know? How much?

And how do you prove it to your clients,

sponsors, and employers? For over 30 years,Diane Gayeski has been internaonally

recognized for her forward-looking research,

consulng, and teaching in organizaonal

communicaon and learning. In 1993, she

predicted in her book, Corporate Commu-

nicaons Management: The Renaissance

Communicator in Informaon-age Organi-

zaons, that the future of our profession

would be mul-plaorm, mul-media,

and oriented to managing user-generated

content, reducing informaon overload, andimproving organizaonal performance. This

presentaon is the result of research for

her 14 books and scores of arcles, having

led over 350 projects for clients worldwide,

as well as preparing the best and brightest

young talent to enter into our excing

profession.

Diane Gayeski, Ph.D. is Dean of the Roy H. Park School

of Communicaons at Ithaca College where she has

been on the faculty of strategic communicaon since

1979. She also leads Gayeski Analycs, through which

she works with clients such as the US Navy, General

Electric, Fiat, Bank of Montreal, and the Metropolitan

Library Council, helping them to assess and adopt

new models for managing communicaon and

performance.


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We wrote the bookLearn by using our STC Award

winning books and tutorials on

either FrameMaker or XMetaL.

Self-paced learning materials

or instructor-led classes.

"We have hired Bernard for multiple

content conversion projects and have

always been happy with the excellent

results. An in-depth knowledge of DITA

and FrameMaker makes him the go-to

person on any of our conversion projects."

Robin Dube, Manager: IIBU Knowledge

Management at AGFA Healthcare

"Moving from an unstructured authoring environment to managing DITA content in a

CMS is a huge undertaking even for those who already understand the technologies

and tools. Without Bernard's expertise, we would still be struggling up the steepest

part of the learning curve. Instead, we have now finished converting almost all of

our legacy Word materials to DITA and are well-acclimated to our new environment.

We are able to author in structured Frame, perform basic CMS administration, and

publish content in multiple formats."

Kelsey Lambert and Amy Metzger, Writers, T2 Systems

Read more from our clients: www.publishingsmarter.com/company/client-comments

Write Less. Write Better.

Content Management, Conversion,

DITA, Training, Support Services

Plan to implement DITA?

PLAN TO DO IT RIGHT!

TRUST Publishing SmarterDELIVER

SOLUTIONSTO

Follow the DITA leadersSo how do you pick the right partner to work with?

Wed like to suggest you look to what others have

done. Weve worked with leading DITA tool vendors to

develop DITA support in tools like Adobe FrameMaker.

Weve built partnerships with content management

system (CMS) vendors like Vasont. Our client A list

includes Adobe, Microsoft, General Dynamics, Cisco,

Carestream Health, Language Intelligence, Gleason,

FedEx, Ortho-Clinical, AGFA Heathcare, and Xerox.

www.publishingsmarter.com

IN OUR

EXPERIENCE

TRUST


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Peace o mindPeace o mindrom quote to fnish.

All of the services you need. All in one place.Your documentation will be in the hands of a team of professional linguists

and publishing specialists, all quality controlled by experienced project

managers. From terminology management to complex Madcap Flareintegration, we handle all the details and manage the whole process so

you can worry less and get back to what you do best: authoring.

We are your technical translation department.And we are only a phone call away: 1.800.218.9024

Or visit advancedlanguage.com

Advanced Language

Translation Inc.

ISO 9001:2008 Certifed Localization Company STC member since 1996


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8 Sessions

Sessions

SessionOne11:00am-12:00pm

UsingSocialMediatoEnhanceYourCareer

The landscape of employment has changed dramacally over the past

several years. It isnt enough to be a good individual contributor. People

have to know what you can do. Whether you are employed, unemployed,

looking for contracng assignments or just graduang, you will need to

market yourself. Each one of us is responsible for managing our personal

reputaon and luckily there are tools today that make this easier than

ever.

This presentaon will address:

Understanding the importance of having the right online presence and

how to get started.

Learning which social media tools are best for distribung your

reputaon.

Developing goals to purposefully grow your network by using LinkedIn,

Twier, Facebook and blogs.

Hannah Morgan

Professional Development

Room #2140

TreangContentasa Business Asset

Businesses create vast amounts of content to support their products,

services, and business processes. Content is the face that businesses

present to their markets, and to all those they do business with, internally

and externally. Content reects on your business and should be considered

a valuable asset.

Unless you leverage your companys investment in the content you produce,

technical communicaon will remain a cost center. This presentaon

examines content in a new light.

Aendees will learn:

Why content is a business asset and why this is important.

Techniques for posioning technical communicaon as a revenue cen-

ter, including:

1. Planning a strategy for your content and the processes required to

produce and manage it.

2. Relinquishing ownership of your content.

3. Reusing content.

4. Calculang the cost to create content.

5. Reducing the cost to create content while increasing its value.

Pamela Kostur

Workplace Skills

Room #2120


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9Sessions

Metrics to Document theCostofDocumentaon

Metrics help idenfy the me, money, and resources of any project.

Documentaon metrics provide clear and unbiased data to quanfy costs.

Learn to calculate metrics, and idenfy where they can be reused. Dene

metrics for wring (including tradional chapter based and reusable topics)

and present them in various ways beyond just a per page model. Know yourcosts and be in control of requests for new resources, updates to procedure,

changes in soware tools, and much more. Present from a posion of

authority knowing the me, money, and resources your changes will save.

Bernard Aschwanden


Room #2130

HTML5-TheFutureoftheWorld Wide Web

The current popular version of the language of the World Wide Web is more

than 10 years old. In the me since HTML 4 was originally designed, Web text

and graphics have been supplemented by mulmedia, Web applicaons,

and rich interacvity.

HTML5 updates the language of the Web to more fully support the Webs

current and future capabilies, and maintains the vision of a standards-

based Web. This session will tell the story of how HTML5 development

began, and will provide an overview of HTML5 features in six major

categories: structure, semancs, interacvity, graphics, video, and Web

applicaon support.

Alan Houser

Tools and Technologies

Room #2150

ThirtySixSoware(11:00-11:25)

Our authoring soluon SmartDocs integrates advanced content reuse

capabilies into Microso Word; capabilies typically only seen in high-end,

structured XML authoring soluons. SmartDocs featureswhich include

condional text, reusable snippets, reusable variables, and automated

document assemblymake up a powerful content reuse plaorm designed

to streamline document creaon. Now, within Microso Words familiar

authoring environment, writers have the ability to quickly create, store,

track, and reuse content with SmartDocs.

Bryan Lynn

ThirtySix Soware

Innovave Technical Products

and Services

Room #2170

VasontSystems(11:25-11:50)

Are you concerned that the power and size of a content management

system means that it will be hard to use? Vasont Systems focuses on the

user experience. Harry Porthouse will demonstrate several features that

make the Vasont CMS easy to learn and use for quickly nding, accessing,

and eding the right content when you need it. He will cover Vasonts

Drag-N-Drop Wizard, Quick Search and Saved Search features, On-screen

Previewing, Workspaces, and Context Sensive Help. Harry will also show

how the Vasont Text Editor allows many Vasont clients to eliminate the

need for an external eding package.

Harry Porthouse

Vasont Systems


and Services

Room #2170


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10 Sessions

SessionTwo1:15pm-2:15pm

12StepstoCreanga Successful Work Life

Yes, you can! Yes, we can! Layos. Unemployment. Underemployment.Plant closings. Corporate mergers. Buyouts. Outsourcing. O-shoring. Social

upheavals. Ouch! Although the mes are tumultuous, there are individuals

who manage to nd or create fulllment from doing work they love. There

is no beer me than now for technical communicatorswith so many

talents and capabiliesto explore ways to recreate their work, moving

their career in promising, fullling direcons.

In this session, you will:

Learn the 12 steps that the presenter is taking to achieve her next

career goals.

Parcipate in an acvity in which you take steps to further your career

goals.

Judith Shenouda

Professional DevelopmentRoom #2140

GrassrootsDocumentaonTesng

We will pracce wring scenarios to test user assistance on co-workers,

followed by a brainstorming session to share success stories and discuss

soluons for the most crical challenges to do-it-yourself documentaon

tesng. Kris Leach adapted Steve Krugs do-it-yourself website tesng

method (described in Dont Make Me Think) to test documentaon at her

job as a technical writer. She tested on co-workers. It was an important

variable. The resulng benets were unexpected, and the challenges

were not the same ones covered in Krugs book. This workshop provides

a forum to supplement the expert resources with grassroots collaboraon.

As a group, we will work through an exercise to demonstrate some of the

challenges, then discuss soluons for the most severe issues; a debrieng

la Krug!

KrisLeach

Workplace Skills

Room #2120


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11

PlanningYourCommunicaonstoReachtheGoalofROI

Learn how to create eecve communicaons to address business

issues. This session will review case studies related to creang posive

ROI. We will examine the inial client project requests, the research and

analysis conducted related to the feasibility of those requests, how the

communicaons soluon expanded or changed the client request, andother factors contribung to the success of the projects. We will answer

quesons about 1) evaluang the types of communicaons needed

(markeng, training for a measurable skill or process, documentaon,

etc.), 2) idenfying whether the underlying issues have been adequately

assessed, 3) determining whether the deliverable is in the right medium to

address the issue, and 4) if the right people were involved in the soluon.

We will also determine the measurable goal for the communicaons,

and idenfy steps that were taken to create posive results (ROI) for the

communicaons dollars spent.

Marilyn Woelk


Room #2130

PDFCollaboraon(AdobeAcrobat)

Document reviews with Adobe Acrobat: This presentaon will give you

an overview of what is possible with Adobe Acrobat and the free Adobe

Reader in the world of document reviews. You will learn how to create

email based and shared reviews, and how to collect the review feedback

and incorporate the comments back into your Word document with just a

few mouse clicks.

Karl Heinz Kremer


Room #2150

AroundtheWorldin80Days:TheCaseStudyoftheAdobe

FrameMaker10ReviewersGuide

From corporate oces in India and San Jose, to meengs at a conference

in San Diego, to a home oce north of Toronto, and even to the beaches

of Hawaii! For documentaon? Join Bernard Aschwanden as he details

a 3 month project that spanned the globe and resulted in the Adobe

FrameMaker 10 Reviewers Guide. This case study explores and explains how

an interacve mulmedia PDF document with video, audio, detailed tasks,

and mulple deliverables was created. From a dra and outline to a nished

set of les managed with the Adobe Technical Communicaons Suite, this

session explores what goes into documenng one of the most popular tools

used by STC members. Find out how the project was conceived, planned,

managed, implemented, and delivered in a truly global fashion.

Bernard Aschwanden

Adobe Systems


and Services

Room #2170

Sessions


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12 Sessions

SessionThree2:15pm-3:15pm

Training Within Industry Fundamental Skills in Todays

Workplace

The Training Within Industry (TWI) Programs have been called the most

underrated achievement of 20th Century Industry. They are underrated

because most Americans do not know about them. They are an

achievement because they helped America and its allies win WWII. They

involve fundamental skills that every person should master and use on a

daily basis. As such, they are necessary for all members of any organizaon

to use to be as successful as they can be.

This presentaon explains why these programs, developed almost 70 years

ago, are sll not only relevant but also necessary in todays workplace.

They not only produce the classically required results of improving quality,cost, producvity and safety, but they also improve morale, teamwork,

and communicaon, which are also of great concern in todays workplace.

Moreover, they do this without coercion but by building an intrinsic

movaon in employees.

Donald Dinero


OpmizingTranslaon Reuse in Structured and Unstructured

Environments

This session will present two individual case studies. One will address trans-

laon management strategies in a structured authoring environment, the

other in an unstructured authoring environment. The combined stories of

the two speakers bring together translaon and technology.

Well answer the quesons: How does technology aect translaon and

vice versa? What technical opons are available for wring teams work-

ing in these two unique environments? Whats the best way to maximize

translaon reuse? How do I help make sure that my companys brand and

message are consistent worldwide? How do I determine ROI and present

the idea to my company?

We will examine the challenges that our clients faced, soluons that were

considered, decisions that were made, tested, and altered, the nal solu-on and the results. The examples will be relevant to all who would like to

nd ways to reduce translaon costs and turnaround me while improving

quality and consistency.

Lisa Pietrangeli

Bryan Lynn

Workplace Skills

Room #2120


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13Sessions

Developing a Quality ManagementSystemforYourTechnical

Communicaons

One of the aspects that helps professional technical communicators stand

above others is the pride we take in delivering high quality documentaon

and training. There are several approaches that we can employ in our

development process to ensure that quality is built in. This presentaonwill look at elements of the Cost of Quality and where we can build them in

to our processes to ensure our deliverables are of high quality. This session

will be interacve. Come prepared to share how you built quality into your

work!

Amy Friend

John Lukes


Room #2130

HeyRocky,WatchMePulla CMS from my HAT

If your documentaon group is moving to a CMS, you may nd that

workow, training, and cultural hurdles can derail implementaon, and

waste a lot of money since even simple commercial CMSs are an order of

magnitude more expensive than help authoring tools.

Help authoring tools (HATs) like Flare and RoboHelp seem unrelated to

CMSs, but HATs have gone far beyond their help authoring roots. They oer,

or are moving toward oering, features like repositories, version control,

review management, content customizaon using condionality and

variables, and more. HATs are eecvely lightweight CMSs. Which means?

If youre moving to a CMS, you can use your HAT to build simulated CMSs to

spot problems before buying the real CMS. You might even be able to use

your HAT as a CMS, thus reducing disrupon and saving money. This session

looks at how HATs might be used as content management systems.

Neil Perlin


Room #2150

TheLatest,GreatestfromFlare7.0

This presentaon focuses on the latest oerings from MadCap Soware in

Flare 7.0, including the following:

QR (Quick Response) Codes, which let you bridge the gap between

stac print documentaon and interacve mobile output.

Microso SharePoint integraon, which improves team collaboraon

by allowing you to access and edit les on a SharePoint server.

Accessibility enhancements, ensuring your documentaon is fully

accessible to those with visual and hearing impairments.

Equaon support, enabling you to embed virtually any kind of

mathemacal equaon using Mathemacal Markup Language

(MathML).

And much more

Paul Stoecklein

MadCap Soware


and Services

Room #2170


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14 Sessions

SessionFour3:45pm-4:45pm

TheArtofQuesoning

Quesons are the foundaon of excellent research and interviews. Learnthe power of quesons and what they can engender. The session covers

the purposes of quesons; ten ways that quesons enlighten; ten types

of quesons and their characteriscs, as well as how to sequence them

to obtain the informaon you need; how to write good quesons; and a

number of ps for successful quesoning.

See quesons in acon too: there are examples of each type of queson

(contrasted with bad ways to ask), and a nal summaon of a sample

interview that incorporates all quesons so that you can see how they can

be put together to obtain the informaon you need.

Rich Maggiani


AVirtualSuccessBestPraccesforWorkingRemotely

Many of us work from home, at least some of the me. However, as remote

workers, we face unfamiliar challenges for which we are not prepared. Learn

about the tools, the strategies, and the best pracces to stay producve,

enhance your career, and earn trust to succeed as a virtual worker. Thanks

to technology and globalizaon, more business teams are working together

across me zones and internaonal borders. Aer you aend this session,

you will be able to:

Assess the skill sets that you need to succeed as a remote worker.

Adapt your technical communicaon skills to earn high visibility, even

when you are not present.

Build trust with your colleagues.

Create and protect a dedicated work area.

Barrie Byron

AnnGrove

Workplace Skills

Room #2120


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15Sessions

Single Sourcing to theMaxControllingContentforMobile

and Other Devices

The growth of the iPhone, iPad, Android, and similar devices and standards

is giving new life to the mobile content space. However, several factors may

make you hesitate before plunging into mobile development.

In this session, well briey look at mobile architecture opons in general,

nd the mobile outputs created by RoboHelp and Flare. Well then focus

on how to create and control content so that it can be single sourced to

anything from big-screen devices like PCs or laptops, to ny-screen devices

like smartphones or eBook readers. Specically, well look at the single

sourcing features that provide this control, with a focus on relave sengs

in CSSs, condionality, and mediums.

Neil Perlin


Room #2130

CreangSowareSimulaonsWithinAdobeCapvate

Most people use Adobe Capvate to create demonstraons and

assessments. An overlooked and powerful feature of Capvate is its ability

to create soware simulaons in which the user interacts with a realisc

simulaon of the soware interface. Soware simulaons can be valuable

for training, for tesng, or even for rapid-prototyping of user interacon.

This session will focus on Adobe Capvate features for creang simulaons.

Aer a brief introducon to Adobe Capvate, including user interface and

concepts, we will create and modify soware simulaons. We will create

both training and assessment simulaons. Finally, we will discuss how to set

up Adobe Capvate projects so that you can easily publish demonstraons,

training simulaons, or assessment simulaons from the same project.

Alan Houser


Room #2150

ARealiscApproachtoContentManagementwithMicroso

SharePoint

Managing content ensures eciency in your work and accuracy in your

documentaon. The problem is that most content management systems

are very expensive and have a steep learning curve. In fact, many

implementaons fail because of complexity. Why not use Microso

SharePoint? SharePoint has built-in document management features

that you can begin using immediately without worrying about a costly

implementaon and learning cycle. SharePoint can provide most of what

you need for content management right out of the box. And acquiring and

implemenng SharePoint is not a hard sell because most organizaons

already have it and, if not, there are free versions of SharePoint available. For

these reasons, SharePoint is becoming the gold standard for many business

acvies, including content management. This session will discuss why you

should use SharePoint, the features in SharePoint 2010, and whether or not

SharePoint is the right content management tool for you.

Nicky Bleiel

ComponentOne


and Services

Room #2170


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16 Sessions

DITAShortSessions4:45pm-5:45pm

ManagingTranslaonsinFrameMakerDITAwithoutaCMS

Because of its popularity in the technical wring community and its robustGUI environment, many technical publicaons teams choose Adobe

FrameMaker as their DITA editor. FrameMaker DITA presents unique

challenges in many respects, one of which is translaon. This case study

describes the soluon developed for one team authoring DITA in FrameMaker

for translaon into 20+ languages. While the soluon included development

of mulple FrameMaker templates and EDDs as well as content analysis and

document conversion, this presentaon focuses on the translaon aspect.

The soluon included the development of a detailed le structure (in lieu

of a Content Management System), variable handling in mulple languages

and incorporang applicaon code strings (in mulple languages) into DITA

topics and SVGs. Although the soluon was FrameMaker-based in the shortterm, all decisions were made with an eye to the future implementaon of

a CMS, and could not be specic to FrameMaker.

MollyeBarre

Seven Simple Steps to Smart Content

Join Tim Grantham, Front Runner Trainings DITA Program Manager, as he

shows you how to get all the benets of DITAhigher quality, lower costs,

faster me to marketwithout the pain. Like most organizaons, your

company is probably sll using Microso Word for documentaon

and paying for it in extra costs as writers struggle with Microso Word

features, editors re-work what the writers have managed to complete,

and Website managers and translators re-format for new channels and

other languages. DITAthe open, internaonal standard for technical

and business communicaonspromises to strip all of that waste away.

But DITA seems so complicated: XML, schemas, specializaons, content

management systems how to get there from here? Tim shows you where

to start, how to make every step pay o, and how to know when you have

arrived and all in plain language, without jargon or tech-speak.

TimGrantham


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17Sessions

Yes,YouCANGetAracvePDFsfromtheDITAOpenToolkit!

DITA, the DITA Open Tookit and the Apache FOP PDF renderer are all free

and would seem perfect for groups wanng to adopt DITA on a small

budget. A signicant barrier to adopon, though, is the percepon that

you cant produce aracve PDFs from the Open Toolkit without a Content

Management System and a lot of expensive customizaon. While the OTmight seem inmidang and dicult to work with, the truth is that there

are a few simple customizaons you can do to make your PDFs aracve

enough for prime me. This presentaon will demonstrate some common

customizaons you can make to tle pages, TOCs, page layouts and headers/

footers to greatly improve the appearance of PDFs generated using the

Open Toolkit and Apache FOP.

Leigh White


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18 Vendors

Language Intelligence

Would you like to learn how you can make content and translaon reviews

easier and more valuable? With Language Intelligences innovave review

tool, intellireview, content and translaon reviewers are more willing

to conduct reviews, feedback is dramacally easier to collect, and your

projects review will take signicantly less me. Intellireview allows you to

review content in its nal format, capture and track feedback, and instantly

update your content in any language. Come to our demonstraon to learn

how intellireview can help you streamline your content and translaon

review processes.

Andrew Pulcino

AdvancedLanguageTranslaon(ALT)Whats the best approach to having your Flare content localized? Is there

only one right way? Do you need to have Flare and Lingo? Advanced

Language Translaons president, Sco Bass, will oer a crash course in

tackling translaon of your Flare content. Scos presentaon will look at

three dierent producon pathways, comparing pros and cons of each.

ScoBass,President

Front Runner

Tim Grantham, Front Runner Trainings DITA Program Manager, will show you

how to get all the benets of DITAhigher quality, lower costs, faster meto marketwithout the pain. Like many companies, your company may sll

be using Microso Word for documentaonand paying for it in extra

costs due to writers struggling with Microso Word features, editors

re-working content, and Web site managers and translators re-formang for

new channels and other languages. DITAthe open, internaonal standard

for technical and business communicaonspromises to strip all of that

waste away. But DITA seems so complicated: XML, schemas, specializaons,

content management systems how to get there from here? Tim shows

you where to start, how to make every step pay o, and how to know when

you have arrived.

TimGrantham

VendorTables


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20 Speakers

Speakers

Bernard Aschwanden is a publishing technologies expert and author. Acered trainer, he teaches XML, DITA, CMS technology, and structured

authoring. He works with clients to analyze and convert legacy

documentaon, review workow, plan for and implement minimalist

documentaon, and idenfy best pracces in technical communicaons.

Bernard Aschwanden

Barrie Byron

MollyeBarre

Nicky Bleiel

Mollye Barre is a veteran content management and technical

communicaon consultant at ClearPath, where she develops strategies for

opmizing content, improving the authoring environment, and planning

for business connuity. In her work with technical publicaon groups to

implement XML-based content management systems, Mollye presents

vendor-neutral content management opons that focus on business case,

document and workow analysis, single-source wring, and translaon.

Mollye has implemented XML-based content management systems for both

print and online delivery and is a long-me FrameMaker user. Non-prot

roles include Markeng Communicaon Director CM Pros, Editor-In-Chief

TC BoK, STC Wisconsin Chapter President, and chapter mentoring program

founder.

Nicky Bleiel is the Lead Informaon Developer for Doc-To-Help. She has

16 years of experience in technical communicaon; wring and designing

informaon for soware products in the documentaon, media, industrial

automaon, simulaon, and pharmaceucal industries. She is a Director-At-

Large of the Society for Technical Communicaon and has presented talks

at the STC Summit, WritersUA, tcworld, LavaCon, and DocTrain on many

topics, including embedded help, tools and technologies, user assistance

design, single sourcing, wikis, Web 2.0, and convergence technical

communicaon.

Barrie Byron is a technical writer with more than 25 years of professional

experience, with a long history of STC membership. She is an STC Associate

Fellow, a frequent presenter at STC meengs including the Summit,

and an experienced public speaker. Barrie is currently the Philadelphia

Metro Chapter compeon manager, and is Past President of Princeton

Toastmasters. Barrie is passionate about learning and sharing knowledge.

With more than four years as a remote worker, Barrie has a track record

of developing technical informaon that is accurate and on me. She has

earned the privilege of remotely working in home oces in New Jersey and

south Florida.


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21Speakers

Amy Friend

AnnGrove

Donald Dinero

Alan Houser

TimGrantham

Donald A. Dinero, PE, CPIM, is the principal of TWI Learning Partnership,

Rochester, NY. His BSME is from the University of Rochester, and his MBA

and MS (Career and HR Development) degrees are from RIT. His clients

include IBM, Toyoda Gosei Corporaon, and the Irish Centre for Business

Excellence. He has over 40 years of experience in manufacturing in posions

in management and engineering.

His book Training Within Industry - The Foundaon of Lean, published

by Producvity Press 2005, won a Shingo Prize for research in 2006. His

book TWI Case Studies - Standard Work, Connuous Improvement, and

Teamwork, will be published in April 2011.

Amy Friend has worked in the eld of technical communicaons for more than

15 years. Her team is in the process of establishing a Tech Communicaon

Quality Management System so that it aligns with the company. Amy is a

Cered Black Belt.

Tim Grantham, Front Runner Trainings DITA Program Manager, has been an

award-winning professional writer, documentaon manager, and publishing

automaon consultant for twenty-three years. He has designed and

implemented DITA-based publishing systems for small soware companies

and large government organizaons. A senior member of the STC, he is also

an acve, contribung member of the OASIS DITA Technical Commiee,

helping to make DITA easier to apply to the development and publishing of

mainstream business content.

Ann Grove is a 12-year work-at-home professional, and the president of and

lead consultant for a technical communicaons company, Logical Wring

Soluons, Inc. She is a senior member of STC who is currently serving on the

Globalizaon Audit Commiee, having lled various leadership posions at

the chapter level for the last 10 years. Her favorite presentaon topics are

successful consulng, and the strategic use of social media.

Alan Houser is a disnguished consultant and trainer in the elds of XML,

XML technologies, publishing workows, and authoring and publishing tools.Alan holds an M.A. in Professional Wring and a B.S. in Electrical Engineering

from Carnegie Mellon University. Alan is a Fellow of the Society for Technical

Communicaon, a member of the OASIS DITA Technical Commiee, and

a popular presenter at technical communicaon conferences around the

globe. Alan is currently serving the STC as conference manager for the 2011

STC Summit, and is a candidate for STC vice president, 2011-2012.


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22 Speakers

Pamela Kostur is a partner in Parallax Communicaons in Toronto, ON,

Canada. Pamelas experse is in aligning content with users needs and

business requirements. She focuses on content reuse, content management

strategies, usability, structured wring, and content development. Her

goal is always consistently structured content for opmum usability and

opmum value to the organizaon.

Pamela has been wring professionally for over 20 years and has

authored several arcles, taught workshops, and presented on topics

such as miscommunicaon, usability, content management, informaon

architecture, wring for reuse, and structured wring. Pamela also

coauthored Managing Enterprise Content: A Unied Content Strategy (New

Riders, 2002).

Pamela Kostur

John Lukes

KrisLeach

Bryan Lynn

Karl Heinz Kremer Karl Heinz Kremer is the owner of KHKonsulng LLC and is performing PDF

Acrobacs Without a Net on a daily basis by helping customers get the most

out of Adobe Acrobat and PDF. This is done by either providing training

or custom soware development services. Karl Heinz has 15 years of

experience working in the PDF environment for companies large and small.

He is an Adobe Cered Expert (ACE) for Acrobat.

Kris Leach is a contract technical communicator in Chicago with experience

documenng complex soware and conducng grassroots customer

research. She served as Vice President and President of the Suncoast Chapter

when she lived in Florida. Kris blogs about her professional epiphanies at

WhyTechComm.com.

John Lukes has worked in technical communicaons since before doing

graduate studies in Communicaons Design. John holds a cercate in

Quality Systems and Team Training from the University of California. As a

member of the technical training department at Sun Microsystems, John

established and facilitated crossfunconal process improvement teams in

manufacturing which saved the company millions over a three year period.

John joined a subsidiary of Kodak Health Imaging in early 2000, and was

relocated to the Rochester area in 2004.

Bryan Lynn is co-founder and lead technologist with ThirtySix Soware,

a soware soluons provider that specializes in delivering content

management soluons on the Microso plaorm. ThirtySix Soware, based

in Indianapolis, Indiana, helps organizaons to more eciently manage their

content by maximizing their exisng investment in Microso technologies.


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23Speakers

Neil Perlin

Hannah Morgan

Rich Maggiani Rich Maggiani ([email protected]) is a Communicaon Consultant,

an STC Fellow, and an STC Board Director. He is the founder of Solari Com -

municaon (hp://www.solari.net), a full-service corporate communica-

on agency. Rich writes the Social Media Insights column for Intercom;

the Toward Humanity blog (hp://www.solari.net/toward-humanity/); and

arcles and posion papers on communicaon topics. He presents regu-

larly at professional conferences, including PCOC, ASTD, IEEE, WritersUA,

and the STC Summit. Philosophically, Rich views the world as metaphor, as

that enables clarity in an otherwise noisy world. Rich applies the resultant

simple, clear communicaon to enlighten and bring people together toward

a common goal.

Hannah Morgan is a career strategist and founder of CareerSherpa.net. She

is an energec, compassionate conveyer of no-nonsense career advice. Her

mission is to educate and movate people to manage their careers. Hannah

has delivered presentaons and workshops to thousands of people andtruly enjoys the opportunity to get people thinking. Hannah has over 10

years of experience inspiring all levels of employees to be proacve in their

careers and in their pursuit of new careers.

Hannah shares informaon on the latest career management and job

search trends on her blog, careersherpa.net, and several other sites such as

HerRochester; Career Collecve, a community of naonally known expert

career advisors and resume wring professionals; and Brand-Yourself.

com. When Hannah isnt wring, you can nd her delivering workshops or

presentaons designed to be a reality check for anyone working today.

Hannah is acve on Twier (@careersherpa), LinkedIn, and Facebook. Her

use and understanding of social media have helped her grow her brand and

has beneed many of her clients.

Neil Perlin has 32 years of experience in technical communicaon, with 25

in training, consulng, and development for various types of online formats

and tools including WinHelp, HTML Help, CE Help, RoboHelp, ForeHelp,

Flare, and more. Neil is a columnist and a frequent speaker for STC and

other groups, the creator and manager of the Beyond the Bleeding Edge

stem at the STC summit, and an STC Fellow.

Neil is a Madcap Cered Instructor for Flare and Mimic, and an Adobe-

Cered Instructor for RoboHelp and Capvate. He provides training,

consulng, and development for online help and documentaon, Flare,

RoboHelp, Mimic, Capvate, XML, single sourcing, and structured authoring

through Hyper/Word Services of Tewksbury, MA.

Neil can be reached at [email protected] and www.hyperword.com.


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24 Speakers

As Director, Global Client Soluons at Language Intelligence, Lisa Pietrangeli

works with clients to develop internaonalizaon strategies for all stages

of the content development process, including authoring, terminology

management, XML implementaon, translaon and output nalizaon.

Lisa Pietrangeli

Harry has been Vasont Systems Eastern Regional Manager since September,

2007. He covers accounts in the eastern United States and Canada. His

customers include BTI Systems, Elsevier, GE Healthcare, Merck Sharp &

Dohme, Joy Global, Raytheon, and Tekelec. Harry brings 30 years experience

in Technical Documentaon to Vasont. He has been working with markup

technologies since the 1980s, and he began using XML in 1993.

At Vasont, Harry has been dealing with the ever increasing demand for

soware-as-a-service (SaaS) hosted systems in addion to the tradional

server and seat licensing sales. He is responsible for helping potenal

clients dene their content management goals and requirements

through assistance with cost benet analysis and discussions with senior

management, as well as through presentaons and proposals. He also

works with the technical team to associate client needs with Vasont CMS

capabilies.

Harry lives on Long Island with his wife Carole, a former ight aendant.

Harry Porthouse

Judy Shenouda

Paul Stoecklein

Judy Shenouda is owner of Shenouda Associates Inc., which provides wring

and editorial services, stang services, and products and presentaons to

corporate and business clients. Judy earned a BA degree in English and

Secondary Educaon from SUNY at Bualo and an MA degree in Literacy

Journalism from S.I. Newhouse School of Public Communicaons at

Syracuse University. In her aliaon with Toastmasters Internaonal, Judy

has gained recognion as a Competent Communicator (CC), an Advanced

Communicator Bronze (ACB), a Competent Leader (CL), and an Advanced

Leader Bronze (ALB). Judy is a frequent presenter at local, naonal, and

internaonal conferences.

Paul Stoecklein has over 20 years of experience as a writer, editor, and

documentaon specialist. He has worked for a wide range of companies,including Anheuser-Busch, Edward Jones, and eHelp Corporaon, where he

was a member of both the RoboHelp and RoboHelp for FrameMaker teams.

Since the formaon of MadCap Soware in early 2005, Paul has headed its

technical wring department. He is also the author of three books.


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25Speakers

Marilyn Woelk

Leigh White Leigh White is a technical communicator with over 18 years of experience

as a content creator and informaon architect. She is primarily interested

in helping small technical publicaon groups leverage exisng tools and

improve processes to maximize content reuse, improve eciency, increase

oerings, and save their sanity. Leigh advocates that eecve technical

communicators must be more than writers; they must also be part

programmer, part designer, and part project manager.

Leigh is a devotee of structured documentaon and believes that DITA might

just save the world. Her other professional interests include FrameMaker

template/EDD design and DITA Open Toolkit customizaon.

Marilyn Woelk is currently Co-VP/Spectrum Co-chair for the Rochester

Chapter of STC, and President of Wingz Creave & Technical Group, Inc. With

her combined experience from this company and her previous company, she

has over 20 years of experience as a writer, editor, instruconal designer,

publicaons manager, and communicaons consultant for such clients as

the Eastman Kodak Co. (Agency of Record), Xerox Corp. (Preferred Vendor),

Heidelberg LLC, the U.S. Postal Service, EDS, and Fujilm. She has created

or managed communicaons that received awards and recognion from

clients, and agencies such as the EPA. Marilyn was the 2008 winner of the

Barbara Knight Most Valuable Member Award for STC Rochester.

Marilyn is experienced in developing markeng and technical communica-

ons for highly complex subjects, such as IT, digital imaging, and chemical

processes.


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28 Publicaons Compeon

Summit Awards

Compeon Manager Pam Greeneld

Judging Coordinator Jan Peartree

Judges Kae Atkinson

Doug Eaton

Amy Friend

Pam Greeneld

Pat Jones

Bob Krentsa

Elaine Lanni

Anne McNelis

Jan Peartree

Lisa Pietrangeli

Roger Ribert

Kait Schuh

Chris Sloyer

Debra Taylor

Ben Woelk

The 49th annual chapter compeon for technical documentaon was another success!We received entries from across the Northeast, which included a broad range of industries.

Thank you to this years volunteers!

AwardVolunteers

Special thanks to Ginny Skinner-Linnenberg for coordinang the facilies for us at Nazareth

College for Consensus Judging Day!

Parcipang in judging the annual compeon is a great way to gain exposure to all kinds

of technical documentaon, as well as networking and learning!

Award-winning entries are on display in the keynote speaker area, (rooms 2230 and2240). For more informaon on the local compeon, see stc-rochester.org/category/

local-acvies/compeons/.


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29Publicaons Compeon

Entry Company Category Submier Contributor(s)

DisnguishedTechnicalCommunicaonAward

ExcellenceAwards


Xerox Color 800/1000 Presses

BrochureXerox Corporaon Promoonal --------

Xerox Creave Communicaons

Group

Fundamentals of Imaging

Technology

Novatek

CommunicaonsInstruconal --------

Je Denmark

Sue Inzero

Dave McClelland

Patricia Roesch

Debra Stamp

Quick Reference Guide for

Worldwide WirelessInfo Direcons, Inc. User Support --------

Heather Ferrin-Germani

Elaine Lanni

Beth Noble

Dennis Swarthout

Pam Laycock

Vital Signs Monitor 6000

Series Quick Reference CardWelch Allyn, Inc. User Support --------

Bobbi Werner

Corrie Baum

Merit Awards


Customizing Line Circuit

OperaonREDCOM Laboratories User Support -------- Technical Publicaons Team

Engineers Can Write!RIT Center for

Muldisciplinary

Studies

Informaonal --------Tom Moran

Georgia Stelluto (IEEE-USA)

MarkView 6.5 System Upgrade

Guide for Oracle E-Business

Suite

Kofax, Inc User Support -------- Deborah Holmes

MarkView AP Advisor

Operaon and AdministraonKofax, Inc Informaonal --------

Anna Pra

Taryn Light

The Wallace Centers

Supported Technologies Portal& Wiki Spaces

RIT User Support --------

Jessica Hooper

Kae McDonald

James DeWiRandall Church

Xerox Mobile Print Soluon Xerox Corporaon User Support --------Brian Laing

Orilee Ireland-Delfs

Xerox Color 800/1000

Presses Clear Dry Ink

Design Guide

Xerox Corporaon User Support -------- Maryann Fuhrmann


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30 Rochester Chapter Leaders

Rochester Chapter Leaders

President Ben WoelkCo-vice president Je Mehr

Co-vice president Marilyn Woelk

Treasurer Rita Cronise

Recording Secretary Heather Ferrin-Germani

Membership Stephany Fuchs

Educaon Betsy Chrisansen

Programs Carmel Priore-Garlock

Publicaons Compeon Pam Greeneld

Employment Melanie Blank

Proof Sheet Editor Kathy Porray

Nominaons Stephany FuchsMember-at-large Lisa Pietrangeli

Council2010-2011

SpectrumCommiee Spectrum Co-chairs Marilyn Woelk

Je Mehr

Program Lori Meyer, chair

Rita Cronise

Nita Beck (Proceedings)

Registraon Estelle Holloway

Facilies Je Mehr

Marilyn WoelkTom Moran

Hospitality Jan Peartree, chair

Kathy Porray

Anne McNelis

Printed Program Karyn Lewis

Marilyn Woelk

Publicaons Compeon Pam Greeneld

Facilitators and Evaluaon Commiee

Educaon Commiee

Public Relaons/Graphic Art Kait Schuh

Sponsorship Lisa Pietrangeli


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31Supporters

Supporters

The Spectrum 2011 commiee thanks the following businesses and organizaons for theirgenerous contribuons, including sponsorship of goodie bags, donaons of goodie bag

items, ash drives, and door prizes, parcipaon as vendors in the exhibion area, adver-

sing in our program materials, and sponsorship of the Spectrum printed program.

Adobe Systems Sponsor

MadCapSoware Sponsor

Vendor

RochesterInstuteofTechnology Sponsor

Seneca College Sponsor

AdvancedLanguageTranslaon Sponsor

Langauge Intelligence Sponsor

Front Runner Training Sponsor

ThirtySixSoware Vendor

VasontSystems Vendor

Publishing Smarter Adverser

ParallaxCommunicaons Adverser

XeroxCorporaon Sponsor

ComponentOne/Doc To Help. .


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VisitorInformationCenter


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NOTE:Theenreooriswheelchairaccesibleincludingrestrooms,phones,anddrinkingfountains.

TheDisplayareasincludevendors,theSTCRochesterinformaontab

le,andstudentporolios.

Lobby

Registraon

Displays

Displays

2140

Professional

Development

2120

Workplace

Skills

KeynoteRoom

KeynotePresentaon

AwardsLuncheon

SummitAwardDisplays

DITAShortSessions

RITDisplays

BreakoutRooms&Displays

BreakoutRooms&Displays

Phones

2130

Management

Methodologies

2150

Tools&

Technolgies

2170

Innovave

Technical

Products&

Services

Restrooms


36/42

TECHNICAL COMMUNICATION(GRADUATE CERTIFICATE)Become an in-demand writer, editor, content provider or documentation

specialist in the rapidly-growing feld o proessional technical communication.

Senecas intensive eight-month, two-semester program involves the

comprehensive study o advanced inormation development and publishing

technologies relevant to communicating technical material to broad audiences.

Write your way to career success.

Our Program

Code: TECC

Campus: Seneca @ York

Credential Awarded: Ontario College Graduate Certifcate

Duration: 1 year (2 semesters + co-op)

Start Date: Fall

www.senecac.on.ca/fulltime/TECC.html

SCHOOL OF

ENGLISH AND LIBERAL STUDIES


37/42

WHAT YOULL LEARN

Senecas Technical Communication (TECC) program

provides the specialized training required to work as a

proessional technical communicator in a wide range o

felds, including: computer applications and development,

banking and fnance, telecommunications, engineering,

health and nutrition, aerospace, manuacturing,

environment and resources management.

Technical writers and content developers have a directimpact on making inormation accessible to people who

need to know how to perorm a task, solve a problem, or

answer a question. They create product-user documents,

reerence manuals, templates, on-line help fles, web

pages, instructional and procedural documents, and

various marketing and organizational materials.

Semester 1 Subject Name Hrs/Wk

TCN 700 Technical Writing I 3

TCN 701 The Technical Communicator 3

TCN 705 Inormation Technology 4

TCN 707 Editing and Style 3

TCN 708 Coding or Web Design and or Applications 3

TCN 709* FrameMaker I 3

CPP 100 Co-op Proessional Theory 1

Semester 2 Subject Name Hrs/Wk

TCN 800 Technical Writing II 3

TCN 806 Web-Based Training and Multimedia 3

TCN 807 Document Design 3

TCN 808* FrameMaker II 3

TCN 809* Employment and Business Pract ices 3

TCN 810* Web Design II 3

TCN 811 Single Sourcing and Modular Writing 2

CPP 200 Co-op Proessional Practice 2

* Full credit subjects oered in 7 weeks.

WHAT YOULL NEED

This program is specifcally designed or applicants

with a degree or a three-year diploma rom a

recognized post-secondary institution, or documented

relevant work experience including reerences.

Applicants will be tested or English profciency

at the college level and computer literacy.

CO-OP

A our-month co-op work term provides valuable

on-the-job experience to qualifed students. The co-op

term ollows the frst semester, and students receive

additional training or the job application and interview

process. We invest heavily in our TECC students.

Thereore, seating is strictly limited.

APPLY NOWwww.yourfuture.senecacollege.caor visit the Ontario College ApplicationService website at ontariocolleges.ca

TECHNICAL COMMUNICATION (TECC) GRADUATE CERTIFICATE PROGRAM

In an increasingly complex technological world, the need or clear, concise, and plain language

inormation is greater than ever. From user instructions to online help, website content and institutional

policy inormation, Technical Communicators acquire, shape and convey dense technical material in away that makes it easy to understand.

CONTACT US

Program Co-ordinator, Beth Agnew

416.491.5050 x3133

[email protected]

www.senecac.on.ca/fulltime/TECC.html


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39Acknowledgments

Acknowledgments

Acknowledgments:

The Rochester Chapter of STC and the Spectrum Commiee would like to thank our

conference partners, the RIT Department of Communicaon, including:

Bruce Ausn, Chairman and Professor, for helping to fund Spectrum 2011.

Pat Scanlon, Coordinator for Undergraduate Programs and Professor, for helping

us obtain student volunteers and funding for the conference, and for working out

a variety of details to help make the conference successful.

The student volunteers.

We also would like to thank those at RIT who helped us plan and promote the conference,

including:

Lauren Kelly, Associate Director, Conference and Special Events, Government and

Community Aairs, for her help in planning conference details.

Neil Kromer, Operaons Manager, CIMS, for his help in arranging conference

facilies.

Michelle Cometa, Sr. News Specialist at RIT University News Services, for her help

in promong Spectrum2011.

Inclosing:

Thank you for aending Spectrum2011! We hope that you enjoyed the conference, and

will parcipate in STC Rochester acvies in the future! Please check out our website for

Rochester chapter meeng and event informaon at www.stc-rochester.org.

For quesons or further informaon regarding this years Spectrum conference, you

can e-mail us at [email protected] . We hope to see you again, next year at

Spectrum 2012!


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Documents

Spectrum 2011 Program