Magdalena Bielenia-Grajewska 1

Social Representation in thelanguage of economics

Magdalena Bielenia-Grajewska 2

Introductionlanguage is an irreducible part of social life,dialectically interconnected with otherelements of social life, so that social analysisand research always has to take account oflanguage (Fairclough, 2003:2)

Social Representation - a way to study thesociolinguistic aspect of economic discourse

Magdalena Bielenia-Grajewska 3

Research areas economic discourse social group communication social representation

Magdalena Bielenia-Grajewska 4

Brief presentation of the theory ofsocial representationDurkheim (collective versus individual

representation)Barlett (theory of schema)Schank and Abelson (script theory)MacLaury (vantage theory)Middleton and Edwards (discourse analysis):

Magdalena Bielenia-Grajewska 5

SR and main scholars (linguisticperspective) Bonaiuto de Rosa Duveen Jodelet Moscovici

Magdalena Bielenia-Grajewska 6

Language of economics - anintroduction Economics Economic discourse Characteristic features of economic

communication

Magdalena Bielenia-Grajewska 7

Research Language of economics:categorizationprototypescategory boundariesfamily resemblancecultural modelsnaive and expert modelsbasic level categoriesmetaphors

Magdalena Bielenia-Grajewska 8

Research social group communication in economic discourse different levels within economic communication: the language of economics in relation to Central

Europe and the European Union; national language of economics; occupational discourse; company communication.

Magdalena Bielenia-Grajewska 9

SR- economic discourse- mass media advertising economic products advertisements present in economic press

Magdalena Bielenia-Grajewska 10

Translator and his/her role in thelanguage of economics The role of translator in professional

communication

Different image and role of translator

Magdalena Bielenia-Grajewska 11

Summary The important role of SR in the language of

economics SR, economic discourse and some

perspectives for the future