SOUTH AFRICA - BUSINESS REVIEW MAY 2014

CLIPPA SALESSOUTH AFRICA

PRESENTED BYALEX JACOVIDES

CLIPPA SALESSOUTH AFRICA

CONSUMER ACTIVITIES 2014

DIS-CHEM NATIONAL CONSUMER PROMOTION

Promotional Objective• To increase Fisherman’s Friend lozenge sales by 20% nationally over the 3 Month promotional period.

Promotional Timing•June-August 2014.

Consumer Promotional Theme • Win a Kia Picanto 1.0 LX Manual. Valued at R128 000.•Plus 10 iPad Mini’s.

CLIPPA SALESSOUTH AFRICA

VVV

In-Store Point of Sale Kit

•A Fisherman’s Friend Floor Stand with Promotional Header.

• A4 Counter Tent Card.

• A5 Wobbler.

All In-Store Point of Sale Kits will be

delivered to the Store at the beginning

of the Promotion.

CLIPPA SALESSOUTH AFRICA

Promotional Media Support

• Dis-Chem Benefits Magazine ½ Page Ad and Broadsheet Full Colour Advertisement.

CLIPPA SALESSOUTH AFRICA

Sponsorship

• Fisherman’s Friend F2 Powerboat Sponsorship will be continued in 2014.

CLIPPA SALESSOUTH AFRICA

CLIPPA SALESSOUTH AFRICA

OPPORTUNITIES/THREATS

OPPORTUNITIES•PICK N PAY – negotiate better visibility and availability in-store to turn this channel around into a positive.

•MAKRO – negotiate better opportunities for this channel.

•STRONGMAN – investigate the possibilities of a Strong Man competition for South Africa in 2015.

THREATSAlthough there is at present no specific opposition to Fisherman’s Friend, from a product delivery perspective, the main threat is in continuing to fight for shelf space in store.

STRONGEST THERE IS

THANK YOU

CLIPPA SALESSOUTH AFRICA