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Special Session: Disruptive Innovation & New Age Entrepreneurship in Healthcare
Carepro On-the-Spot Health Checkup~ innovation in preventive healthcare system~
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2005 Graduated from Keio Univ. the faculty of nursing and medical care (RN, PHN)
2006 Worked at Tokyo Univ. Hospital (DM Dept)
2007 Founded Carepro, Inc.
2011 Social Venture Partners invested to Carepro.
2013 Selected as Ashoka Fellow
Takashi Kawazoe Founder & CEO / Nurse
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1. Carepro’s Innovation in Japan
2. Carepro’s Challenge in India
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1. Carepro’s Innovation in Japan
2. Carepro’s Challenge in India
Lack of checkup opportunity has caused him a lifetime disease.
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I decided to tackle these social issues.
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1) 40% of Japanese people (33million) do not get health checkups.
2) Total medical expenses in Japan is about $400 billion per year.
$400 billion/year = total tax revenue in Japan
Universal Health Insurance Health Checkups
≠
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1) To Prevent Lifestyle-Related Diseases
2) To Reduce Medical Expenses
Main Reasons
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- Too expensive
- Takes too much time
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-Quick
-Affordable
-Accessible
- Self checkup by user≠ medical practice
- Does not require a doctor
On-the-Spot Health Checkup
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ItemTime Required for
Receiving Test ResultsPrice in Japan
Blood Tests
Blood sugar 5 mins
$5 - 30
HbA1c 10 mins
HDL, LDL, triglyceride 10 mins
γ-GTP, GOT, GPT 10 mins
Non-BloodTests
Lung age 5 mins
Bone density 5 mins
Blood pressure 5 mins
Self Checkup Results
<Results on Mobile>
<Result Card> <Health Guidance Sheet>
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Guidance
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160,000 people use this train station everyday
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Around 100 customers per day
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Shopping Center
Drug Store
Fitness Club
Corporate Office
Rural Area
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“Carepro saved my life by $5.”He found out that his HbA1c level was 17.9 when he first used Carepro.
By improving his lifestyle and using Carepro’s service regularly,
he could reduce this level to 6.
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“We should promote Self Checkup Center”
Carepro led to make a new policy guideline under a classification called “Self Checkup Center”.
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Self Checkup Center
(Guideline)
Diagnostic Center(Law)
ClinicalLaboratory
(Law)
Diagnosis Not Permitted Permitted Not Permitted
Doctor Not Required Required Required
Nurse Required Not Required Not Required
Type of Registration
RequiredRegistration License License
TestingProcedure
Conducted by users
Conducted by staff
Conducted by staff
300,000 Users in Total
100 Events per Month
4 Shops Around Tokyo
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49% of users had not taken health check for a long time
30% of users had abnormal level
24% of users plan to go to hospital
Seniors
Non-workers
Self-employed
Housewives
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1. Carepro’s Innovation in Japan
2. Carepro’s Challenge in India
Collaboration with Hospital
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<Feedback from customers>-It is useful for public. -People like to get their health check up done in modern clinic.
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16 of 100answered they plan to come back after the checkup
3 of 100 made doctor’s appointment after the checkup
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<Feedback from customers>-This will help me to keep myself healthy….-Should be conducted at least once in 3 month.
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<Feedback from customers>-This kind of activity should happen in each and every part of the world,so that everyone can be happy.
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<Feedback from customers>-The checkup was easy & takes small minutes. Excellent.-Very good, Create awareness among people who don’t go to hospitals.
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-Quick
-Affordable
-Accessible
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Carepro’s innovationProblems
- Too expensive
- Take too much time
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1) To prevent lifestyle-related diseases
2) To reduce medical expenses
-Regular checkups in
Hospital
-Getting medical treatment
in Hospital
-Exercise & Diet
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