SofitelExecutif_floor_CLUB MILLESIME 11 July 09

Presentation

Sofitel Executive FloorClub Millésime

- P 2Sofitel Marketing Worldwide

The CLUB SOFITEL

Summary

Vision

Sofitel Executive floor & Club Millésime offer Objectives

Lounge description:• Lay Out• Description• The French Flair• Access & Security• Equipment • F&B offer

Exceptional service• Butler• Welcome• Personalized service• Turn down

Guest privileges & benefits


The CLUB SOFITEL

The Sofitel Executive Floor = Club Millésime Spirit


The CLUB SOFITEL

Vision

The Sofitel executive floor is inspired by French “Art de Recevoir”. Sofitel celebrates privileged guests staying in suites and Executive floors to make them unique.

For business people who appreciate the privacy of an executive floor, the Sofitel executive floor offers a superior range of services and facilities, and when applicable an exemplary level of personalized butler.

Service create an unique “Club” atmosphere to transform every detail and every moment into a re-enchanted instant of pure “plaisir”, elegance and “bien-être”.

It’s the perfect place for a moment with friends, colleagues or just to relax away from the city bustle.

CLUB MILLESIME is the concept inside the Executive floor dedicated to promote Sofitel Art de Vivre and welcome many event around wine tasting with partners.

SOFITEL EXECUTIVE FLOOR


The CLUB SOFITEL

Vision

CLUB MILLESIME =

More than a Lounge or Floor

a CLUBto create stronger loyalty & intimacy

All key Exec Floor features with a clear wine focus

a MILLESIMEto create a key

differentiating point

+


The CLUB SOFITEL

Goals

• Use Sofitel Club Millésime as an instrument to position Sofitel in the luxury market, offering personalized services and exclusive benefits.

• Increase ADR and revenue/year

• Be recognized to business man and woman as a referent for good test in life using wine as a symbol.

• Increase the guest's satisfaction and loyalty level.

• Enable each Sofitel having an executive lounge to benefit from the Club Millésime dynamic, by creating an offer which can be implemented in every current Sofitel executive floor

SOFITEL EXECUTIVE FLOORWITH MILLESISME CLUB


The CLUB SOFITEL

To have a Club Millésime Offer

Minimum to have:

• Display at least 3 wines at lunch & cocktail time (creating as much a possible a special feature)

• Create entertainment around wine tasting at cocktail time (in house and/or with local partner)

• Create a partnership with one or several local wineclubs orassociations (hosting at least 1 tasting/month)

• Display a dedicated Club Millésime desk blotter• Display wine related books/magazines/pictures…• Display Club Millésime plate (Guidelines In progress) (at reception or in the lounge)• Use wine flight during cocktail time

Additional features:

• Wine cellar feature as a center piece (nice to have and must have when there Is a refurbishment)• Wine book or Wine related magazine in the suites • Offer possibility to order tasted wine (partnership with a regional wine e-shop).

• …

SOFITEL EXECUTIVE FLOORWITH MILLESISME CLUB


The CLUB SOFITEL

Sofitel executive floor & Club Millésime offer

Category BCategory ADescription

Hard

Welcome desk

Lounge

Meeting room

Business center

WC

Soft

Butler

Breakfast

Cocktail Lunch&Diner

Minimum Club Features Full Club Millésime FeaturesOffer

* All clubs should include a business centre facility , and a private meeting room in Asia Pacific


The CLUB SOFITEL

How to name your executive floor?

Case 1

Executive floor already named & no short term possibility to change it. Ex: Club Sofitel

Executive floor with possibility to be named/renamed.Ex: new opening/refurb.

Case 2

Keep your name and your signage and launch the Club Millésime Offer* in your Executive floor

Name/Rename your Executive floor Club Millésime and Launch the club Millésime offer*

Signage

Display the Club Millésime plate (Guidelines In progress) at the reception and/or inside the lounge where you organize your wine entertainment

Install a new signage Club Millésimesignage at the entrance of the Executive Lounge and wherever needed in the hotel + display the Club Millésime plate (Guidelines In progress) at the reception and/or inside the lounge

*See following page for minimum requirement

Name

LOUNGE DESCRIPTION



The CLUB SOFITEL

The Sofitel Executive floor: Lay Out

Business areaIncluding at least one

Meeting roomsComputer,

internet station

Lounge areaComfort Armchairs

and sofas,low tables

F&B areaBreakfast,

Lunch,Tea time,

evening Cocktail

Welcome areaElegant desk,luggage store

Entertainment areaLibrary,

games on demand,Large LCD screen Movies on demand

Club Millésime offerWine&Champagne

to blend french &Local culture

Testing, wine flight)

RestroomWc with rich amenities,

make up table

Category BFull Club Millésime Area Features

Category A Minimum Area Fatures


The CLUB SOFITEL

The Lounge area

Places for meetings and special moments in life:

• A unique ambiance achieved through lighting, background music, and aromas (energizing, relaxing, etc.)• A refined and relaxed atmosphere Home from home with a very spacious & private areas, • Space to meet, prepare or unwind, Best View on the town

Floor to ceiling windows show off the city ranges. Abundant natural light by day and sultry city lights by night. It’s not an obligation for hotels tol have their Club lounge, and Club rooms together in one area of the hotel

Access to the top floor lounge is available exclusively to guests staying in Club Sofitel rooms. The Sofitel executive floor is always located on the noble floors of the building (best views, top floors, ...)

Atmosphere

• A refined and relaxed atmosphere• Most desirable : upper floors, best with large balcony as much as possible.• Ambiance changed by day mood (Candle, music..) Fresh and natural flowers.


The CLUB SOFITEL

The French flair and Millésime spirit

A lounge inspired by French “Art de recevoir” (Interior design, and food & wine flair):

• French-inspired style blended with essence of the location, Library with Books and magazine related with France (Wines, Gastronomy & French Art de Vivre…), local culture, Millésime champagne and wine book, etc..• Large LCD screens with France 24 as main channel• Chill out music (French origin).• A place where it is possible to buy a selection of the wine available for tasting• Wine show case (mandatory for the Full Club Millésime Naming)

French Flair for Food & Wine

• Champagne* glass as preferred welcome drink is offered (However, alternatives should be available to meet guests’ preferences). *Depending on market conditions

• The best breads, the best breakfast pastries, the best desserts with chocolate specialties, trays of fine cheeses.• A selection of French Millésime wines and Champagne from the best vineyards in the world. Millésime wine flight during the lunch and evening cocktail.


The CLUB SOFITEL

Access & Security

Use of Lounge• From 5:00 am to 02:00 am = to be fine-tuned according to market conditions• The Access to the club lounge is secured with Key access.• Welcome desk with hostess

Security: Special attention is given to security in a five star hotel, considering the personalities visiting our hotels:

• Secure lift access with the room key (all rooms or only club rooms)• Secure lounge access with the room key

=>The security have to respect our customer. it‘s should be discreet and respect the homely feeling. The best security is the security that we see the less


The CLUB SOFITEL

Equipment

Welcome desk: • 1 or 2 Reception elegant and luxurious desks (sitting). It would be preferred to welcome our guests not in a front desk but in Luxury lounge (armchair+small table)• Private luggage Store • One person around on the floor 24 hours for any service and requests for the guests on the floor.

Equipment Two different types of seating's:• Chairs and table, comfort Armchairs, sofa and low tables, lounge atmosphere • Large LCD screens ( France 24 as main channel)• Large bar + Wine show case in the center facing the buffet.• Connectivity: Internet and power-2 electric plugs : table & 1 internet plug available.• Lounge fully free Wireless internet

Business Centre Service:• Wireless internet throughout, computer and Internet work stations (customer space - free aces)• Multilingual secretarial business services: fax, copy machine, scanner, Currency exchange (staff access)• TV sets (flat screen) • House Use Phones


The CLUB SOFITEL

Equipment

Entertainment:• Local books and French book (with focus on Wine & Gastronomy …)• Magazines is available for guests to read, featuring French culture and other popular themes (including on line editions, lifestyle, sport, business and beauty magazines).• BD, Games, Magazines, a selection of international and local newspapers, magazines (French newspaper mandatory) • TV news channel : Large LCD TVs located at strategic points, where people watching TV do not disturb the others. • House Use Phones• Two of the areas have full surround sound and DVD’s and can be closed off to enjoy a movie or watch a live game.• Playstation, Chess and other board games are also available for your entertainment

Food and Beverages station:• Wine show case (mandatory for Full Club Millésime Naming)• Qualitative Wine and Champagne glasses / Silver tray for the pastries presentation (Tea time) / Stainless steel and modern crockery / Water, juices, glasses / Stainless, modern and elegant bread basket / Modern and elegant table top / Fresh and natural flowers / Table runners /Cotton napkins


The CLUB SOFITEL

F&B: A new Level of Dining

Breakfast: A la Minute hot dishes & Cold buffet from 06:00am to 10:30am:

Minimum requirements are:• Assortment of cold cuts, assortment of cheese, ideally from France (brie, Emmental, goat cheese…) and different local cheese / French Isigny butter/ low fat butter • 3 kinds of yogurt (plain, light, fruit) / 3 kinds of milk (normal, skimmed, soja) • Different kinds of cereals / Muesli• 5 kinds of fresh cut fruits (according to season) Dry and energetic fruits will complete the breakfast offer .• Salad bar / 2 local food items (minimum)• 2 kinds of pastries (minimum) / Assortment of French (minimum 8) and local (mini 5) pastry and cake, and assortment of bread (white or brown) with Toaster• Meat, salad, salmon, condiments, honey & jam counter• Beverage : Freshly squeezed fruit juices - Fair trade coffees and chocolate on demand / Coffee served by pot (Regular Latte, Cappuccino, Espresso) / Hot chocolate / Mineral water and soft drink are also available / Qualitative tea, Chinese and Japanese green tea, Earl Grey.

Service: • Upon sitting the guest, choice of fruit juice is offered as well as hot beverage• The hot order will be proposed and ordered as soon as we will offer the coffee in order to avoid any delay for the customers.• A basket of bread and Pastries is brought to the table• A la Carte menu is presented and guest’s order taken• Hot beverage service in pots (not in cup) with coffee freshly brewed


The CLUB SOFITEL

F&B: A new Level of Dining

All Day Service• Complimentary tea (Chinese, Viet Nam and Japanese green, Earl Grey) and coffee (French Press, Latte, Cappuccino, and Espresso) and Hot chocolate• 3 wines being available for lunch and all day service as a part of the minimum offer • local and premium beers, mineral water and soft drinks• Juice: Apple, Guava, Orange• The following snack items and services are available:• Three kind of cookies and nuts• Fruit selection (according to season) • Chocolates• French Macarons or equivalent pastries• Hot and Cold Canapés selection on buffet (salt and sugar)

Evening cocktail Diner available 365 days per year from 17:30 to 19:30 • Evening Millésime cocktail tasting: selection of Red and white wines or champagne• Selection of spirits, local and premium beers, soft drinks, fresh Juices,• Selection of wines from France and best world wineries/differentmonthly selection• Tasting by Wine flights style• Beer, Whisky, Cognac and Liquors are also available • Cheeses selection - Snacks: choice of cold and hot, Canapés

EXCEPTIONAL SERVICE



The CLUB SOFITEL

Butler service

Prior to and during guest stay, butler service is handling any demand and requirement from pre-arrival services to dining, entertainment and travel arrangements.

Butler personalized service 24 hours per day

Responsible for assisting Sofitel Club Guest + VIP and the guests booking suites. from their arrival until departure. To be fully aware of VIP guest’s detail and movement.

To have a perfect knowledge of guest’s history and preference. To ensure that all preferences are well responded every visit.

Expected to act as hotel representatives to offer personalize services, to keep standard of politeness and appearance, attitude, smile and guest relationships with highest standard of politeness and discreet manner.

Must have perfect knowledge of hotel’s service & facilities, especially the product, procedure and standards. Butler also must have good guest relation skills with effective communication.


The CLUB SOFITEL

Exceptional welcome

Before arriving hotel send:• “Butler at your service” form to identify guest preferences.• Explanation of the privilege lounge access, VIP car airport pick-up and drop offer

Check-in and check-out:• On arrival, hostess escorts guest to the Sofitel executive floor where check-in is handled promptly and efficient (within three minutes)

Day before departure:• The latest update (5 pm) of the guest’s bill will be delivered to the room (placed on the bedside table together with a personalized letter) • Express C/O form.

D-Day:• Prompt and quick check out (within 5 minutes): No question, just explain the bill • Luggage assistance anticipated


The CLUB SOFITEL

Personalized service

The Sofitel executive floor rooms benefit the same layout and functionalities as premium and luxury Sofitel rooms

• Numerous electric plugs and in room cables• I-pod docking station• I-pod available on request• « Butler Switch »• Extra Hermés toiletries and amenities (Body lotion and perfume)• Free soft drink minibar• Minibar with a Selection of Millésime Champagne and Wines.

Optional amenities offer: • PYJAMA FOR MEN : Pure cotton. pants : elastic waist. Delivered in an embroidered linen/cotton bag.• PYJAMA FOR WOMEN : Pure cotton. Top with shoulder strap or sleeves. Pants: elastic waist. Delivered in an embroidered linen/cotton bag. • Overnight Laundry (3 pieces) before 9pm, returned at 8am the next day.


The CLUB SOFITEL

Turn down in lounge room

Bathroom:• Clean tubs, sink and toilet and re-stock amenities if needed• Change towels if needed and place mats on the floor• Candle (when applicable)

Bedroom:• Complimentary bottle of water per person • Small plate with differently flavored macaroons. Other options of similar quality can be considered (take away items)• Place slippers by the bed on a floor mat• Nothing placed on the bed (except So Boutique brochure at certain times)• Put away customer clothes

For departure next day:• Place on the bedside table the envelope for thank you letter, guest comment card and, when applicable, express check-out form.• Offer a give away• When applicable, slip under the door the latest update of the guest’s bill for advance notice.

GUEST PRIVILEGES & BENEFITS



The CLUB SOFITEL

Guest Privileges & Benefits

• Personalized Express Check in & Check out (complimentary late check out till 4.00pm (Subject to availability)) at Sofitel executive floor reception counter• Complimentary a la carte breakfast from 6.00am to 10.30am• Complimentary evening Millésime Wine tasting cocktail from 5.30pm to 7.30pm• Complimentary tea, coffee, soft drinks, mineral water and light snacks • 1 hour free use of the Club meeting room/day (Subject to prior reservation and availability)

• A selection of international & local newspapers, magazines• Business Center & Concierge Services at the Lounge• Fresh food amenities in the room upon check in,• Complimentary bottle of water per person• I-pod docking station and I-Pod available on request• Complimentary Shoe Shine Service• Free soft drinks by the minibar• Minibar with a Selection of Millésime Champagne and Wines.• Unlimited local telephone calls• Unlimited wireless internet access within the hotel premises• Personalized Minibar with selection of champagne & wines depending on market conditions

• Unlimited in-room internet broadband access depending on market conditions

• Express laundry without extra charge depending on market conditions

= Non exhaustive list to be adapted according to local compset and market conditions

Documents

SofitelExecutif_floor_CLUB MILLESIME 11 July 09