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DIRECTOR OF SCHOOL OF DESIGNASSOCIATE PROFESSOR OF INDUSTRIAL DESIGN
UNIVERSITY OF CINCINNATI
SOOSHIN CHOIDESIGN
ABOUT MESooshin Choi
Director, School of DesignAssociate Professor of Industrial DesignUniversity of CincinnatiClifton Court, Cincinnati, Ohio 45221-0016 USA
Address: 7680 Trailwind Dr. Cincinnati, OH 45242, USAPhone: +1 (513) 237-0850Emails: [email protected] [email protected]: sooshin.choi
BRIEFEDUCATION
Seoul National University of Tech. `86BA, Industrial Design
Hong-Ik University `91MFA, Industrial Design
Royal College of Art, London `93Post Experience Diploma, Vehicle Design
The Ohio State University `00 - `01Industrial Design
PROFESSIONAL
Automotive Design 18 yrsGM-Daewoo Motors, Kia Motors
System Furniture 5 yrsFursys / Iloom Inc.
Innovative Products 2.5 yrs DEKA R&D
Design Education 9+ yrsUniversity of Cincinnati
TEACHING & RESEARCH FOCIUniversal Design / Inclusive DesignInnovation by Design Designnovation Studio
AUTOMOTIVE DESIGN 18 YEARS
It is fascinating to design things that move people (and others).I was responsible as a designer and a senior designer for quite a few automotive design projects in several genres - sedans, trucks, SUV, buses, and minivan for two major Korean manufacturers - GM Daewoo and Kia Motors.It is even more fascinating to see people enjoying those automobiles anywhere I traveled.
AUTOMOTIVE DESIGN• GM-DAEWOO MOTORS KOREA. AUTOMOTIVE DESIGNER,1978. 11-1986. 7
Passenger car designs
Minor and major design changes to meet the needs and regulations in Korean and overseas market.
Daewoo LeMans
Daewoo Royale Salon
AUTOMOTIVE DESIGN
Concept for small passenger car designs
Design concept study for small to micro size passenger vehicles
• GM-DAEWOO MOTORS KOREA. AUTOMOTIVE DESIGNER,1978. 11-1986. 7
AUTOMOTIVE DESIGN
Commercial vehicle designs
Design of buses and light duty trucks.
• GM-DAEWOO MOTORS KOREA. AUTOMOTIVE DESIGNER,1978. 11-1986. 7
AUTOMOTIVE DESIGN
Passenger car designs: Kia Sephia
Design of a sub-compact sedan for the markets in Korea, US, and Europe.
• KIA MOTORS KOREA. SENIOR AUTOMOTIVE DESIGNER,1986. 7-1995. 8
AUTOMOTIVE DESIGN
Passenger car designs: Kia Sephia
The program started 1988 and launched in 1992.
The design sought double purpose as a family sedan (in Korea) and a personal sedan (in Europe and the US).
Production Kia Sephia
• KIA MOTORS KOREA. SENIOR AUTOMOTIVE DESIGNER,1986. 7-1995. 8
AUTOMOTIVE DESIGN
Kia Sportage
The program was to create a new format of vehicle - SUV.
The concept was a vehicle that suits urban lifestyle while featuring performance of 4-wheel drive vehicle.
Launched in Korea, Europe, and the USA.
• KIA MOTORS KOREA. SENIOR AUTOMOTIVE DESIGNER,1986. 7-1995. 8
AUTOMOTIVE DESIGN
Production Kia Sportage
• KIA MOTORS KOREA. SENIOR AUTOMOTIVE DESIGNER,1986. 7-1995. 8
AUTOMOTIVE DESIGN
Prototype: Electric van Production Kia Carnival / Sedona
Commercial vehicles
Design of heavy duty trucks and minivansRendering and image sketch for heavy-duty truck
• KIA MOTORS KOREA. SENIOR AUTOMOTIVE DESIGNER,1986. 7-1995. 8
SYSTEM FURNITURE DESIGN 5 YEARS
Left automotive design to vision was to transplant my knowledge and experience from automotive design to furniture design.Led a team of designers and engineers to develop system furniture and chairs for office and public spaces.Most designs were acknowledged by receiving various design awards (including two awards from prestigious iF Hannover) as well as being successful in the market.
SYSTEM FURNITURE DESIGN
Office chair series: Xincro and Prego
• FURSYS INC. / ILOOM INC., KOREA. DIRECTOR OF DESIGN & DEVELOPMENT, 1995. 8 - 2000. 8
SYSTEM FURNITURE DESIGN
Furniture and chairs
for SOHO
• FURSYS INC. / ILOOM INC., KOREA. DIRECTOR OF DESIGN & DEVELOPMENT, 1995. 8 - 2000. 8
INNOVATIVE PRODUCT DESIGN 2.5 YEARS
DEKA R&D, owned by Dean Kamen, an acknowledged inventor, is an innovative engineering firm with some 200 exceptional engineers working on various products ranging from portable insulin pump to stair-climbing, self-balancing power chair, and Segway, a new format of pedestrian mobility device.Appointed as first director of industrial designer at DEKA, I was charged to set up an industrial design group working closely with engineers.The primary project was to design next generation of iBOT, a stair-climbing and self-balancing power chair, which went to market on 2005.
INNOVATIVE PRODUCT DESIGN
iBOT mobility system Gen. 3iBOT is an innovative power chair that overcomes obstacles and lets the user move independently.It has 4 functions - standard (for normal use), 4-wheel (for curb, rough terrain, and sand), stair (climbing stairs alone), and balance (to reach high shelves).
• DEKA R&D, USA DIRECTOR OF INDUSTRIAL DESIGN, 2001. 6 - 2003. 8
INNOVATIVE PRODUCT DESIGN
VIREX blood process system
Stirling engine
• DEKA R&D, USA DIRECTOR OF INDUSTRIAL DESIGN, 2001. 6 - 2003. 8
Brought three things to design education in the University of Cincinnati.- Rich professional experiences to class- Inclusive design and its application- Connections to collaboration opportunities
Also pursued research and professional activities around successful application of inclusive design to various subjects.
DESIGN EDUCATION / RESEARCH• UNIVERSITY OF CINCINNATI, OHIO, USA
DIRECTOR OF SCHOOL OF DESIGN / ASSOCIATE PROFESSOR OF INDUSTRIAL DESIGN (CURRENT)
DESIGN EDUCATION / RESEARCHReputation- Top 10 Design Schools worldwide (2002. ID Magazine)- Ranked #1 (ID undergraduate) and #2 (Design graduate) in the US (2012. DesignIntelligence)- Top 30 Design Schools worldwide (2009. BusinessWeek) - Ranked #3 among the 25 best design schools in the world (2012. BusinessInsider)
The competence comes from 1) Profound curriculum, 2) Intensive Co-operative education, and3) Collaboration opportunities
PERSPECTIVE ON DESIGN EDUCATION & PROFESSION
TODAY
• Create Experiences• For Market• Thinking, and Doing
• Drawing, Making, andResearching
• Usable and Enjoyable
TOMORROW
• Create Values• For Better World• Thinking, Doing, and
Connecting
• Drawing, Making,Researching, and Connecting
• Meaningful & Valuable
YESTERDAY
• Create Things• For Industry• Doing
• Drawing and Making
• Beautiful & Useful
S. Choi, (2009). “Designnovation Studio – Open and Adaptable Design Education for Design Innovation”, ICSID Congress
DESIGN EDUCATION / RESEARCH
THEORY OF ID
• Definitions and philosophies
• Design processes and methods
• Design management
SEMINARS
• Capstone development
• Universal design / Inclusive design
STUDIOS
• Innovation by design
• Capstone projects
• Universal design / Inclusive design
• Collaborative projects
DESIGN EDUCATION / RESEARCH
SUBJECTS TAUGHT
Planning
Design
Engineering
Manufacturing
Marketing
People
MarketingPlanning
ManufacturingEngineering
PeopleDesign
as Connecting
S. Choi, (2009). “Designnovation Studio – Open and Adaptable Design Education for Design Innovation”, ICSID Congress
DESIGN EDUCATION / RESEARCH
DESIGN AS A LINE FUNCTION VS. CONNECTOR
Skeleton
Skin
What It Means
How It Looks
How It Works
Concerned With Value
Concerned With Beauty
Concerned With Function
LAYERS COMPONENTS
Soul
CURRICULUM DEVELOPMENT BASED ON PORTRAIT OF COMPETENT DESIGNER
DESIGN EDUCATION / RESEARCH
Design studios: Innovation By Design
Taught studio and seminar courses to inspire students to be aware of the role of design as value innovator.
Studio Light System by Kristen Beck
Public Fire Extinguisher : Derek Rund
DESIGN EDUCATION / RESEARCH
Design studios: Inclusive Design
DESIGN EDUCATION / RESEARCH
Inclusive Fitness equipment by Ryan Eder.Gold Award, Best-in-Show, and Peoples Choice in IDEA `07.
DESIGN EDUCATION / RESEARCH
Inclusive Fitness equipment by Ryan Eder.Gold Award, Best-in-Show, and Peoples Choice in IDEA `07.
Inclusive Fitness equipment by Ryan Eder.Gold Award, Best-in-Show, and Peoples Choice in IDEA `07.
DESIGN EDUCATION / RESEARCH
Innovative ENVIRONMENT: Inspiring, & Intriguing - Graduate and Undergraduate students and faculties from design and non-design.Innovative PROCESS: Interwoven & Inciting - Different process for different projects.Innovative RELATIONSHIP: Influential and institutional - Long-term sponsorship with resident corporate designer
Designnovation Studio
DESIGN EDUCATION / RESEARCH
A-Team5 industrial designers 2 digital designers
Ctrl-P5 industrial designers2 digital designers
Discover Define Design DeliverDesignnovation Studio
DESIGN EDUCATION / RESEARCH
DESIGN EDUCATION / RESEARCH
SeaOrbiterMarine research vessel designed by French architect - Jacques Rougerie.
Space for tele-medicine, fitness, and communication was designed in collaboration with College of Medicine, UC.
DESIGN EDUCATION / RESEARCH
PUBLICATIONS / PRESENTATIONS / LECTURES / WORKSHOPS AT CONFERENCES, UNIVERSITIES, AND CORPORATIONS:
- USA- Korea- Sweden- Canada- China- Australia- Mexico- Colombia- Germany
DESIGN EDUCATION / RESEARCH
RESEARCH TOPICS:- Universal Design / Inclusive Design- Product Design Innovation- Emotional Design Approach for Universal Design- Design Innovation with Inclusive Design- Systematic Ideation Process
ACTIVITIES / SERVICES
ACTIVE IN A NUMBER OF DESIGN COMMUNITIES:
- IDSA (Industrial Designers Society of America) Vice President of Education- KAID (Korea Association of Industrial Designers) - KSDS (Korea Society of Design Science), USA Chapter Chair- KSES (Korea Society of Emotion and Sensibility)
PROFESSIONAL DESIGN CONSULTATION:- Automotive Design- Medical Design- Furniture Design
DIRECTOR OF SCHOOL OF DESIGNASSOCIATE PROFESSOR OF INDUSTRIAL DESIGN
UNIVERSITY OF CINCINNATI
SOOSHIN CHOIDESIGN
