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Presentation delivered on 2/25/09 at Durango Chamber of Commerce
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Social Networking:
Like, OMG, u cn use it 4 bsns 2!
Where You Need to Be
• LinkedIn, Plaxo
• Facebook, MySpace
• YouTube, Google Video
• BuzzTown (local venue!!!!!)
– Steve Linn, Directory Plus
Why You Need To Be There
• Research avenue for prospective
– Employers
– Business Partners
– Customers
• Primary communication venue for 25 and under crowd
• Your competitors are or will be soon!
The Culture
• What It’s Not:
– Bulk lead generation
– Venue for aggressive sales campaign
The Culture
• What It Is:
– A means of networking
• Extension of face-to-face
networking
– An initial business impression
– A way to locate business partners
– Job Search tool
– An avenue of contribution
If you build it…
they won’t necessarily come!
• Set goals first!
• Requires specific plan, like any other
campaign
– What are your resources?
– How will you entice on each venue
– What are you giving?
– Why would a visitor want to pass it on?
(viral marketing)
• Requires Time & Effort!!!
Attracting Customers to You
CONTENT, BABY!
• Quality Web Site and/or Blog
• Videos, Podcasts
• Webinars
• RSS Feeds, Tweets
• Polls
• Articles
• Pages
• Groups
• Applications
• Advertising
• Polls
• Lexicon
– Research Buzz
• Integrate with
your
website/blog
– Connect
– Share
• Twitter for Business
• A place specifically for BUSINESS
• Degrees of Separation
• Your profile – complete it, keep it current!
• Join groups and participate
– Be an expert
• Answer questions
• Company research can lead to leads
• Use your profile link
– Email signature
– Web site
– Blog
– Business card
• Customize your invitations
Monitor Buzz
• What are people
talking about?
• What are the buzz
words?
• What are they saying
about YOU?!• search.twitter.com
• Google Alerts
• Lexicon
• Compete.com
• Clickz.com
Do
• Be and have fun
• Add Value
• List areas of expertise in your profile
– Avoid hype
• Use Keywords that clients, customers, partners would use when searching for a business like yours.
– SEO
• Join Groups/Forums
– Be professional
– Proof-read
– Say something fresh
• Seek experts and recognized authorities
• Promote your site/blog
• Be selective with associates/friends
• Experiment with a variety of sites, focus where the results are.
Don’t
• Post Ads in site comments
– Remember, you’re building relationships and building credibility
• Post detailed personal stats
– Social Security Number
– Full Birthdate
– Home Address
• Post something you’ll regret
– You’ll regret it every time Google finds it
• Let conflicts escalate
