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  • 7/30/2019 SOM Assignment Question

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    London Schoolof Business &

    Finance (LSBF)

    Masters in Business Administration

    Module Systems and Operations Management

    AssignmentTitle

    Systems and Operations- Critical Evaluation of the Issues in E-business

    Assignment Type Report

    Word Limit 4000- 4500 words

    Weighting 100%

    Student Intake

    Issue Date

    Submission Date

    Feedback DateIssued by(Assessor)

    S M A Hashmi

    Internal Verifier

    Plagiarism When submitting work for assessment, students should be aware of the LSBFguidance and regulations in concerning plagiarism. All submissions should be yourown, original work.

    You must submit an electronic copy of your work. Your submission will be

    electronically checked.

    HarvardReferencing

    The Harvard Referencing System must be used. The Wikipedia website must notbe referenced in your work.

    LearningOutcomes

    On successful completion of this assignment you will be able to:

    LO Learning Outcome Description

    Knowledge and Understanding

    LO1

    Critically appraise ways in which the operations andInformation Systems functions contribute to anorganisations competitiveness and strategic

    direction

    LO2Evaluate the key factors in the competitiveadvantage versus necessary cost debate

    LO3Synthesise and evaluate complex information on ITrelated issues

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    LO4

    Identify and justify the information required toestablish and implement effective operationaldecisions, with particular reference to change

    management

    LO5

    Describe and critically assess organisations fromsystems, information and business processperspectives.

    Scenario

    The technological advancement of the modern era has substantially contributed to offer

    innovative products and services to customers. For the organisation conducting E-business it

    becomes even more important to exploit technology in a manner that can offer an advantage over

    the competitors. In this effort the efficiency and effectiveness of the operations is also key to

    success.

    Your Task

    Please choose an E-business organisation you know well and do as following:

    1- Briefly explain the overall operations management applying the input-transformation-

    output model. (LO1, LO5).

    2- Critically evaluate the current performance of its enterprise information/application

    architecture whilst giving in particular focus to the customer relationship management

    (CRM) and the Knowledge Management value chain. (LO2, LO3, LO5).

    3- Identify and justify those operations and information system areas that are critical in order

    to gain the competitive edge; e.g, supply chain, capacity planning, resource planning,

    internal IS processes, quality management or any other. (LO1, LO4).

    4- Evaluate solutions with the use of appropriate theoretical concepts, models and real life

    examples, in order to make the identified areas from above, more efficient and effective

    and therefore contribute to the competitive advantage of the organisation better. (LO1,

    LO2, LO3, LO4).