SOM 301-001 Team Twelve

Agenda

1. Company Overview2. Mission Statement3. SWOT Analysis4. Limitations5. Management and Business Structure6. Operation of Website7. Marketing8. Data Warehousing and Data Mining9. Estimated Financial Costs and Balance Sheets10.Conclusion

Company Overview

Couponerffic.com is an online based coupon

company

Customers create profiles, search and save

instantly

Our Mission

We are an online coupon service dedicated to

customer service and convenience. We plan

to work with many different retailers and

grocers across the nation to save you

valuable time and money. Our number one

goal is to change the way people save

money.Weiss, J.A., & Piderit, S.K. (1999). The Value of mission statements in public agencies. Journal of Public Administration Research and Theory: J-PART , 9(2), Retrieved from

http://www.jstor.org.mutex.gmu.edu/stable/1181805?seq=4&Search=yes&term=statement&term=mission&term=writing&list=hide&searchUri=%2Faction%2FdoBasicSearch

%3FQuery%3Dwriting%2Ba%2Bmission%2Bstatement%26x%3D0%26y%3D0%26wc

%3Don&item=10&ttl=39203&returnArticleService=showArticle&resultsServiceName=doBasicResultsFromArticle

SWOT Analysis

Unique Convenient Web based Wide range of items Valuable Provides market

research to investors

Not established company

Develop new software

Obtain a share of the market

Develop relationships with clients and investors

Strengths Weaknesses

SWOT Analysis

Green marketingGlobal expansion Improving a current

concept

Competitors Compatibility of the

software Security: Identity

theft

Opportunities Threats

Limitations

Compatibility of software/technology on different systems

Compatibility of stores: U.S. and Japan Established companies may not recognize

benefits advertising with new company

Management & Business Structure

Joint venture: two or more companies share profits

and losses

Similar partnerships would include Hotels and

Airlines for Frequent Flyer Miles

Omega Enterprise

Parent Company

Associated Brand

Associated brand

Associated Brand

Couponeriffic

Operation of Website

Sign-up through website

Nominal one time card fee of $5

Card stores customer information and serial number

Email updates and notifications

Customer selects store coupons

Customers who shopped here also shopped at _________

Customer’s information is sent to store

At time of purchase applicable discounts are automatically deducted

Target Market & Competition

Broad US Japan

Both ranked high in technology integration

Specific Mothers College Students

www.coupons.com

www.valpak.com

www.coolsavings.com

Coupon booklets via

mail

“New Study Identifies World's Most Innovative Nations.” (2008  October). Business Wire.  Retrieved

November6, 2009, from ABI/INFORM Dateline. (Document ID: 1583738011).

Target Market Competition

Promotion

Facebook Top social network in

US Mixi

Top social network in Japan

Twitter Available in US and

Japan Blogs

Target at home mothers Email alerts

Target working mothers

Applications/Widgets

iPhone

Blackberry

Sharp SH models

Text alerts

Elmer-DeWitt, Philip. Fortune Brainstorm Tech CNN, 17 Aug. 2009. Web. 7 Nov. 2009 <http://brainstormtech.blogs.fortune.cnn.com/2009/08/17/apples-iphone-3gs-is-no-1-in-japan/>.

Mullan, E.. (2009, March). Mom 3.0: Marketing to High-Tech Moms. EContent, 32(2), 14-15.  Retrieved November 6, 2009, from ABI/INFORM Global. (Document ID: 1656070461).

Nicole, Kristen. "Japan Social Network Mixi Joins OpenSocial Movement." Social Times N.p., Apr. 2009. Web. 6 Nov. 2009 <http://www.socialtimes.com/2009/04/mixi-opensocial/>.

Social Networking Watch Ed. Mark Brooks. N.p., Sept. 2009. Web. 7 Nov. 2009 <http://www.socialnetworkingwatch.com/usa-social-networking-ran.html>.

Top-selling smartphones in Q1 2009 @ IT Facts, 4 May 2009. Web. 7 Nov. 2009 <http://www.itfacts.biz/top-selling-smartphones-in-q1-2009/12969>.

Internet Phone

Data Warehousing & Data Mining Gathering of customer data, and categorizing

customers into specific groups in relation to the

business

Creating targeted offers for the particular

customer category groups

Taking account or tracking the results to

improve customer responses.

Estimated Project Cost: $2,600,000

62%15%

12%

7%

3%Budget Distribution

Labor

Contingency Funds

Marketing

Materials

Website start-up

CouponerifficIncome Statement

Projection for Year 2011 2011

REVENUE Subscription Fees

$1,250,000

Advertisement Charge Income Data Mining Income

$500,000$500,000

Total Revenue $2,250,000

Cost of Sales $87,500Total Cost of Sales

$87,500

Gross Profit $2,162,500

EXPENSES Salary Expense $1,590,000 Marketing Expense

$315,000

Website Expense $63,008 Rent Expense $12,000 Utility Expense $10,000 Other Expense $51,000Total Expenses $2,041,008

Net Income $121,492

CouponerifficBalance Sheet

Projection for Year 20112011

ASSETS Cash $1,350,000 Account Receivable $900,000 Contingency Funds $400,000 Land and Building

$650,000

Equipments $83,392 Inventories $3,500

Total Assets $3,386,892

LIABILITIES Salary Payable $1,590,000 Note Payable $500,000 Account Payable $451,008Total Liabilities $2,541,008

EQUITY Contributed Equity

$845,884

Retained Earning $0Total Equity $845,884

Conclusion

Omega Enterprise: Couponeriffic.com

Changing the way people save money

Your support determines success