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Sounds great, right? So why isn’t everyone doing it? great, right? So why isn’t everyone doing it? TV & Radio Print Mail Email Display Social Search Web Store Care Phone Partner

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Page 1: Sounds great, right? So why isn’t everyone doing it? great, right? So why isn’t everyone doing it? TV & Radio Print Mail Email Display Social Search Web Store Care Phone Partner

© 2012 Merkle Inc. All Rights Reserved. Confidential 14

Sounds great, right? So why isn’t everyone doing it?

TV & Radio

Print

Mail

Email

Display

Social

Search

Web

Store

Care

Phone

Partner

Position Expectation Product Price

Service Sales

Purchase Promotion Experience Customization

Me

dia

Ch

an

ne

ls

Brand Value proposition

Customer portfolio