South West Airline vs Jet Blue Airways Ppt 1 V

7/31/2019 South West Airline vs Jet Blue Airways Ppt 1 V

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SOUTHWEST AIRLINE

VSJET BLUE AIRWAYS

BY

NAZMA SULTANA

PRAVEEN NAFRI

MANNU TANEJASUJOY

SHAMISHA

SONAM


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CONTENTS

HISTORY OF BOTH THE AIRLINER

VISION AND MISSION

OPERATIONS- ITS EFFECTS

STRATEGY AND SERVICES

MARKETING ASPECTS COMPARISON OF BOTH THE AIRLINE

RELATION BETWEEN MANAGEMENT & EMPLOYEES

FOCUS ON EMPLOYEES A COMPARATIVE ADVANTAGE

THE MANTRA OF LOW COST AIRLINE

STRENGTHS & WEAKNESS

CHALLENGES FACED BY BOTH AIRLINES

PROBLEMS OF SOUTH-WEST AIRLINE

PROBLEMS OF JET-BLUE AIRWAYS


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HISTORY OF BOTH AIRLINER

Rollin King,started the South West Airline in 1967

David Neeleman in july 1999 launched the Jet Blue Airways

South West Airline was started to improved intercity airservice within texas

Jet Blue Airways was started to give passenger a low costairline in U.S

South West Airline has initially chosen Dallas-FortWorth,Houston and San Antonio

Jet Blue start operating from JFK(Newyork) to some statesin U.S

David Neeleman was an CEO in South West Airline


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VISSION STATEMENT

{ SOUTH-WEST AIRLINE}

To provide the most affordable, reliable, and

comfortable air transportation in the world.

{ JET- BLUE AIRLINE}

To provide the passenger friendly and low-cost airline


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MISSION STATEMENT

{SOUTH-WEST AIRLINE}

To provide excellent customer service and

timely air travel at an affordable price for

markets in the United States.

{JET-BLUE AIRLINE} TO PROVIDE ART OF GREAT TRAVEL

EXPERIENCE IN A LESSER TICKET PRICE


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ITS OPERATIONS

South West Airline is having its headquarters inDallas, Texas

Jet Blue Airways is having its headquarters in theForest Hills of the New York City

South West Airline cover all the nearbydestination of Texas

Jet Blue Airways cover almost all destination ofU.S from JFK

In 2004, South West start operating all the majorplaces in U.S


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STRATEGY AND SERVICES

The main motive of Jet Blue Airways is to

operate low cost airline

The main motive of South West Airlines is to

make maximum turn in short duration

The main strength was given to low fare

Both the Airliner gives important to on timeservices

Inflight services was provided by both Airliner


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MARKETING ASPECTS

South West Airline has position itself in theconcept of LUV

South West Airline serve its passenger drinks andpeanuts on board

Jet Blue gives its passenger flat low fare in allroutes

Jet Blue offers onboard entertainment by Live -Tv

Jet Blue seats were leather coated Jet Blue tickets could be booked from its various

home based agents


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COMPARISON

SOUTH-WEST GIVES MUCH PREFERENCE TOPROMOTION

JET-BLUE GIVES IMPORTANCE TO MARKETING

SOUTH WEST AIRLINE FLIGHTS WERE COLOUREDIN DIFFERENT SHADES

JET BLUE MAINTAINS SAME COLOUR

SOUTH-WEST AIRLINE FLY TO THE NEARESTDESTINATION

JET-BLUE OPERATES ALMOST ALL PLACES IN U.S


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RELATION- MANAGEMENT AND

EMPLOYEES

South West Airline maintains a healthyrelation with its own people

South West give away a portion of its profits

to employees Jet Blue Airways also values its employees

Jet Blue gives perks and other benefits to its

employees Jet Blue often talks with its employees for the

benefit of all


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COMPARATIVE ADVANTAGE

Key PerformanceIndicator

South WestAirlines

JET BLUE

Employees come 1st Yes No

Motivation Very High Average

Job Satisfaction Very High (85%) Below Average to

Average (50%)

Employment

Security

Never had a lay-off Very frequent lay-

offs

Labor Agreement 10 years 1-3 years

Internal Customer Yes No


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MANTRA OF LOW-COST AIRLINE

Operated only one type of aircraft ,it

minimized the size of spare parts inventories.

It helped to improve the proficiency and

speed over maintenance, making scheduling

of aircrafts easier.

Helped them to bargain with BOEING for the

best price.


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STRENGTHS

{SOUTH-WEST AIRLINE} 1. High capacity usage

2. Named the best low cost airline leader for the last threeconsecutive years

3. Diversity in upper management

4. Revenues increase by 8 percent to 5.94 billion in fiscalyear 2003

5. Net income increased 83 percent to $402 million in fiscalyear 2003

6. Dominates the short haul segment of airline industry

7. Fourth largest domestic airline

8. In 2008 Southwest posted a profit for the 36thconsecutive year


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STRENGTHS

{JET-BLUE AIRWAYS}

Better customer services

Aircraft equipped with modern facilities

Safety comes first for the Airline

Attractive offers for the guest

Efficient staff both onboard and in ground


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WEAKNESS

{SOUTH-WEST AIRLINE}

1. No international flights

2. No segmented seating

3. Dependent on a single producer

4. Lack of exposure towards online bookingagencies

5. Four out of five employees are members of theunion

6. Carry a small amount of freight and cargo 7. Do not use chat communication such as e-mail

8. Do not offer morning flights


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WEAKNESS

{JET-BLUE AIRWAYS}

Seats were not comfortable

No on board catering

No on time performance

Staff training was not better

Flights were over booked


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CHALLENGES FACED BY BOTH

Price rise in turbine fuel

Airports duties were high

Entry of new low cost Airline

Passenger seeking better luxury on board

Connectivity of flights were not good


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PROBLEMS OF SOUTH-WEST AIRLINE

Problem was with their turnover,

as a result, chaotic situation occurred.


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PROBLEMS OF JET- BLUE AIRWAYS

Cutting their cost down every time

Expansion of this airline was limite

d .

Revenues got stagnant


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Documents

South West Airline vs Jet Blue Airways Ppt 1 V