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Social NetworkingSocial NetworkingChanging How Organizations Communicate
IndexIndex
What is Social Networking
How Organizations Use SocialNetworking
Disadvantages
Advantages
Implementation
What is Social Networking?What is Social Networking?
Social networking is a broad class of programs,web sites and services that allow you to connectwith others online and often in real time.
Visitors to social networking websites areincreasing at three times the rate of those to allother Internet-based applications.
Social networking is now ranked as the fourthmost popular online activity. It even rates abovepersonal emailing.
90% of Internet users know at least one socialnetwork.
Average Age onAverage Age onSocial Networking SitesSocial Networking Sites
Social Networking ToolsSocial Networking Tools
TopSocial
NetworkingSites
LinkedIn: A board meetingFacebook: Your backyard barbequeconversationsTwitter: After hours cocktail talkYouTube: Evening entertainment, no guestsneededBlogging: An opportunity to find pen pals allacross the country
Description of SocialDescription of SocialNetworking ToolsNetworking Tools
The average Facebook user has 130 friends. More than 25 billion pieces of content (web links, news
stories, blog posts, notes, photo albums, etc.) is sharedeach month.
Over 300,000 users helped translate the site through thetranslations application.
More than 150 million people engage with Facebook onexternal websites every month.
There are more than 100 million active users currentlyaccessing Facebook through their mobile devices.
The average Facebook user is connected to 60 pages,groups and events.
People spend over 500 billion minutes per month onFacebook.
LWV/US Facebook Page
Microblog that allows you to post messages 140 characters long Every time you post a message, everyone who “follows” you
receives it, either on Twitter.com on their cell phone, or via one ofthe many Twitter reader tools.
Twitter posts can include hyperlinks to blog posts or Web pages,which encourages people to engage with your.
In addition, people can share (or “retweet”) your Twitter posts,expanding their reach.
Twitter gets more than 300,000 new users every day. There are currently 110 million users of Twitter’s services. Twitter receives 180 million unique visits each month. There are more than 600 million searches on Twitter every day. Over 60% of Twitter use is outside the U.S.
More than a third of users access Twitter via their mobile phone.
LWV on TwitterLWV on Twitter
Twitter LinkTwitter Link
AAUW on TwitterAAUW on Twitter
How AAUW used Twitter
State of the Union
Use social media to share your thoughtsabout the speeches. Tweet your thoughts with the hashtag
#AAUWSOTU to join our conversation. Post comments to the president’s Facebook
page and tweet at him (@Barackobama).
The very first video uploaded was called “Me at the Zoo”, on23rd April 2005.
By June 2006, more than 65,000 videos were beinguploaded every day.
YouTube receives more than 2 billion viewers per day. Every minute, 24 hours of video is uploaded to YouTube. The U.S. accounts for 70% of YouTube users. Over half of YouTube’s users are under 20 years old. You would need to live for around 1,000 years to watch all
the videos currently on YouTube. YouTube is available in 19 countries and 12 languages. Music videos account for 20% of uploads. YouTube uses the same amount of bandwidth as the entire
Internet used in 2000.
YouTube
YouTube Video Candidates ForumYouTube Video Candidates Forum
How Organizations Use SocialHow Organizations Use SocialNetworkingNetworking
Facebook have been popular with non-profits toshare the message of need and to convince theiraudience to lend support.
Social networks give non-profits a number oftools including blogs, messaging, and petitionsthat allow information to be shared more easilyand efficiently.
Increase visibility and awareness about majorissues.
Recruit New Members
Implementing Social NetworkingImplementing Social Networking
Social media is not a strategy but a tactic.
Start with an objective, create a strategy anddetermine the best tactics.
Your strategy could: Involve increasing awareness Education Fundraising Deepening an existing relationship Changing perceptions Engaging people to take action
Key to marketing is telling a compelling story.
Implementation (cont)Implementation (cont)
Decide what the organization hopes to achievethrough social networking.
Who is your audience (current and potential) What is your objective? What is your message? What platform do you want to use? (Facebook,
Twitter, Blogs, etc.) Protect your Intellectual Property (IP) Do you have resources to implement your
strategy? Do you have measurement tools?
DisadvantagesDisadvantages
Social networking tools can have negative impact onorganization’s social image because bad information canspread quickly.
Security in social networking is major concern.
1. Be Selective: Some sites work better than others Justbecause a site is well known, does not mean it is wellsuited.
2. Devise a strategy: Formulate your reasoning forusing a social networking site. Does it serve real value.
3. Share control: Social networking is a very openenvironment and can be subject to as much good asbad.
Risks and Proper Usage
Disadvantages (cont)Disadvantages (cont)
4. Monitoring is important: Keep the toolprofessional and non-offensive.
5. Keep it fresh: Part of using social networking iskeeping people informed.
6. Keep the site updated: Ensure that content isrelevant and timely information.
7. Don’t just use social networking: It is importantthat social networking is not an organization’s onlychannel of communication
Assist to Recruit New Members or Followers
New Way of Fundraising
Provide up-to-date Information
On Twitter: Quick reminders of meetings, events, alerts,links to information
On Facebook: Information, links, meeting information YouTube: Multimedia – recordings of candidate forums or
meetings
AdvantagesAdvantages
