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AS TOLD BY:
Adam FoxDirector of Strategic Engagement
Austin MontoyaSocial Media and Online Coordinator
Who you are matters!Policy Advocacy (i.e. wonky) Consumer Voice
Membership based
Responsive & fast paced
Your structure matters!
Most Orgs = Mission capacity + communications capacity
CCHI = Policy capacity + Communications capacity
Structure your funding for Social Media!!
EmotionVisuals
Microsites Cohealth.co/dontdenyus
CoveredU.org
http://www.cohealthinitiative.org/full-exposure
Lessons: Audience and goals define strategy and structure. Be Nimble: We adjust constantly Leverage connection btw media and social media Ask forgiveness, not permission (mostly)Good content wins Allow creative time and space Actually talking to people works miracles (and is
kind of the point, right?) Brave Leadership is a MUST Take risks, experiment and evolve!!
How CCHI uses social media daily
MembersMediaAdvocatesLive-tweetingTweet ChatsElected OfficialsNews SourceDirecting conversationAdvertising Campaign Driven
Facebook: Pay to Play
The problem: Users and organizations creating great content (blogs, reports, videos) but no one is seeing it.
According to Facebook, pages reach only about 16% of fans organically.
The solution: Invest in your social media. A boosted post will hit a lot more of your followers
along with their friends.With a budget, you can test what works and what
doesn’t work on Facebook.
Takeaways: Pay to Play
It’s worth investing money in socialExperiment with Facebook adsContinue creating amazing, authentic contentExperiment with other social-media platforms
Be intentional Be directOriginal, creative contentTake photos!Engage your audienceDon’t ask too muchExperimentAdvertiseMake yourself accessible
What’s Working for CCHI