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Social SurveyResearch MethodsProf. Dr. Ainul Jaria Maidin
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Nature of Survey
Survey: A technique in which information iscollected
systematically about a set of cases such aspeople or!ani"ations and
ob#ects.
Objective: $o prepare a data set from
whichconclusions can be drawn.
Survey involves as%in! questions orally or in
writin!throu!h&
› 'ace(to(face conversation telephone interviewquestionnaire
Researcher )as%s questions* +
Respondent )answers*
,Record only what people say about what they donot what
they actually do.- + $homas Sullivan
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Methods of Data ollection in Survey
1. Interview
. /nterviewer readin! questions to respondents
andrecordin! their answers
.
Personal interview is popular& people are more willin!
tospea% in face(to(face situation
. $elephone interview& time and cost e0cient
2. Questionnaire
. 1ritten questions that people respond without the aid
ofan interviewer
. an be handed directly a !roup at the same time sent
viae(mail2internet
. Administered to a selected !roup of respondents
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3se of Samplin! in
Surveys 1hy samplin!4
› /mpossible to question ALL
Sample must be drawn on the basis ofcertain precise rules so
that it reproduceson a small scale the characteristics of theentire
population under study
Sample must represent the population $he
result from sample may be
!enerali"ed to the whole population
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ate!ories of 5uestions
1. Sociographic Characteristics› 6now the background of
respondents
. 7ender a!e education residence etc.
2. Attitudes
› $o ascertain opinions motivation orientation
feelin!sevaluations perceptions or values
› Most di0cult tas% because attitudes are&
. omple8 varied from one to another and respondents may nothave
de9nite view
. !ehavior› $he researcher records what the respondent
says he does or
has done
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1hen to 3se a SurveyMethods in Research4
:. 1hen variables can be accurately measuredby people;s response
to questions
8planation
› Prediction
› >valuation
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/nternet Resourcesavailable for Survey
Research $he ?dum /nstitute for Research in
Social
Science )/RSS*& http&22www.irss.unc.edu
$he 7eneral Social
Survey&http&22www.icpsr.umich.edu2!ss2
$he entre for Applied Social Surveys
in>n!land& http&22www.scpr.ac.u%2cass2
$he Survey Research enter at
Princeton3niversity&http&22www.princeton.edu2@ab(elson2inde
8.html
http://www.irss.unc.edu/http://www.icpsr.umich.edu/gss/http://www.scpr.ac.uk/cass/http://www.princeton.edu/~ab-elson/index.htmlhttp://www.princeton.edu/~ab-elson/index.htmlhttp://www.princeton.edu/~ab-elson/index.htmlhttp://www.princeton.edu/~ab-elson/index.htmlhttp://www.scpr.ac.uk/cass/http://www.icpsr.umich.edu/gss/http://www.irss.unc.edu/
