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This was a presentation delivered at a workshop including a number of representatives from the City of Hamilton. © 2011 New Motto.
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Social Media Tools & Best Social Media Tools & Best Practices:Practices:
How to plan, implement, & measure your own social media strategy.
Kyle [email protected]
TodayToday
The ToolsThe StrategyPractical example: Twitter & HootsuiteQ & A
The ToolsThe Tools
The Most Popular ToolsThe Most Popular Tools
FacebookLinkedInTwitterYouTube
Engagement & Tracking ToolsEngagement & Tracking Tools
• Embedding tools (Like button, Twitter feed)
• HooteSuite• TweetDeck• SocialOomph• Radian6• Bit.ly• Google Analytics
The StrategyThe Strategy
PurposeGoals & BenchmarksYour TeamScopePolicy & Guidelines
The Four PhasesThe Four Phases
How to engage and (not) How to engage and (not) advertiseadvertise
Social equityFollow othersCan’t be promo all the timeTrending topics
TwitterTwitter
Easy start-upEasy to track progressEasy to engage
HootSuiteHootSuite
Schedule your postsShorten URLsTrack popularity of postsStreamline your social media
Things to RememberThings to Remember
Have a planBe consistentMeasure your successes and failuresEvolve
