Social Networking

Presentation to Department Heads January 21, 2010

Social Networking

• What is social networking?

• Why the County should consider utilization of social networks

• Risks involved

• Real world examples

Social Networking

• “A social network focuses on building and reflecting social relations among people, e.g., who share interests and/or activities. Most social networks are web based and provide a means for users to interact over the internet, such as e-mail and instant messaging.”- Wikipedia.

Social Networking

What social networks are out there?

• FaceBook

• MySpace

• Twitter

• YouTube

Social Networking

Why the County should network?

•Promote

•Recruit

•Announce

Social Networking Risks the County should be aware of: a) Hacking and viruses b) Customer expectations c) Disgruntled individuals

Prevention: a) Management of the site / service must be a daily event b) Recognize that the environment is susceptible to

hacking

Social NetworkingExamples

Facebook

http://www.facebook.com/AlamedaCounty

Twitter

http://twitter.com/CalPERS; http://twitter.com/libertycounty

MySpace

http://www.myspace.com/deptofmanagedhealthcare

YouTube

http://www.youtube.com/capublichealth

Next Steps

Information Systems Division will be working to develop guidelines for use of social networks

•Security

•Policy

•Technology

Questions