Upload
karmiti-wilson
View
27
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Social Media Workshop Fuse Member’s Day 1 st November 2011. Your facilitators. Stevie Ronnie Culture Lab / Newcastle University email: [email protected] Facebook / twitter / google+ / stevieronnie.com Anna Wraith Beacon NE / Newcastle University email: [email protected]. - PowerPoint PPT Presentation
Citation preview
Your facilitators...
• Stevie RonnieCulture Lab / Newcastle University email: [email protected] / twitter / google+ / stevieronnie.com• Anna Wraith Beacon NE / Newcastle Universityemail: [email protected]
Schedule5’ Introduction / icebreaker.
10’ What is social media?
10’ Why use social media?
25’ What exactly are these tools and how do we use them?
10’ Group discussion / reflection
Session aims
• Learn about potential social media platforms that are available.
• Gain understanding of why social media might be useful.
• Promote connection & collaborative working.• Share knowledge and requirements of social
media platforms with fellow researchers.
What is social media? Communication
Examples:
• Blogging (Wordpress, Blogger, Posterous, ...)
• Microblogging (Twitter, Tumblr, Google Buzz...)
• Social Networking (Facebook, Bebo, Google+ ...)
• Location based SN (Foursquare, FB places, Gowalla ..)
• Events (Eventbrite, Hotlist, Meetup.com ...)
Also: Crowd Funding, Advertising, and many more
What is social media? Collaboration
Examples:
• Wiki’s (Wikipedia, Wikimedia, Qwiki...)
• Social bookmarking (Delicious, Diigo, StumbleUpon...)
• Document management (GoogleDocs, Dropbox ...)
• Social News (Digg, Reddit ..)
• Content Management (Wordpress, Drupal...)
Also: Navigation, Gaming, and many more
What is social media? Multimedia
Examples:
• Photography / Art (Flickr, Picassa, deviantArt...)
• Video (Youtube, Vimeo, Dailymotion...)
• Livecasting (Skype, Ustream, YouTube ...)
• Music (SoundCloud, bandcamp, Spotify ..)
• Text / Presentations (Prezi, Scribd, ...)
1. Showcase expertise & supplement press releases and traditional media.
2. Showcase research produced by staff / students.
3. You can broadcast events.
4. Deliver emergency notifications instantly.
5. Connect & interact people – have a two-way dialogue.
6. Reach and influence an audience directly.
7. Researchers, staff and public can be trained in communication techniques.
8. You can co-create knowledge with your audience.
Why use social media?Advantages:
• British Heart Foundation: Facebook / Twitter / YouTube / Flickr / RSS feeds
• Cancer Research UK: Facebook / Twitter / YouTube / Flickr / Blogging /
Podcasting / Delicious / Digg / Reddit / Stumbleupon / FriendFeed / RSS feeds
• Economic & Social Research Council: Twitter / RSS feeds
• Medical Research Council: Twitter / YouTube / RSS Feeds
• National Institute for Health Research: Twitter / YouTube / RSS Feeds
• NHS North East: Facebook / Twitter / YouTube
• Association of North East Councils: None
• Centre for Excellence in Life Sciences: None
Why use social media?FUSE core funders / partners
Please note that this list is not exhaustive
• Fresh: Facebook / Twitter / RSS feeds
• National Energy Action: AddThis / Just Giving / YouTube
• North East Chamber of Commerce: Facebook / Twitter / Linkedin / Blogging /
Flickr / RSS Feeds
• North East Public Health Observatory: Twitter / RSS Feeds
• Universities for the North East: Twitter / AddThis / RSS Feeds
• Voluntary Organisations’ Network North East: Twitter / YouTube / Share this
/ RSS Feeds
Information correct as of 30th October 2011
Why use social media?FUSE core funders / partners
But what exactly are these tools and how do we use them?
Let’s look at some of them in more detail...
Group discussion & reflection
• Group discussion
– Key learning points.– Benefits.– Drawbacks.– What do you want to do next?