Southwest Clean Air Champs, July 18, 2013

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  • 7/28/2019 Southwest Clean Air Champs, July 18, 2013

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    Imagine

    InspiringHalifax,

    Canadiansto

    $avemillionswhentheyreparked.

    July18,2013

    GoGreenCommunica>ons

    TheChildrensCleanAirNetwork

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    Canadiansspend

    atleast$3Billion

    parked,annually.

    80%arereadytobeinspiredby

    Canadasleading

    IDLE-FREECampaign.

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    Canadasleading

    IDLE-FREEcampaign

    SEEthe#1Slideshare.

    Endorsedby

    U.S.industry 2010Olympics

    http://www.slideshare.net/RonZima/ns-green-lessons-2006-2012-14958448
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    Buildingowner/manager

    PEERleadership

    GreenPRathome,acrossCanada Socialmediaamplifica>on IndustryPEER-leadershiprippleeffectAffinitywithmoms,millenials,health,

    educa>on,sustainability

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    Communityicons

    socialvideo

    Well-known

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    Dr.RichardGoldbloom

    http://vimeo.com/gogreenguy/clean-air-day-idle-free-flash-mob-video
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    RuthinstantlyLIKEDourcampaign.

    Seewhy.

    http://youtu.be/nZ9nGm4L21c
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    Buildingowner/

    managerPEER

    leadership

    Leveragesound,simpleIDLE->meadviceintoa

    significantgreenPRadvantage

    Tenants,partners,employees:

    Save$100Ksfuel&maintenanceannuallyon

    personalvehicles

    Prideonclearingtheairforourkids

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    NEXTSTEPBrief:

    weekofJuly22

    Objec5ves

    1.LongertermWIN-WINpartnership2.Shorterterm:NatalDayamplifica>on

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    NatalDayIDLE-FREE

    PaceCar

    Audienceofthousandsatevent Socialmediaaerglow/amplifica>on

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    Morecontext

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    Crediblepeoplewellbelieve

    Wevesavedtensof

    thousandsinfuelannually.

    Busguy-DennisCampbellPresident,AmbassatoursGrayLine

    Hearthein-depthinterview

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    Hearthein-depthinterview

    Crediblepeoplewellbelieve

    IDLE-CmeishardCmeon

    todaysengines.

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    HowmightHalifax

    respondtoSouthwests

    PEER-Leadership?

    CleanAirDay2013

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    viaMarketWired

    http://www.marketwire.com/press-release/doctors-car-executive-lead-flash-mob-clear-up-idle-myths-that-tax-air-quality-cost-canadians-1798999.htmhttp://vimeo.com/gogreenguy/clean-air-day-idle-free-flash-mob-videohttp://vimeo.com/gogreenguy/clean-air-day-flash-mob-photo-album
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    CanadasfirstIDLE-FREEforourkids

    sportsplex(2014)

    FaciliCeslikeourswantaneffecCveIDLE-FREE

    strategy.WelikeIDLE-FREEforourkids.GeneralManager-IDLE-FREEforourkidsfansince2008

    OurnextIDLE-FREEBusfootprint:

    EasternCanada/EasternU.S.seaboard

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    CauseMarkeGng/

    Branding

    WherePublicAffairs

    intersectswithMarke>ng

    InsighulBusinessWeek

    supplementhere.

    http://www.businessweek.com/adsections/2011/pdf/110815_UnitedWay.pdf
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    TheIDLE-FREEuyFromanadianIDLERtoIDLE-FREEGuy

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    CanadasleadingIDLE-FREEcampaign.Hockeydadsjourneybeganathiskidsschool

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    http://vimeo.com/gogreenguy/a-fathers-storyhttp://vimeo.com/gogreenguy/a-fathers-story
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    Hisabilitytoinspireextraordinary.Dr.MarthaL.Jodrey,

    CanadianRedCrossHumanitarian2012

    Anaccomplishedspeakerwhohas

    transformedcarguys,buscompanies,

    enlistedmajormediaoutlets

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    TheIDLE-FREEGuyFromCanadianIDLERtoIDLE-FREEGuy

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    http://www.linkedin.com/in/ronzimahttp://www.scribd.com/doc/155044311/IDLE-FREE-Guy-Speaker-BIO-TWO-SHEEThttp://vimeo.com/gogreenguy/big-buses-big-savings-fleet-managerhttp://vimeo.com/gogreenguy/auto-sector-likes-idle-free-for-our-kidshttps://docs.google.com/file/d/0B-0-mnNAX5ZTZVlEQnlJQzI1cUk/edit?usp=sharing
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    Getanswersto

    frequentlyasked

    ques>onsHERE.

    Whataboutdrive-thrus?

    Youmightbesurprised.

    http://www.scribd.com/doc/148902574/IDLE-FREE-for-Our-Kids-FAQ-June-2013
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    IDLE.FREE . for.our.kids

    http://www.facebook.com/IDLE.FREE.for.our.kidshttp://www.facebook.com/IDLE.FREE.for.our.kidshttp://www.facebook.com/IDLE.FREE.for.our.kids
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    Go green. Save green. Get the green PR you deserve.

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    oreenCommunicaGons/TheChildrensCleanAirNetwork-SERVICES

    MotorCoaching/StoryTelling

    Plananddelivertraining/coachingacrossyourorganiza>on(on-siteandweb) Transformdriverbehavior,cungIDLE->me,fuel&maintenancecosts Inspireallstakeholderstosavetonsoffuelandemissionsinpersonalvehicles

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