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SONY ESPAÑA. “ Make believe ”. Malin Sweden Benjamin Germany Paco Spain-shit Marco Spain-shit. TEAM VODOPAD. Sony España S.A was founded by the Sony Corp. The headquarter is located in Barcelona Profit: 23,200 mil € Benefits: 734,410 mil € Employees: 2,787. Introduction. - PowerPoint PPT Presentation
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SONY ESPAÑASONY ESPAÑA“Make believe”
Malin Sweden
Benjamin Germany
Paco Spain-shit
Marco Spain-shit
TEAM VODOPADTEAM VODOPAD
IntroductionIntroductionSony España S.A
was founded by the Sony Corp.
The headquarter is located in Barcelona
Profit: 23,200 mil €Benefits: 734,410
mil €Employees: 2,787
Sony Corp. is a major Japanese manufacturer of consumer electronics
Founded by Ibuka Masaru and Morita Akio in 1946
(Tokyo TelecommunicationsEngineering Corp.)
It adopted its present name in 1958.
History of Sony Corp.History of Sony Corp.
It began by making voltmeters, sound generators, and similar devices.
History of Sony Corp.History of Sony Corp.
1965: Sony have presence in Spain ◦Marketing products through the company Kosmos
Electric SA.
1982: Sony acquired the majority of the company ◦Renamed to Sony Spain S. A.
Nowadays: Sony España imports, exports and distributes products ◦like photografics material, electronics, radioelectrics
and informatics with support.
History of Sony EspañaHistory of Sony España
TVVideo consoleLaptopsDiscs (MP3 Players)MediaCell phones
Products - OverviewProducts - Overview
TV & Home Cinema:◦ Blue-ray Disc & DVD◦ DVD & USB players◦ Bravia TVs◦ Home cinema
projectors & systems Cameras &
Camcorders:◦ Cyber-shot◦ DSLR and
exchangeable lens cameras
◦ Mobile HD snap cameras
Flash memory and HDD camcorders
VAIO and Computing Reader eBook Home Audio Hi-Fi systems &
components
ProductsProducts
Memory, discs & batteries Headphones Car Audio
◦ In-Car CD/ Radio tuners (with MP3 CD)◦ In-car CD changers◦ In-Car USB and Made for iPod
Accessories◦ lens◦ lights◦ microphones◦ batteries◦ cases◦ tripods◦ sports packs◦ gps◦ Cables
Portable Audio Playstation
◦ Playstation I-III◦ PSP
ProductsProducts
CompetitorsCompetitorsSome of biggest competitors for each
sectors are:
◦Nokia on mobile phones
◦Philips on general electronics
◦Canon on photograpics
◦Apple and HP on laptops
Organizational Chart Organizational Chart
QFDQFD
Quality function deployment of
Play Station 3 3
QFD – How to make itQFD – How to make itIdentify customer wantsIdentify how the good/service will satisfy
customer wantsRelate customer wants to product howsIdentify relationships between the firm’s
howsDevelop importance ratingsEvaluate competing productsCompare performance to desirable technical
attributes
So what is the key to So what is the key to Sony´s success?Sony´s success?
The Key to Sony´s successThe Key to Sony´s success
New, challeging innovations
Wide variety of products
React rapidly with the desires of the costumers
Mixing inside technology knowledge with outside experts
The Key to Sony´s successThe Key to Sony´s success
Impact on environment
Recycling program for the users
Information on website and conferences
Sony and the Sony and the Operation TechnologyOperation Technology
OPERATIONS TECHNOLOGYOPERATIONS TECHNOLOGY
Computer Aided Design First usage in 1980Helps out in the process of their digital
productsHelps out in the process of developing
embedded software
OPERATIONS TECHNOLOGYOPERATIONS TECHNOLOGY
Using the Intranet People in general does not like changesWanted to encourage people to use CAD
3DNeeded a good comunication system
giving access to all departments
OPERATIONS TECHNOLOGYOPERATIONS TECHNOLOGY
Internet usage - websiteComunication tool to costumersFeedbackEfficient support service Using the website as a represantiv image
of the company itself
The official website of SonyThe official website of Sony
Quality Costs AnalysisQuality Costs Analysis
Quality Costs AnalysisQuality Costs AnalysisHigh Quality StandardsReliability, Safety & PerformanceAvoiding external failure costs
Warranties Liability Costs Lost of Benefits Bad image
Prevention costs
Reports of problems and opinions of employees (as use PS3 while working)
Active Customer FeedbackInvest amount of money in quality assurance.
Quality Costs AnalysisQuality Costs Analysis
Thanks for listeningThanks for listening
Any Questions?