Social Organization

Weekly Digest Vol.19 (2012)

Содержание Infographic – How To Become A Social Media Consultant In 5 Minutes ...................................................... 1

Crowdsourcing 101: Why crowdsourcing is good for small business ........................................................... 2

6 New & Effective Ways To Make Money On Twitter................................................................................... 3

10 top Crowdsourcing industry websites. ..................................................................................................... 4

Is Social Media Crowdsourcing Making Us Lazy? .......................................................................................... 4

MZinga.Moderating Your Online Community ............................................................................................... 5

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Infographic – How To Become A Social Media Consultant In 5 Minutes АВТОР: Mindflash ДАТА ПУБЛИКАЦИИ: 25.05.2012 ИСТОЧНИК: http://moolahmag.com/infographic-become-social-media-consultant-5-minutes/ АННОТАЦИЯ: в данной статье можно ознакомится с интересной инфографикой, в которой описываются как стать профессиональным консультантам по социальным медиа за несколько минут, а так же узнать размер заработанной платы специалистов в области социальных медиа.

A lot of people are good at using social media platforms such as Facebook, Twitter, LinkedIn, Pinterest etc… But are they good enough to be labelled a Social Media Consultant? This Infographic by Mindflash shows you what it takes to be rightfully labelled a “Social Media Expert“.

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Crowdsourcing 101: Why crowdsourcing is good for small business АВТОР: Web Chameleon ДАТА ПУБЛИКАЦИИ: February 21, 2012 ИСТОЧНИК: http://webchameleon.com.au/tips-strategies/crowdsourcing-101-crowdsourcing-good-small-business/ АННОТАЦИЯ: в статье приводятся основные преимущества, которые предоставляют технологии краудсорсинга для развития бизнеса малых компаний и описывается опыт компании Web Chameleon по использованию возможностей краудсорсинга.

Have you heard the term crowdsourcing and are wondering what it’s all about? Are you a bit put off by the term and feel as though it’s too ‘jargony’ or just for the ‘tech-heads’ and social media fanatics? Well, let’s just clear that up – it’s not! Crowdsourcing is simply a mash of the words ‘crowd’ and ‘outsourcing’. Jeff Howe, who first wrote about crowdsourcing for Wired Magazine back in 2006, explains it as “the act of taking a job traditionally performed by a designated employee and outsourcing it to an undefined, generally large group of people in the form of an open call’. So the basic idea is that you can easily access a community of people to complete business related tasks that would normally be performed by someone within the business, or outsourced. Crowdsourcing is fast becoming a very important business idea. Many small business owners are already reaping the rewards of this innovative use of technology – they’ve discovered it’s a clever way to reduce costs and still achieve high quality results. Crowdsourcing is all about collaboration, so the more interesting your project and the more active you are with managing the process, the better your results are going to be. Tapping into a global community of specialised people when you need to allows you to easily expand your own talent pool and this will really give your business a competitive edge. Web Chameleon recently used crowdsourcing to have our new logo designed. We used 99designs, a fast growing design marketplace that launched three years ago in Australia (it’s now based in San Franscisco and achieving its goal of global domination!) We loved the idea of having a design ‘contest’ where graphic designers from all over the globe could submit their concepts and ideas for our logo. Although we were excited by the process, we were also aware of the risk that the quality of work may not be what we expected, so we proceeded carefully, but didn’t let that hold us back. Here’s a few things we learnt about crowdsourcing along the way. Be clear on the brief As with any creative project, you need to be very clear on what you want to achieve. Communication with collaborators is usually managed via the website with public and private messaging – you need to be able to clearly articulate in writing what you are looking for, and you need to provide timely and honest feedback to contributors. Manage the process If you haven’t already noticed, things happen pretty fast on the internet! If you’re a fan of instant gratification, then crowdsourcing will definitely deliver that for you! Once we had launched our project – a process that was as simple as signing up, completing a form and hitting ‘submit’ – we had design concepts submitted in within 24 hours. To keep the project on track, we monitored the website daily and we were also kept informed via automated emails. We rated the design submissions using a ‘star’ rating and instantly eliminated any designs that were not suitable. Communicate and give feedback Most designers and creative people live and breathe on client feedback – they need to know quickly whether their concepts are on the right track or whether they’ve missed the mark completely. We used the star rating system to rank our favourite designs highly, but most importantly, we gave personalised feedback to every design submitted. This kept everyone really engaged and interested throughout the whole process. Offering feedback also helped other designers who had not yet submitted their designs, to develop something really exciting because they had access to our comments and feedback.

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Just 7 days after we launched our project, our designs were shortlisted from 50 down to 3, and a few days after that, we had selected a winner and received the final artwork. So for us, the whole crowdsourcing experience was a huge success, and it’s given us the confidence to explore crowdsourcing opportunities for other projects in the future.

6 New & Effective Ways To Make Money On Twitter АВТОР: Joel ДАТА ПУБЛИКАЦИИ: May 29, 2012 ИСТОЧНИК: http://addicted2success.com/success-advice/6-new-effective-ways-to-make-money-on-twitter/ АННОТАЦИЯ: автором приводятся примеры эффективных бизнес-компаний в социальных сетях, которые позволили организаторам получить прибыль и привлечь клиентов.

Here are six effective ways that businesses and entrepreneurs have made money online using the social media platform ‘Twitter‘.

1. Use Twitter to Crowd Source products The t-shirt retailer, Threadless, has been using Twitter to ask its followers to submit

proposed t-shirt designs for the chance to be paid some cash. The company created a website where people could easily submit their tweets for consideration, and also where people voted for their favorite. The campaign was a resounding success. Threadless received more than 100,000 submissions and over three million votes. More importantly, the company was able to develop and sell 23 designs, creating a new income stream for itself.

You can use this idea to create income opportunities for your business by asking your followers for help with your products, allowing them to make an emotional investment and take part in the creation process. Then you need to reward them for responding.

2. Sell products Dell Computers made millions by using its @DellOutlet Twitter account to tweet discounts

and promotions for Dell computers and other products. They gained over half a million followers and generated over a million dollars in sales in just under two years of tweeting.

You can follow Dell’s lead and make your own followers aware of special deals, discounts and promotions to generate buzz, stimulate sales and make money on Twitter.

3. Generate leads and find customers Heather Townsend is the author of the book, “The Financial Times Guide to Business

Networking.” She started her business networking consultancy right after she had been laid off by her former employer, and claims that 80 percent of her leads had started as followers on Twitter.

Like Miss Townsend, you can nurture relationships you build with your Twitter contacts: offer help to people when they need it, provide answers to questions they may have and contribute useful or interesting information. Then you can capitalize on these relationships by pursuing contacts who may have need of your products and services, converting them into customers.

4. Develop and sell Twitter-related products and apps UseQwitter.com for example, is a freemium service that performs a single, simple task: it

notifies Twitter users when they are unfollowed by their followers. The basic service is free, but the site charges for premium services. The site grew to over 180,000 active subscriptions. The site was then eventually sold to another company, providing the original developers with an additional windfall.

You could identify gaps in Twitter’s service offering and fill that with an app of your own. Your target market will consist of the entire Twitter user base. If your app or service fulfills a pressing need, you could charge people for downloading and using it. You may even create enough interest for investors, and sell your creation for a tidy sum.

5. Tweet for sponsors SponsoredTweets.com is an online platform that allows you to make money on Twitter by

charging sponsors for communicating their advertising messages to your followers. You set the amount you want to get paid for every tweet you make, choose a category and select keywords you want to work with. You then wait for advertisers to contact you and take you up on your offer, paying you the amount you specified for each tweet that you make.

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All throughout the process, the tweeter has full control over his or her account, and may choose the wordings of the tweets, or may choose to reject the tweet altogether.

6. Hold a sponsored contest Holding a Twitter contest is a great way to create buzz, engage your audiences, generate

new twitter followers and grow your brand presence. Back in 2010, KFC awarded USD 20,000 scholarships to people who tweeted the most creative answers to the featured question.

Twitter contests have become quite popular. You could ride the wave of this emerging trend and make money on Twitter by organizing contests for local businesses, which will pay you for the service. There are several types of Twitter contests you can set up. You have already seen how KFC solicited the most creative answers. You could select winners through a random draw, organize a photo contest, award users who provide the best answer to questions and much more.

As crowdsourcing continues to gain traction with major brands, as well as emerging brands, and even with some agencies, one thing is certain -- it will be interesting to monitor how its role in content creation and marketing evolves.

10 top Crowdsourcing industry websites. АВТОР: Megafounder ДАТА ПУБЛИКАЦИИ: April 25, 2012 ИСТОЧНИК: http://blog.megafounder.com/top-crowdsourcing/ АННОТАЦИЯ: перечень наиболее успешных сайтов и платформ, использующих технологии краудсорсинга и предлагающих услуги в данной сфере.

Crowdsourcing industry is growing so fast around internet, the wisdom of the crowd is nowadays changing the rules of businesses. While other traditional industries are lowering their revenues forecast year by year, great crowdsourced platforms are exploding in volume transactions.

Check out this top 10 crowd sourced sites: 1. Wikipedia. World’s crowd-based encyclopedia. A classic. It has blown away pay-based encyclopedias like Encarta. 2. Threadless. Tshirts designs. Upload your Tshirt designs and sell them to the crowd. 3. Waze. Traffic information. Real time maps and traffic info on the wisdom of the crowd. 4. Crowdspring. Graphic design. Submit ideas and crowd source your designs. 5. Kiva. Non profit organization. Small loans that change lives around the world. 6. 99designs. Design services. Crowdsource your design requirements. 7. Odesk, work marketplace. Find your candidate around the world. 8. Amazon Mturk. work marketplace. Work in multiple tasks and earn money. 9. Kickstarter, Financials. Crowdfund great projects from entrepreneurs. 10. FundingCircle, Financials. P2P loans at a great rates. (UK)

Is Social Media Crowdsourcing Making Us Lazy? АВТОР: Danny ДАТА ПУБЛИКАЦИИ: January 23, 2011 ИСТОЧНИК: http://dannybrown.me/2011/01/23/social-media-crowdsourcing/?utm_source=FriendFeed&utm_medium=Twitter&utm_campaign=All+Things+M АННОТАЦИЯ: автор статьи рассуждает о том, как социальные сети и краудсорсинг способствуют тому, что пользователи становятся более ленивыми в поиске ответов на возникающие вопросы и приводит примеры того, как используются самые популярные сетевые ресурсы.

You’ve become lazy. You’re no longer smart. You’re a shadow of the clever person you really could be. Don’t feel bad – I am too. We all are. We used to be questioning; now we just ask questions. Blame social media. Actually, don’t – blame social media and crowdsourcing. Penned by Jeff Howe in a 2006 Wired Magazine article, crowdsourcing does exactly what it says on the tin – allows us to source a crowd for an answer.

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Want to know where the best steakhouse in Waco is? Ask Twitter. Need to find a kid-friendly bar for your next day out? Update your Facebook status. Want to find out if G.I. Joe blows? Start a conversation on Quora. Useful? Yes. Informative? Yes. Necessary? Not always. Encourages laziness? Most definitely. Whatever happened to good old-fashioned research? Taking the time to satisfy our curiosity by looking up information ourselves? Have we really got to the stage where we’re so dependent on others that we’re collectively wasting our intelligence? At school, we’re given textbooks to help us learn what we need to know. We can also access libraries, Google (man how I wish I had that available when I was at school!) and numerous other resources. A world of knowledge is at our fingertips. Yet increasingly we’re asking for others to use their fingertips instead. Who does this benefit? Do we really learn more by asking someone else to find out something for us? Does our memory retain facts and information if it’s fed to us, or if we hold the spoon ourselves? There’s no denying that crowdsourcing can offer a valuable and beneficial option for gathering information or opinions on any given topic. Yet just because something is there doesn’t mean it needs to always be used. Instead of crowdsourcing your next question, try this: Google it. There’s a reason why Google is the number one search engine – people use it to search for things. Try it – it’s fun. Use an online encyclopedia. The website Encyclopedia.com gathers information from 49 encyclopedias and 73 dictionaries and thesauruses. There’s not a lot that won’t be there. Try a relevant resource. If it’s a sports question, try a sports trivia site. If it’s an entertainment question, try an entertainment site. And so on… Don’t get me wrong – I crowdsource just like anyone else does. But it’s usually for opinion as opposed to information, or for information that I’ve searched for and just can’t find anywhere (yes, even Google isn’t all-powerful). Human beings are pretty clever by nature. Can we work on keeping it that way?

Новости конкурентов

MZinga.Moderating Your Online Community АВТОР: MZinga ИСТОЧНИК: http://www.mzinga.com/d_l/pdf/Moderating_Your_Online_Community_guidebook.pdf АННОТАЦИЯ: компания Mzinga разработала информационный ресурс Moderating Your Online Community, позволяющий ознакомится с самыми современными инструментами комьюнити-менеджера по созданию, управлению, контролированию создаваемых сообществ, а также прочитать о лучших практиками работы с он-лайн сообществами

Businesses around the world are using social media and online communities to better engage and interact with their customers, prospects, fans, partners, and even employees. These online conversations can take many forms and the business benefits are virtually limitless—from improved market research and brand visibility to better customer and employee satisfaction. But one thing is for certain: To reduce your privacy and brand liability risks and ensure success, you need to cultivate, monitor, and manage these social interactions. In our Moderating Your Online Community best practices guide, we provide practical guidelines on how to effectively manage and moderate your online community.