Social Networking & MediaAll Florida PETS 2010March 4-6, 2010Orlando, FloridaTodd Dayton, DGN District 6990

What is Social Networking & Media?The interaction between a group of people who share a common interest; Using social contacts to network; Using internet's network groups A phenomenon that has recently taken over the web, allowing more connectivity and interaction between web user Social networking-new means of communicating and sharing information between two or more individuals on an online community.

What is Social Networking & Media?

Online, two-way communications that allows for heightened participation and engagement

Or as many organizations see it

What Social Media Offer?A fundamental shift in communicationA true feedback loopA real conversationFree focus groups for all!The chance to reach and find new supportersAbility to illustrate a core understanding of the issues, trends and needs of supportersA chance for influencers and advocates to evangelize for your cause

Sharing Points

History of Social Networking & MediaStarted out as Bulletin Boards in 1978The creation of the internet outside academia in the mid 1980s lead to BBS, Geocities, Xoom1997 AOL released Instant Messenger and instant took on a whole new meaning!

Interim Steps to todaywww.sixdegrees.com based on six degrees of separation was an early riser in true networking online. However, it never caught on in mainstream 1997- 20012003 www.facebook.com took the www.myspace.com phenomenon with younger generation to a new level. We were no longer users but now we were friendsnow adults wanted more friends!!

Where is it Today?

The Social Networks & Medias of 2009Sites you must be on for complete Happiness!!

Categories of Media

How does Social Networking & Media impact you?Personal UsageFamilyOrganizationsPhotos-MoviesE-commerceEmploymentBloggingProfessionalCollaborationCorporate MessageAdvertisingTrainingEmploymentBloggingCauses/OrganizationsFundraisingEvent awarenessIncreased membership/awarenessWorldwide reach

Digital Information RevolutionIn years to come many things will no longer be available in Printed Formats:Airline TicketsBoarding PassesMagazinesNewspapersBooksText BooksThe way you receive materials at PETS has changed dramatically in just a few years (USB Drives, Portable Hard Drives, Email and other electronic media)

Social Media is all about:

Social Media in company or organizationCreate a Buzz around your productSee what people say about your brand/productEngage in conversations

Why Care?

Interesting FACT!

Whats in the Social Media toolbox?Blogs Provides human voice; forum for feedbackSocial NetworksSharing of personal interests; activity feedCommunitiesFocused environment; like-minded usersMicro-blogsSharing of links, news; collaborative, real-time discussionVideo & Photo sharingCompelling, powerful multimedia; easy to share, embed; creative ways

Rotary in the Social Networking & Media World

Rotary in the Social Networking & MediaWhy?Rotarians around the world are becoming more and more techno friendly this combined with environmental concerns of paper usage vs digital media will continue to drive more online collaboration and information. Connecting 1.2 million Rotarians of the world or even 2000 Rotarians in a district is NOT possible without some format of electronic media.Connecting the 500 + people of PETS for information, homework, materials, registration etc., heavily relied on digital media and Social Networking

Rotary Global Networking GroupsRotary Global Networking GroupsRotary International Fellowships64+ Recreational and Vocational fellowshipsEnjoy fellowship sharing common interestsExamples Flying, Skiing, Scouting, ComputersRotary Action Groups (RAGs)16+ Action GroupsEnjoy fellowship supporting common interestExamples Prevent Blindness, Disaster Relief

Rotary on the InternetRotary International website www.rotary.orgAll about Rotary and current news eventsSearch to find where clubs meetFellowshipsICUFR Fellowship of computer usersROTI Fellowship of Rotarians on InternetROSNF Fellowship of Rotarians on SNs pending

Rotary on Social NetworksWhat are the most popular social networksFacebook, LinkedIn, YouTube, TwitterWhat can you do on a social networkWhy are social networks growing so fastRotary International on Social NetworksRI Facebook page 26,000+ fansRI LinkedIn discussion group 4,000+ members

Different Social Networks

www.facebook.com 200 million userswww.linkedIn.com for business networkingwww.youtube.com for sharing videoswww.twitter.com for bloggers and followersManymany.manyothers!

Facebook www.facebook.com

Started at Harvard for college studentsNow open to everyoneNow has over 200 million active usersGrowing at over 1 million users a monthOver 100 million users login once a dayAverage user has 120 friends

What you can do on Facebook

Find friends by name or emailView and share information with friendsPost public messages on WallSend private messagesUpload pictures, videos, linksStay in touch with friends in family, work, school, RotaryAverage Facebook user has 120 friendsJoin pages, groups, and/or causes of interestBecome fan, member, or supporter of your favorite interestsPost messages on Wall or group discussion topicsFind Facebook applications to do things of interestTrack travel by city around the worldInstant message and voice chat services such as Skype

Facebook Rotary Pages

Only ONE Official Page!!!!

District Pages (note the name!)

LinkedIn

LinkedIn Groups

LinkedIn Discussions

YouTube

100,000,000 videos on YouTube

Listen first. Find out where your audience is most active already. Then join the conversation.

Start with Twitter.

Why the focus on Twitter?Twitter is the most real-time account you have of what people are saying about you. At the very least.You should have Google Alerts and Tweetbeep notifications or an RSS feed from Twitter Search for your brand name.

TweetDeck

Ahhh! TMI! Now what?!

Jumping in the Bandwagon!Remember the 3 Hs: Human, Honest, HelpfulAsk other people what they thinkBe open to feedback (yes, even the negative)Sincerity is of the utmost importanceMake it about the people participating, not youTalk with, not at, peopleTreat everyone as an equalHone in on key skills ofPatienceNetworkingFacilitatingMarketingCommunication

Steps to BEGIN.Initial StepsEstablish YOU on the Social Media NetworkTwitterFacebookLinkedInEstablish YOUR Club on Facebook and LinkedInRotary Club of SouthPointEstablish YOUR District on Facebook and LinkedInRotary International District 6930

Before you go thereBefore you go rushing off to open the club Facebook page or District page on LinkedIn STOP!Important pointsCollaborative effort you are setting the tone for your club/district not for you!Determine the message you are trying to bring to the social media marketUnderstand the permissions, the access, the monitoring of the information being posted and distributed. Is it on message? Is it appropriate?

PlanThis is not your personal home pageEffective pages for organizations provide value to the readers/visitors/future rotarians not just a sounding board of the membersThe world will not stop because you activate your page in April rather than March and it will make the difference for result

Become Familiar with these during the planning processGroupsFellowshipsInternet sitesRotary connections to all of the aboveOther Districts on social pagesOther Clubs on social pages

Special ThanksDon Higgins Rotarians on the Internet Fellowship, District 6950Carie Lewis, Convio SummittDavid Sim, Social Media NetworkAll the TWEETERS, RETWEETERS and Bloggers of the world!

Follow upA digital copy will be made available via email distribution not hard copyGovernortodd@gmail.com954-830-0979 CellTodd Dayton, DGN District 6990Todd.Dayton1SkypeToddDaytonTwitter