Soda “Liquid Candy”

By: Tinh Tran, Ashley Smith, Jamie Morales, Diane Black

Soda consumption by adolescents is causing a drop in the amount of milk that is consumed. This drop is lowering the amount of calcium and other vitamins that are being consumed at a time when kids need all the nutrients they can get to build strong bones and teeth. The risk of obesity increases 60% for every sugary drink you consume on a daily basis.

Soda and Obesity• Average American consumes 50 gallons of

soda/other sweetened beverages each year.• Adults who drink a soda or more per day are

27% more likely to be overweight or obese.• 41% of children (ages 2–11 years) and 62% of

adolescents (ages 12–17 years) drink at least one soda/sugar-sweetened beverage every day

• Marketers spend about$500 million dollars a year

Other Health Risks…

• Diabetes• Osteoporosis• Tooth decay• Heart Disease• Kidney disease• High Blood Pressure• Many more…

12 oz Can, 39g sugars

20 oz Bottle , 65g sugars

1 Liter Bottle , 108g sugars

32 oz , 91g Sugars

44 oz, 128g sugars

64 oz Double Gulp, 186g sugars

Mike's Hard Lemonade 11.2 oz Bottle , 30g Sugars

Red Bull Energy Drink 8.3 oz Can, 27g sugars 7-Eleven 52 oz Xtreme

Gulp Sugars, total: 146g

• Aspartame ( Nurti-sweet)-• As it gets broken down in your digestive tract,• a metabolic by-product called DKP appears. •According to Dr. Blaylock, when your stomach processes DKP, it produces a compound very similar to N-nitrosourea, (a powerful brain tumor-causing chemical). •Aspartame contains methanol •The body breaks down methanol into formic acid and formaldehyde• Formaldehyde is one of the main substances pumped into a dead body during the embalming process. •Formaldehyde accumulates near DNA and causes serious damage. •Amount of the toxin increases daily,

"brain tumors are extremely rare before age one and one-half," according to Dr. Blaylock. Afterward, compare that observation to study results cited by Dr. Blaylock that indicate "aspartame-fed rats developed two tumors by 60 weeks of age and five tumors by 70 weeks." Now, do you still believe it's an "urban myth?"

Nov. 2nd, 2009, Diet Sodas May Be Hard on the Kidneys report that women who drink two or more diet sodas a day nearly double their risk for a decline in kidney function up to 30 %

- Acknowledge that kidney disease is serious but that diabetes and high blood pressure account for the majority of kidney disease cases, ''not consumption of diet soda."

- Study done by the manufacturer of NutraSweet. - 320 rats were fed aspartame and 120 rats were fed a normal diet(controls) - Study lasted two years. Results- twelve of the aspartame fed rats had developed brain tumors (astrocytomas), while none of the control rats had. - 3.75% incidence of brain tumors in the rats fed aspartame, which was twenty-five times higher than the incidence of spontaneous brain tumors developing in rats (0.15%).

“Healthy Soda” an Oxymoron

Educational campaigns aimed at cutting back on soda

September 1, 2009 The New York Health Department begins

its own campaign to get New Yorkers to think twice about how many sugary beverages

they drink. The posters will run for 3 months in the subway

cars.

2008 State Obesity RatesState % State % State % State %Alabama 31.4 Illinois 26.4 Montana 23.9 Rhode

Island21.5

Alaska 26.1 Indiana 26.3 Nebraska 26.6 South Carolina

30.1

Arizona 24.8 Iowa 26.0 Nevada 25.0 South Dakota

27.5

Arkansas 28.7 Kansas 27.4 New Hampshire

24.0 Tennessee 30.6

California 23.7 Kentucky 29.8 New Jersey 22.9 Texas 28.3

Colorado 18.5 Louisiana 28.3 New Mexico

25.2 Utah 22.5

Connecticut

21.0 Maine 25.2 New York 24.4 Vermont 22.7

Delaware 27.0 Maryland 26.0 North Carolina

29.0 Virginia 25.0

Washington DC

21.8 Massachusetts

20.9 North Dakota

27.1 Washington

25.4

Florida 24.4 Michigan 28.9 Ohio 28.7 West Virginia

31.2

Georgia 27.3 Minnesota 24.3 Oklahoma 30.3 Wisconsin 25.4Hawaii 22.6 Mississippi 32.8 Oregon 24.2 Wyoming 24.6Idaho 24.5 Missouri 28.5 Pennsylvan

ia27.7

Soda Tax

• National Obesity is costing $147 billion• California Obesity is costing $21.7 billion• 33 states already have sales tax on soda

but taxes are too small (mean tax rate of 5.2%)

• National tax of 1 cent per ounce • Increase cost of a 20 oz. drink by 15-20%• National generated revenue $14.9 billion in

first year• California generated revenue $1.8 billion in

first year

USDA, Continuing Survey of Food Intake by Individuals (CFFII)1994-1996 athttp://www.barc.usda.gov/bhnrc/foodsurvey/CD98.html• Ludwig DS, Peterson, KE, Gortmaker S. Relationship between consumption of sugar-sweetened

drinks and childhood obesity: a prospective, observational analysis. Lancet. 2001;357:505-508•Food and consumption (per capita) data system. USDA Economic Research Services.http://www.ers.usda.gov• “USDA Urged to Reverse Bush-Era Gag Rule that Prevented Criticism of Soda” June 12, 2009 in the

CSPI Newsroomhttp://scpinet.org/new/200906121.html• “Obesity” UCSF Children’s Hospitalhttp://www.ucsfhealth.or/childrens/medical_services/hdissorder/obesity/index.htmlhttp://www.ucsfchildrenshospital.org/education/sweet_drinks_and_obesity/index.html• Letter from USDA Director Robert L. Canavan to their Directors dated January 10, 2003•“Ten Reasons to Quit Drinking Soda Pop” by Afton Nelsonhttp://www.associatedcontent.com/pop_print.shtml?content_type+article&content_type•“Nutritionists: Soda making Americans drink themselves fat” by Caleb Hellerman CNNhttp://www.cnn.com/2007/HEALTH/diet.fitness/09/18/kd.liquid.calories/index.html

Brownell, K.D., Farley, T., Willett, W.C., Popkin, B.M., Chaloupka, F.J., Thompson, J.W., &

Ludwig, D.S. (2009). The public health and economic benefits of taxing sugar-sweetened

Beverages. The New England Journal of Medicine, 1-7.Hacker, G., & Greenstein, J. (2009). Taxing sugared beverages would help trim state budget deficits, consumers’ bulging waistlines, and health care costs .Retrieved October 9, 2009,

from http://www.cspinet.org/new/

1. Bubbling Over: Soda Consumption and its Link to Obesity. UCLA Center for Health Policy Research and the California Center for PublicHealth Advocacy; September 2009.

2. To What Extent Have Sweetened Beverages Contributed to the Obesity Epidemic? The Dr. Robert C. and Veronica Atkins Center for Weight and Health University of California Berkeley. January 2009 — unpublished.

3. Berkeley Media Studies Group. Sugar Water Gets a Facelift: What Marketing Does for Soda. September 2009

4. Berkeley Media Studies Group. Sugar Water Gets a Facelift: What Marketing Does for Soda. September 2009 5. http://www.sugarstacks.com/ N.p., n.d. Web. 15 Nov. 2009.

Ashley’s Resources

Doheny, Kathleen. Diet Sodas May be Hard on the Kidneys©2005-2009 WebMD, LLC. http://www.webmd.com/diet/news/20091102/diet-sodas-hard-on-the-kidneys?src=RSS_PUBLIC

Veracity, Dani. The link between aspartame and brain tumors: What the FDA never told you about artificial sweeteners Natural News Network © 2009. http://www.naturalnews.com/011804_aspartame_tumors_brain_tumor.html