Solace master class (29.03.11)(final)

public-i.info/citizenscape

Solace Masterclass

Social Media and the network society

29th March 2011

Catherine Howe

What are we trying to do today?


The most important thing to remember about the virtual world is that it is actually very real

People have a digital wrapper around their lives

T1/T2/R1/IN1/M1 Can any of your TV sets receive additional channels other than BBC, ITV, Channel 4,S4C, and (where available) Channel 5? Do you have a recorder for your TV service which can record and store TV programs onto an internal hard drive, and also pause and rewind live TV ? In which of these ways do you ever listen to radio in your own home? Does anyone in your household have access to the internet at home through a computer or a laptop ? Do you personally use a mobile phone? (Prompted responses, single coded)

Base all adults aged 16+ (3244 in 2005, 2905 in 2007, 812 in 2009) Significance testing shows any change between 2007-2009.

Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to May 2009

Communication is moving online

7782

62

54

11

8885

82

62

23

9491 89

73

34

0

10

20

30

40

50

60

70

80

90

100

2005 2007 2009 2005 2007 2009 2005 2007 2009 2005 2007 2009 2005 2007 2009

2005 2007 2009

Digital Radio Mobile Phone* Digital TV Internet DVR

NB combination of internet/digital TV/DAB radio access

*Personal use

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And social media is the fastest growing trend

Oxford Internet Surveys: http://www.oii.ox.ac.uk/microsites/oxis

Online communication and social networking 2005-2009

Social networking sites are not only growing in terms of people – they also have an increased share of online time

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What will they be doing?

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http://www.forrester.com/empowered/tool_consumer.html

What will they be doing?

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http://microsites.oii.ox.ac.uk/oxis/

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http://www.techcrunch.com/2008/12/31/top-social-media-sites-of-2008-facebook-still-rising/

International growth of social media usage


The World Wide Web was born with the mosaic browser in 1993

Children born the same year are now 18

18 year olds online

85% Access the internet at home

61% access social networking sites at home

50% of their online time is via a mobile device

20% of this time is spent on social networking

95% of them feel confident as an internet user

And they trust the content that they find far more than other groups

They are used to having information and people at their fingertips

Source: OFCOM 2010 (http://stakeholders.ofcom.org.uk/binaries/research/cmr/753567/UK-internet.pdf)


This would be someone else’s problem if not for the fact we are seeing increases in all demographics

18-24 years olds are only 12% of the active online audience

Everyone is networking more

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We are living in a Network Society

The Internet is having a profound effect on society – we are moving from an industrial to an information or networked age

This means there is a pressure on old ways of working

Think about the millennial generation who have been brought up expecting information and responsiveness to be constantly and immediately available

The internet culture is colliding with our traditional structures and putting huge pressure on them

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With a distinct culture

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How should Government respond?

How should we respond as organisations?

“Until we rebuild, both from the bottom up and from the top down, our institutes of governance and democracy, we will not be able to stand up

to the fundamental challenges that we are facing”

Manuel Castells, The Internet Galaxy

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Previously you controlled the resources and so you knew you would be involved

How will you make sure you are an essential part in the process?


Open

“Publicity”

Open

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http://creativecommons.org/

Open

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http://www.flickr.com/


Playful

Playful

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http://placekitten.com/

Playful

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http://www.twitpanto.co.uk/


But really…..why should I care when I am facing massive budget cuts?

Because you need to stay relevant

You know you need to be part of your community to lead it effectively

You know you need to understand the culture in order to be able to support it – the social web is in fact another country and most people are in the process of moving there

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Because the conversations will happen anyway

It’s government’s responsibility to make sure the outcomes are democratic

But there are cost savings here as well

Channel shift on transactions is well known to bring cost savings to current processes:

But we need to extend this to engagement transations:

Cost of a Council meeting attendee:£150

Cost of webcast attendance: £1.50

Save 25% of physical meeting costs and gain 3000 viewers (500% increase in reach)

NWEGG Socitm (min) Socitm (max)

Face-to-face £7.81 £4.83 £9.56

Telephone £4.00 £1.28 £5.57

Web £0.17 £0.22 £0.56http://greatemancipator.com/2009/07/09/channel-accounting/

But there are other opportunities

The real prize in terms of cost savings is around co-production of services

Change the way in which you work with the public

Enable them to look after themselves to a far greater extent

Yes….this is the Big Society


Collaborative

Crowdsourcing?Co-production?

Collaborative

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http://www.businessweek.com/innovate/content/feb2007/id20070201_774736.htm

Co-production/Collaboration – what do you mean?

Co-production: Involving all participants in both the design and delivery of a service

It describes a new kind of relationship with the public – one where we expect them to act not just comment

It’s a power shift

•And some references:

• http://www.nesta.org.uk/publications/assets/features/the_challenge_of_co-production

• http://www.jrf.org.uk/publications/co-production-people-outside-paid-employment

• http://www.govint.org/

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Co-production

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http://www.smartjustice.org/

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Co-production

http://timebank.org.uk/

To do this you need a co-productive space

LOCAL CIVIC

SPACE

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For example…..

Citizenscape: a product by Public-i


This is a good moment to talk about hyperlocalism

Hyperlocal websites

Today virtual communities are as likely to gather together people who live on the same street and those that live thousands of miles apart

“In a context of a world which is, indeed, increasingly interconnected the notion of place (usually evoked as ‘local place’) has come to have totemic resonance.”

Doreen Massey

Hyperlocal communities connect people separated by time and not necessarily space

Three useful references:

• Networked Neighbourhoods: http://networkedneighbourhoods.com/

• Talk about Local: http://talkaboutlocal.org.uk/

• Podnosh: http://podnosh.com/

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And there are a variety of conversations going on

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Using free mainstream tools


Hyperlocalism

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http://www.buckshawvillage.com/

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Hyperlocalism

http://www.harringayonline.com/

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Hyperlocalism

http://anke.blogs.com/


None of these have been created or run by the government though they may have been helped


As your communities start to self organise more effectively you need to understand where you add value to this process

It’s not about resources anymore


Transparent

Transparent

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http://mirror.wikileaks.info/

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Transparent

http://openlylocal.com/

Government is becoming more Transparent

Wikileaks is not a one off event

These are the communities that you are opening your data to – these are the armchair auditors

These are the communities who are most able to be your collaborators in the delivery of services because they are already collaborating

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How is it used?


Open Data

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http://data.london.gov.uk/

Audit Example: Kings Cross Hyperlocal stats

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Successful hyperlocal community who is regularly digging into the London Data Store

http://www.kingscrossenvironment.com/2010/08/islington-crime-clean-up-rates.html

Application Example: Crime Map iPhone App

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Done by a guy in his bedroom based on the official API.

But no less useful for that

•http://policeapi.rkh.co.uk/•http://blog.wibblecycle.co.uk/iphone/pcworld/


Data is complex – you need context and you need conversation to make it meaningful to the public

This is where hyperlocal and open data come together


Innovative

Innovative

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http://www.spareplace.com/index.html

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Innovative

http://www.landshare.net/

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Innovative

http://www.mumsnet.com/

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Innovative

http://www.patientslikeme.com/

CityCamp Brighton – Bringing it all together

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CityCamp Brighton brought together local government, businesses, community organisations and academia to reimagine the ways in which collaboration and web technologies will shape the future of our city. We had fantastic support from BHCC, Sussex Police and £10K prize from the Aldridge Foundation

Day one: Learning, Day two: Brainstorming, Day three: Building and Developing

All of the team drew from skills across the city and across sectors to develop 13 ideas to present the judges

http://citycampbtn.org/

Winning Project: My Urban Angel

My Urban Angel was an idea brought to City Camp Brighton. In just two days, the idea was discussed, developed and presented to a panel of judges and was one of 9 other presentations which were all aimed to improve services and lives in Brighton and Hove. My Urban Angel won the £10,000 prize to bring the idea to reality.

The app will be used by anyone who is going out and wants flexible options for keeping in touch with friends and staying safe. The overriding aim is to make it easy for anyone to keep themselves safe.

http://myurbanangel.org/


Agile

Digital Activism

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http://bccdiy.co.uk/

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Digital Activism

http://www.avaaz.org/en/

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Digital Activism

http://ukuncut.org.uk/


Consider what this means with respect to organisational change

An increased awareness of complexity and the lack of a definitive answer – – and we need to build for complexity. This means we need incremental progress towards an objective rather than thinking we can capture everything at once

An awareness of the impossibility of developing anything in isolation – we exist in open not closed systems and no idea exists in isolation – which means we need a process that is not a black box

A shift from engineering to systems thinking

Previously it was all about waterfalls……

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http://curiouscatherine.wordpress.com/2010/11/11/574/

• Closed System• Product at the end• Fixed context

Predicated on the idea that we know what we want when we start work

The world doesn’t work like that (though we did get Prince2 out of it)

Now it’s agile

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http://curiouscatherine.wordpress.com/2010/11/11/574/

• Iterative• Reflexive• Incremental• Experiential

We recognise the objective and work towards it

Websites are in a state of perpetual beta – a bit like social change

The Plan is not the objective

Being Agile:

Keep the bigger objective in mind

New attitudes to risk

Small incremental improvements rather the big bang

Test as you go along

Adjust in the face of new evidence

Everyone is responsible for making it work

Use the users

Communicate All The Time


More practically?

Use the tools of the new culture:

Set up internal (and external) mentoring

Use social media surgeries

Yammer!!

Communicate values and objectives not plans

Blog and tweet and express your values and your objectives

Wrestle the idea of ‘Brand’ back from the design people

Share power

Demonstrate that you are willing to share

Try participatory budgeting

Let the person who owns the problem own the solution



Your event horizon should be 5…10…15..20 years in the future

What kind of relationship with citizens will you have then?

How will you help shape that now?


Three things to remember:

1) Change the process2) Build the architecture3) Understand your relevance

Citizenscape a product by Public-i Citizenscape a product by Public-i | Presented to Client x

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Thank you for your time……and more importantly….what do you think???

[email protected]

Curiouscatherine.wordpress.comwww.public-i.info

Presented by Catherine Howe, Chief Executive Public-i

Don’t ask people to come to your space


http://askbristol.wordpress.com/

Coventry: Doing Facebook really well


http://www.facebook.com/Coventry.West.Midlands

CovJam

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http://www-935.ibm.com/services/uk/bcs/pdf/Covjam_SEO_PDF.pdf

Twitter Gritter

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http://danslee.wordpress.com/2010/01/01/twitter-gritter-case-study-gritting-and-social-media/

YouChoose??

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http://youchoose.yougov.com/centralgov

Your Freedom

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http://webarchive.nationalarchives.gov.uk/20100823122417/http://yourfreedom.hmg.gov.uk/

Did we really crowdsource the Freedom bill?

Open

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http://www.walsall.gov.uk/walsall24.htm

Identity Matters

Even if it is malleable online

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Documents

Solace master class (29.03.11)(final)