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1 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
March 25, 2015
PARIS NON-DEAL ROADSHOW
SOCIETE GENERALE
2 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
● Strong free cash flow generation before acquisitions: €722m
● €118m positive impact from changes in price mix/raw materials costs, as expected
● Competitiveness plan absorbing the effects of inflation on production costs and overheads
● Volumes up by a slight 0.7%:
─ in an environment shaped by slower market growth
─ insufficiently responsive supply chain and strong pressure on Tier 2 brands
─ MICHELIN brand growing in line with markets
● Operating income before non-recurring income at €2,170m, up €81m at constant scope
of consolidation and exchange rates
● Recommended dividend of €2.50 per share*, unchanged from 2013
* Subject to approval by the Annual Shareholders Meeting of May 22, 2015
Solid results in generally sluggish markets
3 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
A business that structurally generates Free Cash Flow
► Structural free cash flow
517 599
749 717
In € millions 2011 2012 2013 2014 Total
Reported free cash flow (1) (19) 1,075 1,154 322 2,532
WCR impact of raw materials costs (2) (739) 21 405 177 (136)
Year-end volume effect on WCR (3) (200) 344 nm (172) (28)
Non-recurring items (4) 403 111 - (400) 114
Structural free cash flow (1) – (2) – (3) – (4) 517 599 749 717 2,582
4 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
Shareholder commitment and use of cash: dividend maintained, anti-dilution
measures, acquisitions
● Dividend unchanged at €2.50 per share:
─ Recommended to shareholders at the May 22, 2015 Annual Meeting
● Steady shareholder commitment:
─ Scrip dividend discontinued
─ €293m worth of share buybacks in 2013-2014
─ Share cancellations
● Acquisitions consistent with Group’s strategy:
─ Sascar acquisition (€400m)
● Employee benefit obligations:
─ Defined benefit obligation funding rate > 85% (USA, Canada, UK plans)
─ €70m in contributions paid in 2014
5 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
+4%
+1%
+3%
+5%
+2%
+4%
+1%
-2%
-1%
+3%
+0%
+1%
Passenger car/Light truck & Truck: slowdown starting from the second quarter
► Global market, 2014 / 2013 (% change YoY, in number of new tires)
Source: Michelin
Original equipment Replacement
H1 H2 2014 H1
H2 2014
H1 H2 2014 H1 H2 2014
6 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
► Passenger car/Light truck - Growth (in tonnage and number of tires, YoY change)
Passenger car/Light truck: resilient performance by the MICHELIN brand,
with an improved product mix, in a challenging market environment
Source: Michelin
MICHELIN ≥17’ MICHELIN
OE + RT
markets
2014/2013
≥17’ market
2014/2013
+3% +3% +2%
+10% +11%
Group
7 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
+1% +0%
-1%
Truck: resilient MICHELIN brand in a market boosted by strong growth in
the Intermediate and Budget segment
► Truck - Growth (in tonnage and number of tires, YoY change)
MICHELIN OE + RT
markets
2014/2013
+0,4m tires
+1,5m tires
Premium
Intermediate
& Budget
Group
Source: Michelin
8 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
-1%
-12%
+11%
-6%
+4%
+0%
Specialty tires: volumes nearly stable despite mining tire inventory drawdowns
and weaker demand for Agricultural tires
► Specialty volumes vs. markets (% change YoY)
Specialty
volumes
Mining OE &
Infrastructure*
Agricultural* * Europe and North America
** Commercial aircraft
*** Motorcycle Europe, USA, Japan
-5%
Aircraft** Two-wheel***
Source: Michelin
Weighted Specialty tire markets
9 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
Focus on the Group’s agility and competitiveness
● Customer focus:
─ 2010-2014: 50% acceleration in time-to-market, with 600 product launches in 2014
─ Reorganization of the logistics network to offer our customers greater product availability
● SG&A efficiency focus:
─ Michelin Business Solutions (MBS) in charge of leading and optimizing internal and external
Shared Services Centers (CESPs)
─ A leaner organizational structure in Europe enabling greater responsiveness
Administrative tasks centralized in a Services Center in Bucharest (200 people)
● Manufacturing efficiency focus:
─ Ramp-up of plants in Brazil, India and China, and stabilization of start-up costs
─ Product standardization PC & TB in Europe over the 2010-2014 period:
Production line-up extended by 70% while reducing number of components by 4%
─ European turnover in the size catalogue enhanced by 60% between 2010 et 2014
● Increasingly committed employees, with an engagement rate of 74% vs. 72% in 2013 (2014 Moving Forward Together Survey, IBM-Kenexa)
─ IBM-Kenexa global benchmark: 69% in 2014
10 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
Speeding up the 2012-2016 competitiveness plan: target raised to €1,200m
213 279
80 110 172
314 66
30
142
TARGETED GAINS*, 2012 – 2016
€1,000m €200m/ €300m €200m/ €300m €500m/ €600m
SG&A Materials Manufacturing –
Transport Total
2012
2013
gain
2014
gain Total
gain
2012
2013
gain
2014
gain
Total
gain
2012
2013
gain
2014
gain
Total
gain 190
275
238
2012
gain
2013
gain
2014
gain
703
* Before inflation and including avoided costs
€1,200m €600m/ €700m €300m/ €400m
11 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
2013 and 2014 industrial footprint optimization will deliver more than
€100 million in annual gains
In € millions 2013 2014 2015e 2016e 2017e Total
Non-recurring expenses (250) (84) (337)
of which cash costs (42) (46) (64) (25) 0 (177)
Cash in (asset sales) 23 23
Annual gains
beyond 2017
Productivity gains 0 54 71 110 114 114
12 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
March 25, 2015
PARIS - Société Générale
1 2014: higher operating income at constant exchange rates
2 Operating margins by reporting segment in line with objectives
3 2015: growth in line with markets
13 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
March 25, 2015
PARIS - Société Générale
1 2014: higher operating income at
constant exchange rates
14 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
Net sales: slightly higher unit sales
►YoY change (in € millions)
2013
Net sales
2014
Net sales
20,247
19,553
+134 -449
-304
-75 Volumes
(+0.7%) Price-Mix
(-2.2%) Currency effect
(-1.5%) Change in scope
of consolidation
(-0.4%)
-3.4%
15 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
Q4: unit sales affected by weaker demand; pricing strategy designed to ensure
product competitiveness in 2015
-4.3
1.2 2
1.1
3.4
0.6
-1.2
-0.1
-2.7 -1.9
-2.4 -2.6
-1.1
-2.2 -2.2
-3.4
-1.2 -1.5
-5.3 -5.4 -4.6 -4.3
-0.6
3.8
►Q-on-Q change, 2014/2013 in %
► Volumes ► Price-Mix ► Currency effect
2013 2014
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2013 2014 2014 2013
16 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
Operating income before NR up by €81m before currency effect: effective price-
mix vs. raw materials management and good cost discipline, as expected
►YoY change (in € millions)
2013
2014
2,234 2,170
+51
Volumes
-145
Currency
effect
Other
-70 -256
Inflation
+238
Competi-
tiveness
-449
Price-mix
o/w mix:
+147
+567 -2.9%
Raw
materials
+81 excl. currency effect
+118 -18
17 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
A business that structurally generates Free Cash Flow
In € millions 2014 2013
EBITDA 3,286 3,285
Change in operating WCR 250 818
Restructuring cash costs (76) (119)
Contributions paid to pension funds (70) (185)
Taxes and interest paid (760) (586)
Other (108) (124)
Cash flow from operations 2,522 3,089
Routine capital expenditure (Maintenance, IS/IT, Dealerships) (840) (772)
Available cash flow 1,682 2,317
Growth investments (1,043) (1,208)
Sascar acquisition (400) -
Other 83 45
Free cash flow 322 1,154
18 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
27
22
26
12 12
2
9 7
Robust financial position
06/30 06/30 06/30 12/31 12/31 06/30 12/31
2011 2012 2013 2014
► Gearing – Net debt / Equity (in %)
12/31
19 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
2014 and 2013 financial highlights as reported
In € millions 2014 2013
Net sales 19,553 20,247
Operating income (before non-recurring items) 2,170 2,234
Operating margin (before non-recurring items) 11.1% 11.0%
Non-recurring items -179 - 260
Net income 1,031 1,127
Earnings per share (in €) 5.52 6.08
Capital expenditure (excluding acquisitions) 1,883 1,980
Free cash flow before Sascar acquisition* 722 1,154
Gearing 7% 2%
Employee benefit obligations 4,612 3,895
ROCE 11.1% 11.9%
Dividend per share €2.50** €2.50
*Cash flows from operating activities less cash flows used in investing activities before Sascar acquisition
**Submitted to shareholders for approval at the May 22, 2015 Annual Meeting
20 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
March 25, 2015
PARIS - Société Générale
2 Operating margins by reporting segment
in line with objectives
21 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
● Excluding 0.4pts negative currency effect,10.9% operating margin at constant exchange rates in line
with our objectives
● MICHELIN volumes up 3%, in line with the market and up 11% in Premium to represent 42% of 2014 sales
● Strong growth in OE sales, with a record 253 technical certifications o/w 72% in the premium segment
● Many new ranges: MICHELIN-branded Premier A/S (Evergrip technology), Latitude Sport 3,
Pilot Sport Cup 2 (Premium Touch technology), Agilis R, and BFGoodrich 4x4 (KO2)
Car and Light truck tires & related distribution: operating margin in line with
objectives
► Car and Light truck tires (in € millions)
2014 2013 % change
Net sales Volume growth
10,498
+2% 10,693 -1.8%
Operating income (before non-recurring items)
1,101 1,086 +1.4%
Operating margin (before non-recurring items)
10.5% 10.2% +0.3 pts
22 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
● Excluding 1pt negative currency effect, 9.1% operating margin at constant exchange rates in line with
our objectives
● Resilient performance by the MICHELIN brand
● Record product launches featuring innovative technologies (InfinicoilTM, EnergyflexTM, RegenionTM and
CarbionTM) aligned with customers’ needs
● Successful launch of competitively priced Tier 2 brands bringing the expected performance and
profitability (Uniroyal, BFGoodrich, Kormoran, Siamtyre)
Truck tires and related distribution: operating margin in line with objectives
2014 2013 % change
Net sales Volume growth
6,082
-1% 6,425 -5.3%
Operating income (before non-recurring items)
495 503 -1.6%
Operating margin (before non-recurring items)
8.1% 7.8% +0.3 pts
► Truck tires (in € millions)
23 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
► Specialty businesses (in € millions)
● Excluding 0.6pts negative currency effect, 19.9% operating margin at constant exchange rates in line
with our objectives
● Performance in Earthmover, Agricultural, Aircraft and Two-Wheel tires, offsetting the slowdown in
Mining (-12%) and OE Agricultural markets
Specialty businesses: continued high underlying margins
2014 2013 % change
Net sales Volume growth
2,973
-1% 3,129 -5%
Operating income (before non-recurring items)
574 645 -11%
Operating margin (before non-recurring items)
19.3% 20.6% -1.3 pts
24 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
March 25, 2015
PARIS - Société Générale
3 2015: growth in line with the markets
25 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
2015 outlook: continuation of last year’s market trends
* in Europe and North America
SPECIALTY MARKETS MATURE MARKETS
Europe
NEW MARKETS
26 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
Products, distribution and services matching customer needs to capture
growth opportunities
TWEEL PREMIER A/S
X MULTIWAY
X COACH
ALPIN 5
26
27 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
Sustained Introduction of Innovative Premium Tires
● 72% of 2014 OE Certifications on ≥ 17’
● Successful co-development with the most demanding vehicle manufacturers
Ferrari 488GTB MICHELIN Pilot Super Sport
Lexus RC-F MICHELIN Pilot Super Sport
BMW X6M MICHELIN Pilot Super Sport
Porsche Cayman GT4 MICHELIN Pilot Sport Cup2
28 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
MICHELIN CrossClimate : The first-ever MICHELIN summer tire with winter
certification
• MICHELIN CrossClimate is a tire with revolutionary
performances that keep you safe in every weather
condition, thanks to the successful fusion of summer and
winter technologies
• ‘A’ wet braking label in every weather condition, and
brakes 3 meters shorter than the average level of all
season market. On dry roads it brakes more than 5 meters
shorter
• 3PMSF certification for winter use
29 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
Successful fusion of Summer and Winter Technologies
INTELLIGENT NEW MIX OF
COMPOUNDS
COMBINATION OF A UNIQUE
V-SHAPED TREAD PATTERN
WITH NEW 3D SELF-LOCKING
SIPES
INNOVATIVE ASSOCIATION OF
BEVEL-EDGED TREAD BLOCKS
WITH HIGHTER-PERFORMING
SIPES
30 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
The First-ever MICHELIN Summer Tire with Winter Certification
MICHELIN Energy saver +
MICHELIN Alpin 5
GOODYEAR Vector 4seasons
31 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
2015 guidance
FY 2015
Volumes Growth in line with the markets
Impact of raw materials prices Around €450m tailwind
Competitiveness/cost inflation Neutral
Currency effect on operating income Around + €150m* o/w +€250m from EUR/USD
Operating income before non-recurring items Up beyond currency effect
ROCE More than 11%
CAPEX Between €1,700m and €1,800m
Structural free cash flow Approx. €700m
* Based on January 2015 average exchange rates
32 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
● April 22, 2015: First-quarter 2015 net sales
● May 22, 2015: Annual Shareholders Meeting
● May 26, 2015: Ex-dividend date
● May 27, 2015: Record date
● May 28, 2015: Payment date (submitted to shareholder approval at the May 22, 2015
Annual Meeting)
● July 28, 2015: First-half 2015 results
● October 22, 2015: Third-quarter 2015 net sales
2015 investor calendar
33 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
March 25, 2015
PARIS - Société Générale
4 Appendices
34 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
Passenger Car and Light Truck Tire Market
February 2015 / 2014
Market Europe* North America Brazil China
Original equipment tires +0% -1% -17% +6%
Replacement tires -1% -2% +2% -13%
Weak Replacement Europe demand reflecting difficulties in Eastern Europe; Slight slowdown
in North America under the impact of the strong low-tier imports in 2014; China Replacement
market affected by the date of the New Year.
YTD (February 2015)
Market Europe* North America Brazil China
Original equipment tires +1% +1% -16% +11%
Replacement tires -3% -4% +1% +2%
* Russia and Turkey included
35 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
Truck Tire Market
Europe market decline led by Russia difficulties and replacement high basis for comparison ;
Drop of demand in Brazil in a weaker economic environment ; Still well oriented demand in North
America.
February 2015 / 2014
Market (Radial + Bias) Europe* North America Brazil
Original equipement tires +2% +19% -49%
Replacement tires -7% +10% -9%
YTD (February 2015)
Market (Radial + Bias) Europe* North America Brazil
Original equipment tires -2% +18% -41%
Replacement tires -11% +5% -7%
* Russia and Turkey included
36 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
Africa India
Middle East
+4% +2%
+4% +3%
GLOBAL MARKET
► % change YoY, in number of tires
-16%
South
America
+5%
+1% +3%
Europe*
Car & Light truck markets, 2014/2013
+6% +5%
North America
+4% +4%
Asia (excluding India)
Original equipment Replacement
Source: Michelin
* Including Russia and Turkey
37 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
+1%
-9%
Europe*
+3%
-1%
Asia (excluding India)
+1% +1%
North America
+8%
+16%
Africa India Middle East
Truck markets, 2014/2013
GLOBAL MARKET
-1%
+1%
Original equipment Replacement
Source: Michelin
* Including Russia and Turkey
South America
-21%
-4%
► % change YoY, in number of new tires
38 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
► % change YoY, in number of new tires
+3%
+0%
+5%
Q1 Q2
2014 Car and Light truck & Truck markets - Europe*
Original equipment Replacement
Source: Michelin
* Including Russia and Turkey
Q1 Q2
+9%
Q3
Q4
-0%
+3% +1%
-7%
Q3
Q4 Q1 Q2 Q3
-3%
-10% -10%
-15%
Q4
Q1 Q2
Q3 Q4
+11%
+2%
-3% -4%
39 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
2014 Car and Light truck & Truck markets - North America
Original equipment Replacement
Source: Michelin
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
+5%
+2%
+8%
+4%
+8%
+5% +4% +6%
+7%
+11%
+20%
+25%
+9%
+12%
+8%
+5%
► % change YoY, in number of new tires
40 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
15%
7%
3%
75%
Fleet management
BRL 237m
Cargo tracking
BRL 49m
Stolen vehicle retrieval
BRL 21m
► 2014 net sales: BRL 317m ► 2014 net sales growth: 11%
► 2014 EBITDA excl. acquisition costs:
40% of net sales ► Vehicle base: 238,000 (TB & PC) ► Employees: 942 as of December 31, 2014
2014 net sales
SASCAR acquisition, accretive for the Group
► SASCAR: an emerging market champion with leading technology
Other
BRL 10m
41 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
0
100
200
300
400
500
Raw materials in 2014
28%
25% 19%
13%
9%
6%
Natural rubber
Synthetic rubber
Textiles
Steel cord
Chemicals
Fillers
TSR20
RSS3
€/$ exchange rate:
Average FY13: 1.33
12/31/2014: 1.21
► Raw material purchases FY 2014 (€4,958m)
-9%
2012 2013 2014
0
100
200
300
400
Synthetic rubber Manufacturing BLS
2012 2013 2014 0
50
100
150
Brent
2012 2013 2014
42 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
ARS AUD BRL
CAD CNY
EUR
GBP
INR JPY MXN
PLN
RUB
THB
TRY
USD
ZAR
Other
3.8% positive currency effect in Q4
► 2014 net sales
by currency
% of net sales
ARS 1%
AUD 2%
BRL 3%
CAD 3%
CNY 5%
EUR 34%
GBP 3%
INR 1%
JPY 1%
MXN 2%
PLN 1%
RUB 1%
THB 1%
TRY 1%
USD 36%
ZAR 1%
Other 4%
Source: Thomson One
EBIT sensitivity to €/$ exchange rate:
A one cent change in the average annual
€/$ exchange rate would lead to a €15-20
million change in EBIT for the year.
EUR vs. USD
€/$ exchange rate – Dec. 31, 2011 / January 30, 2015
2012 2013 2014
1.10
1.20
1.30
1.40
43 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
Adjusted capital expenditure budgets for 2015 & 2016 to improve asset turnover
2013 2014 2015e 2016e 2017e
Capital expenditure Depreciation
1,980
1,049
1,883
1,112 1,200
1,800
1,700
1,800
1,600 1,250
1,700
1,500 1,290
► Capital expenditure and depreciation (In € millions)
44 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
A comfortable cash position
► Debt maturities at December 31, 2014 (Nominal value, in € millions)
0
500
1 000
1 500
2 000
2 500
3 000
Treasury andBack-up lines
2015 2016 2017 2018 2019 2020 2021 and more
Confirmed Back-up Facilities
Cash management Financial Assets
Cash and cash equivalents
Derivatives and leases
CP
Bond
Securitization
Loans from financial institutions
45 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
Disclaimer
"This presentation is not an offer to purchase or a solicitation to recommend the
purchase of Michelin shares. To obtain more detailed information on Michelin,
please consult the documentation published in France by Autorité des Marchés
Financiers available from the http://www.michelin.com/eng/ website.
This presentation may contain a number of forward-looking statements.
Although the Company believes that these statements are based on
reasonable assumptions at the time of the publication of this document, they
are by nature subject to risks and contingencies liable to translate into a
difference between actual data and the forecasts made or induced by these
statements."
46 Société Générale - Paris Non-deal Roadshow ‒ March 25, 2015
Contacts
Valérie Magloire
Matthieu Dewavrin
+33 (0) 1 78 76 45 36
27, cours de l’île Seguin
92100 Boulogne-Billancourt - France