Collision Repair & Refinish Section Already “Bigger &

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President Bush and Marchionne to Keynote

NADA Convention in Las Vegas

I-CAR Recognizes USAA With I-CAR Gold Class

Professionals Business Designation

U.S. Senators Introduce EPA Regulatory Relief Act of 2011

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The Lexus LF-Gh hybrid concept made its global debut earlier this year at the 2011 New York International Auto Show. This concept sets out to redefine the pre-mium grand touring sedan. “For this con-cept, Lexus designers studied characteristics that are often considered contradictory and difficult to execute together,” said Kengo Matsumoto, general manager, Lexus Design Division, Toyota Motor Corporation. “The captivating design of the LF-Gh concept

Lexus LF-Gh Hybrid Conceptexamines the possibility of balancing what are normally opposing qualities, such as style and functionality.”

Working with a clean sheet of paper, Lexus Design Division design-ers aimed to perfectly blend style, per-formance, efficiency, and environmen-tal compatibility in a premium, grand touring sedan while trying to leverage

Acura Jackson Acura 678.259.9500 877.622.2871 678.259.9555 Nalley Acura 770.422.3138 800.899.7278 770.590.4154Audi Jim Ellis Audi 770.955.2580 800.253.8242 770.952.6199 Nalley Audi 678.795.3500 877.625.5393 678.352.3450

BMW BMW of South Atlanta 678.479.4622 800.959.2241 678.479.4695 Nalley BMW 404.296.8644 800.622.2021 404.297.9134

Chrysler Akins 770.868.5229 877.322.4734 Jim Burke 205.320.7320 866.320.7320 205.458.4452 Benchmark 205.823.5237 800.633.4304 888.815.5238 Hayes 770.963.6263 800.241.8124 770.237.8174Ferrari Ferrari Maserati of Atlanta 678.802.5000 800.522.2345 678.802.5018FIAT FIAT of Birmingham 205.823.5237 800.633.4304 888.815.5238Ford Akins Ford 770.868.5229 877.322.4734 Allan Vigil Ford 770.960.1208 800.324.3814 770.960.6268 Gwinnett Place Ford 770.813.6825 866.665.9318 770.622.6156General Motors/Saturn Ivan leonard Chevrolet 205.823.5428 800.239.5100 205.979.3048 Rick Hendrick Chevrolet 678.957.5300 888.339.7278 678.957.5310Honda Gwinnett Place Honda 678.957.5151 800.277.8836 678.957.5156 Nalley Honda 770.306.4646 800.367.9834 770.306.4640 Tameron Honda 800-467-0699 205-443-7656Hyundai Jim Burke Hyundai 205.320.7320 866.320.7320 205.458.4452 Tameron Hyundai 800-467-0699 205-443-7656Infinti Nalley Infinti- Marietta 770.281.8645 877.625.5392 770.281.8646 Nalley Infinti- Decatur 404.292.0831 800.522.3324 404.296.8701Izuzu Jim Burke 205.320.7320 866.320.7320 205.458.4452 Jaguar Jim Burke 205.320.7320 866.320.7320 205.458.4452 Nalley 770.664.4408 800.328.4833 770.664.4338

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Mazda Jim Ellis Mazda of Marietta 770.590.4468 800.543.4647 770.795.0645 Med Center Mazda 205.271.2040 877.342.8876 205.471.2045

Merecdes-Benz Atlanta Classic Cars 678-924-4249 800-241-6086 678-924-4257

Mini Mini of South Atlanta 678.479.4622 800.959.2241 678.479.4695 Mitsubishi Jim Ellis Mazda of Marietta 770.590.4468 800.543.4647 770.795.0645Nissan Jim Burke Nissan 205.320.7320 866.320.7320 205.458.4452 Nalley Nissan 404.292.4774 800.647.7278 404.297.6962 Lexus Nalley Lexus Marietta 770.514.7408 800.966.5398 770.590.4132 Nalley Lexus Roswell 678.795.2050 877.495.3987 678.795.9606 Porsche Jim Ellis Porsche 770.216.7580 888.685.3280 770.216.7560

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Subaru Jim Burke Subaru 205.320.7320 866.320.7320 205.458.4452 Troncalli Subaru 770.889.8951 800.646.9438 770.889.2545 Subaru of Gwinnett 678.584.7245 800.584.8727 678.584.7246

Suzuki Classic Suzuki of Birmingham 205.278.0000 205.278.3100 Suzuki of Memphis 901.347.4208 800.338.5481 301.347.4207 Toyota/ Scion Limbaugh Toyota 205.788.9390 800.239.5050 205.780.5215 Nalley Toyota of Roswell 678.832.4300 877.594.8696 770.552.2365 Volvo Nalley Volvo 770.951.1043 800.782.9313 770.933.0118 Volvo of Memphis 901.347.4208 800.338.5481 301.347.4207 Volkswagen Jim Ellis 770.955.2580 800.253.8242 770.952.6199

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Southern Automotive Journal September 20114 www.IneedOEMparts.com

LF-Gh From Front Cover

advanced, new technologies.The team explored how a future

grand touring sedan would look stand-ing still and on the road, and what design approaches might work to con-vey an extraordi-nary combination of attributes. They came up with a design that unites hard and soft; and energetic and soothing ele-ments.

Through this exercise, the defi-nition of L-Finesse, the marque’s design philoso-phy since 2001, has been refined and evolved to include a bolder, more distinct pro-jection of what a premium car could become in a modern world. The result is the LF-Gh concept, which conveys origi-nal thoughts and ideas that will migrate to future Lexus vehicles on a global scale.

“Customers have been waiting for a bold concept like this from Lexus,” said Mark Templin, Lexus Division group vice president and general manager. “We look forward to their feedback and inte-grating some of these exciting design features into future Lexus vehicles.”

In The Grand Touring TraditionWith the LF-Gh, Lexus takes the

idea of the grand touring sedan one step further. The LF-Gh was designed to be a high-performance concept capable of providing a moving driving experience, and comfortably transporting multiple occupants at higher speeds on long-distance drives. It combines a strong sense of presence and emotional appeal with functional attributes, supplying enhanced creature comforts plus the practical ability to transport personal supplies and luggage necessary for extended travel. Even while maintain-ing serene passenger comfort, it is a car designed to inspire and captivate the

driver as hours behind the wheel accu-mulate.

The bold, wide stance is consis-tent with the goal of inspiring dynamic excellence on the road. Fundamentally, these are the proportions of an agile, responsive sedan built on an advanced

rear-wheel-drive platform. The distinc-tive long greenhouse design provides the potential for functional passenger benefits, such as generous interior room for all four passengers, ample cargo area, and excellent forward visibility.

LED lighting hints at the range and scope of new materials, electron-ics and dynamic systems that endow this concept vehicle with state-of-the-art performance, driving control, and safety features. Overall, the LF-Gh’s styl-

ing embodies the definition of what an authentic grand touring sedan from Lexus could be.

Dramatic and Bold, Yet Light and Agile

This newest Lexus concept brings together unique, dynamic proportions

that lend to its advanced and aggres-sive stance. The LF-Gh is based on an architecture that enables a spirited, energetic and elegant car with an uncommonly assertive presence.

Viewed from the front, design elements contributing to the assertive effect include a boldly designed spin-dle-shaped grille that expresses the resolute face of Lexus, contributes to radiator and brake duct function, and is an essential element in achieving excellent aerodynamic performance. Every line in the LF-Gh combines form and function.

As an example, air flows in through front inlets adjacent to the unique vertical LED fog lamps, and exits through similar slim rear outlets

that follow the curve of the tail lamps from the rear quarter panel. The concept also explores the minimization of traditional features such as side mir-rors and door handles to enhance the s l e e k n e s s and improve aerodynam-ics.

The spindle-shaped grille, a pow-erful design element that contributes to the commanding presence of the LF-Gh, also plays a role in airflow control and enhancing stability. It’s a key feature that integrates distinctive style with engi-neering functionality without sacrifice in either discipline, and will be inherited by future Lexus models.

An athletic and strong stance is achieved through the contrast of the

The stylish and assertive LF-Gh concept advances notions of premium grand touring sedan.

LF-Gh Continued on Next Page

Southern Automotive JournalSeptember 2011 5www.IneedOEMparts.com

tapered torso and long cabin, with width-enhancing front and rear wheel arches. The form of the lower body begins from the short front overhang, and is cross cut in the middle of the rocker panel leaving the rear overhang looking light and agile.

Dynamic front fenders work to cre-ate a sense of movement, pushing down toward the ground to convey a low, crouching center of gravity. The raised hood implies ready and powerful per-formance potential. The rear deck has a robust, raised center deck lid that lets the air smoothly glide backward to flow gracefully into the rear fenders. Deeply sculptured dynamic twin spokes stem-ming from the center of the 20-inch wheels enhance an instinctive sense of driving appeal.

Lexus designers took advantage of increased width that provides an expan-sive canvas for distinct, wrap-around LED tail lamps. The use of distinctive tail lamps and intricately designed reflec-tors behind all-red lenses contribute to a strong visual presence. Judicious use of slim chrome trim elements in the bum-per exhaust and integrated diffuser adds a subtle premium touch.

Unique LED headlamps and inde-pendent L-shaped LED daytime running lights assure that the Lexus face will be

like no other car on the road.

A Gracious InteriorBehind dark tinted

glass, hints of an all-new, future Lexus interior can be perceived. The cabin of the LF-Gh is the product of a meticulous re-examination of every detail, with the aim of making an interior that is driver-oriented.

The driver’s zone includes a meter panel with excellent visibility and a con-sole with intuitive operability. An all-new analog clock with a three-dimensional face, a contemporary and exclusive timepiece suitable to a pre-mium luxury brand, is a focal

point of the inte-rior and r e p r e -

sents a shift in Lexus’ design philosophy.

Use of genuine, high-quality materials and rich, finely honed details help cre-ate a driver and passenger space consistent with the idea of a full-fledged grand touring sedan. It is an inte-rior designed to respond to the needs of customers who know true quality, and are particular about details.

Hybrid PropulsionBlue LED Lexus Hybrid Drive

badges located on the front grille and rear trunk lid signal an intention to pro-vide equal measures of fuel efficiency and performance on demand. The rear valance blends sculpted exhaust tips for a very clean, finished look, minimizing the presence of the exhaust system to suggest that the flow of exhaust gas will be substantially reduced. Taken as a whole, the treatment emphasizes that this hybrid concept is designed to com-ply with the exceptionally low emis-sions requirements of the future.

The LF-Gh design supports engi-neering that changes current notions of power, efficiency, safety, and envi-

ronmental consideration in a premium luxury car.

“Although only a concept, we hope the LF-Gh will resonate with our custom-ers worldwide, and communicate our intention to once again advance ideas about the face of Lexus luxury in the years to come,” said Matsumoto.n

Dynamic front fenders work to create a sense of movement.

Southern Automotive Journal September 20116 www.IneedOEMparts.com

Bipartisan members of the U.S. Senate Committee on Environment and Public Works have introduced S. 1392, the EPA Regulatory Relief Act of 2011. The bill is a companion of the House version of the EPA Regulatory Relief Act of 2011, H.R. 2250, and both aim to protect hundreds of thousands of jobs by providing the U.S. Environmental Protection Agency (EPA) with additional time to reconsider and improve proposed boiler rules. In addition, this will extend the time period for industries to comply with these rules.

The proposal, which directs the EPA to develop achievable standards affecting non-utility boilers and incin-erators, and grants addi-tional time for compli-ance with the rules, was offered in response to an influx of urgent calls from small and large employers. Economic analyses have projected that compliance with the rules as currently proposed could cost in excess of $14 billion, which puts more than 200,000 jobs at risk.

As part of a fil-ing with the U.S. Court of Appeals for the D.C. Circuit, the EPA has set a schedule for issuing updated and modified air toxics standards for boilers and certain solid waste incinerators. To ensure that the agency's standards are based on the best available data and the public is given ample opportunity to provide additional input and information, the agency will propose standards to be recon-sidered by the end of

U.S. Senators Introduce EPA Regulatory Relief Act of 2011October 2011 and issue final standards by the end of April 2012.

The House Energy and Commerce Committee is expected to take up its version of the bill sometime this fall so that it can be brought to a floor vote and sent to the president for enactment by the end of this year.

To view further information, including the full text of the EPA Regulatory Relief Act of 2011, as well as detailed information regarding the EPA's currently proposed rules and time-line for reconsideration and issuance of new boiler rules, visit ASA's legislative website at www.TakingTheHill.com.n

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Whether you are shopping for a new FIAT or simply curious about what the brand offers, there is only one place to go in Alabama: FIAT of Birmingham.

FIAT may not be a household name in America, but it's not new. The Italian-made FIAT brand has been around almost as long as the automobile industry. It even built some cars in the United States for a few years prior to World War I.

Lack of brand awareness isn't surpris-ing, however, because FIAT ceased American operations in 1984.

But today FIAT is back, thanks to its key role in reviving Chrysler.

Although much of the news has focused how it it is changing Chrysler, FIAT's return to the American market is a big story in its own right. It has ambitious plans for the FIAT brand.

FIAT may be in business in America again, but it's not business as usual in a number of ways.

FIAT stores in America don't look or operate like a typical new-car dealership. Think an art gallery for cars.

Located at 5350 Grantswood Road in Birmingham, the FIAT of Birmingham Studio -- yes, FIAT calls its showrooms, studios -- officially opened on April 15. It follows FIAT's cars-as-art approach. It is the most recent addition to presi-dent Terry Spitzer's Benchmark Automotive Group.

John Morgan is the sales manager at FIAT of

Birmingham. With years behind him selling BMW, Acura, Audi and Porsche, he knows the niche marketplace and its customers. Because FIAT is unfamiliar to most consumers, building awareness and enlightening the customer are, per-

h a p s ,

the sales department's greatest chal-lenge.

"FIAT wants to change the busi-ness," he explained. "There are no old-school tactics at FIAT. The customer is in control."

To that end, FIAT instituted no-haggle pricing, removing negotiating from the car-buying transaction. Every customer pays the s a m e

price for the same car. "FIAT found that customers see negotiating as negative," Morgan said. "They found that the car-buying experience ranks right below visiting the dentist."

Because of the learning curve many consumers have with FIAT, Morgan said

he realizes it will take most shoppers three or four visits to become a buyer. C o n s e q u e n t l y , there is no pressure to buy. "It's a time-line issue," he said. "Most dealerships want the customer to buy right now rather than when the customer is ready. It's the cus-tomer's decision to make. He'll do it on his timetable."

A n o t h e r unique aspect to

FIAT's customer-service approach is your salesperson is also your service writer. When a new FIAT requires warranty ser-vice or repair, the owner takes it to the person he bought it from. "We want the customer to interact with the same person every time he comes to the deal-ership," Morgan emphasized.

FIAT Please Turn to Page 28

He Italian-made FIAT Is Back FIAT of Birmingham Studio

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EPA’s New Higher Fuel Economy Standards Expected to Increase Clean Diesel Car & Truck Choices for U.S. Consumers

The new fuel economy standards for automobile and light trucks announced recently by the Obama Administration are expected to expand the opportunity for more clean diesel cars, light trucks and SUVs in the U.S., according to Allen Schaeffer, the Executive Director of the Diesel Technology Forum.

Schaeffer said fuel-efficient clean diesel technology is expected to “play an expanded role in improving fuel econ-omy of the fleet needed to achieve the 54.5 mpg level by 2025 as mandated by the new greenhouse gas and fuel effi-ciency standards. “

“Meeting these challenging new fuel efficiency targets will require many different technology solutions and we’re more confident than ever that clean diesel technology is going to be one of those solutions. Only time will tell if the American consumer is ready for plug-in electric, natural gas, or propane powered vehicles on a larger scale, but they are already telling us loud and clear today that they are ready for more clean diesel technology by their choices in showrooms.

“Already in 2011, we’ve seen impressive increases in U.S. clean diesel auto sales. In May, U.S. diesel car sales skyrocketed 34 percent higher than in May 2010. This followed the 46 percent

increase in U.S. diesel sales in March 2011 over March 2010.

“Now more than ever, consumers are cautious with their automotive invest-ment dollars looking more for long-term value, performance and confidence, all of which they get with a diesel vehicle. The technology is proven and clean diesel fuel is now available alongside gasoline blends at more than half of all service stations throughout the country. In addi-tion, the resale value of diesel vehicles has traditionally been higher than for comparable gasoline models, making for a total cost of ownership advantage. And the ability to use renewable lower-carbon biofuels further enhances the appeal and importance of clean diesel as a key tech-nology to achieve these national goals.

European Drivers Already Rely On Diesel Cars for Increased Fuel Efficiency

“In Europe, nearly 50 percent of all the automobiles on the streets today are diesel cars due to their high fuel efficien-cy, low emissions and long-term durabil-ity. While a more modest three percent of cars and light trucks in America are diesel at this moment, these new fuel effi-ciency targets will dramatically increase the number and kinds of choices of clean diesel cars available to U.S. drivers.

“Even with fewer choices for con-sumers, clean diesel car sales indicate a

growing consumer acceptance. Today, U.S. consumers can choose from 16 cars, trucks or SUVs with a clean diesel engine, compared to more than twice the amount hybrid technologies. The next diesel entries into the U.S. market will be the Chevrolet Cruze available in 2013, according to General Motors. Mazda also announced that its SKY-D clean diesel engine will be available here in the 2013 timeframe as a new option in one or more vehicles.

“Clean diesel engines will allow manufacturers to continue to provide consumers with the full range of vehi-cles they want, from fuel efficient family sedans and crossover SUVs, to full size pickup trucks, which continue to rank in the top five best selling vehicles in the U.S. – all this without sacrificing perfor-mance for fuel economy.”

Fact Sheet & Background:In May of 2010, President Obama,

in a Rose Garden Ceremony announced a new effort to propose greenhouse gas (GHG) and fuel efficiency standards for medium and heavy-duty trucks and to begin the process for establishing further corporate average fuel economy (CAFÉ) standards for light duty vehicles. (Note:

Fuel Standards Please Turn to Page 33

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Southern Automotive JournalSeptember 2011 11www.IneedOEMparts.com

The segment-leading Chevrolet Camaro opened a new chapter as the 2011 Camaro con-vertible premiered at the Los Angeles International Auto Show. The new con-vertible began pro-duction in January and went on sale in February. It includes an enhanced body structure and well-tailored top mecha-nism – a combination designed to deliver sports coupe-like driving fun and precise quality.

“The launch of the new convertible opens Camaro design and performance to a new set of potential customers,” said Chris Perry, vice president of Chevrolet marketing. “The 21st century revival of Camaro is tremendously popular, so it’s a natural to now expand and elevate the product range in new directions.”

The convertible will be offered in similar model configurations as the Camaro coupe. The standard model will have a 312-horsepower direct injection V-6 engine delivering 29 mpg highway. The SS model will feature the 6.2L V-8 engine producing 426 horsepower. A six-speed manual transmission will be standard, with an optional six-speed automatic.

The Camaro convertible delivers great refinement, along with uncom-promising, coupe-like driving dynam-ics. Its enhanced body structure helps prevent cowl or steering wheel shake, for a strong, confident feel in all driv-ing conditions. The top has a smooth, tailored fit, with acoustical foam in the headliner that helps deliver a quiet ride with the top up.

The Camaro’s architecture was designed to accommodate a convert-ible model, which means customers enjoy the fun of top-down cruising with coupe-like driving dynamics. Four strategic reinforcements enhance the already-stiff body structure to eliminate common convertible maladies of cowl

Chevrolet Camaro Opens A New Chapter With The 2011 Camaro Convertible

and steering wheel shake. They include:•A tower-to-tower brace under the

hood•A transmission support reinforce-

ment brace•Underbody tunnel brace•Front and rear underbody “V”

braces.•“Our goal in development was to

make the convertible match the coupe as closely as possible in ride quality, han-dling and overall performance,” said Al Oppenheiser, Camaro chief engineer.

A telling example of the Camaro convertible’s strength is evidenced in its suspension tuning – specifically, the lack of changes between the convertible and coupe models.

“To compensate for the reduced structure of an open car, engineers often will make the suspension softer, mak-ing the convertible a boulevard cruiser,” said Oppenheiser. “Instead, we took the more difficult, but better path of bolster-ing structure rather than softening the suspension. We didn’t change a strut, bushing or spring rate from the Camaro coupe.”

The result is a convertible that pre-serves nearly all the acceleration, road-holding and performance capabilities of the Camaro coupe.

Additional safety structural rein-forcements are designed to improve noise and vibration characteristics, while also contributing to the elimination of cowl/steering wheel shake. They include a hydrofromed tube in the A-pillars, an

inner reinforce-ment bracket in the windshield header, a reinforced front hinge pillar and r e i n f o r c e m e n t s inside the rockers.

The structur-al changes to the Camaro convert-ible body give it superior bending and torsional stiff-ness than its clos-est competitor, and better torsional stiffness than the BMW 3-Series con-vertible.

At the outset, designers and engi-neers sought to eliminate the common appearance of convertible top support ribs and they succeeded, using compos-ite knuckles rather than aluminum ones, as well as extending the top material below the belt line and revising the top’s stitch lines. The result is a top that has a smooth, taut and carefully tailored appearance that also retains the sleek roofline of the coupe.

The power-folding top retracts in about 20 seconds. It is built in partner-ship with the same manufacturer as the Corvette convertible top, and operates in a similar manner. That means it folds in a simple “Z” pattern and latches with a single, convenient handle located at the center of the windshield header. Other convertible models in this segment still offer convertible tops with dual latches, forcing drivers into two-hand operations reaching across the car.

Once the latch is turned to the open position, the push of a single but-ton lowers the windows and activates the top. The car doesn’t have to be parked for the top to be activated, allow-ing for spur-of-the-moment lowering while stopped at a stoplight.

The top is made of thick, durable canvas and it features acoustical head-liner material that provides a quiet, coupe-like ride when the top is up. It

Camaro Please Turn to Page 19

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With nearly four and half months until the doors of the 2011 SEMA Show open to industry professionals on November 1st, the collision repair com-munity has already shown up to the event in a big way.

The Collision Repair & Refinish (CR&R) section of the show has far sur-passed the number of exhibitors and floor space square footage in the section from the previous year, pacing to see even further growth of collision indus-try participation as the show nears.

While at the show, there is an abundance of opportunity for colli-sion repair professionals that compli-ment the expansive amount of services, equipment and offerings on the show floor. Attendees will also have world‐class education opportunities available to them through SCRS’ Repairer Driven Education (RDE) series which entails sessions held on each day of the SEMA Show in the afternoon. RDE features sub-ject matters geared specifically to colli-sion repair businesses, and will include a highenergy, impactful headline presen-tation from Afterburner Fighter Pilots on Thursday evening which you won’t want to miss. A complete outline of the schedule and more details on the event can be accessed in the RDE Digital Overview which was recently published by SCRS. This overview contains all the

Collision Repair & Refinish Section Already “Bigger & Better” for 2011 SEMA Showinformation attendees will need to easily plan their trip to Las Vegas this November.

“This is a highly exciting position to be in,” exclaimed Aaron Schulenburg, Executive Director of the Society of Collision Repair Specialists (SCRS). “SCRS was very pleased with the response we received from the industry during our first year of partnering with the SEMA Show in 2010, but obviously, there was the understanding that our follow up year had to be bigger and better and we had to take the feedback we received from attendees, and put it to use with goal of enhancing our constituents experience at the show even more. We worked closely with the show manage-ment and with SEMA to use the input we received, and I think it is clear that the early results this year have dem-onstrated the industry’s excitement and support of our involvement at this venue. We are very fortunate to be in this position in June, and are so appre-ciative of all the vendors who made the early decision to be a part of shaping our destination for the collision indus-try.”

While registrations to the RDE program have already seen a dramatic uptick from last year’s figures at this time, there has also been noticeable increase in interest from international

repair groups making the journey to the SEMA Show for both the RDE series and interaction with the exhibiting ven-dors. As one example, arrangements are underway for a group of over 40 crash shops from Australia to participate in the RDE program and the SEMA Show.

“We firmly believe the caliber and variety of educational offerings found in our RDE program is one of the sig-nificant draws for our industry,” added SCRS Chairman Aaron Clark. “There has been a continued emphasis and focus into putting together a program that delivers tangible and relevant informa-tion that a repair business can put to use as soon as they return home from the show; this year’s lineup is no exception, and the immediate response has been tremendous.” In addition to the pro-grams offered by SCRS, I-CAR will have training classes available to attend in the mornings on each day of the show, and the week will host a variety of colli-sion industry-specific events and meet-ings from groups such as SCRS, I-CAR, CIC, NABC and many others.

For exhibitors who want to be in on the action, but haven’t reserved space just yet, there are still plenty of options...but act quickly!

“While the CR&R section nears

Bigger & Better Please Turn to Page 23

Southern Automotive Journal September 201114 www.IneedOEMparts.com

J.D. Power Please Turn to Page 31

As the auto industry battles through another difficult year, vehicle manufacturers are fighting to win cus-tomers by offering the most appealing vehicles in history, according to the J.D. Power and Associates 2011 U.S. Automotive Performance, Execution and Layout (APEAL) Study(SM) released recently.

The study finds that overall vehi-cle appeal has reached an all-time high since the study’s inception in 1996, with the industry average increasing to 781 on a 1,000-point scale (up from 778 in 2010). Furthermore, recently launched all-new and redesigned models are substantially more appealing than their carryover counterparts, widening the gap in score for a second consecutive year. In 2011, the gap is 29 points, com-pared with 18 points in 2010 and 10

J.D. Power and Associates Reports: Automakers Face up to Tough Market Conditions by Offering the Most Appealing Lineup of New Vehicles in History

points in 2009. This improvement is par-tially driven by higher ratings for vehicle styling and fuel economy provided by owners of recently launched vehicles.

“The auto industry has taken a battering during the past few years,” said David Sargent, vice president of global vehicle research at J.D. Power and Associates. “However, it is clear that throughout this period, automak-ers have never lost sight of the fact that survival--and ultimately success--only comes from winning over customers in the showroom. Offering highly appeal-ing vehicles is one of the primary means to succeed.”

While the J.D. Power and Associates 2011 Initial Quality Study(SM) (IQS), which was released in June, found that all-new and redesigned models have more problems, on average, than do

carryover models, the 2011 APEAL Study finds that these same models are more likely to offer the styling, performance and features that customers are look-ing for.

“There are two sides of the quality coin: things gone right and things gone wrong,” said Sargent. “Both are of criti-cal importance, and models that per-form well on both measures generate higher levels of recommendation and, ultimately, higher loyalty to the brand. In general, customers are also willing to pay more for vehicles that combine high appeal with high initial quality.”

BMW and Dodge each capture three segment-level awards. BMW mod-els receiving awards are the X3, Z4 Roadster and 5 Series, while Dodge receives awards for the Challenger, Charger and Durango. The Charger,

Durango, X3 and 5 Series are all redesigned for the 2011 model year. Ford and Honda capture two model-level awards each, with Ford receiving awards for the all-new Fiesta and F-150 LD and Honda receiving awards for the Ridgeline and redesigned Odyssey.

Also receiving awards are the Chevrolet Volt, Hyundai Equus, Land Rover Range Rover, Lexus IS, MINI Countryman, Nissan Armada, Porsche Cayenne, Scion xB, Suzuki Kizashi and Volkswagen GTI. Of these, the Countryman, Equus and Volt are all-new models, while the Cayenne is redesigned. The Equus achieves the highest APEAL score of any model in the industry in 2011. This is the first year that a model other than the BMW 7 Series, Lexus LS or Mercedes-Benz S-Class has led the overall model ranking.

Three models rank highest in their respective segments in both the 2011 APEAL Study and the 2011 IQS: the Dodge Challenger, Ford F-150 LD and Honda Ridgeline.

Porsche is the highest-rank-ing nameplate in the 2011 APEAL

Southern Automotive Journal September 201115 www.IneedOEMparts.com

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The Society of Collision Repair Specialists (SCRS) is pleased to announce that Hyundai Motor America has come forward to show its support of the Society by enrolling as a corpo-rate member.

Hyundai Motor America (HMA) is a subsidiary of Hyundai Motor Company, the Korean vehicle manufac-turer which is one of the largest in the world. In today’s automotive market, where vehicle design evolves rapidly and it is challenging to stay abreast of the latest required collision repair tech-niques, a close working relationship between original equipment manufac-turers (OEMs) and the collision repair industry is more important than ever. HMA’s decision to become a corporate member helps ensure this type of close working relationship can be maintained and strengthened.

“Because of the technological demands the modern vehicle poses, our members—and the collision repair industry, in general—are constant-

Hyundai Motor America Comes Forward To Become Newest SCRS Corporate Memberly in need of up-to-date information that assists in ensuring the vehicle is repaired correctly and safely,” stated SCRS Chairman Aaron Clark. “As a repair association we are very pleased to add Hyundai Motor America to our healthy list of OEMs that actively participate with SCRS, and are confident that their corporate membership will facilitate a beneficial exchange of necessary infor-mation.”

One of the ways HMA makes repair-related information available is through its recently updated Web site for the aftermarket and wholesale community, www.hyundaiwholesale.com. In addi-tion to an online Mitchell International catalog, this Internet destination pro-vides other valuable technical data for SCRS members such as dealer locator, service information, OEM 1 stop and the online collision catalog.

“HMA is proud to work with SCRS, who have strived for many years to elevate the entire collision repair indus-try,” said HMA Senior Manager, Parts

Sales Mark S. Williams. “HMA recog-nizes that by working closely with SCRS we will ultimately improve the overall ownership experience for the Hyundai customer when a collision repair is required. Hyundai will work closely with SCRS to fully implement their vision to provide world class collision industry standards.”

The ongoing dialogue between the two organizations ensures that the repairer’s perspective is taken into consideration as HMA moves forward developing new and refined vehicles. “Understanding of vehicle design and reparability are critical elements for collision repair businesses to perform safe and proper repairs,” stated SCRS Executive Director Aaron Schulenburg. “Ultimately the kind of open communi-cation their corporate membership will foster between our industries is of ulti-mate benefit to our mutual customer, the vehicle owner. We welcome HMA aboard and look forward to a long, fruit-ful partnership with them.”n

jjanney@atlantaclassiccars.com jbalizet@atlantaclassiccars.com

The nation’s oldest national agri-cultural organization, the National Grange, calls on Congress to pass the Motor Vehicle Owners’ Right to Repair Act (H.R. 1449) in order to protect indi-vidual vehicle ownership rights, particu-larly for residents of farming and rural communities.

“On behalf of over 200,000 mem-bers of the National Grange, we fully support the Right to Repair Act because we believe in an owner’s right to main-tain, service, repair and rebuild their vehicle or farming equipment on their own accord or by the repair shop of their choice,” said Nicole Palya Wood, legisla-tive director for the National Grange. “Our members, most of them located in rural areas, value their ability and freedom to fix and repair their own vehi-cles, tractors and other farm equipment. Should they seek assistance elsewhere, local repair shops should have access to all necessary computer codes and ser-vice information in order to properly and

The National Grange Supports Right to Repair Actefficiently make repairs.

“In addition, we believe that in the absence of the Right to Repair Act, many individuals, both rural and urban, would likely put off important vehicle repairs and maintenance, jeopardizing their safety and the safety of others on the road. It is also important to note that our members often farm and ranch in remote locations where repair shops are just not available. Days waiting on parts from dealers can mean missing crop target pricing, costing our members in agriculture a great deal of revenue.”

The Right to Repair Act protects motoring consumers from an expensive and growing vehicle repair monopoly by requiring that car companies provide full access at a reasonable cost to all ser-vice information, tools, computer codes and safety-related bulletins needed to repair motor vehicles. The pro-consum-er, pro-small business bill is intended to level the competitive playing field for motoring consumers and between

new car dealerships and independent repair shops. The legislation further pro-vides vehicle manufacturers with strong protections for their trade secrets, only requiring them to make available the same non-proprietary diagnostic and repair information they provide their franchised dealers.

The National Grange is the nation’s oldest rural advocacy group, with grass-roots units established in twenty-seven hundred local communities in thirty-seven states. Its members provide service to agriculture and rural areas on a wide variety of issues, including economic development, education, access to rural broadband and legislation designed to assure a strong and viable rural America. It was formed in the years following the American Civil War to unite private citizens in improving the economic and social position of the nation’s farm popu-lation. Over the past one hundred forty-four years, it has evolved to include non-farm rural families and communities.n

www.IneedOEMparts.com Southern Automotive JournalSeptember 2011 17www.IneedOEMparts.com

Southern Automotive Journal September 201118 www.IneedOEMparts.com

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also incorporates a glass rear window and rear window defogger.

A folding, one-piece tonneau cover is standard on 2LT and 2SS models and optional on 1LT/1SS. It covers the folded top for a finished appearance. An accessory windscreen is available from Chevrolet dealers. It installs behind the front seats to limit wind buffeting when driving with the top down.

Camaro LT convertible models are offered with a 3.6L direct injection (DI) V-6 that delivers more power through increased efficiency, while maintaining fuel economy and lowering emissions – including a 25-percent drop in cold-start hydrocarbon emissions. It is rated at 312 horsepower (232 kW) and 278 lb.-ft. of torque (370 Nm). Peak fuel economy with the direct injection V-6 is 29 miles per gallon on the highway.

Two 6.2L V-8 engines are offered in Camaro SS models, includ-ing the L99 on automatic-equipped vehi-cles and the LS3 on manual-equipped models. Both engines are derived from the LS3 that debuted on the 2008 Corvette, with an aluminum block (with cast iron cylinder liners) and aluminum cylinder heads. Horsepower for the L99 is 400 (298 kW) and torque is 410 lb.-ft. (556 Nm). The LS3 develops 426 horse-power (318 kW) and 420 lb.-ft. (569 Nm).

The L99 features the fuel-saving Active Fuel Management System, which saves fuel by shutting down half of the engine’s cylinders during certain light-load driving conditions, such as highway cruising.

All Camaro models can be equipped with either a six-speed manual or six-speed automatic transmission. The Aisin AY6 six-speed manual is standard with the 3.6L engine, and a Hydra-Matic 6L50 six-speed automatic is optional. A Tremec TR 6060 six-speed manual is standard on the SS, and the Hydra-Matic 6L80 six-speed automatic is optional.

Camaro’s four-passenger cabin is a well-executed balance of heritage, mod-ern design and attention to detail.

D e e p , r e c e s s e d g a u g e s , located in square hous-ings, give a nod to the classic

Camaro interior. The instrument panel gaug-es include both speed-ometer and engine rpm, with a driver information center located between the large gauges – its readouts and features controlled via a stalk on the steering column. An optional, console-mounted gauge pack-age includes oil pressure, oil temperature, volts and transmission fluid temperature. The gauge package is included on 2LT and 2SS models, and it’s available as an acces-sory through Chevrolet dealers.

All models include a three-spoke steering wheel with manual tilt/telescope adjustment. Cruise control and a rear defogger also are stan-dard, while a leather-wrapped steering wheel

Contributors

Dennis Martin

Ami Vonesh

Joyce Ethridge

Russ Heaps

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Volume 15 Issue No. 9

Jim TuckerPublisher

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Southern Automotive Journal (ISSN: 1092-6321) is published monthly by Southern Automotive Journal Inc. P.O. Box 675097, Marietta, Ga 30006-0009.SAJ accepts no responsibility for the opinions, views statements of the authors or for claims made by advertisers. Views expressed by writers are not necessarily those of the publication. Subscription: $12.00 per year.

No representation is made as to the accuracy or the completeness of the information provided by this publication. Entire contents copyright 2011. All rights reserved.

and shift knob, redundant steering wheel controls, Bluetooth, rear park assist and USB port are part of the available Driver Convenience and Connectivity package. This package also includes remote start on automatic transmission-equipped vehicles, as well as a personal device interface module for iPods.n

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New assembly line to create up to 90 new jobs, support production of Nissan LEAF in Smyrna

Nissan Americas confirmed that, starting in early 2013, it will produce the electric motor for the Nissan LEAF – the world’s first all-electric, zero-emis-sion vehicle designed for the mass mar-ket – at its Decherd, Tenn., powertrain assembly plant. Preparation of the plant for electric motor production, facilitated by U.S. Department of Energy Advanced Technology Vehicles Manufacturing Incentive Program loan funds, will include addition of a new assembly line and will create up to 90 new jobs. When the new assembly line is completed, the plant will have the capacity to produce up to 150,000 electric motors annually for Nissan LEAFs, which will be built at

Nissan Picks Decherd, Tenn., Plant To Make Motor Assemblies for U.S.-built Electric Vehicles

the company’s assembly plant in Smyrna, Tenn.

"Nissan's Tennessee operations are paving the way to a zero-emission future for everyone,” said Bill Krueger, vice chair-man of Nissan Americas. “By delivering motors for the first mass-produced elec-tric vehicles manufactured in the United States, our Decherd plant will play a vital role in making zero-emission mobility a reality for American consumers.”

The work to support the electric motor assembly line represents the fifth addition to Nissan’s Decherd opera-tions, which began production in 1997. The new assembly line will be located within the existing facility using 100,000 sq.-ft. of available floor space, and will feature highly automated, state-of-the-art equipment including wire winding

machines, magnetization and magnet insertion equipment, varnishing and hot press equipment and test equipment. Today, the 1.2 million sq.-ft. Decherd plant produces engines and compo-nents for Nissan vehicles built in North America, and also houses engine cast-ing and forging operations. The plant currently has the capacity to produce 950,000 engines, 1.1 million crankshaft forgings and 192,000 cylinder-block cast-ings annually.

Nissan will produce the Nissan LEAF and the batteries that power it at its Smyrna manufacturing complex. The advanced, lithium-ion battery plant is on track to be operational late next year at approximately the same time LEAF production is targeted to begin in Smyrna.n

Southern Automotive Journal September 201122 www.IneedOEMparts.com

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President George W. Bush and Sergio Marchionne, chief executive offi-cer of Chrysler Group, and chairman of Fiat Industrial S.p.A. are the scheduled keynote speakers for the 2012 NADA and ATD Convention and Expo in Las Vegas next February.

NADA chairmen Stephen Wade and Bill Underriner will also deliver industry remarks. The inspirational address will be provided by Aron Ralston, who had to amputate his right arm with a knife to free himself from a boulder after a hiking

President Bush and Marchionne to Keynote NADA Convention in Las Vegasaccident. His autobiography “Between a Rock and a Hard Place” was the subject of the film “127 Hours.”

The 2012 convention, which runs Feb. 3-6 at the Las Vegas Convention Center, will mark the first time that the NADA and ATD conventions will be held together.

The convention also includes workshop sessions, franchise meetings, hundreds of exhibits and a new Social Connection Zone.

“The exchange of ideas, updates

on the latest marketing concepts and networking with fellow dealers at the convention is a rewarding experience,” says Rick Morrison NADA convention chairman. “There is no other event that offers dealers and their managers so much at one time in one location.”

Super Bowl XLVI will also be held Feb. 5. Dealers and their managers are encouraged to register early to take advantage of discounted pricing and reduced hotel rates. To register online, visit nadaconventionandexpo.org.n

On July 12, 2011, the House Committee on Appropriations passed an amendment -- 27 to 20 -- putting the brakes on duplicative and unnec-essary fuel economy regulations from the Environmental Protection Agency (EPA) and the state of California affect-ing Model Years (MY) 2017-2025. The National Automobile Dealers Association (NADA), in support of the amendment by Rep. Steve Austria, R-Ohio, issued the following statement:

“NADA applauds the leadership of Rep. Austria, whose amendment seeks to keep cars and trucks affordable while meeting consumers’ desire to protect

House Panel Eliminates Duplicative EPA, Calif. Role in Fuel Economy Debate, NADA Applauds Effort

the environment and get more out of a gallon of gasoline. Mr. Austria’s legisla-tion puts a one year hold on the EPA and California writing duplicative and unnecessary fuel economy regulations. Since the 1970s, fuel economy has been exclusively regulated by the Department of Transportation.

“New-car dealers support fuel economy increases, but additional hikes in standards for model years 2017-2025 -- coming three years earlier than the law requires -- may prevent car buyers from finding the vehicles that fit their needs at prices they can afford. The Obama administration can still reduce green-

house gases (GHGs) and increase fuel economy, but must do so under the program that Congress designed, the Corporate Average Fuel Economy (CAFE) program.

“The auto industry, at a cost of $51.7 billion, has committed to meet a 34.1 miles-per-gallon (mpg) standard for MY 2012-2016. Automakers are on track to easily exceed the goal set by Congress of at least 35 mpg by 2020. By model year 2016, GHGs from vehi-cles will plummet by 960 million metric tons and Americans will save 1.8 billion barrels of oil, according to the federal government.”n

www.IneedOEMparts.com Southern Automotive JournalSeptember 2011 23www.IneedOEMparts.com

I-CAR, the Inter-Industry Conference on Auto Collision Repair, recently hosted a “Repairability Summit” at the I-CAR Tech Centre located in Appleton, Wisconsin with members from several vehicle manufacturers, national insurance providers, collision repair-ers, and other auto collision industry experts. Members of the inter-industry discussed best practices and procedures as they relate to vehicle repairs and train-ing requirements, specifically focusing on best practices for repairing high-strength steels, which are becoming the norm on many of today’s vehicles.

The continual changes in high-

I-CAR Pinpoints Best Practices For High-strength Steel Repairs at Recent Repairability Summit

strength steels make aligning industry segment best practices more beneficial than ever to collision industry profession-als. Attendees at the Summit discussed specific procedures including anchoring, measuring, straightening, and complete and partial part replacement, as well as advanced joining techniques that will potentially become the standard for future collision repairs. The repair proce-dures and information discussed during the Summit will help lay the foundation for a new I-CAR training course that is currently being developed for the inter-industry. More information on this course will be forthcoming.

Jason Bartanen, I-CAR Technical Director said, “Developing an effec-tive repair plan is essential to achieving a complete and safe repair and helps ensure that five-star crash ratings are not compromised. Having consistent meth-odologies for identifying and analyzing damage and repair methods across the industry segments will enable I-CAR to provide individuals with training that is necessary and critical for today’s collision repairs. I-CAR was pleased to have this opportunity to have open dialogue and is looking forward to continued discussions with industry experts on this important, evolving topic.”n

capacity, we will continue to work with interested exhibitors to make sure they not only have a place on the show floor, but that the experience is exactly what they have come to expect from the SEMA Show,” added, Peter MacGillivray, Vice President of Events & Communications of SEMA. “The SEMA Show has a fortu-nate history of growth and expansion,

and our recent collaboration with SCRS and the collision industry have notice-ably added to that formula for success on the show floor and attendance. We couldn’t be more pleased to partner with groups like this to provide collision repairers a world class show experience, with content that propels added busi-ness opportunities for these small busi-nesses. For exhibitors, it is certainly not too late to participate in what is shaping

up to be one of the best SEMA Show turnouts in years!”

As already evidenced by the amplified presence of exhibitors in the Collision Repair & Refinish section, the industry is not delaying in making their plans to be in Las Vegas this November. Register today for the SEMA Show and RDE, to ensure that you have space in each of the sessions that you want to attend.n

Bigger & Better From Page 13

Mechanical and Collision Parts In Stock

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In the aftermath following the tornados that struck parts of the southern United States earlier this spring, Toyota’s Japan employees asked how they could recipro-cate the gesture of giving to those in need.

Recently, Toyota and its Japan employees announced a $330,000 donation to the tornado relief efforts to be evenly distributed between the disaster relief programs in Alabama and Mississippi.

Commenting on the new donation, Steve St. Angelo, executive vice president of Toyota Motor Engineering & Manufacturing North America, Inc., said, “We are grateful to our colleagues in Japan for their generosity to the torna-do relief efforts particularly during their own difficult time following the March 11 earthquake and tsunami. Many of our Japanese colleagues and their families have worked and lived in parts of the U.S. where the tornados struck and many more regularly work with affected manufactur-ing plants, suppliers and dealerships in the region. They wanted to help and their donation demonstrates the true human spirit of reaching out to those in need. We deeply appreciate their thoughtfulness.”

Toyota and its North American employees in May donated $1 million dollars to the American Red Cross for tornado relief efforts in all affected states and regions across the country.n

Toyota Employees in Japan Donate to Alabama and Mississippi

Tornado Disaster Relief Efforts

I-CAR, the Inter-Industry Conference on Auto Collision Repair, has announced that USAA, an indus-try-leading insurance provider, has been recognized as an I-CAR Gold Class Professionals business, the high-est recognition for training available to businesses in the collision repair inter-industry.

“Staying on top of emerging trends in the collision repair inter-indus-try can be seen as a challenge, but the I-CAR Gold Class Professionals busi-ness designation provides businesses, such as USAA, with a solid knowledge platform that helps them stay ahead of the curve. The I-CAR Professional Development Program provides role-relevant training and structured career advancement for individuals in the Auto Physical Damage Appraiser role,” said John Van Alstyne, I-CAR CEO & President.

“Through I-CAR training, claims

I-CAR Recognizes USAA With I-CAR Gold Class Professionals Business Designationstaff working in the collision repair industry with their collision repair net-works have the opportunity to pro-vide their customers complete and safe repairs that retain vehicle performance attributes, while improving business operating performance in important KPI’s such as CSI, and ultimately, main-taining pace with today’s ever-chang-ing vehicle technology,” Van Alstyne added.

Businesses that have earned the I-CAR Gold Class Professionals business designation have accomplished the highest level of training in the industry and continue to improve knowledge levels through maintaining ongoing annual training.

Joyce Kasmer, I-CAR Director of Business Development said, “I-CAR is delighted to recognize USAA as an I-CAR Gold Class Professionals business and welcomes USAA into the upper echelon of collision industry

businesses that place a high value on training. I-CAR training and its rec-ognition programs enable our custom-ers to see improved efficiencies, reduce cycle-time, reduce supplements, and incur less rework. All adding up to effec-tive cost management and increased customer retention.”

James Spears, USAA Assistant Vice President, Loss Center of Excellence said, “The I-CAR Gold Class Professionals designation is a tremendous oppor-tunity for USAA to understand today’s evolving vehicle technology and pro-vide its members with exceptional ser-vice. Through its recent designation, USAA will be equipped to serve and support its members with the knowl-edge and resources attained through I-CAR training. At USAA, member sat-isfaction and quality of work are the highest priority, and USAA is commit-ted to providing its members with best-in-class services.”n

Check out our NEW Website for - Association Information • OEM Repair Information • News and Trends • Back Issues www.sajonline.com or www.ineedoemparts.com (i need oem parts)

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In a report released by Kimberly-Clarke, information was revealed regarding the use of towels and the exposure to chemicals in automotive repair shops. Included in the study was a review of the Automotive, Aviation, Construction Material Manufacturing, Electronics, Food/Beverage Packaging, Heavy Equipment Manufacturing, Medical Device Manufacturing, Metal Manufacturing, Military, Packaging, Painting, Printing, Pump Manufacturing,

Study Shows Toxin Exposure Possible In Cleaned TowelsRetail and Transportation sectors.

The report found that towels, even after they have been washed, can cause exposure to metals, oil and grease as they can easily be ingested orally through transfer from the towel to hands to the mouth. The report indicates that over time, toxins can accumulate in the body, possibly leading to cancer or tissue and organ damage.

The Automotive Service Association (ASA) noted that most auto shops now

use reusable towels and that the trend is unlikely to change until there is a more targeted study of wipes in the automo-tive shop environment.

In 2003, the EPA proposed to modi-fy the Resource Conservation & Recovery Act (RCRA) hazardous waste regulations for management of solvent-contaminated industrial wipes. The agency proposed to conditionally exclude wipes that are dis-posed of from the definition of hazardous waste and to conditionally exclude laun-

dered wipes from the defini-tion of solid waste. The EPA proposed a rule that year to allow disposable solvent-con-taminated wipes and laundry sludge created from the wash-ing of reusable wipes to be disposed of at municipal solid waste landfills (MSWLFs). The proposal was very broad, and did not specify the require-ments of the MSWLFs that could accept the disposable items. In 2009, the EPA issued an edited risk assessment of the wipes rule, which demon-strated that multiple solvents on used wipes may pose a risk if disposed of in basic unlined landfills.

Following the EPA’s October 2009 risk assessment of disposal of used industrial wipes in unlined landfills, the agency proposed two new approaches to the issue. The first would permit solvents that pose no environmental risk in any unlined MSWLF. The second option would require all solvent-contami-nated wipes to be delivered to landfills with greater pre-scriptive requirements such as the ones defined in subtitle D of the Resource Conservation & Recovery Act.

To view the full Kimberly-Clarke report, as well as further information related to rules associated with solvent-con-taminated industrial wipes, visit ASA’s legislative website at www.TakingTheHill.com.n

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they began arriving, but the first actual delivery was made shortly after the store opened in April. Morgan described it as a Silver Pop with a manual transmission. It was the entry-level model, but he was quick to point out that even the Pop comes standard with full power accessories, air condi-tioning, cruise control, trip computer and a six-speaker audio system with CD player and auxiliary input jack among other features.

When asked what seemed to sur-prise shoppers the most about the 500, Morgan didn't even hesitate when he answered, "The 'Wow' factor is that when they sit in the car, it's very roomy; and when they drive the car, it's very quiet. It's a small car, but the attention to detail and craftsmanship is really high!"

He added that most small cars are tiny inside, noisy and cheap. Not so with

Currently in America Fiat offers the hardtop 500 and con-vertible 500c models, with a tur-bocharged version to follow.

A nod to the Cinquecento that zipped around Europe for nearly two decades beginning in 1957, the 500 is a bit larger than the original; but it retains that car's personality. "It's a personal car," Morgan explained. "It's a life-style choice."

Fiat offers the 500 as the entry-level Pop, mid-level Sport and top-of-the-line Lounge with prices ranging from $15,500 to $19,500. Every 500 gets its giddy-up from a 101-horse-power 1.4-liter engine. A five-speed man-ual transmission ushers engine output to the front wheels in the Pop and Sport. A six-speed driver-shiftable automatic transmission is standard in the Lounge and optional in the other trim levels.

Opting for the convertible will add about $4,000 to the price of the hard-top's Pop and Lounge trim level's; the 500c isn't available in the Sport trim.

With 14 exterior colors and 12 seat-color and material combinations, Fiat's studio approach makes sense. It claims virtually hundreds of thousands of com-binations are possible when you include graphics, wheels and other items cus-tomers can tailor to their personal taste.

Fiat of Birmingham had orders and deposits for several 500s before

the 500. "The quiet befits a luxury car," he said. "Two big guys can sit in the front seats and be very comfortable, and it will hold four adults."

Despite its impressive fuel numbers -- an EPA-estimated 30 mpg city/38 mpg high-

way with manual transmission -- Morgan said that fuel economy isn't what excites con-sumers about the 500. "Customers

seem more excited about its looks and that it's fun to drive than about its fuel economy," he stated.

Morgan expects floor traffic, which he described as steady, to increase in the coming weeks because Fiat just launched its national advertising campaign for the 500 and 500c. Not only does he think this will increase traffic to the studio, but he expects those visiting to have a higher interest level in the product.

Fiat of Birmingham's operating hours are 8:30 am to 7:00 pm Monday through Friday and 8:30 am to 6:00 pm on Saturday, but you get the impres-sion Morgan would happily spend even more time there. "We're just real excited to come in every day and represent this product and brand," he said.n

www.IneedOEMparts.comSouthern Automotive Journal September 201128 www.IneedOEMparts.com

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FIAT From Page 7

Laramie Longhorn Turn to Page 30

C h r y s l e r Group LLC r e c e n t l y unveiled the most luxuri-ous Ram Truck ever produced by the compa-ny. Named the Ram Laramie Longhorn edi-tion, the Ram lineup’s most wel l -app oint-ed model is designed for the owner who needs a truck for work or play, but won’t settle for any-thing but the finest qual-ity and refinement.

“The Ram Laramie Longhorn edition is going to share a drive-way with some fine lux-ury cars,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “The only difference is the Ram Laramie Longhorn edi-tion is going to be the vehicle with the fulltime job – towing the horse trailer, taking the crew to the game, picking up supplies. It’s ready to go from the dirt to downtown.”

“We took Ram Laramie Longhorn’s design cues from traditionally hand-crafted, time-tested wares, such as the antique pocket watch, a fine pair of hand-tooled leather cowboy boots, a collector’s-grade shotgun or a horse-man’s saddle,” said Ryan Nagode, Design Program Lead. “The metal work and leather work are second to none.”

Ram Laramie Longhorn edition models are promi-nently commemorated with distinctive Western-style exterior badges. A chrome metal Laramie Longhorn edition badge with painted accents is mounted to the tail-

Ram Truck Brand Unveils Laramie Longhorn Edition The Most Luxurious Ram Truck Ever

gate while eye-catching model-specific (1500, 2500 or 3500) Laramie Longhorn edition badg-es adorn the doors.

The Ram 1500 Laramie Longhorn edition is equipped with 20-inch chrome-clad alumi-num wheels, while 2500 and 3500 single-rear-wheel models roll on polished aluminum wheels. Ram 3500 duallies get polished alu-

minum wheels with Laramie Longhorn edition-badged center caps.

Ram Laramie Longhorn edition is

also distinguished by its unsurpassed interior refine-ment. Building on the award-winning interiors of the Ram 1500 and Ram 2500 / 3500 Heavy Duty pickup trucks, Laramie Longhorn shatters truck ste-reotypes.

A full leather interior, engraved details and burled walnut wood-grain surfaces lend the Ram Laramie Longhorn edi-

tion an unmatched level of sophistication and style.

Laramie Longhorn is available with a choice of dark slate gray and russet or bark brown and light pebble beige interior col-ors. The interiors feature 100 percent leather seat coverings with laser-etched bolsters (bark brown only). The leather-wrapped steer-ing wheel receives special stitching while door trim

front and rear is also wrapped in leather and features special stitching, wood grain and LED d o o r - h a n d l e and map-pocket lighting.

T h e Ram Laramie Longhorn edition offers two seating options. The first is a sophisticated dark slate gray with premium russet-hued seat

The bark brown interior incorporates laser-etched filigrees, with a hand-worked appearance.

www.IneedOEMparts.com Southern Automotive JournalSeptember 2011 29www.IneedOEMparts.com

Southern Automotive Journal September 201130 www.IneedOEMparts.com

leather. The second is southwestern-influenced light pebble beige with bark brown seat leather. The bark brown inte-rior incorporates laser-etched filigrees, with a hand-worked appearance.

Seat fronts for both themes include a stitched-on leather Laramie Longhorn badge, either branded (russet) or laser-etched (bark brown).

Contrasting leather welts, also called piping, provide seat-edge empha-sis. Additional accents are created along either side the welts by tan or dark slate-colored deck-seam stitching.

Ram Laramie Longhorn edition features unique leather front seat-backs distinguished by flap-closure pockets whose details authentically evoke saddlebags. Each pocket is secured with silver steer-logoed, tooled-metal buck-le with a magnetic clasp.

Laramie Longhorn’s exclu-sive instrument cluster takes on the appearance of hand-wrought jewelry with six liquid chrome gauge rings set against a painted taupe silver background and a tooled-metal Laramie Longhorn edition badge set inside the left-hand ring.

The two main gauge rings fea-ture a hand-crafted look with a coined

Laramie Longhorn From Page 29 inner edge and filigrees engraved on the top sur-face. Set inside those rings, the lower edges of the gauge clus-ter dials are detailed with

small fili-g r e e s

t h a t are

softly backlit at night.

The Ram Laramie Longhorn edition’s dash fea-

tures a center stack trimmed in burled

walnut wood grain-ing. The wood grain is

stained in one of two complementary shades, matched to either the russet or bark brown interior theme. Chrysler designers borrowed from high-end furniture-grade and gun stock designs in their choice of wood grain.

Pa i nte d taupe silver side bezels, r e s e m b l i n g polished pew-ter, are special to the Laramie Longhorn, while chrome vent rings complete the center stack’s details.

On the pas-senger side, the upper glove box door – there are two – becomes a focal point with the addition of

a full-length, f i l i g r e e -engraved alu-minum band and Laramie Longhorn edi-tion badge.

Laramie L o n g h o r n c o m e s e q u i p p e d with all of the standard e q u i p m e n t found on the top-level Ram

Laramie and adds a navigational radio, remote start, back-up camera, front ventilated seats and rear heated seats. Power adjustable pedals with memory and front heated seats with 10-way driv-er’s adjustment – standard on Ram 1500 Laramie models – are also added to Ram Heavy Duty Laramie Longhorn editions.

With a work-hard, play-hard atti-tude, the Ram Truck brand offers the boldest, most powerful and capable pickup truck lineup on the planet.n

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There’s still time to enter and take the lead in the Automotive Service Association’s (ASA) Chairman’s Club pro-gram - the association’s grassroots mem-ber recruitment program that rewards regular members who recruit or provide leads for prospective shops to become members of the association.

With new prize tiers offered this year, there’s never been a better time to participate. The current contest ends Aug. 15, 2011, and the ASA member with the most recruitment points will win the grand prize - an expense-paid trip to ASA’s Congress of Automotive Repair and Service (CARS) or International

Help Your Peers Soar to New Heights Autobody Congress and Exposition (NACE) event in Orlando Oct. 5-8, 2011.

The Chairman’s Club program is based on a point system: five points are earned for each new member a current member recruits. In addition to a grand prize given to the member with the most recruits, three new prize tiers were added to this year’s program:

• Tier One: Members who earn a minimum of 10 points up to 20 points will receive a $25 dinner certificate to a local restaurant of their choice.

• Tier Two: Members who earn a minimum of 25 points up to 35 points will receive a $25 VISA gift card.

• Tier Three: Members who earn a minimum of 40 points will receive a $50 VISA gift card.

• Grand Prize: The ASA member with the most recruitment points (and earning a minimum of 50) by Aug. 15, 2011, will be awarded the grand prize - an expense-paid trip to ASA’s CARS or NACE events held during Automotive Service and Repair Week (ASRW). In the case of a tie, a drawing will be held to determine the winner.

Prize tier eligibility will be calculated at the close of the 2011 Chairman’s Club recruitment contest Aug. 15, 2011.n

www.IneedOEMparts.com Southern Automotive JournalSeptember 2011 31www.IneedOEMparts.com

Study for a seventh consecutive year. Hyundai improves from 2010 more than any other nameplate this year, while Jeep and Chrysler also improve considerably.

The APEAL Study examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 80 vehicle attributes. The 2011 APEAL Study is based on respons-es gathered between February and May 2011 from more than 73,000 purchasers

and lessees of new 2011 model-year cars and trucks who were surveyed after the first 90 days of ownership. The APEAL Study complements the Initial Quality Study (IQS), which focuses on problems experienced by owners dur-ing the first 90 days of ownership.n

J.D. Power From Page 14

Southern Automotive Journal September 201132 www.IneedOEMparts.com

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This fact sheet focuses only on the light duty vehicle fuel economy. For DTF com-ments on the medium and heavy duty truck GHG rule see the press release and fact sheet.)

Why is this Administration action important?

It establishes fuel economy and GHG emissions requirements of light duty cars and light trucks. These policies will have a substantial impact on new vehicle design, fuels and technology in the 2017 and beyond timeframe.

Will the process require certain fuels and technologies be used to meet the goals?

No. EPA & NHTSA will establish standards and conditions for manufac-turers to meet. Each manufacturer will then make their own technology choices based on anticipated customer desires and their product lineups.

What are the likely strategies to meet higher fuel economy requirements in the future?

There are many variables but some of the most likely:

Downsizing and light-weighting of vehicles across the board will help reduce energy requirements.

Advancements in gasoline engines: Improvements in gasoline engines, such as downsizing, turbo-charging and the use of direct injection will yield higher fuel economy.

Clean Diesel already delivers 30 percent more mpg than a comparable

gasoline engine and can gain further efficiencies in the future.

Hybridization: Vehicles such as the upcoming Chevrolet Volt that has a downsized gasoline engine and an advanced hybrid powertrain with bat-tery energy storage.

Increased use of electric motors for functions previously run by belts on the engine.

Plug-in Hybrid Electric vehicles powered exclusively by electricity.

Use of lower carbon biofuels like renewable diesel fuel and biodiesel.

What are clean diesels’ leading attributes for why it will be a technol-ogy choice in meeting these anticipated requirements?

Diesels give consumers a choice without trade-offs, offering an unmatched combination of 20-40 percent better fuel efficiency, economical cost of ownership, higher resale values and spirited driving performance. Diesel’s achieve these results during all driving cycles and in larger and smaller vehicles alike.

How many diesel cars and trucks are available for consumers today?

Currently there are 16 models of light duty cars and light trucks and heavy-duty pick- up trucks available to consum-ers. Vehicle manufacturers include BMW, Ford, GM, Mercedes, Ram trucks, and VW. The complete listing can be found here.

What percent of the current mar-ket share do diesels have in the United States?

The research firm J.D. Power & Associates forecasts the U.S. diesel mar-

ket share at 3.1 percent in 2011.Are there new diesel products com-

ing to the U.S.?Yes. On July 22, Chevrolet

announced it would introduce a new diesel Cruze in 2013. (The Cruze was the number one selling car in the U.S. in June 2011). Mazda announced it plans to bring its clean diesel technology known as SKY-D to the U.S. in 2013 in one or more vehicles. There are a number of other reports of manufacturers planning diesel engine options for cars and light trucks in the U.S. in the near future.

What are the future market poten-tials?

All car and truck sales have been impacted by the recession of the last three years. However these predictions highlight the range of confidence for more diesels coming to the U.S.

In May 2011, U.S. diesel car sales increased 34 percent compared to a year earlier, according to the research firm Baum & Associates.

In March 2011, hybrid and clean diesel cars both experienced a 46 percent increase in sales compared to March 2010 - a jump that was about three times high-er than the increase in the overall car mar-ket, according to Baum and Associates.

By 2015, Baum expects diesel car sales to grow to 6.0 to 6.5 percent of the entire market, compared to just over 3.0 percent today.

The research firm J.D. Power & Associates sees the U.S. diesel market share at 3.1 percent in 2011, and growing steadily to 7.4 percent by 2017.n

Fuel Standards From Page 9

www.IneedOEMparts.com Southern Automotive JournalSeptember 2011 33www.IneedOEMparts.com

Southern Automotive Journal September 201134 www.IneedOEMparts.com

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State Farm and Hughes Telematics, Inc. are announcing a major joint effort to bring connected vehicle services and telematics savings programs to drivers across North America. The new effort is called In-Drive and has been tailored specifically for State Farm policyholders by Hughes Telematics, Inc. The service debuts in Illinois in September with more states to be added in 2012.

In-Drive offers a variety of new safety and diagnostics features includ-ing:

One-touch emergency response,Roadside assistance,Stolen vehicle location assistance,Vehicle diagnostic alerts and main-

tenance reminders, andFamily-friendly features like loca-

tion services and speed alerts.In addition to offering these capa-

bilities, the service also includes a special website and smartphone app for remote and mobile access.

“This combined offering represents

State Farm Announces New Effort to Bring Connected Vehicle Services and Savings Program to Millions of Drivers

a first in our industry,” said Mike Wey, Senior Vice President, State Farm. “It will provide drivers with a wide range of new options that will make for a smarter vehicle and even smarter driver.”

In-Drive provides an easy-to-install device that works in most vehicles made after 1995. It broadens access to new con-nected vehicle services without requiring drivers to purchase a new vehicle.

Services will be available in three dif-ferent packages. For the first six months, the basic package will be free after a $10 activation fee. Other packages will range in cost from $5/month to $14.99/month plus applicable taxes.

Additional Savings ProgramIn addition to offering new con-

nected services, In-Drive also will enable more State Farm policyholders to take part in the Drive Safe & Save program. In-Drive will provide driving performance data and the customer’s savings will be based on mileage, turns, acceleration,

braking, speed and time of day vehicle is operated.

Initially, those opting to partici-pate in this voluntary program will save approximately 10 percent on liability, medical payments, collision and compre-hensive coverages. The amount of premi-um savings can change at each renewal date (every six months) as odometer readings and other driving information become available. The discount may increase up to 50 percent, based on how safely a person drives, when they drive, and how much they drive. The website will showcase where a customer’s dis-count stands and what factors have con-tributed to the discount. Drivers also can receive personalized tips on what they can do to maximize their savings.

Those who drive the national aver-age of 12,000 miles per year can typi-cally save from about three to 20 percent depending on the way you drive. These discounts are on top of other discounts State Farm provides.n

Jeff BraswellParts Manager678-479-4601jbraswell@sonsautogroup.com

Mike BennettAsst Manager678-479-4694mbennett@sonsautogroup.com

Wholesale Parts678-479-4622678-479-4623

866.961.SONS (7667)678-479-4695 Fax

Wholesale Parts678-479-4622678-479-4623

Mike Bennett-Asst Manager678-479-4694mbennett@sonsautogroup.com

Jeff Braswell-Parts Manager678-479-4601jbraswell@sonsautogroup.com

MINI OF SOUTH ATLANTA4171 Jonesboro RoadUnion City, GA 30291866.961.SONS678.479.4695 FAX

YOUR SUCCESS IS THE "PART" THAT COUNTS!

Your success is the "part" that counts

ORIGINAL MINI PARTS: POWER HARNESSEDFOR THE GOOD OF MOTORINGKIND.While much about the MINI’s boundless energy remains a mystery, some of its vigor can be traced to Original MINI Parts. Built to strict OE specifications for stellar fitment and perfor-mance, MINI Original Parts are the same parts used in MINI production. They’re backed by a potent, 24-month, gajillion-mile limited warranty. And they come with technical support available from your servicing MINI dealer.Now that’s a powerful combination, indeed.

Your customers expect maintenance and repairs of the highest quality.And the first step towards meeting those expectations is using only Original BMW Parts - the same ones used in Series Production

Our parts, Your peace of mind

Photos are for illustrative purposes only and are based upon the latest information available. European vehicles or product may be shown. Vehicles may also be pictured with non-US or optional equipment. We make reasonable efforts to provide accurate information but we do not provide a warranty of accuracy. Consult your authorized BMW center or www.bmwusa.com for more information. ©2005 BMW of North America, LLC. The BMW name and logo are registered trademarks. All rights reserved.

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ConvenienceAuthentic

DO IT RIGHT … RIGHT OUT OF THE BOXEverything in one box. This is the way it should be. Authentic Mopar® Brake Kits contain not only all the parts you need, but all the right parts. Precision rotors. Durable, application specifi c brake pads and the right hardware. Mopar Brake Kits. Yeah, this is the way it should be.

Order Hot Line: (800) 241-8124 or(770) 963-6263M–F 8:00 a.m. – 5:30 p.m.www.hayeschrysler.com

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© 2011, Chrysler Group LLC. All rights reserved. Chrysler, Jeep, Dodge, Ram and Mopar are registered trademarks of Chrysler Group LLC.

ConvenienceAuthentic

DO IT RIGHT … RIGHT OUT OF THE BOXEverything in one box. This is the way it should be. Authentic Mopar® Brake Kits contain not only all the parts you need, but all the right parts. Precision rotors. Durable, application specifi c brake pads and the right hardware. Mopar Brake Kits. Yeah, this is the way it should be.

Order Hot Line: (800) 241-8124 or(770) 963-6263M–F 8:00 a.m. – 5:30 p.m.www.hayeschrysler.com

AUTHENTIC MOPAR® PARTS ARE AVAILABLE AT

HAYES CHRYSLER-DODGE-JEEP 719 W Pike StreetLawrenceville, GA 30045

65074_RAD14_F.indd 1 12/14/10 10:13:49 AM

© 2011, Chrysler Group LLC. All rights reserved. Chrysler, Jeep, Dodge, Ram and Mopar are registered trademarks of Chrysler Group LLC.

ConvenienceAuthentic

DO IT RIGHT … RIGHT OUT OF THE BOXEverything in one box. This is the way it should be. Authentic Mopar® Brake Kits contain not only all the parts you need, but all the right parts. Precision rotors. Durable, application specifi c brake pads and the right hardware. Mopar Brake Kits. Yeah, this is the way it should be.

Order Hot Line: (800) 241-8124 or(770) 963-6263M–F 8:00 a.m. – 5:30 p.m.www.hayeschrysler.com

AUTHENTIC MOPAR® PARTS ARE AVAILABLE AT

HAYES CHRYSLER-DODGE-JEEP 719 W Pike StreetLawrenceville, GA 30045

65074_RAD14_F.indd 1 12/14/10 10:13:49 AM