Solution Brief

Mobile Solution for In-store Digital Signage System

Giada F210U

Telecom Network

Content Management

System Provided by easescreen

Giada D67

Telecom Network

Why digital signage in pharmacies (retail store)?

Digital information systems reach 98% of customers (Markets and markets)

400% greater attention in contrast to analogue, static advertising (Retail solutions online)

75% of all purchasing decision are made at the POS (Gesellschaft für Konsumentenforschung)

40% of all purchases are made spontaneously (GfK, Uni Köln)

Expectations

Through the use of mobile digital information systems, which are strategically placed in the tare/cash register area and in the office/business premises, customers should be made aware of products, events and other information which are promoting on POS screens. The use of mobile, digital information systems will boost spontaneous purchasing and thus increase the sell-out of advertising products.

Background

Giada is a leading provider of embedded computing systems and an expert of servers for small & medium sized businesses. As one of the leading manufacturers cooperating with Intel® since 2003 and Associate Member of Intel® ISA, Giada closely works with its ISV (Independent Software Vendors) partners and dedicates efforts to continuously improve IOT solutions.

easescreen, based in Austria, is a close ISV partner of Giada. It has been one of the most important pioneers in the digital signage industry for more than 19 years and is one of the world's leading brands with its user-friendly software.

Solution Overview

This mobile digital information system includes Giada's digital signage player F302, easescreen's content management system, monitors selected by clients, and telecommunication service from local company. This solution is designed for advertising agency, media companies and companies with their own advertising/media operations.

Application Diagram

Giada F302 Pre-installed with easescreen Content Management Software

Giada F210U

Telecom Network

CloudSever

Giada D67Telecom Network

Infrastructure

In order to ensure the highest level of security in data transmission, the data is transferred to the respective pharmacy systems via a UMTS modem (GSM) integrated in the media PC. Since the systems should be "mobile" and it does not rely on local area network, thus make this system easy to set up and highly adaptive, also meets the requirement for mass deployment. This type of mobile data transfer meets high security standards and enables operators to centralized control of all POS screens.

Content Management

All in-store POS systems are centrally supplied with content. After the subjects have gone through the approval process, they are broadcast to the individual POS screen via the Content Management Server. The management server software is designed by easescreen. Using this software, content can be broadcast simultaneously to all store POS, regionally and/or individually.

Core Hardware

The Giada F210U is a compact-sized Intel Platform thin client Mini PC. It adopts Intel® Cherry Trail CPU and provides 2G/4G onboard memory and 32G/64G eMMC storage. This mini PC is very cost efficient and is an ideal choice for small, static advertisment displays.

Giada D67, powered by the Intel® Kaby lake CPU, the book-size Giada D67 pack better performance with lower power consumption into one unit, support ultra-high resolution display, and is very easy & flexible for memory, SSD and WiFi / BT / 3G module extensions. D67, as a typical signage player is powerful, durable and very affordable. It is so chosen for 4K display.

Hardware Spec.

F210U: ● Intel® Cherry Trail Processor● Onboard 2GB/4GB DDR3L Memory● 1 x HDMI, 1 x VGA● Onboard 32GB/64GB eMMC,●1 x TF Card Reader● 1 x USB3.0, 3 x USB2.0, 1 x RS232● 1 x RJ45, 1 x Mini-PCIe for 3G/4G, 1 x SIM SlotMore Spec. for F210U: http://www.giadatech.com/uploads/soft/180104/F210U-SPEC.pdf

D67:● Intel Core i3-7100U/i5-7200U/i7-7500U● 2 x SO-DIMMS, Up to 32G● 1 x HDMI(4096X2304@24Hz), 1 x DP(4096X2304@60Hz)● 1 x COM, 3 x USB3.0, 3 x USB2.0● 1 x 2.5" SATA III, 1 x mSATA, 1x M.2(PCIe)● On-board SIM Slot, Wifi/BT/3G/4G● JAHC Patented Technology for intelligent power management More Spec. for D67http://www.giadatech.com/uploads/soft/180104/D67-SPEC.pdf

Giada F210U Applications ● Desktop Virtulization● Thin Client Virtualization● Cloud Terminals● Digital Signage● Cabinets and kiosks● Multi-display system

Giada D67 Applications ● Digital Signage● Cabinets and kiosks● In hospitals, banks, government offices and other institutions with noise-sensitive environments● For controlling information flow of web-based and multimedia applications

Proven Result

Austrian GSK-Gebro POS-Pharmacy Project, carried out by Kapsch (system integrator), this project has equipped more than 200 pharmacies with a digital signage system in a rollout. The supra-regional content concept was editorially planned by GSK-Gebro and also integrates the respective, pharmacy-specific subjects. The solution is controlled via UMTS throughout Austria.ComponentsThe following components and manufacturers have been used in this project:POS-System: Kapsch BuisnessCom AGMonitors: SamsungMedia-PC: GiadaContent Management Software: easescreenInfrastructure (data transmission): A1 Telekom Austria

For More Information

To learn more about GiadaTM, please visit http://giadatech.com/

For more information about easescreenTM, please visit http://easescreen.com/en/

To see latest technology of Intel IOT solution, please visit https://www.intel.com/content/www/us/en/retail/retailsolutions.html