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SOI Media Pack Feb 2012
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Media Pack
CeltiC ConneCtionsireland, Scotland, WaleS
For Irish immigrants in the 1800’s America was the land of dreams. Early immigrant letters described America as a land of abundance and urged others to follow them through the “Golden Door.” From 1830 to 1914 almost five million Irish headed for the land of opportunity. Many others made the same journey however the Irish were unique among immigrants. They fiercely loved America but never gave up their allegiance to Ireland. They loved America and gladly fought in her wars forming among other groups, the famous Irish Bri-gade. This unique experience formed an inextricable link between Ireland and America and today according to CNN a staggering 40 million Americans claim Irish Heritage.
Our two nations benefit greatly from a shared heritage and a strong sense of culture. There have been Irish American presidents and strong support for Ireland from the Whitehouse, reinforced by Bill Clinton’s visit to Ireland fifteen years ago and in 2011 the hugely successful visit of President Obama who sums up the special relationship perfectly “an American doesn’t really require Irish blood to understand that ours is a proud, enduring, centuries-old relationship; that we are bound by history and friendship and shared values. “
The Spirit of Ireland magazine is a celebration of Irish American success, craft and culture. No matter what side of the Atlantic we reside in, for the many millions of Irish living away from Irish soil, there’s no place like home.
Vol 1, Issue 1 • Spring 2012 • $0.00
1649895029-01.eps NBW=80 B=20
Top Tourist Attractions
Destination Dublin
Artisan Foodsquintessential irish nibbles
Celtic Charm
May the road rise with you and the wind always be in your back and may the Lord hold you in the hollow of his hand
The Mouse on the Bar Room FloorSome Guinness was spilled on the bar room floor when the pub was shut for the nightOut of his hole crept a wee brown mouse and he stood in the pale moonlightHe lapped up the frothy brew from the floor, then back on his haunches he satAnd all night long you could hear him roar, bring on the goddam cat!
The latest Lonely Planet Guide to Ireland reports that a
huge favourite for visitors is our thriving pub culture. The
guide reports that this vibrant community gem “remains the
country’s most popular social pastime, with no sign of letting
up.” Summing up how visitors feel about Ireland co-ordinating
author Fionn Davenport said: “The new guide shows just how
much the nation has going for it. The reputation of the warm
and friendly people draws in visitors from across the world.”
Added value of magazine advertising• Magazinesareanactivelypurchasedandconsumedmedium
• Environmentofmagazinesdeliverthereaderintherightframeofmind,ensuring
a strong connection between reader and brand
• Adsareconsideredasanintegralpartofmagazinesandconsumedwithinterest
• Adsareoftenusedasreference
• Magazineshaveamorepersonalrelationshipwithreaders
• Littleadvertisingwastage
• Comparedtoothermedia,magazineshaveacloser,morepersonal,more
individual relationship with their readers
• Almost70%ofreadersreadmorethan70%ofamagazinesource-PPAIreland
Dylan Hotel, Dublin Agadoe Heights Hotel, KerryRadisson Hotel, Limavady
Dundrum House Hotel Golf & Leisure Resort, Tipperary Bellinter House, Dublin
The power of magazine advertising
Research conducted by the PPA illustrates that
magazines are regarded as the medium most tailored
to meet the individual needs of the consumer
0
5
10
15
20
25
30
3535%
19%
14%12%
8%
3%1%
source - PPA Ireland
0
5
10
15
20
25
30
3535%
19%
14%12%
8%
3%1%
source - PPA Ireland
Frequency: Bi-annual2012 Issues: Issue Date:Summer: April For The Ireland Show, New JerseyWinter: September for Celtic Marketplace, Illinois
Circulation:Throughout the network of NACTA stores in North America and Canada
Additional circulation in Ireland and USA to Irish American craft and tourism organisations; Craft Council of Ireland, Tourism Ireland, Enterprise Ireland & Department of Tourism
Devlin Media, Tel: +3531 8053944Editor: Trish [email protected]: +3531 6857396M: +35386 8520210
www.thespiritofireland.org
Advertising RatesFull page €1,400
Half page €800
Quarter page €500
Outside Back Cover €3,000
Inside Front Cover €2,000
Inside Back Cover €2,000
Double Page Spread €4,000NACTAmembers-40%discountonratecard&freeofchargeweblinkandlisting
Sponsorship opportunities from €2,500
Advertising SizesDouble Page Spread 420mmx275mm with bleed of 3mm
Full page 210mmx275mm with bleed of 3mm
Half Page Horizontal 180mm x 125mm ( no bleed)
Half Page Vertical 87mmx255 ( no bleed)