SPANISH FOOD SAFETY AGENCY

Since 2001, the Spanish Food Safety Agency is the organizationof the Spanish Health Ministry who:

Coordinates the plans of action related to food safety.

Draws up and transmits technical reports in coordinationwith its Scientific Comitee

Coordinates the running of the existing alert networks in the context of food safety.

Urges executive actions and regulations by the competentauthorities in emergency or crisis situations.

Plans and develops the nutritional policies.

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1987 1993 1995 1997 2001

MujeresHombres

Gutierrez-Fisac JL, Regidor E, Banegas JR, Rodriguez Artalejo F. Med Clin (Barc) 2005; 124: 196-7.

OBESITY AMONG ADULTS (NHSS)Aged 25-60

Source: IOTF, 2004

Source: Estudio Enkid, 2004

OVERWEIGHT & OBESITY AMONG CHILDRENAged 2-24

13,9%

26,3%

5%

0

5

10

15

20

25

30

OBESIDADSOBREPESO +OBESIDAD

20011984

Sur 15,6

Centro15,3

Noreste9,8

Leva

nte

Norte12,3

15,0

Canarias 18

Media española13,9%

Reference values: p97 Orbegozo .

OVERWEIGHT & OBESITY AMONG CHILDRENGeographical pattern

Launched on10 February 2005

NAOS STRATEGY: WORKING GROUPS

1. Targets for healthy dietary and physical activity habits

2. Educational determinants of obesity

3. Environmental determinants of obesity

4. Genetical determinants of obesity

5. Health care measures to prevent obesity

6. Evaluating and monitoring systems

7. Scientific research

Dietary and physical Dietary and physical activity habits are not activity habits are not

isolated risk factorsisolated risk factors, , butbuthappenhappen in a social, in a social,

economicaleconomical andand cultural cultural environmentenvironment

THE NAOS PHILOSOPHY

POSITIVE: Intending to recommend what should be done, rather than repressing or prohibiting

PARTICIPATIVE: Involving and committing all stakeholders, who feel part of a global initiative

PROACTIVE: Each stakeholder takes specific commitments on how to contribute to the overall objective

Key objectives:• Increase awareness via campaigns about

impact on health of a balanced diet and regular physical activity.

• Promoting healthy eating habits and increasing physical activity

• Favor a collaborative framework with the Food & Drink Industry to promote healthier products

• Increase awareness of professionals in the NHS to foster the systematic detection of obesity

• Monitor and evaluate

An approach that involves all stakeholders

• Training and dissemination

• Nutritional recommendations

• Promotion of physical activity

Family & Community

Santander3-5 October 2005

• Educating scoolchildren

• The school dining room

• Food and drink vendingmachines

At school(In partnership with the Education Ministry)

• The food and drink industry

• Commercial distribution firms

• Catering trade

• Bakeries organisations

In business

Food industry commitments

• To substantially decrease content of sugar, salt and fat in their products (e.g. salt in bread)

• To launch “healthier” alternatives to traditionally high caloric products.

• To promote nutritional information on their packaging.

• To support initiatives related to educate population on balanced diet, impact of salt and physical activity.

• To develop an Advertising Code related to food for kids under 12 years old: The PAOS Code.

PAOS Code: why self regulation?

• It doesn’t substitute current legislation but establishes more strict and precise requirements.

• More fast, flexible and effective? to control a short-life product as advertising is.

• Experience in other areas show that the best guardian are competitor companies.

• It makes sense with the proactive and participative philosophy of the NAOS Strategy, committing all stakeholders.

• It’s a positive approach not against the product but against the message the kids receive.

The scope: 35 companies have voluntarily joined the PAOS Code

(33+2) since it was launched on 15 September 2005, which represents 85% of TV advertising.

The criteria:Advertising and marketing of food and

beverages+

Transmitted using any medium or support (TV, radio, newspapers, internet, etc.) except packaging.

+Directed to children, specially under 12

THE PAOS CODE

Control of compliance: The Advertising Self-Regulation Jury decides the correctness or incorrectness of the marketing or advertising activities in the light of the Code standards.

The Jury is fully composed of independent and prestigious experts, 25% of them selected by the Ministry of Health.

Infringements and rulings dictated will be made public.

According to the severity of the infringement the Jury can impose the following fines:

Minor infringements: 6,000 to 30,000 €

Serious infringements: up to 90,000 €

Very serious infringements: up to 180,000 €

The Monitoring Commission:

Composed by:• 1 representative from the Spanish Food Safety Agency (Chair)• 3 representatives from the FIAB• 3 representatives from the Consumers Council• 1 representative from the Advertisers Association• 1 representative from the Self-Regulation (Secretary, without

vote)

Main functions:• Regularly evaluate the application of the Code.• Propose improvements and reviews of the Code and new

memberships.• Examine the complaints filed by consumers.

THE PAOS CODE

Six months later …

RESULTS OF THE COPY ADVICE REQUESTED:

73%

18%

9%

Copy advice positivoCopy advice con modificacionesCopy advice negativo

THE PAOS CODE

45%

29%

5%9%5%1%

5%

1%

Personajes famosos Principio de legalidad Promociones: mostrar producto Promociones: condiciones no visiblesPresión de ventas: mayor aceptación Educación nutricional: consumo inmoderadoEducación nutricional: sustitutivo de comidas Educación nutricional: hábitos de vida saludable

Six months later …REASONS OF THE NEGATIVE/MODIFIED COPY ADVICE REQUESTED:

feb-05

feb-06

Nº de anuncios de alimentos (TV) dirigidos aniños con presencia de personajes famosos

- 60 %

• Obesity prevention and treatmentincluded in the health care portfolio

• Health Care Quality Plan: guidelines forobesity prevention and treatment

National Health System

A FIRST YEAR ASSESMENT

• Has brought overweight and obesity to the forefront of social concerns.

• Snowball effect: Participation of numerous and diverse stakeholders.

• Specific achievements.

NAOS PLAN 2006

• Create an observatory of the NAOS strategy.

• Inform and educate the population.

• Mobilize the Health System

• Reformulation of food products

• Hold a nutrition & food safety meeting, September 2006

Visit us in our webpage:www.aesa.msc.es