Sones

Confidential sones GmbH| 3/18/2010 1

sonesthe web database

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Introduction: sones.com

My name is Alexander Oelling Founded in 2006 by M. Matthesius, D. Kirstenpfad, A. Oelling 18 fixed Employees, growing rapidly. Groundbreaking “Graph-based Database System” Developed from scratch. Database and file system. Patent pending. References: Microsoft, T-Mobile.. Co-funded by T-Venture Fund (Deutsche Telekom). Other institutional

investors pending.


By 2011, this Digital Universe will be 10times the size it was in 2006 (IDC forecast)

90% of today’s data is unstructured data (worldwide)

High Concept Pitch

Videos, Photos, Articles, User

Profiles, Comments, News, Groups,

Events..

GraphDB is the best way to store and connect this highly flexible and dynamically changing data in distributed environments


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Elevator Pitch

4

sones is the web database. Handle your digital universe!

Large-scale unstructured data handling

Data modelchanges in real-time.

Global Access/Exchangeof the data.

With our distributed Graph-Database (NoSQL) and file system we enable cloud computing:

We handle your digital universe!


Technology we are still using today has been developed for the needs of the 60s, 70s and the 80s.

Not for today's needs

cost intensive complex slow inflexible

Result problems in Cloud Computing:

Data Security Data Exchange

Times have changed


Technical Features - GraphDB

abcdTechnology

Gra

phDS

„This technology givesus the performance

and features we alwayswanted, but never got!“

Thomas BachemDirector TechnologySevenload.com

This database and storage technology has been developed from scratch. Patent pending, No external

IP’s


Database evolution

Graph‐based concepts latest development in database‐evolution

Hierarch. DatabaseNearly “died out”

Today70s

Search, Cloud Computing60s 80s 90s Since 2000

Relational DatabaseERP, CRM, …Dominating the market

Object. DatabaseNiche-products,Developers

Olap - and otherconcepts forreal time analytics

Key value basedconcepts forsearch and Web

Graph basedContent / Application /Analytics / Search / Opensource Dual Licence

ColdplayBand

Palo AltoCity

JanePerson

IBMCompany

DavePerson

BobPerson

DesignTeamGroup

StanfordAlumnaeGroup

IBM.comWeb Site

123.JPGPhotoDave.com

Weblog

SuePerson

JoePerson

Dave.comRSS Feed

Lives inPublisher of

Friend of

Depiction of

Depiction of

Member of

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of

Member of

Member of

Fan of

Lives in

Subscriber to

Source of

Author of

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of

Employee ofFan of

Designed as a distributed DB and FS for the web!!!


$ 44B Enterprise Market

8

IDC Forecast

Actual shares at DB + StorageMarket

OracleIBMMicrosoft

Additional $23,6B Database Market (in 2011) with a CAGR of 46,8%$20,4

$20,4B

sones complements traditional solutions of

existing vendors

Extremely growing and dynamic market!


USPs

More performance. Real-time data handling and scalability. Better storage. Distributed file system. Costs reduction by dynamic data-structures. Up to 99% for

implementation. Easy SQL like query language incl. search / recommendation.

abcdUSPs

Cost

s

abcdCosts reduction

Perfo

rman

ce

abcdMore performance

Data complexity Data complexity


Overall Market Coverage and Business Model

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“The CloudDatabase!”

Enterprises Edition Licence• enterprise licence(starts at $2k)

Products• GraphDB+FS, +persistence, WebDAV, unlimited storage engines

Solutions• Publisher, eCommerce, Large Scaling Web Apps• SMEs (Web, IT, Media etc.)• Large Enterprises

Distribution: Download, Partner

“High Scalability for everyone!”

Open Source Edition (Free)Licence• GPL 2 and others

Products• GraphDB OSS Edition, REST, full featured DB, only inMemory FS + (opt. M&S)

Solutions• Consumer Websites, Blogging• SMEs (Web, IT, Media etc.)• Large Enterprises

Distribution• Download, SaaS


Competitors


Reference Customers

12

Deutsche Telekom AG

• Biggest portal network/ISP in Darmstadt, Germany

• Search and Portal (Dataintegration)• Customer benefits:

• Potential service savings €200k/month

• New business models and revenue streams by connecting the data silos

Microsoft Germany

• Surface Table: Information Explorer• Customer benefits:

• Distributed file system• Universal Data Access • Integrated Bing Search• Touch-screen Interface

Real Customer benefits!


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Finance and Admin: Mauricio Matthesius (Founder, former SAP Trainer) Information systems specialist Prospective PhD

Business Development: Alexander Oelling (Founder, former SAP) Visionary, Evangelist, Conference Speaker Global contact network

R&D: Daniel Kirstenpfad (Founder, former Microsoft Research) Head of development, Development Genius

Sales: Ralph Buchholz (former Director Sales Oracle and Business Objects) 25 years sales experience in the IT industry

World class engineering team 10 Former SAP, SIEMENS, Microsoft, HP Developer

Experienced Board Chairman: Erhard Seeger

• Former CEO Tiscali, Adlink, CEO at 10 Old Economy enterprises Robert Hoog

• General Manager and CEO of several companies (Fujitsu Siemens Computers, HP, SIEMENS, IXOS AG)

Christoph Schmidt• SVP Personal Social Network Applications (Deutsche Telekom

AG)

Management Team

Experienced Executive Team

13


What we want!

Developers

Customers

Partner

Investors

Documents

Sones