Sofia Beas - Portfolio

P O R T F O L I OSOFIA BEAS

Brooklyn, NY

+1 347.552.3476

[email protected]

EDUCATION2016 Pratt Institute / New York, USA MS Interior Design Completed Exhibition Design Intensive

2009 ITESO / Guadalajara, Mexico BA Integrated Design Major – Graphic design

EXPERIENCESummer 2015 Internship - Anna Karlin Studio / New York, USA 3D Renderings + materials + vendors

2012-2014 Job - MUMO / Guadalajara, Mexico Interior design Project Manager Design + Visualizations + Client relationships + Supervision of vendors + General budgets & accounting

2012 Job - Penumbra / Comala, Mexico Production Designer + Art Director Design + Construction + Styling + Budgets & accounting

2012 Job - Louis Vuitton “Travel” ad campaign / Mexico Art Direction + Prop Stylist Assistant Visualizations + Construction + Styling + Budgets

2010 Job - Marcel Dzama’s “A Game of Chess” / Guadalajara, Mexico Production & Costume Design Assitant Visualizations + Construction + General budgets

SKILLSResearchPresentations Organizational skillsLanguages: English Spanish

RenderingsAutoCADSketch Up + SU PodiumAdobe Suite CCRevit

AWARDS2014-2016 Pratt Institute - Merit Scholarship / NY2014-2016 FONCA - CONACYT - Study Abroad Scholarship / Mexico2014 Pratt Institute - “Endless Pillow” Project Selection / NY

Here you will find selected professional and school works from 2010-2016. During this time I’ve had the good fortune of studying and working in different design related fields, such as graphic design and production & set design, that have all been helpful in finding my interdisciplinary voice and approach to Interior Design.

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MUMO: MEXICAN INTERIORS

AN ARTIST’S PLACE TO STAY

A GAME OF CHESS: MARCEL DZAMA

A ROADTRIP THROUGH MEXICO

MEMPHIS; FURNITURE TO ARCHITECTURE

HOW TO USE YOUR HOME

LIBRARIES AS EXHIBITIONS SPACES

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LULULEMON LAB: A CONCEPT STORE

MUMO: MEXICAN INTERIORS

Professional workResidential & commercial interiors

Project manager & designer2012-2014, Mexico

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R e s i d e n t i a l p r o j e c tM i c h o a c a n , M e x i c o

P h o t o : M U M O

MUMO is an interior design and architecture firm in Guadalajara, Mexi-co. It was founded by Kenya Rodriguez and Karla Vazquez in 2000. The office specializes in high end residential and commercial projects all around Mexico. In this office I worked as a designer and project manager for around 15 projects. I also supervised and coordinated the fabrication and installation of furniture produced by a great array of vendors. The following photos are a few examples of the projects done in the firm.


P h o t o : M U M O


P h o t o : M U M O


P h o t o : M U M O

P A X T E - H o s p i t a l i t y p r o j e c tG u a d a l a j a r a , M e x i c o

P h o t o : M U M O


P h o t o : M U M O


P h o t o : M U M O

R e s i d e n t i a l p r o j e c tG u a d a l a j a r a , M e x i c o

P h o t o : M U M O


P h o t o : M U M O


P h o t o : M U M O

LULULEMON LAB: A CONCEPT STORE

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Internship- Anna Karlin StudioCommercial interior for Lululemon Athletica

Skills: Research, AutoCad, SketchUp, SU Podium, Adobe SuiteSummer 2015, NY

L u l u l e m o n L a b f r o n t v i e w r e n d e r i n g , N Y , 2 0 1 5S k e t c h U p & S U P o d i u m

Lululemon Lab: A Concept Store is an internship project I did in Anna Karlin Studio during the summer of 2015 in New York. The project consisted of designing a concept store, Lululemon Lab, for Lululemon Athletica. Anna’s concept called for a sleek, clean and very contempo-rary look. In this project I researched mate-rials and vendors and most of all, generated 3D visualizations of the designs for client presentations.

M a t e r i a l s & c o l o r s t e s t r e n d e r i n gS k e t c h U p , S U P o d i u m & P h o t o s h o p

F u r n i t u r e t e s t 0 2 r e n d e r i n gS k e t c h U p & S U P o d i u m

F u r n i t u r e t e s t 0 1 r e n d e r i n gS k e t c h U p & S U P o d i u m

HOW TO USE YOUR HOME

School projectResidential design

Skills: AutoCad, SketchUp, Podium, Photoshop & IllustratorFall 2014, NY

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O p e n v o l u m e , d i g i t a l s k e t c hS k e t c h U p & I l l u s t r a t o r

How To Use Your Home is a residential project in one of Richard Meier’s buildings in the West Village.

The concept of this project is based on the necessity for mobility and flexibility in a rapid fluctuating city such as New York within a residential, restricted context like this one. Restricted because of the required program for each person that inhabits it; because of the exist-ing immovable structure; and also because of the big architect name that designed it.

Within this context, this project also questions our con-stant search for privacy within our own homes when our private and personal lives are evermore public in other contexts, such as the virtual world. It is an exploration of reversing this train of thought through the use of spaces and interior design resources. With these resources, this project hopes to limit the user’s privacy to the strictly needed, forcing them to plug out of the virtual world and interact in the real world with its other inhabitants.

The project’s ultimate goal is to make the user relearn the human interactive home experience. In order to relate to its average inhabitant (and as a consumerism critique), the apartment’s first zz with you is through a simple instructions manual that has six easy steps to help you understand and enjoy your home.

G r a p h i c sP h o t o s h o p & I l l u s t r a t o r

H o m e i n s t r u c t i o n s m a n u a l

F i r s t f l o o rVolume closed

F l o o r p l a n sA u t o C a d & I l l u s t r a t o r

A central volume for plumbing and an immovable structure was created. From there, partitions, furniture and other volumes move, slide and rotate to create a great variety of layout and distribution

options for each of the spaces of the dwelling.

R e n d e r i n g sSketchUp & SU Podium

F i r s t f l o o rVolume open

M o d e l sH a n d s & P h o t o s h o p

S t u d y m o d e l 0 1Materials palette

S t u d y m o d e l 0 2Furniture placement

R e n d e r i n g sS k e t c h U p & S U P o d i u m


S e c o n d f l o o rVolume closed

S e c o n d f l o o rVolume open

AN ARTIST’S PLACE TO STAY

School projectIndustrial building renovation

Hotel, restaurant, bar & event spaceSkills: AutoCad, SketchUp, Podium, Photoshop & Illustrator

Spring 2015, NY

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H o t e l s u i t e r e n d e r i n gS k e t c h U p & S U P o d i u m

An Artist’s Place to Stay is a hotel, restaurant, bar and event space in the building that used to be home to 3rd Ward in Bushwick, NY. This hospitality building is intended for the artistic community. The typical guest stays here for longer periods of time than the typical tourist. He/she also uses the offices and studios for his/her own work while staying here and therefore inter-acts frequently with other creative guests like themselves. Although the building’s nature creates a logical interaction between people that are from out of town, there is also an opportunity to interact and bond with the local community that visits the building to attend events, the restaurants and the bar.

The space is divided into private, public and transition spaces. The private space is made up of the hotel; the public space includes the restaurants, bar and event spaces; and the transition space is made up of the studio and office spaces. Transition spaces will be used mainly by hotel guests or other local re-current guests. Their placement allows visitors to have easy access from either public or private spaces. Transition spaces serve as a shield to private spaces in case the visitor wants to remain completely private or they serve as the public face to the private and transition spaces in case the visitor wants to interact with the more public part of the building.

& 2nd floor layout

Hotel Studios &offices

Eventspace

Restaurant Entrance

Bar

Private space

Transition space

Public space


The building offers a variety of restaurants and bars that are visible from all the public and event spaces. This visibility emphasizes the idea of an open community that soaks itself creatively on what other people are doing. The kitchens and bars are also visible to bring the cre-ators out from the back stage to the front.

E v e n t s p a c eH a n d s k e t c h

BAR

RESTAURANT 01

RESTAURANT 02EVENTSPACE

KITCHEN

OFFICE SPACE

STUDIO

HOTEL ATRIUM

ENTRANCE

ROOMS

ROOMS

R e s t a u r a n t 0 2 r e n d e r i n gS k e t c h U p & S U P o d i u m

B a r r e n d e r i n gS k e t c h U p & S U P o d i u m

H o t e l p a t i o r e n d e r i n gS k e t c h U p & S U P o d i u m

H o t e l r o o m r e n d e r i n gS k e t c h U p & S U P o d i u m

The hotel in the building is intended to be open and to be a place of interaction between guests in their own enclosed and private spaces. The hotel revolves around a central atrium that allows for common areas that are visually ac-cessible to all rooms.


BAR

RESTAURANT 01

RESTAURANT 02EVENTSPACE

KITCHEN

OFFICE SPACE

STUDIO

HOTEL ATRIUM

ENTRANCE

ROOMS

ROOMS

B l a c k f a b r i cG r a y f e l tW a l n u t w o o dA l d e r w o o d

M a t e r i a l s p a l e t t eA r c h i t e c t u r a l

MEMPHIS; FURNITURE TO ARCHITECTURE

School projectShipping container project

Hotel, restaurant, bar & event spaceSkills: AutoCad, SketchUp, Podium, Photoshop & Illustrator

February 2015, NY

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B a r & i n t e r s e c t i o n r e n d e r i n gS k e t c h U p , S U P o d i u m & P h o t o s h o p

C a r l t o n b o o k s h e l f i n s p i r a t i o nM e m p h i s G r o u p , S e p t e m b e r 1 9 8 1 .

Memphis; Furniture to Architec-ture is a project about the design of 4 reused con-tainers, located in a site in Buswhick, that are inspired by the work of the Memphis Group, an Italian design collective led by Ettore Sotsass in the 1980s.

The conceptual approach to this project started with the observation of furniture designed by the Memphis Group. The idea was to replicate some of the common elements they used for their furniture designs and reinterpret them architecturally. Common elements focus on the material, surface, color, shape, and most important of all, the idea of blurring the line between object, architecture and art.

The angled bookshelf (pictured on the opposite page), one of their most iconic pieces, is a definite inspiration for this project and is what determined the shape and placement of the containers in the site. The impor-tance placed on the form of the structure, ultimately determines its functionality. It creates unexpected intersections that permits interesting interactions between the different spaces and programs. These unexpected intersections become opportunities to make the project have not only architectural and functional value, but an artistic one too.

D i a g r a mI l l u s t r a t o r

Entrance view renderingS k e t c h U p , S U P o d i u m & P h o t o s h o p

The hotel room is separated from gallery, restaurant and bar for privacy and functionality. The bar, restaurant and gallery intersect to form a double height volume that merges the three programs and is intended for interaction.

The double height space serves multiple purposes. It serves as a seating area for the restaurant and bar, as an exhibition area and as an extension to the gallery. The seats in this area are meant to be temporary fur-niture installations commissioned to local artists and designers for the promotion of culture in the community where the place is located.

R e n d e r i n gS k e t c h U p , S U P o d i u m & P h o t o s h o p

F l o o r p l a nA u t o C A D

Johnson Avenue

Hotel

Gallery balcony

Bar

Intersection

Furnitureinstallation

Restaurant

Entrance

LIBRARIES AS EXHIBITION SPACES

School projectPratt Library redesign

Exhibiton space & social hubSkills: AutoCad, SketchUp, Podium, Photoshop & Illustrator

February 2015. NY

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S t a i r s & L o u n g e r e n d e r i n gS k e t c h U p & S U P o d i u m

Libraries As Exhibition Spaces is a project about the redesign of the Pratt Library in Brooklyn, NY. As a team of 5, we were asked to rethink the purpose of the existing library and to propose a new way of using it in order to not only provide the spaces or experiences it is lacking, but also to attract students to it again.

The idea behind our proposal was to create a social hub where learning and fostering connections between the members of the community it serves is its main purpose. Therefore, we proposed to do this through the creation of communal spaces that contain both ex-hibition and social areas, which we believe are import-ant factors that will help us acheive the connections we want and therefore will attract more visitors. Exhibi-tion areas will increase awareness of what is going on around campus and with other students in other ma-jors and will encourage the students to work harder in order to be able to exhibit their own work. Social areas will increase a sense of place in the library and also will encourage cross-disciplinary collaboration.

Gallery /Pavilion

Communal Space

Cafe & Lounge

Entrance

The building is made up of four floors and therefore creates a natural separa-tion between the different departments; so, when looking for points of connec-tion, we found the stairs of the building to be a great opportunity to do this. No only did this allow for more program in an already cramped space, but it also created a vertical communal space that connected the natural separation between departments in the different floors.

Lounge & exhibition

C o m m u n a l S p a c e sS k e t c h U p & I l l u s t r a t o r

V e r t i c a l c o m m u n a l e x h i b i t i o n a n d l o u n g eS k e t c h U p & I l l u s t r a t o r

S p a c e p l a n n i n g

E x h i b i t o n & l o u n g e S p a c e sH a n d s k e t c h & P h o t o s h o pS k e t c h : C h r i s t i n e C h o u

S t a i r s e x h i b i t i o n & l o u n g eS k e t c h U p & S U P o d i u m

S t a i r s l o u n g eS k e t c h U p & S U P o d i u m

E x h i b i t i o n d e t a i l & m a t e r i a l i t yH a n d s k e t c h & P h o t o s h o p

S k e t c h : N i c o l e C a m e r o n

M a t e r i a l s & c o l o r s p a l e t t eP h o t o s h o p

To increase the idea of connectivity between the different exhibition and social spaces of the library, we proposed a materials and col-or palette that will serve to distinguish these areas from the other parts of the library. The palette is meant to integrate with the existing materials but also make it look more contemporary and cozy. The main connect-ing material is gray felt, which runs through all of the exhibition and social areas and also helps with the acoustical needs of the spac-es. The rest of the spaces have similar ma-terials in different colors (one for each floor) that also serve as a wayfinding element.

M a t e r i a l i t y

S a t e l l i t e e x h i b i t i o n & s o c i a l s p a c eS k e t c h U p , S U P o d i u m & P h o t o s h o p

In addition to re-imagining the library space, we pro-posed satellite offices of the library throughout Pratt’s campus. The gray felt used in the library’s communal spaces will act as a branding element to establish a vi-sual connection to the library within these satellite loca-tions.These pop-up spaces will display librarian curated resources that are appropriate for the designated depart-ment and will create space for related exhibitions.

M a t e r i a l i t y t o c r e a t e a l i b r a r y b r a n d

S a t e l l i t e e x h i b i t i o n & s o c i a l s p a c eS k e t c h U p , S U P o d i u m & P h o t o s h o p

A ROADTRIP THROUGH MEXICO

Professional workLouis Vuitton “Travel” Ad Campaign

Local props coordinatorSet design & prop styling assistant

2012, Mexico

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L o u i s V u i t t o n , “ T r a v e l ” , 2 0 1 2 .P h o t o : A l e x i L u b o m i r s k i

A Roadtrip Through Mexico is an ad campaign for Louis Vuitton’s annual international “Travel” brochure. The story of the campaign is about two actors filming a movie on a roadtrip through Mexico. It was produced by the ad agency Ogilvy (Paris) and the production company Brachfeld (NY) and photographed by Alexi Lubomirski in differ-ent locations throughout Mexico in 2012. In this project I collaborated as a set designer and prop-styling assitant to L.A.-based art director and prop-stylist Thomas Thurnauer.




A GAME OF CHESS: MARCEL DZAMA

Professional workSet & costume design for audiovisual piece

Art director assistant2010, Mexico

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A G a m e o f C h e s sG u a d a l a j a r a , M e x i c o , 2 0 1 0

C o s t u m e sP a p i e r - m â c h é , p l a s t e r a n d f i b e r g l a s s

A Game of Chess is an audovisual work by Canadian-born, New York-based contemporary visual artist Marcel Dzama. The piece was part of his solo exhibition at David Zwirner Gallery, New York in 2011. The film is about a game of chess and ballet choreog-raphies in which the pieces challenge their opponents in fatal interchanges. It was filmed and produced in Mexico in 2010. In this project I collaborated as an art director assistant for the realization of the artist’s original set and costume design. The costumes, which are geometrically designed, are made of papier-mâché, plaster, and fiberglass. The set design is mostly made out of reused materials and cardboard celebrating the imperfect and low-budget look.

A G a m e o f C h e s sG u a d a l a j a r a , M e x i c o , 2 0 1 0

THANK YOU!

Brooklyn, [email protected]

+1 347.552.3476

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Sofia Beas - Portfolio