South West Airline vs Jet Blue Airways Ppt 1 V

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    SOUTHWEST AIRLINE

    VSJET BLUE AIRWAYS

    BY

    NAZMA SULTANA

    PRAVEEN NAFRI

    MANNU TANEJASUJOY

    SHAMISHA

    SONAM

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    CONTENTS

    HISTORY OF BOTH THE AIRLINER

    VISION AND MISSION

    OPERATIONS- ITS EFFECTS

    STRATEGY AND SERVICES

    MARKETING ASPECTS COMPARISON OF BOTH THE AIRLINE

    RELATION BETWEEN MANAGEMENT & EMPLOYEES

    FOCUS ON EMPLOYEES A COMPARATIVE ADVANTAGE

    THE MANTRA OF LOW COST AIRLINE

    STRENGTHS & WEAKNESS

    CHALLENGES FACED BY BOTH AIRLINES

    PROBLEMS OF SOUTH-WEST AIRLINE

    PROBLEMS OF JET-BLUE AIRWAYS

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    HISTORY OF BOTH AIRLINER

    Rollin King,started the South West Airline in 1967

    David Neeleman in july 1999 launched the Jet Blue Airways

    South West Airline was started to improved intercity airservice within texas

    Jet Blue Airways was started to give passenger a low costairline in U.S

    South West Airline has initially chosen Dallas-FortWorth,Houston and San Antonio

    Jet Blue start operating from JFK(Newyork) to some statesin U.S

    David Neeleman was an CEO in South West Airline

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    VISSION STATEMENT

    { SOUTH-WEST AIRLINE}

    To provide the most affordable, reliable, and

    comfortable air transportation in the world.

    { JET- BLUE AIRLINE}

    To provide the passenger friendly and low-cost airline

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    MISSION STATEMENT

    {SOUTH-WEST AIRLINE}

    To provide excellent customer service and

    timely air travel at an affordable price for

    markets in the United States.

    {JET-BLUE AIRLINE} TO PROVIDE ART OF GREAT TRAVEL

    EXPERIENCE IN A LESSER TICKET PRICE

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    ITS OPERATIONS

    South West Airline is having its headquarters inDallas, Texas

    Jet Blue Airways is having its headquarters in theForest Hills of the New York City

    South West Airline cover all the nearbydestination of Texas

    Jet Blue Airways cover almost all destination ofU.S from JFK

    In 2004, South West start operating all the majorplaces in U.S

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    STRATEGY AND SERVICES

    The main motive of Jet Blue Airways is to

    operate low cost airline

    The main motive of South West Airlines is to

    make maximum turn in short duration

    The main strength was given to low fare

    Both the Airliner gives important to on timeservices

    Inflight services was provided by both Airliner

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    MARKETING ASPECTS

    South West Airline has position itself in theconcept of LUV

    South West Airline serve its passenger drinks andpeanuts on board

    Jet Blue gives its passenger flat low fare in allroutes

    Jet Blue offers onboard entertainment by Live -Tv

    Jet Blue seats were leather coated Jet Blue tickets could be booked from its various

    home based agents

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    COMPARISON

    SOUTH-WEST GIVES MUCH PREFERENCE TOPROMOTION

    JET-BLUE GIVES IMPORTANCE TO MARKETING

    SOUTH WEST AIRLINE FLIGHTS WERE COLOUREDIN DIFFERENT SHADES

    JET BLUE MAINTAINS SAME COLOUR

    SOUTH-WEST AIRLINE FLY TO THE NEARESTDESTINATION

    JET-BLUE OPERATES ALMOST ALL PLACES IN U.S

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    RELATION- MANAGEMENT AND

    EMPLOYEES

    South West Airline maintains a healthyrelation with its own people

    South West give away a portion of its profits

    to employees Jet Blue Airways also values its employees

    Jet Blue gives perks and other benefits to its

    employees Jet Blue often talks with its employees for the

    benefit of all

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    COMPARATIVE ADVANTAGE

    Key PerformanceIndicator

    South WestAirlines

    JET BLUE

    Employees come 1st Yes No

    Motivation Very High Average

    Job Satisfaction Very High (85%) Below Average to

    Average (50%)

    Employment

    Security

    Never had a lay-off Very frequent lay-

    offs

    Labor Agreement 10 years 1-3 years

    Internal Customer Yes No

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    MANTRA OF LOW-COST AIRLINE

    Operated only one type of aircraft ,it

    minimized the size of spare parts inventories.

    It helped to improve the proficiency and

    speed over maintenance, making scheduling

    of aircrafts easier.

    Helped them to bargain with BOEING for the

    best price.

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    STRENGTHS

    {SOUTH-WEST AIRLINE} 1. High capacity usage

    2. Named the best low cost airline leader for the last threeconsecutive years

    3. Diversity in upper management

    4. Revenues increase by 8 percent to 5.94 billion in fiscalyear 2003

    5. Net income increased 83 percent to $402 million in fiscalyear 2003

    6. Dominates the short haul segment of airline industry

    7. Fourth largest domestic airline

    8. In 2008 Southwest posted a profit for the 36thconsecutive year

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    STRENGTHS

    {JET-BLUE AIRWAYS}

    Better customer services

    Aircraft equipped with modern facilities

    Safety comes first for the Airline

    Attractive offers for the guest

    Efficient staff both onboard and in ground

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    WEAKNESS

    {SOUTH-WEST AIRLINE}

    1. No international flights

    2. No segmented seating

    3. Dependent on a single producer

    4. Lack of exposure towards online bookingagencies

    5. Four out of five employees are members of theunion

    6. Carry a small amount of freight and cargo 7. Do not use chat communication such as e-mail

    8. Do not offer morning flights

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    WEAKNESS

    {JET-BLUE AIRWAYS}

    Seats were not comfortable

    No on board catering

    No on time performance

    Staff training was not better

    Flights were over booked

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    CHALLENGES FACED BY BOTH

    Price rise in turbine fuel

    Airports duties were high

    Entry of new low cost Airline

    Passenger seeking better luxury on board

    Connectivity of flights were not good

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    PROBLEMS OF SOUTH-WEST AIRLINE

    Problem was with their turnover,

    as a result, chaotic situation occurred.

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    PROBLEMS OF JET- BLUE AIRWAYS

    Cutting their cost down every time

    Expansion of this airline was limite

    d .

    Revenues got stagnant

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