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Over a third said a social networking pro!le proved they had lied about their quali!cations on their CV.
13 %claimed a potential employee had made discriminatory comments on their Facebook page.
9 %said provocative or inappropriate photographs had been posted on the account.
USA Facebook Twitter Linkedin
QZone
VKontakte
Odnoklassniki
Orkut
Mixi
Zing
Cloob
Draugiem
No data
UK Facebook Twitter Linkedin
Rusia Vkontakte Odnoklassniki Facebook
South Africa Facebook Twitter Linkedin
Egypt Facebook Twitter
China Qzone Sina Weibo Renren
Japan Mixi Twitter Facebook
India Facebook Orkut Twitter
Australia Facebook Twitter Linkedin
Brasil Orkut Facebook Twitter
2007 2008 2010 2011 20122009
16%
25%
34%
39%43%
29%
71%
Facebook Twitter Blogger
YouTube Message Boards MySpace
33% 33% 6%
59% 50%
2010 2011 2010 2011 2010 2011
63M3.5B
350%
640%
7B200M
2010 2011 2010 2011 2010 2011
27M31%
95M
2010 2011
50M
119M
2010 2011
4B
5B
Growth200%
Growth100%
Growth82%
Registered Users
Users accessingvia their Mobile Device
Pieces of ContentShared Weekly
Registered Users
Tweets per Day Users with a Biography
Number of Images
Registered Users
2010 2011
14M
17M
Number of Articles
2010 2011
85,000 91,000
Number of Contributors
=
69%
Facebook310M Daily unique visitors
Orkut51M
Qzone 37M
StumbleUpon 27,5M
Twitter22M
Odnoklassniki9.3M
Flickr 10.9M
YahooAnswers15M
Linkedin 8M
Vkontakte 8M
Badoo 8M
Mixi 7M
Facebook640M Registered users
2004 2005 2006 2007 2008 2009 2010 2011
100M
0
200M
300M
400M
500M
600M
EvolutionMillion of registered users
100M
0
200M
EvolutionMillion of registered users
100M
0
EvolutionMillion of registered users
EvolutionBillion of images
2004 2005 20062001 2002 2003 2007 2008 2009 2010 2011
EvolutionMillion of articles
17M
10M
5M
16%
67%73%
76%
83%86%
61%
47%
26%
58%
36%
22%
48%
25%
13%
36%
16%
4%
25%
11%
7%
May2008
Sep2005
Nov2008
April2009
Dec2009
May2010
12%7%5%
2004 2005 2006 2007 2008 2009 2010 2011
2004 2005 2006 2007 2008 2009 2010 2011
SOCIAL MEDIA THE GROWTH OF
75% of Brand ‘Likes’come fromadvertisements
56%of them are fromoutside of the US
95%of them use LinkedIn
Fastest growing segment of users:College-aged kids
Chicago:Fastest growing
city on Facebookin terms of usage in 2010
6,000,000,000 imagesequates to its members uploading more than
3,500 imagesper minute.
During the average 20-minute period in 2010, there were:
5870,000 wall posts 2,716,000 photos uploaded 10,208,000 comments posted
Sources:www.simplyzesty.com/social-media/decade-social-media/
www.socialnomics.net/2011/06/07/10-wow-social-media-statistics/www.browsermedia.co.uk/2011/03/30/2011-social-media-statistics-show-huge-growth/www.arikhanson.com/2011/01/31/16-social-media-statistics-that-might-surprise-yout/
http://www.macworld.com/article/145719/2010/01/facebook_jobs.htmlwww.rian.ru
www.pingdom.comwww.google.com/trends
49% 49% of Twitter userseither never or rarely check Twitter
Facebook +
Social Media Visitor Growth
Users Timeline
Flickr
Wikipedia
Daily Unique VisitorsSocial networks with at least seven millon site visitors per day
Facebook 2010 - 2011 Growth
Twitter 2010 - 2011 Growth
The World of Social Media
Companies & Social MediaCompanies Using Social Media(Percents)
Companies Using Blogs for Marketing(Percents)
Dominating NetworksAccording to Country
If Facebook were a country it would be the
world’s 3rdlargest country
(after China and India)
and 2x the size of the U.S. population
80% of companies usesocial media for recruitment
Growth26% Growth
252%Growth122%
Growth138%
Growth25%
Growth21%
18-29 years
30-49 years
50-64 years
65+ years
US Internet users who use social networks sites,by age, in percentage of each group.
63.46%Facebook
13.80Others
MySpace1.06
Twitter1.15
20,50%YouTube
Facebook640M Registered users
MySpace
2004 2005 2006 2007 2008 2009 2010 2011
100M
0
200M
300M
400M
500M
600M
EvolutionMillion of registered users*
Membership Share(Percent)
YouTube:1 in 4 Americanswatches a video online every day
*Note: YouTube isn’t included because you don’t need to be a registered user to watch videos.
6B
5B
4B
3B
2B
1B
2006 2007 2008 2009 2010 2011
95M
75M
53 % of employers research potentialjob candidates on social networks
