Sparkle Portfolio 2013

Putting the Sparkle into learning

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Portfolio 2013


© Sparkle People and Development Limited All Rights Reserved www.sparklepeopleanddevelopment.co.uk

Welcome Sparkle People & Development are experts in developing and delivering training that makes a difference to the business: that is it improves performance and increases profit. Sparkle have over 12 years experience and pride ourselves in our depth of knowledge in training and learning. So you can be confident that everything we deliver is to the highest standard possible, whether that be something you select from our ‘Ready To Go’ range or a unique programme we have developed to meet a specific requirement. We work with clients in 2 ways: Do you want to provide quality training as part of your offering? We typically partner with organisations who want to develop a training & development offering to their clients, we work along side you as your training department and deliver excellence on your behalf. You will be allocated a personal Training & Development Manager who will work alongside you, ensuring that we fully meet your expectations. Are you a company who wants to develop a training plan to improve your performance? We can become your internal Learning & Development department, offering coaching, training and on-going support to your people to increase their performance. Your dedicated Training & Development Manager will work with you to develop your learning strategy and implement this fully. Everything we do is fully evaluated to measure the impact it has on your business and its’ performance .

Sparkle People and Development has one key mission: to put quality at the heart of learning. The market today is flooded with training courses and it’s hard to know where to start. The reality is that in the current economic climate many companies have to diversify and one way to do this is to offer training, however, simply having knowledge of a subject area is not enough. Our specialism is that we fully understand learning so we develop training that creates an impact. For companies who would like to offer training as part of their business we are the perfect solution, we become your trusted training department. We manage the whole training process from registrations to delivery, quality control and impact analysis, so all you have to do is market it as part of your service. You bill your customers direct and we invoice you for the work we have done. Our team has a wealth of experience in training, coaching and consultancy so we can bring you the best solution to meet your needs. Contact us today to have a chat about how it would work for you.

Regards Rebecca Armstrong

Director & Principal Trainer

Creativity Quality Results

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Contents How we work 4

Tailored Learning Solutions 5

Leadership & Management

Managing Performance 8

Coaching Skills 8

Disciplinary Skills 8

Managing Grievances 9

Employment Law for Managers 9

Interviewing Skills 9

Leading Change 9

Appreciative Inquiry 10

Motivating Others 10

First Time Manager 10

Learning & Development

Training Delivery & Facilitation Skills 15

Training Design Skills 15

Accelerated Learning 15

Sales & Service Skills

Introduction to Selling 11

Effective Telephone Selling 11

Sales Floor Management 11

Sales Coaching & Management 12

Selling Skills Master class 12

Advanced Selling Skills 12

Negotiation Skills 13

Customer Service Skills 13

Complaint Handling 13

IT

Microsoft 2010 Excel -Introduction 18

Microsoft 2010 Excel – Intermediate 18

Microsoft 2010 Excel – Advanced 18

Microsoft 2010 PowerPoint in a Day 18

Other Services

Leadership Roadmap 23

Other Services 24

Next Steps 25

Referral Institute

About Referral Institute 19

Roomful of Referrals ® 20

Referral Success 101 ® 20

Certified Networker ® 20

Referrals for Life ® 20

Business Development

Developing a mission & vision 14

Marketing for Small Business 14

Networking Skills (see Roomful of Referrals)

Finance skills for your business 14

Social Media for Business 14

Personal Development

Influencing Skills 16

Assertiveness 16

Presenting with Impact 16

Introduction to NLP 17

CV writing skills 17

Time Management 17

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How We Work

There are literally hundreds of courses available on the market today. Often offered by companies who have expertise in the subject area, however this alone is not enough – the ability to translate that knowledge into learning solutions that make a positive impact and difference is the key role of any Learning & Development organisation. Learning & Development is our area of expertise; we develop high impact learning solutions including a blend of: At the heart of what we do is an uncompromising focus on quality, we bring a wealth of experience and expertise in learning coupled with mastery in the subject areas we deliver in, so you can be confident that all our solutions will be developed and delivered to the highest standard possible. We offer our services to companies in 2 key ways:

Training Coaching e-learning Consultancy

Are you a company looking to offer training services to your clients to

create an additional income stream?

You can offer our full range of services (including our

tailored approach) to your clients and we deliver them on your behalf, under your

brand. We manage everything so all you need to do is

invoice your client .

Are you an employer looking to improve the performance of your

organisation?

We work as an extension of your organisation, when you

need us, covering all your learning & development

needs. We focus on growing your business and achieving your targets.. You simply pay us when you need us without

the need for a retainer.

Each client is assigned a Learning & Development Manager as their single point of contact.



Tailored Solutions

We can work with you to create a learning solution that is unique to your business.

We work with you to fully understand the impact you need , design it on your behalf and deliver it to our high standards. We conduct a full impact analysis as part

of our package .


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Tailored Solutions Our Approach

•We spend time to fully understand your requirements through a Gap Analysis.

•In this we look at the key goals and targets of your organisation both now and in the future.

GAP Analysis (Complimentary)

•Detailed proposal of learning solutions to meet identified gaps.

•Aligned to business results and impact. Learning Proposal

•Once proposal is agreed we will summarise this into a learning contract for final approval.

•Outlines key deliverables, learning outcomes and timeframes. Learning Contract

•We design the programme to fully meet the learning contract in the clients or your own brand guidelines.

•Learning materials are produced professionally for maximum impact.

Design

•We will then deliver the learning solution as agreed, in the timeframes outlined in the Learning Contract.

•We only use the highest quality trainers and coaches and guarantee the quality of our delivery.

Delivery

•Everything we do is fully measured against the criteria we agree at the outset.

•We measure the impact of the programme throughout delivery and beyond. The results are presented to you in an Impact Report.

Impact Analysis (Complimentary)



Ready to Go Courses

A portfolio of courses, ready to deliver. Each one meets our highest standards of QUALITY and is designed to make a direct impact through

our focus on transfer of learning into the business.

Courses can be run as an ‘in-house’ programme, in which case we will bespoke the course to that organisation or as an ‘open’ course where

individuals can book directly onto the programme.

We are developing our portfolio all the time and adding new courses on a monthly basis.


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Coaching Skills

Duration: 2 Days

Coaching delivers tangible benefits to your business, including increased performance, higher productivity, increased motivation and higher staff retention.

This 2 day programme equips managers with the knowledge, skills and practice they need to coach their employees and increase their performance as a direct result. Following completion of this course participants will be able to : • Accurately explain the difference between coaching &

feedback and state when to use each one. • Set up an effective coaching relationship. • Ask insightful coaching questions. • Apply a proven coaching model to achieve success.

This course is delivered by a certified coach and there will be a live coaching demonstration as well as the opportunity to receive individual feedback. Each participant will leave with the tools and insight to apply this learning in their work immediately . We can also offer additional coaching support in the workplace as part of this programme.

Managing Performance

Duration: 1 Day

This programme is focused on equipping managers with the knowledge and skills required to inspire and manage performance within their people.

Following completion of this course participants will be able to : • Successfully write clear, measurable performance

objectives for your staff. • Develop personal development plans to enable delivery

of objectives and facilitate succession planning. • Conduct an effective performance review giving

balanced feedback. • Successfully deal with underperformance by applying a

proven model that inspires and motivates.

This course is aligned to the organisations’ performance management process and is therefore best delivered as an in-house programme. Through our HR Partner we can also offer support in designing an effective performance management system.

Disciplinary Skills

Duration: 1 Day

Every year companies are subject to employment tribunals which can be costly in terms of time, reputation and ultimately money.

This programme equips managers to deal with issues of capability and conduct effectively, respectfully and within the law. Following completion of this course participants will be able to : • Clearly explain the difference between issues of

capability and conduct. • Ensure that all actions comply with current employment

legislation. • Undertake a fair and thorough disciplinary investigation. • Conduct an effective hearing and come to a reasonable

decision. • Explain the key outcomes of the process and how to deal

with each one, including dismissal. • Prepare the relevant paperwork required by law.

This course includes case studies which give the participants the opportunity to apply their learning. Each participant will leave with the tools and insight to apply this learning in their work immediately.

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Employment Law for Managers

Duration: ½ day

In any role where you manage people it is important that you have an up to date knowledge of employment law to prevent any legal claim being made.

This programme provides participants with an overview of employment legislation and how to apply this to your business using case studies. Following completion of this course participants will be able to : • Clearly explain key legislation around equality, diversity,

sickness, working time and agency workers. • Apply best practice to ensure legal obligations are met.

Through our partner HR Company we can arrange for a full review / set up of policies and procedures

Managing Grievances

Duration: 1 Day

Inevitably, conflict will occur in organisations and this can lead to a formal complaint or grievance.

There is a legal obligation for employers to deal with grievances officially and this 1 day course will deliver all the knowledge and skills required to do this effectively. Following completion of this course participants will be able to : • Clearly explain the legal definition of a formal grievance

and the process for dealing with this. • Ensure all legal requirements are fully met. • Conduct a grievance hearing and come to a fair decision. • Manage the outcome of a grievance to ensure

continued performance and motivation. • Describe a range of steps to prevent a grievance

situation.

This course includes case studies which give the participants the opportunity to apply their learning. Each participant will leave with the tools and insight to apply this learning in their work immediately.

Interviewing Skills

Duration: 1 to 2 Days

One of the most important responsibilities of a manager is in recruiting the right person into the right role. This course focuses on giving managers the skills and confidence to recruit effectively.

Following completion of this course participants will be able to : • Explain a range of assessment options and when to use

each one (e.g. interview, case study, role play). • Apply employment law to ensure a fair and lawful

approach is adopted. • Create an effective set of interview questions for the

position including scoring mechanisms. • Conduct an interview and assess the candidates against

the criteria set out. • Deliver the outcome of an interview including feedback.

We can offer the course in a 1 or 2 day option. The second day provides the opportunity to practice and receive feedback. Through our strategic partners we can provide support in recruitment including advertising, candidate identification and interviewing.

Leading change

Duration: ½ Day

Change is inevitable in business. This programme is focused on leading a team of people through a change effectively and with minimal disruption.

Following completion of this course participants will be able to : • Plan effectively for change (including work planning,

communication strategies and impact analysis). • Apply proven models of change to a given situation to

support employees and customers through the change process.

• Write a strategy to maintain business performance through times of change.

We can also provide coaching and consultancy support to any business going through change.

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Appreciative Inquiry (Problem Solving)

Duration: ½ day

Problem solving generally starts by looking at what’s not working and planning to overcome this. Appreciate Inquiry provides a new perspective on this and approaches a challenge by looking at the successes to date and building on them to enable growth.

This programme introduces the process and skill of appreciate inquiry as a tool for business growth. Following completion of this course participants will be able to : • Clearly explain what Appreciative Inquiry (AI) is and

when it would be appropriate to use it. • Successfully apply the process to support decision

making using the AI method. • Support others in working with problems using AI.

This programme provides an opportunity to experience AI in practice as well as learning some of the key skills needed.

Motivating Others

Duration: ½ Day

This course covers some of the key factors affecting motivation and equips participants with strategies to create an environment and approach that motivates performance in their people.

Following completion of this course participants will be able to : • Accurately describe what motivation is and the factors

that impact it. • Successfully identify what motivates you and your team

members. • Clearly explain how to build an environment that

motivates and inspires others. • Write a clear strategy to apply your learning to your

team.

First Time Manager

Duration: 1 Day

Managing people for the first time can be a daunting prospect – it requires a new set of skills and a different approach. This course is designed to equip first time managers with the fundamental skills to get started in their new role.

Following completion of this course participants will be able to : • Clearly describe the role of a manager. • Successfully identify the key skills required to be effective

in managing people. • Deliver effective and impactful feedback to enable

performance. • Clearly set and communicate expectations and manage

against them. • Create a 90 day personal acceleration plan.

This course is ideal as part of an induction programme, we can work with you to tailor make an induction for your organisation using our Leadership Roadmap. We highly recommend this course is offered in conjunction with our Employment Law for Managers course.

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Sales & Service

Introduction to Selling

Duration: 1 Day

Sales are the lifeblood of any organisation, yet they can be the element that a lot of people fear. In this workshop we de-mystify the sales process and show you how to convert more of your prospects into customers.

The workshop focuses on building skills and confidence so that you can put techniques into practice straight away. Following completion of this course participants will be able to : • Explain the sales process from prospecting through to

after sales. • Uncover your customers’ needs by asking appropriate

questions. • Match your products to the customers’ needs using key

benefits. • Successfully overcome objections . • Successfully close the sale and enable repeat business.

Effective Telephone Selling

Duration: 1 Day

Cold calling or telemarketing can be the most dreaded of all the sales activities yet it doesn’t have to be this way! In this programme we de-mystify telemarketing and equip you with the skills and confidence you need to successfully generate business through cold calling.

Following completion of this course participants will be able to : • Successfully step into the mind-set of a successful tele-

marketer. • Successfully generate a clear prospect list. • Create a bespoke introduction that creates ‘tell me more’

responses. • Successfully overcome objections, get past the

gatekeeper and speak to the decision maker. • Secure the appointment and covert prospects into

customers.

Some people think cold calling is a necessary part of growing your business, however, there is a much more cost effective, efficient and enjoyable way to achieve the same result. Whilst we can equip you with cold calling skills, we highly recommend you look at our ‘Referral Institute ‘ courses as an alternative to this course.

Sales Floor Management – Retail

Duration: ½ Day

This course is developed specifically for supervisors and managers responsible for managing the customer experience on a retail sales floor. The course explores how to manage a sales team, maximise the service experience, increase sales and minimise loss.

Following completion of this course participants will be able to : • Clearly communicate the key aspects of the retail

customer experience to staff. • Successfully oversee a busy sales floor ensuring all

customers are served efficiently and receive the best possible service.

• Develop a specific plan for your own sales floor linked to your business objectives.

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Sales & Service

Selling Skills Master Class

Duration: 1 Day

This programme is focused on practical sales experience. Learners will have the opportunity to practice their sales pitch and receive structured personal feedback. This course is delivered in house and we align the learning to your business goals, products and sales approach.

Following completion of this course participants will be able to : • Successfully create a structured sales approach. • Develop a range of benefit based pitches for key

products. • Accurately review common objections and develop

strategies to overcome these.

We can work with you to create a sales approach for your business if needed.

Advanced Selling Skills

Duration: 1 Day

This programme is developed for experienced sales people to help them fine tune their skills and grow their sales even further. In this programme we introduce NLP as a sales tool.

Following completion of this course participants will be able to : • Successfully listen for buying signals and respond to them

appropriately. • Accurately use language patterns and create buy in for

your product. • Successfully develop and deliver an impactful product

pitch, tailored to your customer. • Build credible relationships with customers to enable

future sales and referrals.

Sales Coaching and Management

Duration: 1 Day

Managing teams of sales people requires focus, clarity of objectives and the ability to create an engaging environment. This course focuses on all these areas to enable you to get the most out of your teams.

Following completion of this course participants will be able to : • Set clear and measureable targets for your people. • Successfully monitor performance in a motivational and

fun way. • Successfully deliver impactful feedback to improve

performance. • Reflect on individual motivation styles and develop an

approach that works for the team.

This course would typically be offered with additional coaching support.

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Sales & Service

Negotiation Skills

Duration: ½ Day

Selling can involve negotiating with your customer to reach a deal that works for both parties – this can feel overwhelming at times. This programme is developed for individuals who have to negotiate, to equip them with the skills to be able to do this confidently and effectively.

Following completion of this course participants will be able to : • Successfully follow a planning structure to maximise the

impact of your pitch. • Approach a negotiation situation calmly and confidently. • Successfully achieve a win-win outcome for both parties.

Customer Service Skills

Duration: 1 Day

This programme is focused on delivering excellence in customer service. Learners will be given the tools and techniques necessary to deliver excellent customer service to secure customers as advocates of your company's brand.

Following completion of this course participants will be able to : • Accurately define what great customer service consist of. • Successfully develop a unique ‘wow’ opening to engage

with the customer. • Identify key words and phrases that enhance customer

service as well as those that detract. • Successfully build trust and rapport with the customer

quickly. • Positively represent the organisation and its’ brand

consistently in every interaction.

Complaint Handling Skills

Duration: ½ Day

Although no one likes to receive complaints, where a mistake has occurred and the customer is unhappy, a complaint provides you with an opportunity to resolve the problem and turn an unhappy customer into a loyal customer.

Following completion of this course participants will be able to : • Accurately define what a complaint is. • Successfully apply a proven model to diffuse an irate

customer. • Use questions to uncover the true complaint. • Use positive language to resolve the complaint. • Successfully follow up to create loyalty.

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Business Development

Developing a Business Mission & Vision

Duration: 1 Day

Knowing where you are headed is key to success in business. Clear goals and targets provide a compass for all other decisions and plans therefore enabling them to be measured.

As part of our Referral Institute courses we offer ‘Finding your Starting Point’ which is focused on getting your mission and vision right, as well as translating this into a marketing message.

Please refer to the Referral Institute section for more information.

Marketing for Small Businesses

Duration: 1 Day

Marketing is key to the success of any small business. This programme focuses on building a marketing plan for your business which is focused on generating more profit.

Following completion of this course participants will be able to : • Accurately define their target market and deliver this as

an impactful marketing message. • Successfully identify the best channels for their business

and create a marketing plan that works including: o Networking o Social Media o Telemarketing o Email Campaigns o Letter campaigns o PR o Advertising

• Successfully define a marketing budget to enable delivery of the plan.

• Identify sources of referrals for your business and build strong relationships to enable these.

Finance for Small Business

Duration: 1 Day

A core part of running a small business is having a focus on ensuring financial stability. Maintaining cash flow and delivering a profit at the end of the year are key to long term success. In this course we equip business owners with the knowledge, skills and tools they need to be proactive in managing the finances of their business.

Following completion of this course participants will be able to : • Explain key financial statements including profit and loss,

cash flow forecast and the balance sheet. • Successfully set up a cash flow forecast aligned to

business goals and targets to enable decision making and planning.

• Accurately develop a range of Key Performance Indicators for your business based on this.

This programme is delivered in partnership with a chartered accountant.

Social Media for Business

Duration: 1 Day

In a world of tweeting, liking, linking in and circles it’s easy to get lost. There are many social media platforms available, each one with its’ own benefits. Whether you are active in social media or don’t know where to start, this course is for you. We provide a comprehensive overview of each platform and help you write a strategy that works for your business, your customers and you – delivering results not draining your time!

Following completion of this course participants will be able to : • Clearly explain the different platforms available. • Identify which one(s) work best for your business goals. • Schedule activity to maximise time savings . • Successfully develop a social media strategy to deliver

business results.

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Learning & Development

Training Delivery Skills

Duration: 2 Days

Delivering training is a key skill – the ability to enable learning in the group as opposed to imparting knowledge on a group directly correlates to the transfer of knowledge into the workplace. Good trainers make it look easy and this programme shares with you the secrets, techniques and approaches that contribute to impactful training sessions.

Following completion of this course participants will be able to : • Clearly explain the 4 stages of learning. • Successfully identify the learning styles of participants

and tailor approach to maximise learning. • Accurately describe the skills of a successful trainer. • Identify group characteristics and manage these

effectively. • Successfully reflect on personal style and use this insight

to support and enable on-going development. • Practice facilitation skills and receive feedback.

This course can be complemented with individual coaching and feedback.

Designing Training Material

Duration: 1 Day

Designing learning materials that work is a core skill, from writing measurable learning outcomes through to developing content that appeals to a range of learners. This programme is developed to enable participants to write training content that makes a difference, delivering high quality and highly successful learning courses.

Following completion of this course participants will be able to : • Successfully write clear learning outcomes. • Develop evaluation criteria linked to the learning

programme. • Write clear and high quality trainers’ notes to enable

consistency. • Apply theories of learning to maximise learner success. • Successfully write supporting materials including

PowerPoint and hand-outs .


Accelerated Learning

Duration: 1 Day

Accelerated learning is a proven approach which helps to speed up the learning process whilst maximising the impact and transfer into the workplace. This 1 day course, developed for trainers and other people responsible for supporting the learning of others, introduces these techniques and provides practical examples of how to make learning fun and impactful.

Following completion of this course participants will be able to : • Clearly explain what accelerated learning is. • Apply right brain / left brain training techniques to

increase learning. • Explore the role of creativity in learning. • Successfully use mind mapping as a tool to increase

knowledge retention.


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Influencing Skills

Duration: 1 Day

One of the key skills of communication is the ability to influence others to gain their buy-in for your approach, ideas and requirements. This programme focuses on building skills and competence in the field of influencing to maximise your personal impact.

Following completion of this course participants will be able to : • Accurately explain how to influence others. • Successfully utilise a range of proven techniques to

develop your flexibility as an influencer. • Identify key scenarios you would like to influence more

successfully and practice your approach. • Self- analyse your influencing style and approach.

Assertiveness

Duration: ½ day

Assertiveness is one of the key skills you need to be able to effectively communicate. This programme provides a clear definition as well as equipping participants with the skills and knowledge they need to successfully assert themselves in a given range of situations.

Following completion of this course participants will be able to : • Clearly explain what being assertive means for you. • Successfully apply some key techniques to get your

message across assertively. • Manage challenging conversations assertively for the

benefit of all concerned.

Presenting with Impact

Duration: 2 Days

This course focuses on encouraging participants to find their own unique style, to enable them to build confidence and competence in presenting to others. The course provides a workshop approach to building your presentation, including identifying key messages as well as working on the delivery techniques needed for maximum audience engagement and impact.

Following completion of this course participants will be able to : • Effectively prepare for a presentation. • Successfully develop presentation materials to cover key

messages. • Clearly identify and use your unique presentation style. • Successful deliver a high impact presentation within a

given timeframe and receive feedback.

This course can be supported with individual coaching.

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Introduction to NLP

Duration: 1 Day

Neuro Linguistic Programming provides insight into the human mind, behaviour and how language influences this. In this introductory course we introduce the key concepts of NLP and how that can be used in every day communication.

Following completion of this course participants will be able to : • Successfully list the pre-suppositions of NLP. • Accurately explain how language affects behaviour. • Successfully see situations from other people’s

perspectives with a new level of understanding. • Create a deeper knowledge of your own approach and

adapt this to achieve better results.

Time Management

Duration: 1 Day

This programme introduces some key techniques and skills which can be used to manage time more effectively, enabling participants to get more done and achieve a better work/life balance. Focused on practical application, learners will work on their own plans and leave with a structured plan they can use.

Following completion of this course participants will be able to : • Clearly describe key techniques that can be used to

manage time. • Successfully prioritise tasks using a set of criteria. • Analyse your approach to time management and identify

opportunities for improvement. • Create a personal time management plan for

implementation .




Information Technology

Microsoft 2010 Excel (Introduction)

Duration: 1 Day

This course is designed to allow users to get to grips with the main features of Microsoft Excel. It is entirely hands on. The course is designed for new users of Excel or those with limited knowledge.

Following completion of this course participants will be able to : • Successfully explain key Excel functionality and when to

use it. • Clearly explain key terminology used in Excel. • Successfully navigate the ‘ribbon’ to perform simple tasks • Change the format of a cell to improve function. • Apply basic formulas and functions to successfully

automate a simple spread sheet. • Successfully set the print area .

Microsoft 2010 Excel (Intermediate)

Duration: 1 Day

This course is designed to allow users to get to grips with the main features of Microsoft Excel. It is entirely hands on. The course is designed for users who have a good understanding of Excel already and want to build on this.

Following completion of this course participants will be able to : • Successfully format cells to improve function and layout

of your spread sheet. • Apply a range of formulas and advanced functions to

automate your spread sheet. • Accurately use the IF function to enhance a spread sheet. • Successfully create a VLOOKUP table to manage large

amounts of data. • Apply conditional formatting to a spread sheet. • Successfully protect cells and worksheets using password

protection and cell locking.

Microsoft 2010 Excel (Advanced)

Duration: 1 Day

This course is designed to allow users to get to grips with the main features of Microsoft Excel. It is entirely hands on. The course is designed for those who are confident in using Excel and wish to enhance their knowledge.

Following completion of this course participants will be able to : • Successfully apply a range of complex functions to fully

automate a spread sheet. • Set up a Pivot Table and Pivot Chart to enable large

amounts of information to be used to best effect and allow reporting.

• Set up and apply a Macro to a spread sheet.

Microsoft 2010 PowerPoint In A Day

Duration: 1 Day

This course is designed to equip learners with a working, practical knowledge of PowerPoint 2010. It is a hands on course and participants will get practical experience of creating a presentation.

Following completion of this course participants will be able to : • Clearly explain the key features of PowerPoint and when

you would use it. • Successfully design, create and save a new presentation. • Apply animation and timing to presentations to create

engaging slideshows. • Successfully integrate multimedia into presentations

including images, movies and sound. • Integrate organisational charts, tables and graphs into

PowerPoint.


Referral Institute


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Referral Institute Creating Referrals for Life ®

About Referral Institute You’ve heard it before. To grow your business, it isn’t necessarily what you know, but who you know that can make all the difference. You can have the best product or service out there, but if no one knows about it, you can’t expect your business to grow on its own. That’s why it is so important for any business to develop and maintain a strong network of professionals who can help spread the word about its’ products or services, and refer new customers to the business. These programs provide the training and tools to help business professionals gain financial success through relationship-based referral marketing. Our "Referrals for Life®" program is not a numbers game - it is not about spending hours making cold calls, collecting business cards, or developing a huge database of prospective customers. We don’t want you to work harder to gain new business - we want you to learn how to work smarter. With the Referrals for Life® program, business referrals do not happen by accident. They result from implementing, and then consistently monitoring, a well-organised referral marketing plan. The Referral Institute is an international franchised referral training and consulting company and Sparkle People & Development is delighted to operate the local franchise in the North East of England. Rebecca Armstrong is the principal Referral Institute trainer, having been herself trained by world experts in Referral Marketing . At The Referral Institute, we’ll teach you how to make all your business relationships become more valuable to you and your business. As a result, you’ll not only enjoy an increased quality of life because your business is flourishing, but you will also gain lifelong relationships: Referrals for Life®. We have a calendar of courses running across the year as well as offering consultancy and 121 support when you need it. You can view our Referral Institute website at www.referralinstitutesrdh.co.uk

http://www.referralinstitutesrdh.co.uk/


Referral Institute

Duration: ½ Day

Are you getting all the referrals you want for your business? Do you get referrals predictably and consistently or by chance? Business owners understand the value of referrals but they don't often have control over their referral business. Referral marketing is the most effective form of marketing for businesses with limited marketing budgets. If you are willing to invest the time to learn specific referral marketing strategies, tools, and techniques you can double, even triple your sales in months without spending additional marketing pounds. You will learn how to develop a strategic referral network, who should be in it, how to find them, and how to motivate those people to refer business to you. This class will open your eyes to the possibilities of generating more sales in less time by doing business by relationship. Unless you can find more time and work harder than you already are, you can't afford to miss this class. You will learn some specific techniques that will enable you to really work smarter, not harder.

Creating Referrals for Life ®

Duration: ½ Day

This workshop will teach you how to quickly recognise the behavioural "style" of anyone. Armed with this knowledge, you'll be able to adapt your own communication style to quickly establish rapport and trust... with nearly anyone. This information will help you become a master networker. Discover how to leverage behavioural styles to make networking pay off in tangible business results for you.

We are accredited in ‘The Platinum Rule’ and ‘DISC’ which we can offer to companies as part of this programme or as a stand alone product.

Duration: 12 modules (3 Days equivalent)

The Certified Networker II is ideal for small business owners and sales professionals who have grown weary of time- and cost-intensive lead acquisition and cold calling. They will learn how to dramatically improve sales prospecting efficiency with proven referral marketing approaches. The program's customised curriculum is designed to provide business professionals with tips, tools and techniques to help them become more effective and productive business networkers. In addition, all participants leave the program with their own customised referral- based marketing business plan. The Certified Networker II is taught in a series of 12 interactive modules designed to give participants a complete overview of the referral marketing process along with requisite skills and a plan that insures success.


Other Services


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Leadership Roadmap

This tailored programme delivers a blend of leadership skills over a set time period. Fully aligned to your business we support your leaders through their development roadmap.


‘Leadership Roadmap’ offers your people the very best in leadership & management development through a programme which is built specifically to meet the requirements of the individuals and your organisation. Our expertise is quite simply helping the managers and leaders of today and tomorrow step into their excellence.

Our Roadmap programme is a blend of underpinning knowledge & skills coupled with practical application in the workplace. This means you can be sure that learning is retained and your investment makes a contribution to your business. We have a suite of over 40 individual subject areas all aligned to management & leadership. We work with you to select the right modules for your people and ensure that the practical elements are bespoke to your industry, culture and business. We offer coaching throughout the programme and can ensure your HR Strategy is fully aligned.

Underpinning Knowledge &

Skills

Practical Application

Because of the flexible approach the ‘Leadership Passport’ is suitable for the following areas:

Aspiring Managers

First Time Managers

Manager of Managers

Executive Development

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Other Services

As well as our Learning & Development portfolio we can also offer the following additional services either as part of an overall solution or on their own.


HR Consultancy

Policy and Procedure design

Recruitment & Selection

Health & Safety

Funding We may be able to help you access funding to help with the cost of the project. Where this is applicable we will work with you through the application process .

Sparkle

Executive Coaching

Performance Coaching

Career Coaching

L&D Consultancy

(project)

Change Management

Organisational Development

Through our strategic partners we are able to offer the following additional services. All our strategic partners are selected to meet our quality standards:

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Next Steps

If you are ready to find out more about how we can work together, the first stage is for us to arrange a meeting to explore your goals and how Sparkle could work with you to achieve these. In this first meeting we will discuss your goals and our way of working to establish if it could work. At this stage we will discuss with you what services we would like to offer, our pricing model as well as the Terms & Conditions . If you wish to proceed from this stage we will then allocate you a Learning & Development Manager who will be your point of contact and who will work with you to launch the service. Our service is flexible, we don’t charge a retainer you simply pay for what you use. This gives you a low risk way to either create an additional revenue stream into your business or to have an internal L&D department at a fraction of the price of employing a Training Manager. We can offer all our products under your brand in line with our terms and conditions (with the exception of Referral Institute products).


To arrange a meeting please contact:

Rebecca Armstrong (MSc. CPCC)

[email protected]

Tel: 0191 5263002 Mobile: 07507559972

Linked In: www.uk.linkedin.com/pub/rebecca-armstrong-cpcc/7/869/493

Documents

Sparkle Portfolio 2013