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Online brochure for real estate development and branding company
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“A brand is more than just a name, it is a way of life”
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Southern Cross is an international real estate development and investment
company that specializes in the creation of exclusive “branded” living environments.
By incorporating internationally acclaimed brands and personalities into the design,
packaging and marketing of luxury residential real estate offerings, Southern Cross has become
an industry leader in differentiating and adding value to residential developments.
Southern Cross was founded by Hall-of-Fame professional golfer Greg Norman
and real estate investment bankers Jeremy Seabridge and Brett Walsh. The
company headquarters is located in Florida, USA.
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The principals of Southern Cross pioneered the
practice of blending the distinctive style and attributes
of internationally renowned brands and personalities into
the design blueprint of luxury real estate.
The participation and reputation of these brands, together
with the development, finance and marketing expertise
of Southern Cross, helps residential projects to achieve:
� Unique market positioning and a superior
product offering
� Increased credibility and visibility
� Enhanced marketability
� Increased traffic and sales velocity (opportunity for
higher profit margins and improved returns)
� Price premiums
� Immediate exposure
� Flow-on sales effect to other components
of the development
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Inspired by the lifestyle of co-founder Greg Norman, Southern Cross’ branded real estate business was first
established in 1997 with the creation of two lines of Norman-branded luxury residences.
“Norman Estates” and the signature “By Greg Norman” series feature extraordinary homes created from a design
blueprint that embodies Greg Norman’s dynamic personality.
The award-winning homes reflect many of the key elements of Greg Norman’s active lifestyle — his enthusiasm
for health, fitness and the outdoors, consideration for the environment, enjoyment of entertaining and indoor
/outdoor living, and his embrace of the latest in technology.
Norman Estates and By Greg Norman enclaves have received wide acclaim for their design features and quality of
construction and have been successfully developed in premier residential communities in Australia, Asia, the Middle
East and the United States.
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Following on from the success of the Greg Norman-branded residences, Southern Cross now acts as a
representative for a broad portfolio of highly recognizable international brands in the development of real estate.
This portfolio ranges from apparel and luxury goods brands to actors, musicians, sports personalities and other
celebrities in the entertainment industry.
As the custodian for this stable of brands and celebrities, Southern Cross undertakes branded real estate
opportunities under license, or in certain circumstances as a joint venue partner, with well-credentialed
developers and builders.
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Southern Cross targets projects that afford
exceptional opportunities to create one-of-a-kind branded
destinations. Our branding solutions can be applied
across a wide range of real estate environments, from
urban developments in major international cities to golf
communities, hotels, marinas, alpine locations and
beach resorts.
Projects are selected based upon:
� Exclusivity of location
� Desirable lifestyle attributes
� Opportunities for unique architectural and
design elements
� Marketability and visibility
� Strength of developer and project credibility
� Superior orientation and view corridors
� Privacy and security
� Brand awareness and opportunities to leverage
the brand to maximize project value
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Southern Cross brings expertise to real estate
developments in the form of:
� Identifying an appropriate brand for the project’s
market position, location and price point
� Tailoring a branding package that is specific to the
project and location and providing the developer with
a unique point of differentiation and superior
market positioning
� Incorporating the brand into the project’s
architecture and interior design
� Creating project-specific amenities and merchandise
packaging
� Co-ordinating celebrities/brand representatives
for sales events
� Assisting with
— Project sales and marketing strategy
— Site planning and landscape positioning
— Interior design and space planning
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In addition to branded residential real estate,
Southern Cross actively pursues opportunities in:
� Real estate funds management
� Opportunistic land banking and strategic
parcel acquisition
� Branded fractional and luxury residence fund
development
� Participation with major development partners
to provide management consulting services and
product branding solutions for residential and
resort developments
� Boutique branded hotels and “rental managed”
resort and residential developments
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Southern Cross has well-established relationships with
industry leaders spanning many real estate disciplines:
� Architects
� Land planners
� Interior designers
� Developers
� Homebuilders
� Building material suppliers
� Sales and marketing companies
� Technology consultants and suppliers
� Luxury hotel operators
� International investors
Southern Cross also works closely with Greg Norman’s
international network of business relationships, from global
financiers and investors to the lifestyle, apparel and wine
industries and automobile manufacturers.
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W W W . S O U T H E R N C R O S S D E V E L O P M E N T S . C O M
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