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SOCIAL MEDIA, WRITING, & LANGUAGES CONTINUING STUDIES | PROFESSIONAL DEVELOPMENT | LIFELONG LEARNING extension.ualberta.ca

Social Media, Writing & Languages

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Page 1: Social Media, Writing & Languages

SOC

IAL M

ED

IA, W

RITIN

G,

& LA

NG

UA

GE

SCONTINUING STUDIES | PROFESSIONAL DEVELOPMENT | LIFELONG LEARNING

extension.ualberta.ca

Page 2: Social Media, Writing & Languages

UALBERTA EXTENSION

Page 3: Social Media, Writing & Languages

SOCIAL MEDIA Citations Overview ........................................................................................................................................ 4 Social Media Communications ....................................................................................................... 6 Social Media Strategic Marketing .................................................................................................. 8 Elective courses (both citations) .................................................................................................. 10

WRITING & EDITING Courses

Overview ...................................................................................................................................... 12 Writing essentials ......................................................................................................................... 12 Editing .......................................................................................................................................... 13 Professional and specialty writing ............................................................................................... 14 Creative writing ............................................................................................................................ 15 Schedule at a glance .................................................................................................................... 16

LANGUAGES Courses

Overview ...................................................................................................................................... 18 Chinese ......................................................................................................................................... 19 French ........................................................................................................................................... 20 German ......................................................................................................................................... 21 Italian ............................................................................................................................................ 22 Japanese ...................................................................................................................................... 22 Schedule at a glance .................................................................................................................... 24

SPANISH LANGUAGE Certificate Overview ...................................................................................................................................... 26 Courses offered ............................................................................................................................ 28 Schedule at a glance .................................................................................................................... 30

GENERAL INFORMATION ................................................................................................................. 33

CONTENTS

3For further information: www.extension.ualberta.ca

Page 4: Social Media, Writing & Languages

Social MediaCitations

+

4 core courses

2 electives

The Faculty of Extension offers two credential

programs in social media, Citations in:

Social Media Communications

Social media have profoundly changed the

way we communicate with each other. This

presents both opportunities and challenges.

The Citation in Social Media Communications

examines the rules of this new multi-dimensional

communication model and explores how

individuals and organizations can use social

media platforms to actively engage

stakeholders in online communities built

around their products or services.

Social Media Strategic Marketing

This unique program offers formalized

training in social media fundamentals and

marketing strategy. It is designed to

empower participants to think about social

media in a strategic and innovative manner

to position them for marketplace success.

AUDIENCE

These career-enhancing programs will benefit professionals in communications, marketing, human resources, and information technology, whether from government, industry, or not-for-profit, as well as small business owners, public officials, and others who want to communicate with target audiences or build relevant social media strategic marketing skills using these engaging and effective media.

PROGRAM REQUIREMENTS

These part-time programs are comprised of four core courses and two electives. Each course is 20 hours in length, for a total of 120 instructional hours.

4 To register: 780.492.3116 | 1.800.808.4784 | www.extension.ualberta.ca/register

Page 5: Social Media, Writing & Languages

Earn Two Credentials at Once

Can’t decide between Social Media Communications and Social Media Strategic Marketing? Take both programs!

Students who want to learn about a wider range of social media areas can transfer a credit of three courses (two core and one elective) from one citation to the other. In other words, those taking one of the citations would be able to earn the second citation by completing only three additional courses.

QUALIFICATIONS & ADMISSION

Enrolling in the program is a requirement if you want to earn the citation. You may apply for admission as you start your studies or, if you prefer, after you have taken one or more courses.

To enrol, you must have a high school diploma or equivalent. Conditional admission may be granted to individuals who do not meet the requirements. This program is currently open for enrolment — apply now at www.extension.ualberta.ca.

TUITION & FEES

• A one-time application fee of $100 is required for admission into the program.

• Tuition is paid on a course-by-course basis as you register for your classes; courses are GST-exempt.

COURSES OFFERED

You can register for a course without enrolling in the program. If later you decide to apply for the full program, the course(s) you’ve taken will be applied toward your citation. These programs include blended learning courses and courses taught in the traditional classroom format. Blended learning courses combine online instruction with in-person class meetings.

Register online at www.extension.ualberta.ca or by phone at 780.492.3116. You may also register by mail or in person at the Faculty of Extension, 10230 Jasper Avenue, downtown Edmonton.

“This course really was a game changer for me. It opened my eyes to a whole new area of marketing. I really had no idea there was so much to Social Media.” - Past participant, Trends in Social Media

5For further information: www.extension.ualberta.ca/socialmediaCOM

Page 6: Social Media, Writing & Languages

Electives

Choose two courses from a list of six electives offered at the Faculty. See page 10 for elective course descriptions and schedules.

CORE COURSES - SOCIAL MEDIA COMMUNICATIONS

FUNDAMENTALS OF SOCIAL MEDIA – EXSM 5510

Foundation course

In this overview on social media, participants will explore key concepts associated with digital marketing and social media by becoming familiar with social media tools, basic website development and maintenance and introductory web analytics. Specific topics include e-commerce best practices, available social media tools, search engine utilization, designing professional and appealing web content, and creating targeted multimedia content. Tactics for ongoing skill-building and staying on top of trends will also be examined.

Note: Although not mandatory, we strongly recommend that students take foundation courses prior to other core and elective courses.

EFFECTIVE SOCIAL MEDIA COMMUNICATION – EXSM 3988

Foundation course

Strategy and skills are needed for effective social media communication. Focusing on these, participants will learn how to create content for various popular social media platforms and to engage their communities and customers in conversation through these platforms. A special focus of this course will be the different writing needs of several major social media platforms and the development of strategic and skillful writing for each of them.

Note: Although not mandatory, we strongly recommend that students take foundation courses prior to other core and elective courses.

DIGITAL STORYTELLING AND NARRATIVE – EXSM 3989

Web 2.0 storytelling employs the creative use of digital tools and offers exciting new possibilities for collaboration and sharing. Storytelling practices and features that have grown out of the Web 2.0 technologies and cultural forms will be introduced. The new ways of creating and experiencing narrative (often non-linear and increasingly media-rich) that the social web can provide are explored, along with basic concepts of storytelling and its use as an educational and marketing tool in this new environment.

WRITING AND EDITING IN THE DIGITAL WORLD – EXSM 3990

Designed for those who find themselves having to write in multimedia platforms and for writers already within the online realm, this course will look at a variety of delivery platforms. The primary role of the class will be an involvement with the multimodal text itself: writing, editing, and critiquing narrative for multimedia projects. Issues related to quality of content will be carefully looked at, as will quality of writing specific to the online environment.

The following four core courses are required for students pursuing the Social Media Communications credential. Courses can also be taken for personal interest (that is, by individuals not interested in earning a credential). All courses are 20 instructional hours in length.

6 To register: 780.492.3116 | 1.800.808.4784 | www.extension.ualberta.ca/register

Page 7: Social Media, Writing & Languages

SCHEDULE AT A GLANCE

Core Courses - Social Media Communications

FALL 2015

COURSE CODE TITLE DAYS DATES TIME FEE*

EXSM 3989 (FA1) Digital Storytelling Online & Online: Nov 30–Dec 18 9:30 am–4:30 pm $575 and Narrative face-to-face F2F: Dec 7 & 8 (M&T) (in-class sessions) (blended learning)**

EXSM 3988 (FA1) Effective Social Media Online & Online: Oct 5–23 9:30 am–4:30 pm $575 Communication face-to-face F2F: Oct 15 & 16 (R&F) (in-class sessions) (blended learning)**

EXSM 5510 (FA1) Fundamentals of 2F & 2S Sep 11–12 6–9:30 pm (F) Social Media & Sep 25–26*** & 9 am–4 pm (S) $575

M= Monday; T= Tuesday; W= Wednesday; R= Thursday; F= Friday; S= Saturday; D= Sunday

WINTER 2016

COURSE CODE TITLE DAYS DATES TIME FEE*

EXSM 3990 (WI1) Writing and Editing in Online & Online: Feb 29–Mar 18 9:30 am–4:30 pm $575 the Digital World face-to-face F2F: Mar 10 & 11 (R&F) (in-class sessions) (blended learning)**

M= Monday; T= Tuesday; W= Wednesday; R= Thursday; F= Friday; S= Saturday; D= Sunday

SPRING 2016

COURSE CODE TITLE DAYS DATES TIME FEE*

EXSM 3988 (SP1) Effective Social Media Online & Online: Apr 25–May 13 9:30 am–4:30 pm $575 Communication face-to-face F2F: May 5 & 6 (R&F) (in-class sessions) (blended learning)**

EXSM 5510 (SP1) Fundamentals of 2F & 2S Apr 1–2 & Apr 15–16*** 6–9:30 pm (F) Social Media & 9 am–4 pm (S) $575

M= Monday; T= Tuesday; W= Wednesday; R= Thursday; F= Friday; S= Saturday; D= Sunday

* Courses are GST-exempt** Taught using a blend of online and face-to-face (F2F) delivery. Access to the online component is provided through eClass (www.extension.ualberta.ca/elearning). *** This face-to-face (F2F) course is web-enhanced and includes required pre-readings. Pre-reading materials are available to students one week prior to the course start date and can be accessed through eClass (www.extension.ualberta.ca/elearning).

For the schedule of elective courses, please see page 11.

7For further information: www.extension.ualberta.ca/socialmediaCOM

Page 8: Social Media, Writing & Languages

CORE COURSES - SOCIAL MEDIA STRATEGIC MARKETING

The following four core courses are required for students pursuing the Social Media Strategic Marketing credential. Courses can also be taken for personal interest (that is, by individuals not interested in earning a credential). All courses are 20 instructional hours in length.

FUNDAMENTALS OF SOCIAL MEDIA – EXSM 5510 Foundation course

In this overview on Internet marketing and social media use, participants will explore key concepts associated with Internet marketing and social media by becoming familiar with social media tools, website development and maintenance, and web analytics. Specific topics that will be covered include e-commerce best practices, available social media tools, search engine utilization, designing professional and appealing web content, and creating targeted videos and “webisodes.” Tactics for tracking and analyzing success and determining trends will also be examined.

Note: Although not mandatory, we strongly recommend that students take foundation courses prior to other core and elective courses.

EFFECTIVE SOCIAL MEDIA COMMUNICATION – EXSM 3988

Foundation course

Strategy and skills are needed for effective social media communication. Focusing on these, participants will learn how to create content for various popular social media platforms and to engage their communities and customers in conversation through these platforms. A special focus of this course will be the different writing needs of several major social media platforms and the development of strategic and skillful writing for each of them.

Note: Although not mandatory, we strongly recommend that students take foundation courses prior to other core and elective courses.

ANALYTICS FOR SOCIAL MEDIA – EXSM 5512

It’s important to measure where your web traffic is coming from, how much traffic you are receiving, and which communication messages are most effective at driving users to your desired destination. There are several ways to use analytics in social media, and this course will explore specific approaches such as: Google analytics, web search optimization and ROI analysis.

DEVELOPING AN INTEGRATED SOCIAL MEDIA STRATEGY – EXSM 5511

This course introduces you to current best practices for social media and Internet marketing. Topics covered include: how to build an online presence through a strong marketing strategy, determining and managing a corporate image by developing a social media strategy that reflects organizational culture, strengthening an organizations’ reputation and brand, strategic planning and development, and executing an integrated strategic social media marketing plan.

Community Engagement Studies

Transfer courses from a citation in Social Media into the Citation in Community Engagement.

Four qualifying courses:

• Digital Storytelling and Narrative

• Effective Social Media Communication

• Fundamentals of Social Media

• Evaluating Trends in Social Media

For course descriptions, please see pages 6 and 10.

To learn more about the Citation in Community Engagement, visit www.extension.ualberta.ca/ces.

Electives

Choose two courses from a list of six electives offered at the Faculty page 10 for elective course descriptions and schedules.

8 To register: 780.492.3116 | 1.800.808.4784 | www.extension.ualberta.ca/register

Page 9: Social Media, Writing & Languages

SCHEDULE AT A GLANCE

FALL 2015

COURSE CODE TITLE DAYS DATES TIME FEE*

CORE

EXSM 5511 (FA1) Developing an 2F & 2S Oct 23–24 & Nov 6–7** 6–9:30 pm (F) $575 Integrated Social & 9 am–4 pm (S) Media Strategy

EXSM 3988 (FA1) Effective Social Online & Online: Oct 5–23 9:30 am–4:30 pm $575 Media Communication face-to-face F2F: Oct 15 & 16 (R&F) (in-class sessions) (blended learning)***

EXSM 5510 (FA1) Fundamentals of 2F & 2S Sep 11–12 6–9:30 pm (F) Social Media & Sep 25–26** & 9 am–4 pm (S) $575

M= Monday; T= Tuesday; W= Wednesday; R= Thursday; F= Friday; S= Saturday; D= Sunday

WINTER 2016

COURSE CODE TITLE DAYS DATES TIME FEE*

CORE

EXSM 5512 (WI1) Analytics for WRF Mar 16–18** 9 am–4 pm $575 Social Media

M= Monday; T= Tuesday; W= Wednesday; R= Thursday; F= Friday; S= Saturday; D= Sunday

SPRING 2016

COURSE CODE TITLE DAYS DATES TIME FEE*

CORE

EXSM 3988 (SP1) Effective Social Media Online & Online: Apr 25–May 13 9:30 am–4:30 pm $575 Communication face-to-face F2F: May 5 & 6 (R&F) (in-class sessions) (blended learning)***

EXSM 5510 (SP1) Fundamentals of 2F & 2S Apr 1–2 & Apr 15–16** 6–9:30 pm (F) Social Media & 9 am–4 pm (S) $575

M= Monday; T= Tuesday; W= Wednesday; R= Thursday; F= Friday; S= Saturday; D= Sunday

* Courses are GST-exempt** This face-to-face (F2F) course is web-enhanced and includes required pre-readings. Pre-reading materials are available to students one week prior to the course start date and can be accessed through eClass (www.extension.ualberta.ca/elearning).*** Taught using a blend of online and face-to-face (F2F) delivery. Access to the online component is provided through eClass (www.extension.ualberta.ca/elearning).

For the schedule of elective courses, please see page 11.

Core Courses - Social Media Strategic Marketing

9For further information: www.extension.ualberta.ca/socialmediaSM

Page 10: Social Media, Writing & Languages

CAMPAIGN DELIVERY AND PROMOTION – EXSM 5515

Students will have a chance to put what they know into action. Working with a not-for-profit group, students will work to create and deliver a social media campaign. This will allow students to create a portfolio as well as provide them an opportunity to engage with the community.

COPYRIGHT AND PRIVACY PROTECTION – EXSM 3995

For anyone who participates in the online environment, it is important to know the etiquette, ethics, and various legal and policy issues that affect how we use social media. Among the topics that will be discussed in this course are: creative commons, copyright, privacy, intellectual property, fair use, and the public domain. The differences that exist nationally and internationally will also be discussed, as this has important implications for social media use.

EVALUATING TRENDS IN SOCIAL MEDIA – EXSM 3991

As technology changes, the platforms, methods of communication and strategies also change. This course will address current and emerging trends in social media. You will be introduced to the “next wave” of social media technology and the requirements for its ongoing effectiveness.

ONLINE AND MOBILE MARKETING AND COMMERCE – EXSM 5513

Learn the skills needed to strategically market across various online platforms. This course will address how to implement best practices for web marketing, mobile marketing, affiliate marketing, website design, e-commerce, and other Internet and online marketing opportunities.

SOCIAL MEDIA MARKETING – EXSM 5514

Learn the skills needed to maximize your social media imprint and impact. This course will focus on how to market across various social media platforms and will cover subject matter such as how to create a social media following, how to engage and create social media and online communities, and best strategies for creating and directing web traffic.

VISUAL COMMUNICATION: USING DESIGN TO IMPROVE YOUR ONLINE PRESENCE - EXSM 3993

Social media requires attention to design elements in order to be effective. In this course, you will learn basic design principles that will assist you in creating an effective and visually-pleasing online presence, as well as how to use design to emphasize the message that is being delivered.

The listing below comprises elective courses

that can be completed by students of either

citation – Social Media Communications or

Social Media Strategic Marketing. Courses

can also be taken for personal interest (that

is, by individuals not interested in earning a

credential). All courses are 20 instructional

hours in length.

ELECTIVE COURSES - SOCIAL MEDIA CITATIONS

10 To register: 780.492.3116 | 1.800.808.4784 | www.extension.ualberta.ca/register

Page 11: Social Media, Writing & Languages

SCHEDULE AT A GLANCE

FALL 2015

COURSE CODE TITLE DAYS DATES TIME FEE*

EXSM 5514 (FA1) Social Media Online & Online: Nov 9–28 9:30 am–4:30 pm $575 Marketing face-to-face F2F: Nov 20 & 27 (2F) (in-class sessions) (blended learning)**

M= Monday; T= Tuesday; W= Wednesday; R= Thursday; F= Friday; S= Saturday; D= Sunday

WINTER 2016

COURSE CODE TITLE DAYS DATES TIME FEE*

EXSM 3995 (WI1) Copyright and Online & Online: Jan 11–29 9:30 am–4:30 pm $575 Privacy Protection face-to-face F2F: Jan 18 & 19 (M&T) (in-class sessions) (blended learning)**

EXSM 3991 (WI1) Evaluating Trends Online & Online: Feb 8–26 9:30 am–4:30 pm $575 in Social Media face-to-face F2F: Feb 18 & 19 (R&F) (in-class sessions) (blended learning)**

EXSM 5513 (WI1) Online and Mobile Online & Online: Mar 21–Apr 8 9:30 am–4:30 pm $575 Marketing and Commerce face-to-face F2F: Apr 4 & 5 (M&T) (in-class sessions) (blended learning)**

M= Monday; T= Tuesday; W= Wednesday; R= Thursday; F= Friday; S= Saturday; D= Sunday

SPRING 2016

COURSE CODE TITLE DAYS DATES TIME FEE*

EXSM 5515 (SP1) Campaign Delivery 2F & 2S May 13–14 6–9:30 pm (F) $575 and Promotion & May 27–28 & 9 am–4 pm (S)

EXSM 3993 (SP1) Visual Communication: 2MF & 2S Jun 6, 10, 11 6–9:30 pm (F) Using Design to Improve & Jun 13, 17, 18 & 10 am–4 pm (S) $575 Your Online Presence

M= Monday; T= Tuesday; W= Wednesday; R= Thursday; F= Friday; S= Saturday; D= Sunday

* Courses are GST-exempt** Taught using a blend of online and face-to-face (F2F) delivery. Access to the online component is provided through eClass (www.extension.ualberta.ca/elearning). *** This face-to-face (F2F) course is web-enhanced and includes required pre-readings. Pre-reading materials are available to students one week prior to the course start date and can be accessed through eClass (www.extension.ualberta.ca/elearning).

For the schedule of core courses, please see page 7 (Social Media Communications) and 9 (Social Media Strategic Marketing).

Elective Courses - Social Media Citations

11For further information: www.extension.ualberta.ca/socialmedia

Page 12: Social Media, Writing & Languages

Writing & EditingCourses

Clear communication is essential wherever

life takes you. You will need to write in any

of your career, study, or personal pursuits.

Exploring the clear expression of ideas and

improving your writing abilities can help you

get ahead. We offer academic, professional,

and personal development courses in writing

and editing to assist you.

Courses in our Writing & Editing program

are guided by professional writers, many of

whom have won national and international

awards for their work. The courses aim to

support you in achieving the following goals:

communicating clearly; generating ideas

and adapting them to the requirements of

the audience, the genre, and the situation;

mastering the principles and conventions of

organizational writing, including grammar,

punctuation, and usage; and using strategies

for composing, drafting, and revising.

WRITING ESSENTIALS

INTRODUCTION TO THE PROCESS OF WRITING – EXGEN 3796

Learn about writing as a practice or process. Any experienced writer will tell you that writing is a skill that improves with practice. If you’re just getting started as a writer, or if you find it a struggle to produce written work, whether it is a business report, a business letter, an essay, short story or blog, following the writing process (prewriting, writing, and rewriting) will help. This course will guide you through each stage of the process and provide you with techniques that will help whenever you’re feeling stuck.

GRAMMAR FOR EFFECTIVE WRITING – EXGEN 3797

This is a required course for the Qualified Administrative Assistants program. For more information on the Association of Administrative Assistants, visit www.aaa.ca.

Correct and elegant writing depends upon considerations of genre, audience, rhetoric, and subject matter, in addition to knowledge of the writing process (prewriting, writing, and rewriting). This course will consider the role of grammar at all stages of the writing process and how grammar changes in different contexts. We will discuss word choice, sentence craft, and how to avoid the most common grammatical problems. Practice the grammatical rules by applying them to your own writing in exercises that will be critiqued by the instructor.

Note: this course stresses the process of learning writing in a hands-on approach. Only selected key principles of grammar will be discussed and applied to your writing.

12 To register: 780.492.3116 | 1.800.808.4784 | www.extension.ualberta.ca/register

Page 13: Social Media, Writing & Languages

“Good writing is supposed to evoke sensations in the reader — not the fact that it is raining, but the feeling of being rained upon.” -E.L. Doctorow

WRITING SKILLS: IMPROVING STYLE AND CLARITY – EXGEN 3112

This is a required course for the Qualified Administrative Assistants program. For more information on the Association of Administrative Assistants, visit www.aaa.ca.

Overcome stylistic faults in your business, professional, or academic writing. Learn to assess your readers, evaluate your intent, and write clear and graceful text that engages your audience’s interest. Topics will include developing a vocabulary for analyzing style, creating a coherent point of view, removing redundancy, and controlling long sentences. The course includes exercises and writing assignments.

WRITING AND GRAMMAR SKILLS: ADVANCED – EXGEN 3404

This course builds on grammar and writing skills by focusing on clarity, correctness, and the development of a compelling writing voice. Correcting for style, content, and format are integrated into formal studies in grammar. By focusing on these essential elements of writing, this course aims to prepare (or refresh) writers for the process from first draft to final product. In-class exercises will be used to take complex, sophisticated sentences and paragraphs and look at the underpinning logic of what the writer is trying to say.

EDITING

INTRODUCTION TO THE CRAFT OF EDITING – EXGEN 3147

Good writing is not only free of typos and grammatical errors, but also clear and engaging for the intended reader. Taught by a team of experienced editors, this introductory course presents an overview of the major tasks of an editor (both for print and the web). The editing sessions focus on proofreading, copyediting, stylistic editing, substantive and structural editing, production editing, as well as editing as a career. The web editing evening deals with the design of organization and navigation systems to support finding information on a website.

ESSENTIAL EDITING – EXGEN 3329

Develop fundamental editing skills for a range of fields with a focus on the editor’s “bread and butter”: substantive and copyediting. Learn the theory and get practical, hands-on training. Ensure correct and consistent punctuation, grammar, word usage, and spelling, and improve the writing so it’s clear and concise. We will explore the editing process, the author-editor relationship, and the readers’ needs.

13For further information: www.extension.ualberta.ca/writing

Page 14: Social Media, Writing & Languages

PROFESSIONAL AND SPECIALTY WRITING

TECHNICAL WRITING: PROCEDURES AND MANUALS – EXGEN 3405

Have you been asked to write a set of procedures, a manual, or a user’s guide? Does this task seem daunting because you don’t consider yourself a technical writer? This course is intended for anyone who must write procedures or manuals for others, or for anyone exploring the technical writing profession. Examine the tasks, processes, and techniques for writing instructions and guides that are useful and easy to read. Learn how to conduct audience analysis and how to use this analysis to guide your writing. Experiment with document design and appreciate how design plays an important role in the writing process. Learn how to estimate the cost and schedule for producing your guides. Create an outline for a guide, write procedures, and conduct feedback testing to improve the usability of your guide. This course provides an overview of technical writing processes and practical hands-on exercises; no technical writing experience is required.

WRITING ABOUT SCIENCE – EXGEN 3124

Transform your science research, theories and term papers into organized, clear and concise writing that has more broad-based appeal. The course — designed for technical writers, scientists, medical professionals and students — will focus on putting pop into the banal, structuring a story or speech, understanding what a general audience is looking for, as well as other tools and techniques to liven up matters pertaining to science, technology and the environment.

Note: you will be encouraged, but not obligated, to pick an idea from a scientific paper or other source and turn it into a publishable magazine story of between 500 and 2,500 words.

WRITING CLEARLY IN THE WORKPLACE – EXGEN 3793

Your job description may not say “writer,” but somehow you spend a large part of your day writing memos, letters, and proposals. The biggest problem in workplace writing is not necessarily bad grammar, but too many words per thought. Wordy writing lacks clarity. Learning to avoid certain grammatical constructions will help you produce prose that makes your meaning crystal clear. This two-day workshop will focus on George Orwell’s six rules of good writing and the necessary grammatical information to put them into practice. Ample time will be devoted to in-class reinforcement exercises.

WRITING FOR MAGAZINES AND JOURNALS – EXGEN 3977

Learn how to write compelling nonfiction for hungry magazine markets. Topics we’ll address include: types of nonfiction; finding and developing ideas; form, organization, and first drafts; revision strategies; and style. We’ll also discuss market research techniques, submission protocols, and ways to make editors take notice. Blogging and social media will be included as a brand-building tool as will “best practices” of good magazine and newspaper article-writing. In-class writing exercises and some at-home reading will be required. Throughout the course, you will be offered feedback toward the development of a publishable magazine story of your own.

NEW! WRITING YOUR CAREER STORY: WHY IT MATTERS (ONLINE DELIVERY) – EXGEN 3750

In the 21st century, blood, sweat, tears, and a diploma are no longer enough for job success. Career research shows that in addition to skills and aptitudes, an understanding of what gives us a sense of meaning and direction is essential. We must learn about ourselves and cultivate an ability to articulate our stories in order to find, keep, and create our work. Narrative career approaches have been developed to that end. Work toward your own “career construction” as you explore life and career themes through creative, expressive, and reflective writing. Learn about the research that proves that “following your bliss” is not just for poets. This course is suited for career counsellors and coaches, those working in education and Human Resource Development, or those in career transitions or aspiring to learn more about career development.

Required material: Career Cards: A Practical tool for exploring career identity (order online at www.blacktulippress.com).

Corporate and Customized Training

Do you see a writing course that you’d like offered at your worksite? Contact us to learn how we can help your organization with more effective business writing skills and customized training. Call 780.492.1185 or send us a message at [email protected].

14 To register: 780.492.3116 | 1.800.808.4784 | www.extension.ualberta.ca/register

Page 15: Social Media, Writing & Languages

CREATIVE WRITING

INTRODUCTION TO CREATIVE WRITING – EXGEN 3113

This is a course for writers who are starting out and want to experience the range and potential of the various forms of writing. We will look at poetry, fiction, and creative nonfiction. Facilitated through a discussion of the literature of the past and present, the main focus of this course will be on exploring your own creative writing.

THE ART OF WRITING SHORT FICTION – EXGEN 3168

Writing short story is an art, requiring the precision and intensity of poetry combined with novel elements such as structure, setting, and characterization. We’ll look at our own work and the work of others in a workshop setting. You will have the opportunity to polish your style and form, edit and shape your writing, discover new ideas for story development, and gain confidence in your own style and process.

Please submit a sample of your fiction writing (range of 3 to 10 single-sided pages, double spaced with 1” margins). We will workshop submissions in the class.

WRITING THE NOVEL – EXGEN 3181

Explore the nature of the novel and its essential craft elements: plot, structure, characterization, point of view and sense of place. Gain perspective on your writing process, which will help you conceptualize your novel and begin writing in manageable size pieces. You will have the opportunity to share your work with others for feedback and refinement.

New Media in Writing, Editing and Publishing (Comm 597)

(Online Graduate Course)

An open studies course offered by the Communications and Technology Graduate Program, Faculty of Extension, U of A. www.mact.ca

WRITING WHAT YOU KNOW: TECHNIQUES IN CREATIVE NONFICTION – EXGEN 3181

Writing creative nonfiction begins with an intensive exploration of people, places, and events we already know but often ignore. Join us for an exciting and interactive workshop, exploring our lives through writing and reading techniques and critiques. Journaling, memoir, food and travel writing will be included.

There will be a pre-assignment as part of the course.

15For further information: www.extension.ualberta.ca/writing

Page 16: Social Media, Writing & Languages

SCHEDULE AT A GLANCE

FALL 2015

COURSE CODE TITLE INSTRUCTOR DAYS DATES TIME FEE*

EXGEN 3797 (FA1) Grammar for Michael Lahey 8W Oct 7–Dec 2** 6–8:30 pm $345 Effective Writing

EXGEN 3113 (FA1) Introduction to Kathryn MacLean 8M Oct 19–Dec 7 6:30–9 pm $345 Creative Writing

EXGEN 3147 (FA1) Introduction to Kara Abdolmaleki, 7T Oct 13–Nov 24 6–8:30 pm $325 the Craft of Editing Angela Wiens, Theresa Agnew

EXGEN 3405 (FA1) Technical Writing: Angela Wiens 4T Oct 13–Nov 3 6–9 pm $345 Procedures and Manuals

EXGEN 3124 (FA1) Writing About Science Ed Struzik 7R Oct 15–Nov 26 5:30–8:30 pm $345

EXGEN 3793 (FA1) Writing Clearly Alan Rutkowski M & T Nov 2 & 3 9 am–4:30 pm $395 in the Workplace

EXGEN 3112 (FA1) Writing Skills: Shayne 8T Oct 6–Nov 24 6:30–9 pm $345 Improving Style Woodsmith and Clarity

EXGEN 3181 (FA1) Writing the Novel Candas Dorsey 3F & 3S Sep 25–26, 7–9:30 pm (F) $375 Oct 23–24 & & 10 am–4 pm (S) Nov 27–28

EXGEN 3750 (FA1) Writing Your Career Reinekke 8 weeks Oct 19–Dec 11 Online $395 Story: Why It Matters Lengelle (online delivery)***

M= Monday; T= Tuesday; W= Wednesday; R= Thursday; F= Friday; S= Saturday; D= Sunday

* Plus GST** No class Nov 11*** Online delivery courses are offered through eClass, the University of Alberta’s eLearning management system. To participate fully, you will need reliable Internet access (high speed preferable), a recent Mac or PC computer, and the ability to install your own software. For more information on computer setup requirements, visit: www.extension.ualberta.ca/elearning.

16 To register: 780.492.3116 | 1.800.808.4784 | www.extension.ualberta.ca/register

Page 17: Social Media, Writing & Languages

WINTER 2016

COURSE CODE TITLE INSTRUCTOR DAYS DATES TIME FEE*

EXGEN 3329 (WI1) Essential Editing Kara Abdolmaleki 7R Jan 14–Feb 25 6–8:30 pm $325

EXGEN 3113 (WI1) Introduction to Jennifer Delisle 8R Feb 4–Mar 24 6:30–9 pm $345 Creative Writing

EXGEN 3796 (WI1) Introduction to Michael Lahey 5M Jan 11–Feb 8 6–8:30 pm $295 Process of Writing

EXGEN 3405 (WI1) Technical Writing: Angela Wiens T & W Mar 1 & 2 9:30 am–4:30 pm $345 Procedures and Manuals

EXGEN 3168 (WI1) The Art of Writing Margaret 3F & 3S Feb 5–6, 7–9:30 pm (F), $375 Short Fiction Macpherson Feb 26–27 10 am–4 pm Mar 18–19

EXGEN 3793 (FA1) Writing Clearly Alan Rutkowski R & F Mar 10 & 11 9 am–4:30 pm $395 in the Workplace

EXGEN 3977 (WI1) Writing for Magazines TBA 7W Jan 20–Mar 2 6–9 pm $345 and Journals

EXGEN 3112 (WI1) Writing Skills: Shayne 8W Feb 3–Mar 23 6:30–9 pm $345 Improving Style Woodsmith and Clarity

EXGEN 3750 (WI1) Writing Your Career Reinekke 8 weeks Mar 7–Apr 29 Online $395 Story: Why It Matters Lengelle (online delivery)***

M= Monday; T= Tuesday; W= Wednesday; R= Thursday; F= Friday; S= Saturday; D= Sunday

SPRING 2016

COURSE CODE TITLE INSTRUCTOR DAYS DATES TIME FEE*

EXGEN 3404 (SP1) Writing and Grammar Michael Lahey 8R Apr 7–May 26 6–8:30 pm $345 Skills: Advanced

EXGEN 3181 (SP1) Writing What You Know: Judy Schultz F, S & D May 6, 7 & 8 6:30–9:30 pm (F), $345 Techniques in Creative 9:30 am–4:30 pm (S) Nonfiction & 9:30 am–12:30 pm (D)

M= Monday; T= Tuesday; W= Wednesday; R= Thursday; F= Friday; S= Saturday; D= Sunday

* Plus GST** Online delivery courses are offered through eClass, the University of Alberta’s eLearning management system. To participate fully, you will need reliable Internet access (high speed preferable), a recent Mac or PC computer, and the ability to install your own software. For more information on computer setup requirements, visit: www.extension.ualberta.ca/elearning.

17For further information: www.extension.ualberta.ca/writing

Page 18: Social Media, Writing & Languages

LanguagesCourses

Do you have a passion for languages? Is

your job or your vacation travel taking you

to other countries? Would you like to have

a better understanding of your heritage or

another culture? Or do you need to prepare

for University credit language courses?

Gain an edge on the expanding global market,

visit places, and connect with people you

otherwise wouldn’t by developing competence

in a second language. Mastering a language

is more than words and grammar. It’s about

communicating and understanding — it is a

cultural experience.

Develop your vocabulary, perfect your

pronunciation, and delight in the cadence,

idioms, and forms of expression of your new

language, opening doors to a world of career

and life possibilities.

“To learn a language is to have one more window from which to look at the world.” - Mandarin proverb

18 To register: 780.492.3116 | 1.800.808.4784 | www.extension.ualberta.ca/register

Page 19: Social Media, Writing & Languages

CHINESE

The textbook used in the beginning levels of Chinese (Mandarin) is Integrated Chinese, by Tao-chung Yao et al. Chinese language and culture are introduced through a series of dialogues and narratives, with cultural notes, language use, grammar explanations, and exercises. The workbook that accompanies the textbook provides integrated activities that teach the four language skills: listening, speaking, reading, and writing. With the use of the Character Workbook, you will learn Chinese characters in their correct stroke order. All courses are 30 hours in length.

CHINESE I (MANDARIN) – EXGEN 3155

Learn conversational Mandarin while exploring aspects of Chinese life and culture. Through oral practice and conversational exercises, you will develop fluency in a comfortable language-learning environment with an experienced Mandarin instructor. The use of Pin-Yin, the Chinese characters in the Latin alphabet, makes learning accessible for students at the introductory level. We will cover the Introduction Chapter up to Lesson 5 in the Integrated Chinese textbook.

Required textbooks: Integrated Chinese, Level 1, Part 1: Textbook Simplified Characters. Integrated Chinese Level 1: Character Workbook. Integrated Chinese: Workbook Simplified Characters.

CHINESE II (MANDARIN) – EXGEN 3488

Prerequisite: Chinese I (Mandarin) or equivalent

Based on the material taught in Chinese I (Mandarin), we will expand our vocabulary and grammar by practicing the dialogues in the textbook and oral activity of daily life. We will continue with translation of sentences from the workbook and will cover Lessons 6 to 11 in the Integrated Chinese textbook. You will gradually improve your pronunciation with ample practice exercises.

Required textbooks: Integrated Chinese, Level 1, Part 1: Textbook Simplified Characters. Integrated Chinese Level 1: Character Workbook. Integrated Chinese: Workbook Simplified Characters.

19For further information: www.extension.ualberta.ca/languages

Page 20: Social Media, Writing & Languages

FRENCH

The textbook used in the five levels of our French program is En bons termes, by M. Parmentier and D. Potvin. Although conversation is the main focus of the classes, students will also develop a basic proficiency and a well-rounded grasp of French in the four language skills: listening, speaking, reading, and writing. You will be given a solid foundation through acquisition, reinforcement, and creative use of language structures. If you have previous knowledge of French, you can determine which level to register in by previewing the chapters in the book that correspond to what will be covered in the various levels. This information is noted in the course descriptions that follow. All courses are 30 hours in length.

FRENCH I – EXGEN 3114

The language of instruction in French I will be primarily English, but students will have ample opportunity to practice their French. In addition to the grammar covered in Chapters 1 through 5 in En bons termes, we will cover the following vocabulary and conversational topics: greetings, food, ordering a meal, seasons/time, directions, dates, the rooms in a house, classroom/office vocabulary, age, the family, parts of the body, and health.

Required textbook: En bons termes.

FRENCH II – EXGEN 3109

Prerequisite: French I or equivalent

A basic knowledge of the language is required for French II. The language of instruction is primarily French. In addition to the grammar covered in Chapters 6 through 9 and a portion of Chapter 14 (14.1, 14.2, 14.3) in En bons termes, we will cover the following conversational topics: shopping/clothing, professions, leisure (sports, hobbies, entertainment, etc.), and travel.

Required textbook: En bons termes.

FRENCH III – EXGEN 3139

Prerequisite: French II or equivalent

Language of instruction in French III is exclusively French. You should be comfortable reading short articles and carrying on a basic conversation. In addition to the grammar covered in Chapters 10 through 14 in En bons termes, we will cover the following conversational topics: arts and entertainment, expressing opinions (on religion, politics, family, etc.), health habits, and lifestyle/ culture.

Required textbook: En bons termes.

FRENCH IV – EXGEN 3247

Prerequisite: French III or equivalent

Les étudiants devront être capables de tenir une conversation dans la plupart des situations de la vie quotidienne. L’enseignement sera donné exclusivement en français. Les chapitres de grammaire abordés seront les chapitres 15 à 17. Les sujets de conversation seront les suivants: initiation à la littérature francophone, les nouvelles techniques, l’environnement. D’autres sujets de conversation seront également étudiés selon les intérêts des étudiants.

Required textbook: En bons termes.

FRENCH V – EXGEN 3258

Prerequisite: French IV or equivalent

Les étudiants devront être capables de tenir une conversation dans toutes les situations de la vie privée ou professionnelle. L’enseignement sera donné exclusivement en français. Les chapitres de grammaire abordés seront les suivants: chapitres 18 à 22. Les sujets de conversation seront: les différents aspects de la culture francophone, rédiger un curriculum vitae et une lettre de demande. D’autres sujets de conversation seront également choisis en fonction des intérêts des étudiants.

Required textbook: En bons termes.

Textbooks are available at the University of Alberta Bookstore (North campus). Call 780.492.4215 or visit www.bookstore.ualberta.ca.

Summer Intensives: French and Spanish

Every summer, students have a chance to complete a typically 12-week course in only two weeks: eight evenings, Monday through Thursday.

Summer 2015: July 6 to 16, 6–9 pm

Summer 2016: July 4 to 14, 6–9 pm

Call 780.492.3034 for details.

20 To register: 780.492.3116 | 1.800.808.4784 | www.extension.ualberta.ca/register

Page 21: Social Media, Writing & Languages

GERMAN

Our German classes provide you with a meeting place to develop your linguistic competence. Although oral communication is the focus, exercises and activities will give you practice in listening, speaking, reading, and writing. Tidbits of German culture and history will be imparted. All courses are 30 hours in length.

GERMAN I – EXGEN 3397

This course is for those with very little or no background in German. It takes a communicative approach to learning, using practical situations from everyday life. The following conversational topics will be covered: greetings, introducing yourself and others, professions, country of origin, hobbies, prices, food, compliments, and complaints. Learn basic pronunciation rules, the use of the present tense, basic sentence structures of German, numbers 1 to 1000, and the use of two cases (nominative and accusative). We will cover Chapters 1 through 3 in Themen aktuell 1, Lektion 1–5. You will also receive some information on the culture of German-speaking countries. The course allows for additional topics.

Required textbook: Themen aktuell 1 Kursbuch + Arbeitsbuch: Lektion 1–5.

GERMAN II – EXGEN 3398

Prerequisite: German I or equivalent

Increase your communicative abilities in the German language. Using a communicative approach to learning, we will practice situations from everyday life. The following conversational topics will be covered: activities (leisure time, work, etc.), daily routines, time, rules and regulations, appointments, and living quarters. Learn the use of verbs in the present tense (irregular verbs, separable verbs, and modals), prepositions with dative, and indefinite pronouns. We will cover Chapters 4 and 5 in Themen aktuell 1, Lektion 1–5. The course allows for some additional topics.

Required textbooks: Themen aktuell 1 Kursbuch + Arbeitsbuch: Lektion 1–5.

GERMAN III – EXGEN 3399

Prerequisite: German II or equivalent

The course takes a communicative approach to learning, using practical situations from everyday life. The following conversational topics will be covered and reinforced: ailments, body parts, daily life, work, professions, and travel. Learn to use imperatives, possessive articles, special prepositions, |and the perfect tense. We will cover Chapters 6 through 8 in Themen aktuell 1, Lektion 6–10. The course allows for some additional topics and Internet use. The language of instruction is primarily German.

Required textbooks: Themen aktuell 1 Kursbuch + Arbeitsbuch: Lektion 6–10.

21For further information: www.extension.ualberta.ca/languages

Page 22: Social Media, Writing & Languages

ITALIAN

JAPANESE

Our Italian language program uses a holistic approach to second-language learning. Not only does one learn how to accurately converse, speak, and read in Italian, but also to love the language, the people, and the culture of Italy. Each lesson uses techniques that will help you retain the language. All courses are 30 hours in length.

ITALIAN I – EXGEN 3116

In this introductory course you will become acquainted with everyday Italian conversation through oral practice, basic grammar instruction, and pronunciation drills. By the end of the course you will be able to competently introduce yourself and others, pose questions on personal information (place of residency, people you know, what you possess, etc), and respond to analogous questions. You will easily be able to interact at an elementary level of Italian, as long as the speaker enunciates slowly, clearly and is willing to be collaborative and supportive in the learning experience.

Required textbook: Italian Made Simple. Italian Verb Workbook. Bilingual Visual Dictionary: Italian-English. Our Japanese courses aim to make language learning fun.

Using a communicative teaching approach, such as looking at the situation or context of conversations and images, you will be given extensive practice opportunities that maximize interaction with other learners. Focus will be on oral Japanese, but basic reading and the writing systems of the Japanese language (Hiragana and some Katakana) are included. Cultural and social aspects of Japan are also incorporated. All courses are 30 hours in length.

JAPANESE I – EXGEN 3138

The objective of Japanese I is to provide a solid foundation in the knowledge and skills required to speak functional Japanese. We will cover Lesson 1 through 6 in both Marugoto: Japanese language and culture Starter A1 Katsudoo and Starter A1 Rikai. After completing this course you will be able to survive day-to-day situations in Japanese such as greetings, introductions, counting, asking and giving simple information, shopping, and so on.

Required textbooks: : Marugoto: Japanese language and culture – Starter A1 Katsudoo Coursebook for communicative language activities; – Starter A1 Rikai Coursebook for communicative language competencies.

Textbooks are available at the University of Alberta Bookstore (North campus). Call 780.492.4215 or visit www.bookstore.ualberta.ca.

ITALIAN II – EXGEN 3117

Prerequisite: Italian I or equivalent

Requiring a reasonable command of basic Italian structure, this course will focus on helping you develop conversational skills. Understand isolated, frequently used sentences and expressions such as basic information on the person and family, abilities, local geography, and the workplace. Be successful in expressing aspects of your life and of your surroundings in simple terms.

Required textbooks: : Italian Made Simple. Italian Verb Workbook. Bilingual Visual Dictionary: Italian-English.

ITALIAN III – EXGEN 3196

Prerequisite: Italian II or equivalent

Build on your ability to carry on a simple conversation in Italian through this course, which will stress the development of a more comprehensive vocabulary and idiom, specifically in speaking. Comprehend the essential points of clear messages on familiar topics such as work, school, free time, etc. After Level III you should be able to hold your own when traveling to a region where people speak the language. Construct simple, coherent passages on topics that are either familiar or of interest. You will be able to: describe experiences, events, dreams, wishes, and ambitions; elaborate on reasons; give explanations on opinions and projects.

Required textbooks: Italian Made Simple. Italian Verb Workbook. Bilingual Visual Dictionary: Italian-English.

22 To register: 780.492.3116 | 1.800.808.4784 | www.extension.ualberta.ca/register

Page 23: Social Media, Writing & Languages

SPANISH

All courses available through our Spanish Language Certificate program can be taken for personal interest by students not interested in earning the certificate.

We offer seven different levels of courses (for beginning to advanced learners), plus a conversation class for those interested in keeping their Spanish-speaking skills sharp. For details, please see pages 30 to 31.

JAPANESE II – EXGEN 3143

Prerequisite: Japanese I or equivalent

The course will start with a review of basic sentence structure, vocabulary, and useful daily expressions. Then we will move on to more complex grammatical rules, especially the inflection of verbs and adjectives. We will increase our vocabulary and special idiomatic expressions used in daily life in Japan. We will cover Lessons 7 through 12 in both Marugoto: Japanese language and culture Starter A1 Katsudoo and Starter A1 Rikai. English will be used to explain grammatical points only. You will be encouraged to use the target language as much as possible. Upon completion of this course you will be able to handle day-to-day situations in Japan with more ease and to express your feelings and ideas with more confidence.

Required textbooks: Marugoto: Japanese language and culture – Starter A1 Katsudoo Coursebook for communicative language activities; – Starter A1 Rikai Coursebook for communicative language competencies.

JAPANESE III – EXGEN 3414

Prerequisite: Japanese II or equivalent

Expand your everyday communication skills, learn more advanced Kanji, and increase your command of idiom, vocabulary, grammar, reading, and writing. The main focus will be on oral Japanese, but in order to enhance your communicative skills we will learn further complex verb sentences and idiomatic expressions. We will cover Lesson 13 through 18 in both Marugoto: Japanese language and culture Starter A1 Katsudoo and Starter A1 Rikai.

Required textbooks: Marugoto: Japanese language and culture – Starter A1 Katsudoo Coursebook for communicative language activities; – Starter A1 Rikai Coursebook for communicative language competencies.

JAPANESE IV – EXGEN 3418

Prerequisite: Japanese III or equivalent

Develop your communication and reading skills in Japanese further. We will cover Lesson 1 through 6 in both Marugoto: Japanese language and culture Elementary 1 A2 Katsudoo and Elementary 1 A2 Rikai. By the time you have completed the course, you should be able to handle basic everyday living situations in Japanese. Practice forming complex sentences (including attributive modifiers, tenses, and conditions) and expand your vocabulary.

Required textbooks: Marugoto: Japanese language and culture – Starter A1 Katsudoo Coursebook for communicative language activities; – Starter A1 Rikai Coursebook for communicative language competencies.

Faculty of Extension Open House

Thursday, August 27, 2015 4–8 pmEnterprise Square10230 Jasper Avenue, Edmonton

Not sure what class you would like to take this fall, or perhaps you’re a returning student with questions, questions, and more questions?

Find out from program instructors and faculty staff about our programs and courses by attending our Open House. We offer adult learners a wealth of part-time continuing studies, professional development, and lifelong learning opportunities.

23For further information: www.extension.ualberta.ca/languages

Page 24: Social Media, Writing & Languages

SCHEDULE AT A GLANCE

FALL 2015

COURSE CODE TITLE INSTRUCTOR DAYS DATES TIME FEE

EXGEN 3155 (FA1) Chinese I (Mandarin) Qian Tang 12M Sep 14–Dec 7** 6:30–9 pm $395*

EXGEN 3488 (FA1) Chinese II (Mandarin) Qian Tang 12W Sep 16–Dec 9*** 6:30–9 pm $395*

EXGEN 3114 (FA1) French I Jean-Christophe 12M Sep 14–Dec 7** 6:30–9 pm $395 Paccoud

EXGEN 3109 (FA1) French II TBA 12W Sep 16–Dec 9*** 6:30–9 pm $395

EXGEN 3258 (FA1) French V Jean-Christophe 12R Sep 17–Dec 3 6:30–9 pm $395 Paccoud

EXGEN 3397 (FA1) German I Jasmin Hirschberg 12T Sep 15–Dec 1 6:30–9 pm $395*

EXGEN 3399 (FA1) German III Jasmin Hirschberg 12R Sep 17–Dec 3 6:30–9 pm $395*

EXGEN 3116 (FA1) Italian I Antonella 12M Sep 14–Dec 7** 6:30–9 pm $395* Ciancibello

EXGEN 3117 (FA1) Italian II Antonella 12T Sep 15–Dec 1 6:30–9 pm $395* Ciancibello

EXGEN 3138 (FA1) Japanese I Mineko Koto 12M Sep 14–Dec 7** 6:30–9 pm $395*

EXGEN 3418 (FA1) Japanese IV Mineko Koto 12R Sep 17–Dec 3 6:30–9 pm $395*

M= Monday; T= Tuesday; W= Wednesday; R= Thursday; F= Friday; S= Saturday; D= Sunday

* Plus GST** No class Oct 12*** No class Nov 11

24 To register: 780.492.3116 | 1.800.808.4784 | www.extension.ualberta.ca/register

Page 25: Social Media, Writing & Languages

WINTER 2016

COURSE CODE TITLE INSTRUCTOR DAYS DATES TIME FEE

EXGEN 3155 (WI1) Chinese I (Mandarin) Qian Tang 12W Jan 13–Mar 30 6:30–9 pm $395*

EXGEN 3114 (WI1) French I TBA 12W Jan 13–Mar 30 6:30–9 pm $395

EXGEN 3109 (WI1) French II Jean-Christophe 12M Jan 11–Apr 11** 6:30–9 pm $395 Paccoud

EXGEN 3139 (WI1) French III Jean-Christophe 12R Jan 14–Mar 31 6:30–9 pm $395 Paccoud

EXGEN 3397 (WI1) German I Jasmin Hirschberg 12R Jan 14–Mar 31 6:30–9 pm $395*

EXGEN 3116 (WI1) Italian I Antonella 12W Jan 13–Mar 30 6:30–9 pm $395* Ciancibello

EXGEN 3117 (WI1) Italian II Antonella 12M Jan 11–Apr 11** 6:30–9 pm $395* Ciancibello

EXGEN 3143 (WI1) Japanese II Mineko Koto 10M Jan 11–Mar 21** 6–9 pm $395*

M= Monday; T= Tuesday; W= Wednesday; R= Thursday; F= Friday; S= Saturday; D= Sunday

* Plus GST** No class Feb 15 & Mar 28

SPRING/SUMMER 2016

COURSE CODE TITLE INSTRUCTOR DAYS DATES TIME FEE

EXGEN 3114 (SP1) French I Jean-Christophe 6M & 6W May 2–Jun 13* 6:30–9 pm $395 Paccoud

EXGEN 3114 (SU1) French I TBA M thru R July 4–14 6–9 pm $345

EXGEN 3109 (SP1) French II TBA 6M & 6W May 2–Jun 13* 6:30–9 pm $395

EXGEN 3247 (SP1) French IV Jean-Christophe 10R Apr 14–Jun 16 6:30–9:30 pm $395 Paccoud

M= Monday; T= Tuesday; W= Wednesday; R= Thursday; F= Friday; S= Saturday; D= Sunday

* No class May 23

25For further information: www.extension.ualberta.ca/languages

Page 26: Social Media, Writing & Languages

AUDIENCE

Whether you want to study Spanish for enjoyment, travel, or to advance your career, a certificate will focus your efforts. Public institutions and private organizations will also find our Spanish Language Certificate a quick and efficient way to raise their employees’ competence in Spanish to the point where they can enter into inter-institutional arrangements and conduct business with other organizations on an equal footing.

While our initial courses are tailored for the absolute beginners, those coming to the program with previous knowledge of Spanish can start at the course level that reflects their language competence.

BENEFITS

The Spanish Language Certificate program will allow you to:

• Develop communicative competence through activities related to business, travel, and culture.

• Acquire a strong linguistic background as you understand language structures, expand your vocabulary, practice your pronunciation, and enhance your writing skills.

• Become familiar with the cultures, customs, and traditions of Spanish-speaking countries.

• Explore the Hispanic world by enjoying its arts and entertainment.

Spanish Language Certificate

Spanish is now the second language of

international communication, with half a

billion speakers worldwide. Nearly 20 million

non-native speakers also take Spanish lessons,

making it the second (after English) most

studied foreign/second language in the world.

Knowledge of the Spanish language opens

the doors to beautiful countries with vibrant

cultures and traditions to be explored, both

by avid travelers and those enjoying the

diversity of the world through movies, music,

literature, and other arts.

Fluency in Spanish is also a career-enhancing

skill, as businesses expanding into Latin

America need employees who are competent

in the language and knowledgeable about

customs, etiquette, and relevant cultural

backgrounds of Spanish-speaking countries.

The Spanish Language Certificate program

provides students with oral and written

linguistic skills, while also developing an

understanding of the cultures and literatures

of the Hispanic world.

26 To register: 780.492.3116 | 1.800.808.4784 | www.extension.ualberta.ca/register

Page 27: Social Media, Writing & Languages

PROGRAM REQUIREMENTS

This part-time program is comprised of seven courses. It is offered in a format of two basic modules (21 hours each) and three intermediate modules (30 hours each) that are followed by two advanced seminars (39 hours each), for a total of 210 instructional hours.

Students beginning the program at Spanish Module I generally graduate within two to three years. Learners coming to the program with previous knowledge of Spanish can start at the course level that reflects their language competence.

CONTENT OVERVIEW

Spanish Module I – 21 hours

Spanish Module II – 21 hours

Spanish Module III – 30 hours

Spanish Module IV – 30 hours

Spanish Module V – 30 hours

Exam (taken during Spanish Module V)

Spanish Seminar I – 39 hours

Spanish Seminar II – 39 hours

QUALIFICATIONS & ADMISSION

Enrolling in the program is a requirement if you want to earn the certificate. You may apply for admission as you start your studies or, if you prefer, after you have taken one or more courses.

To enrol, you must have a high school diploma or equivalent. Conditional admission may be granted to individuals who do not meet the requirements. This program is currently open for enrolment — apply now at www.extension.ualberta.ca.

TUITION & FEES

• A one-time application fee of $100 is required for admission into the program.

• Tuition is paid on a course-by-course basis as you register for your classes. Courses are GST-exempt, except for the optional enrichment course Advanced Conversational Spanish.

COURSES OFFERED

You can register for a course without enrolling in the program, as long as course prerequisites are met. If later you decide to apply for the full program, the course(s) you’ve taken will be applied toward your certificate.

Register online at www.extension.ualberta.ca or by phone at 780.492.3116. You may also register by mail or in person at the Faculty of Extension, 10230 Jasper Avenue, downtown Edmonton.

“One language sets you in a corridor for life. Two languages open every door along the way.” - Frank Smith

27For further information: www.extension.ualberta.ca/spanish

Page 28: Social Media, Writing & Languages

COURSES OFFERED

SPANISH MODULE I – EXSLC 3119 (21 hours)

This introduction to Spanish uses group work, exercises, and activities to practice vocabulary and structures in a conversational context. The basic elements include pronunciation, numbers, time and dates, greetings, descriptions, and basic sentence structure.

Required textbook: ¡Hola, amigos!, Third Canadian Edition.

SPANISH MODULE II – EXSLC 3125 (21 hours)

Prerequisite: Spanish Module I or equivalent

The continuation of basic Spanish uses group work, exercises, and activities to practice vocabulary and structures in a conversational context. Beginning with a review of material from Module l, this course covers vocabulary for dining and travel, health, business conversation, and grammar related to forms of the present tense and reflexive verbs.

Required textbook: ¡Hola, amigos!, Third Canadian Edition.

SPANISH MODULE III – EXSLC 3377 (30 hours)

Prerequisite: Spanish Module II or equivalent

Develop communicative competence through activities related to travel, business, and culture. We will review material from the two previous modules and then move on to the two past tenses (preterit and imperfect), practice reading, understanding and telling stories, descriptions of past events and comparing “before” and “after” or “now” and “then” situations. Basic techniques for speaking, listening comprehension and reading are included, as well as a brief introduction in Spanish to the world of global trade.

Required textbook: ¡Hola, amigos!, Third Canadian Edition.

SPANISH MODULE IV – EXSLC 3132 (30 hours)

Prerequisite: Spanish Module III or equivalent

Explore how to interact in the Spanish world by consolidating what you already know and expanding into new areas. You will tie together vocabulary, pronunciation, and grammar (including present, preterit, imperfect, present perfect, and future tenses). The conditional mode is reviewed, and the subjunctive is introduced and practiced in the present tense forms through the use of impersonal expressions, reflexive verbs, and commands. We’ll address the cultural aspects of such activities as shopping, meeting people, exploring cities, and doing business

Required textbook: TBA

SPANISH MODULE V – EXSLC 3157 (30 hours)

Prerequisite: Spanish Module IV or equivalent

Explore the Hispanic world by enjoying its arts and entertainment as you study the present and past tenses of the subjunctive mode. Learn about celebrations, housing, and stories while discovering the three main concepts of subjunctive and developing your level of comprehension, writing, and conversational skills.

Required textbook: En contacto: gramática en acción.

You can register for a course without enrolling in the program, as long as course prerequisites are met. If later you decide to apply for the full program, the course(s) you’ve taken will be applied toward your certificate.

Register online at www.extension.ualberta.ca or by phone at 780.492.3116. You may also register by mail or in person at the Faculty of Extension, 10230 Jasper Avenue, downtown Edmonton.

If you already have some knowledge of Spanish, you may start the program at the course level that reflects your language competence. For details, please contact the program office at 780.492.3034.

REQUIRED COURSES

28 To register: 780.492.3116 | 1.800.808.4784 | www.extension.ualberta.ca/register

Page 29: Social Media, Writing & Languages

SPANISH SEMINAR I – EXSLC 3200 (39 hours)

Prerequisite: successful completion of Spanish Module V with a grade point value of 2.0 or higher or a letter grade of C or higher.

This seminar is intended primarily to improve your competence in oral Spanish. You will choose a project according to your interest (e.g., the folk music of a particular Spanish-speaking country or region). With guidance and suggestions from the instructor and other members of the seminar, you will engage in research for the purpose of preparing a series of brief oral reports on your project. These will be presented and discussed at the seminar sessions.

Required textbook: En contacto: gramática en acción.

SPANISH SEMINAR II – EXSLC 3259 (39 hours)

Prerequisite: successful completion of Spanish Seminar I with a grade point value of 2.0 or higher or a letter grade of C or higher

This seminar will improve your competence in written Spanish. It will consist of individual student projects based on your personal experiences or interest (e.g. Spanish and your work or profession; living in Spain or Latin America). During the seminar your instructor will guide you toward model Spanish writers. You will be introduced to Internet sites to investigate your themes. The class will participate in discussions about the subjects in progress. At the culmination of the course you will present your project to the class, defending your main theories.

Required textbook: En contacto: gramática en acción.

OPTIONAL COURSE

This enrichment course is not required for obtaining the certificate, but is offered as an option for those interested in keeping in touch with the language in a group setting.

ADVANCED CONVERSATIONAL SPANISH: PERSPECTIVAS – EXGEN 3741 (20 hours)

Prerequisite: completion of the Spanish Language Certificate or an equivalent advanced knowledge of Spanish

This course is designed to meet the needs of advanced Spanish learners. You will have the opportunity to review and progress in speaking Spanish. Most classes will provide an opportunity for communicative expression as you work through authentic language materials taken from a variety of Spanish-language newspapers, periodicals, movies, and advertisements.

29For further information: www.extension.ualberta.ca/spanish

Page 30: Social Media, Writing & Languages

SCHEDULE AT A GLANCE

FALL 2015

COURSE CODE TITLE INSTRUCTOR DAYS DATES TIME FEE*

EXGEN 3741 (FA1) Advanced Conversational Ivonne Quintero 10W Sep 23–Dec 2*** 6:30–8:30 pm $295** Spanish: Perspectivas**

EXSLC 3119 (FA1) Spanish Module I Teresa 7W Sep 9–Oct 21 6:30–9:30 pm $295 Castro-Albarracin

EXSLC 3119 (FA2) Spanish Module I Sofia Elgueta 9 M & 7 W Oct 19–Dec 14*** 12:15–1:30 pm $295 Duplancic

EXSLC 3119 (FA3) Spanish Module I Teresa 7M Oct 26–Dec 7 6:30–9:30 pm $295 Castro-Albarracin

EXSLC 3125 (FA1) Spanish Module II TBA 7W Sep 9–Oct 21 6:30–9:30 pm $295

EXSLC 3125 (FA2) Spanish Module II Teresa 7W Oct 28–Dec 16*** 6:30–9:30 pm $295 Castro-Albarracin

EXSLC 3377 (FA1) Spanish Module III Ivonne Quintero 12M Sep 14–Dec 7**** 6:30–9 pm $395

EXSLC 3200 (FA1) Spanish Seminar I Ivonne Quintero 13R Sep 10–Dec 3 6:30–9:30 pm $495

M= Monday; T= Tuesday; W= Wednesday; R= Thursday; F= Friday; S= Saturday; D= Sunday

* Certificate courses are GST-exempt** Not required for certificate; GST is charged for this course.*** No class Nov 11**** No class Oct 12

30 To register: 780.492.3116 | 1.800.808.4784 | www.extension.ualberta.ca/register

Page 31: Social Media, Writing & Languages

WINTER 2016

COURSE CODE TITLE INSTRUCTOR DAYS DATES TIME FEE*

EXSLC 3119 (WI1) Spanish Module I Sarah DeLano 7W Jan 13–Feb 24 6:30–9:30 pm $295

EXSLC 3119 (WI2) Spanish Module I Teresa 7 R Mar 10–Apr 21 6:30–9:30 pm $295 Castro-Albarracin

EXSLC 3125 (WI1) Spanish Module II Sarah DeLano 7M Jan 11–Feb 29** 6:30–9:30 pm $295

EXSLC 3125 (WI2) Spanish Module II Teresa 7W Mar 9–Apr 20 6:30–9:30 pm $295 Castro-Albarracin

EXSLC 3125 (WI3) Spanish Module II Sofia Elgueta 7 M & 9 W Feb 8–Apr 6** 12:15–1:30 pm $295 Duplancic

EXSLC 3377 (WI1) Spanish Module III Ivonne Quintero 12W Jan 13–Mar 30 6:30–9 pm $395

EXSLC 3132 (WI1) Spanish Module IV Ivonne Quintero 12M Jan 11–Apr 11** 6:30–9 pm $395

EXSLC 3259 (WI1) Spanish Seminar II Ivonne Quintero 13R Jan 14–Apr 7 6:30–9:30 pm $495

M= Monday; T= Tuesday; W= Wednesday; R= Thursday; F= Friday; S= Saturday; D= Sunday

* Courses are GST-exempt** No class Feb 15 & Mar 28

SPRING/SUMMER 2016

COURSE CODE TITLE INSTRUCTOR DAYS DATES TIME FEE*

EXSLC 3119 (SP1) Spanish Module I Teresa 7W May 4–Jun 15 6:30–9:30 pm $295 Castro-Albarracin

EXSLC 3119 (SU1) Spanish Module I TBA M–R July 4–14 6–9 pm $345

EXSLC 3125 (SP1) Spanish Module II Teresa 7R May 5–Jun 16 6:30–9:30 pm $295 Castro-Albarracin

EXSLC 3377 (SP1) Spanish Module III Ivonne Quintero 6T & 6R May 10–Jun 16 6:30–9 pm $395

EXSLC 3132 (SP1) Spanish Module IV Ivonne Quintero 12W Apr 13–Jun 29 6:30–9 pm $395

EXSLC 3157 (SP1) Spanish Module V Ivonne Quintero 10M Apr 18–Jun 27** 6:30–9:30 pm $395

M= Monday; T= Tuesday; W= Wednesday; R= Thursday; F= Friday; S= Saturday; D= Sunday

* Courses are GST-exempt** No class May 23

31For further information: www.extension.ualberta.ca/spanish

Page 32: Social Media, Writing & Languages

PROGRAM AT A GLANCE

1 core course and 2-4 electives

Classes in downtown Edmonton

Currently open for enrolment

1-2 years of part-time study

32

COURSES OFFERED

This is a non-credit program comprised of one required 39-hour course (EXCES 1501) and 70 hours of a selection of electives available from the Faculty of Extension in Social Media, Government Studies, and Management programs. Participants will pursue their specific interests through their selection of electives.

For a complete listing of courses, visit us online at www.extension.ualberta.ca/ces

extension.ualberta.ca/cesemail: [email protected]

Engaging with stakeholders, community members or special interest groups is an

integral part of many jobs. Whether you work in government, industry or the non-profit

sector, learning how to foster and effectively manage engagement activities may be

essential to your career and your organization’s success.

The term community engagement is used to describe how various agencies and community

groups share information, contribute expertise, and work collaboratively toward mutually

beneficial outcomes. But effective community engagement does not just happen. What are

community engagement best practices? What tools can be used to facilitate effective

engagement? How do we monitor and evaluate engagement?

Take courses in the Social Media Program as electives for the Citation in Community Engagement Studies. See pages 6 and 10 of this guide for descriptions of the qualifying elective courses noted below:

• Digital Storytelling and Narrative

• Effective Social Media Communication

• Fundamentals of Social Media

• Evaluating Trends in Social Media

COMMUNITY ENGAGEMENT STUDIESFaculty of Extension, University of Alberta

32 To register: 780.492.3116 | 1.800.808.4784 | www.extension.ualberta.ca/register

Page 33: Social Media, Writing & Languages

REGISTER FOR A COURSE

You can register for most courses without enrolling in a program. If later you decide to apply for the full program, the course(s) you’ve taken will be applied toward your credential. Register online at www.extension.ualberta.ca or by phone at 780.492.3116. You may also register by mail or in person at the Faculty of Extension, 10230 Jasper Avenue, downtown Edmonton (T5J 4P6).

ENROL IN A PROGRAM

For programs granting a certificate or citation to graduating students, program application is a requirement if you want to earn the credential. In most cases, you may apply for admission as you start your studies or, if you prefer, after you have taken one or more courses. Our programs are open for enrolment on an ongoing basis: apply now at www.extension.ualberta.ca.

LOCATION

Our courses are held at Enterprise Square, downtown Edmonton, 10230 Jasper Avenue. Access to Enterprise Square is easy by public transport, car, or bike. We are linked to the Bay Enterprise Square LRT station, with a pedway connecting right to the classrooms. Several parking options and bike racks are available within a two-block radius.

TEXTBOOKS

Your course confirmation notice will specify if a textbook is required for your course. Textbooks are available at the University of Alberta Bookstore, located in the Students’ Union Building, 8900 114 Street. For more information, call 780.492.4215 or visit www.bookstore.ualberta.ca.

ONLINE SERVICES

For help with online services, access the IST Helpdesk website at www.helpdesk.ualberta.ca. You may also contact them by email ([email protected]), or by phone at 780.492.9400. When contacting the Helpdesk, you must provide your seven-digit student ID number (found on the upper right corner of your registration confirmation notice).

POLICIES AND PROCEDURES

For information on course transfer, withdrawal, and other faculty policies and procedures, please refer to www.extension.ualberta.ca/policies.

READY TO GRADUATE?

Apply to graduate on Bear Tracks between December 1 and February 1. For details, visit: www.extension.ualberta.ca/graduation.

QUESTIONS?

For additional details on our courses and programs, please call 780.492.1185 or send us a message at [email protected]. For questions on course registration and program application, please call 780.492.3116 or email [email protected]. You may also find out more online at: www.extension.ualberta.ca.

GENERAL INFORMATION

33For further information: www.extension.ualberta.ca

Page 34: Social Media, Writing & Languages

EXTENSION MAP

3434 To register: 780.492.3116 | 1.800.808.4784 | www.extension.ualberta.ca/register

Page 35: Social Media, Writing & Languages

UALBERTA EXTENSION PROGRAMS

The University of Alberta’s Faculty of Extension offers lifelong learning and professional development to those seeking to change or renew their careers, update their skills, and enrich their personal and professional lives.

Applied Land Use Planning780.492.6914 // 780.492.5532extension.ualberta.ca/alup

Business Analysis 780.492.5066 // extension.ualberta.ca/ba

Business Seminars780.492.5066 // extension.ualberta.ca/seminars

Change Management780.492.5066 // extension.ualberta.ca/changemgt

Communications & Technology Graduate Program 780.492.1538 // mact.ca

Community Engagement Studies780.492.7237 // extension.ualberta.ca/ces

Construction Administration780.492.5532 // extension.ualberta.ca/cst

English Language Program 1.780.492.5530 // elp.ualberta.ca

Environmental Resource Management780.492.5532 // extension.ualberta.ca/erm

Global Leadership780.492.4315 // extension.ualberta.ca/global-leader

Human Resources Management780.492.3027 // extension.ualberta.ca/hrm

Information Access and Protection of Privacy780.492.5052 // extension.ualberta.ca/iapp

Information Technology Management780.492.3027 // extension.ualberta.ca/itm

Languages780.492.3034 // extension.ualberta.ca/languages

Leadership780.492.3027 // extension.ualberta.ca/advlead

Management Development780.492.3027 // extension.ualberta.ca/mgtdev

National Advanced Certificate in Local Authority Administration780.492.4315 // extension.ualberta.ca/naclaa

Occupational Health and Safety780.492.3037 // extension.ualberta.ca/ohs

Project Management780.492.5066 // extension.ualberta.ca/projectmgt

Residential Interiors780.492.3034 // 780.492.2408extension.ualberta.ca/ri

Risk Management780.492.3027 // extension.ualberta.ca/riskmgt

Social Media Citations780.492.1185 // extension.ualberta.ca/socialmedia

Supervisory Development780.492.5066 // extension.ualberta.ca/sdp

Supply Chain Management780.492.3027 // extension.ualberta.ca/scma

Visual Arts780.492.3034 // 780.492.2408extension.ualberta.ca/arts

Writing & Editing780.492.1185 // extension.ualberta.ca/writing

extension.ualberta.ca // 780.492.3116 // 1.800.808.4784

Page 36: Social Media, Writing & Languages

Engaging Minds I Uplifting Lives

Registration office: 780.492.3116 or 1.800.808.4784

extension.ualberta.ca

University of AlbertaFaculty of Extension

Enterprise Square10230 Jasper AvenueEdmonton, AB T5J 4P6

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