MEDIA KIT WWW.SOMOSABQ.COM

@SOMOSABQ

@SOMOSABQ

@SOMOSABQ

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PRESS RELEASESOMOS ABQ Festival Returns on August 25

FOR IMMEDIATE RELEASEMedia Contact & To Schedule Interviews:

Kristelle Siarza, 505-239-7577 est. 701, kristelle@siarza.netrequest media credentials at bit.ly/somos-media

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SOMOS ABQ Presents 2nd Annual Creative Showcase & CelebrationCitizen-organized festival features food, music, arts, culture, entrepreneurship

on Saturday, August 25, 2018 in Downtown Albuquerque

SOMOS ABQ, a vision conceived by young professionals to illuminate the beauty and brilliance of Albuquerque, will hold its 2nd annual citywide celebration on Saturday, August 25, 2018 from 4:00p to 10:00p.

Activating eight city blocks in Downtown and representing one of the largest citizen-organized events in Albuquerque, SOMOS aims to generate a meaningful boost for the urban business economy and increased connection for the larger community. The festival is designed with an eye towards long-term sustainability and impact, specifically around the recruitment, retention and repatriation of young families. More than 25,000 attended the inaugural event in 2017.

Hundreds of local collaborators – including nonprofits and community organizations, technologists and entrepreneurs, artists and designers, musicians and performers, chefs and brewers, business owners and government – band together to present this immersive showcase of the talent, creativity and spirit of Albuquerque.

Over 40 local companies, organizations, and government agencies are already committed to sponsoring this year’s event, including co-title sponsors University of New Mexico and Bernalillo County.

SOMOS ABQ will continue to announce details of programming throughout the summer; the entire festival is designed to be family friendly, and event attendees will experience:

Three stages highlighting local bands and headlined by international music acts: Rock Stage - Andrew McMahon in the Wilderness, Dance Stage - NGHTMRE, Hip Hop Stage - Jay ElectronicaArts, Culture & Tech Boulevard featuring ten large-scale immersive art installations by Billy Joe Miller, James Black, Kharli Brockmeier, Mark & Elizabeth Horst, Natalie Voelker, Reyes Padilla, Art N Seek, DRY MTN, GRAFT, and Odd City Over thirty community sponsors that are supporting the eventMarketplace with dozens of arts, design, craft, clothing and business vendorsNew Mexico Brewers Guild Beer Garden presented by Southwest Capital Bank showcasing six local breweries and a Bubble Bar from Gruet Yelp Food Courtyards showcasing more than 15 local restaurants

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To make SOMOS ABQ accessible to as many people as possible, tickets are $12.50 for advance general admission ($15 day of), and children ages 12 and under are free. Tickets are on sale at SOMOSABQ.com.

THE VISION OF SOMOS ABQFor one day each year, let's illuminate every good thing we know our city to be.

* Music * Art * Food * Drink * Tech * Nonprofit * Business * Culture *

INITIAL RELEASESOMOS ABQ Festival Returns on August 25

click here for downloadable assets for media use

WWW.SOMOSABQ.COMPAGE 4

2018 SPONSORSHIPS

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30Sponsors

Over SOMOS ABQ would like to thank all of our generous sponsors who support the 2018 festival! We're grateful for the support of Bernalillo County, University of New Mexico and City of Albuquerque.

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SOMOS ABQWEEKENDTHE COMMUNITY CELEBRATIONLASTS FOUR DAYS

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Thursday, August 23 UNM Pre-Party at Lobo RainforestFeaturing music by Prince Fox7:00p.m. - 10:00p.m.

Friday, August 24STANNED UP Comedy ShowcaseFeaturing Anne Heche and Friends with Live Band - Lady Romeo8:00p.m. - 12:00a.m.

Saturday, August 25SOMOS Saturday4:00p.m. - 10:00p.m.

Sunday, August 26SOMOS BrunchHyatt RegencyAlbuquerque

BROADCAST FRIENDLY IMAGES

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STORY IDEASLIST OF STORY IDEAS FOR THE EVENT

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Schedule of Events for SOMOS ABQ -- Weekend of celebrationInterview with an artist and giving them a behind the scenes look on what creating an immersive, interactive installationEconomic impact of SOMOS ABQ and what brick & mortars are doing to create a special experience for the eventHow SOMOS ABQ is encouraging young professionals to keep businesses in AlbuquerqueCreating break through moments - SOMOS ABQ introduces local musicians to national touring acts on the same stageUNM kickoff festivities for back-to-school week with SOMOS ABQHow BCSO and the entire public safety team will keep attendees safe during a Downtown ABQ festivalHow SOMOS ABQ is reducing trash by working towards a "no-waste" festival The Hyatt Mentor's Market - Nine of ABQ's biggest chefs, creating small bites in honor of Chef Phil Beltran

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Click to download

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ARTISTS PROFILEMEET THE ARTISTS BEHIND THIS YEAR'S IMMERSIVE ART INSTALLATIONS

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111 Media CollectiveOdd CityGRAFTNatalie VoelkerDRYMTN

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Mark and Elisabeth HorstBilly Joe MillerKharli BrockmeierReyes PadillaArt N Seek

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MUSIC PROFILE

NGHTMRE

JAY ELECTRONICA

ANDREW MCMAHON

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LOCAL RESTAURANTS LOCAL BUSINESSES

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MARKETPLACE AND VENDORS

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Two Stoned BettiesMetal The BrandJ&D Foods/ Bar X BrandGloria Grace Blinn Fine ArtThe Mothership AlumniPeru Felting LCCBluefly FarmsElvia's Unique Bow-Tique N ThingsStellar CollarGotemilkOcho GiftshopSea Slug and Sons NikNak GlassCrystal Tea ComicsSeraparito Supply Co.Sunpower by Positive Energy SolarPlaces Unbound LLCBold Blooded ProductsGolden Spiral DesignsNative Flair-Contemporary Design WonkaVision ClothingReverie Studios/Stephani Pimentel Affordable SolarAlbuquerque Hispano Chamber of CommerceErin Leigh DesignsPizza Pets and NonsenseHer Dirty DishesSpur Line Supply Co.

Hot Stuff Cafe/ Aguas Frescas

Menchie's Frozen Yogurt

Chocolate Cartel, Inc.

Urban Hotdog Company

Crepeology

Pop Fizz

New Mexico Pinon Coffee

Pura Vida Comida

Q's Cakes & Sweets Boutique

New Mexico Ferments

Central Grill and Coffee House

Jambo Hapa

My Sweet Basil

Street Food Institute

Sourmet Doner Kabob

Rollin’ On In

Mac’s Steakhouse

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THE EXPERIENCEWHAT OUR COMMUNITY SAYS ABOUT SOMOSABQ

“We’ve done hundreds of first year festivals and this was the best one we’ve ever seen. Everyone was happy. Everyone was safe. All different

kinds of people. You can really feel the heart in this city.”

“#SOMOSABQ because I believe in this city and its people. I’ve been

working with artists in our community for five years and I think there’s something special about Albuquerque and New

Mexico for artists – it brings the best out of us, and we bring the

best out of each other.”

- Deltron3030 Production Crew

- Jordan

“Every single person I talk to at SOMOS has said that this is the best thing that has happened in Albuquerque in a very long time”

- David Shaffer, AIC, SOMOS Sponsor

“It was record-breaking for us. It was the best weekend we’ve had since being open. It’s good exposure: it brings people downtown, they

see what they might enjoy and then decide to come back.”

- Dakota Vigil, Duel Brewery