Social Media Strengths Risks Future Aspirations

8/13/2019 Social Media Strengths Risks Future Aspirations

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Chartered Institute of IT

15thMarch 2013

Social Media - strengths, risks, future aspirations

Charles Brooks

Principal Consultant


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Social Media

Where we were ....

Where we are now ....

Where we are going ....

Strengths

Risks

Future Aspirations

Things to consider


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Question 1top five biggest SMNs in UK?
http://www.reachhispanic.com/2011/02/03/making-the-case-for-social-media/social-media-presentation/


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Top five biggest SMNs in UK


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Question 3Lady Gaga

What percentage of LadyGagas 35m Twitter

followers are fake?

71% are fake


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Question 4Benefiting from social media

70% of companies worldwide are

using some elements of social

media. What % are benefiting?

3% of companies get substantial

benefit from social media across all

customers, employees, partners and

stakeholders. McKinsey


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Changing landscape of technology - 1999Social discussions

Go to the office to use the best technology

Emails between 09.0017.00

Windows 2000

AOL number 1 search engine

Text messaging was starting

Everybody panicking about Y2k


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Changing landscape of technology - 2013Growth of social media with touch generation

Microsoft Livekids play indoor online

Stay at home to use the most advanced technology

Google number 1 search engine

24/7 access to emails and Internet

Cloud technologies

Job interviews through Skype

Channel shifting

8.62 per visit for face-to-face

2.83 per call for phone

0.15 per visit to a web site


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Changing landscape of technology - 2020Social media will kill conversations

Smart homes with smart appliance such at TV, fridge, alarm

14bn smartphones worldwide

Holographic AvatarsHomebase have already started......

Cashless societysmart wallets

From smart-phones to smart-jewellery

Internet embedded within carsplease drive me to nearest McDonalds

The cloud that knows it all.....data anyplace anywhere


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What is Social Media?

A group of Internet-based applications that

build on the ideological and technological

foundations of Web 2.0, and that allow the

creation and exchange of user-generated

content.


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History of social media


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Web 2.0


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Social networking in modern context


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Technology life cycle


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Mobile Technology Driving Social Media There are now more iPhones sold every day than babies born

35m apps are downloaded every day

630m smartphones in 2012 (25% increase since 2011)

44m smart mobile devices in the UK (39m non)

QR codes is growing as a quick and easy access to information

Mobile Visual Search is one of the latest technologies

Mobile technology is driving social media

Share (%) of Smartphone Audience

Oct-11 Oct-12 Point Change

Apple 26.5% 28.0% 1.5

Samsung 11.2% 24.0% 12.8

RIM 17.7% 15.2% -2.5

HTC 17.7% 15.0% -2.7

Nokia 16.0% 7.9% -8.1


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Generations driving social media

Generation Y born 1980 -2000

Do not generally use email and communicate through Facebook, Twitter, BBM

Facebook is often the portal to all sites65% of new staff joined their organisation due to a strong social media presence

Generation X born 1970 - 1979

Fully embrace email and fully embrace social mediaTwitter, Facebook ....

More than 50% of recruitment is through LinkedIn

There are pockets of groups who will not change

Generation Bloomers 19461969

Late comers to social media although now embracing it

Facebook biggest growth females 55-65

Family history and ancestry software engaged 55+

Generation Z born 2000+

Internet is regarded to be as important as food and water!

Will benefit from BYOD, smart and technology advances

Motion and Touch generation (Xbox Live and iPad)


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@BarackObama


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Relying on Twitter

for latest travel news


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Failing to control your social media channels


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Benefits of Social Media Fast communication tools for unfolding events and news

Use social media channel during times of PR crisisadmit when you

are wrongcore platform for effective crisis management strategy

Respond quickly to poor serviceidentify trending topics whether they

are positive or negative and act Recruitment through LinkedIn and Twitter is growing - difficult to stop

having a preconceived view

Mobile technology is driving social medianot just phones ....


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Risks of Social Media Bad practice for social media responsibility to rely on few individuals

Twitter is only 140 charactersnot easy to get message across

SMNs can lose popularity quicklyFacebook lost 2% UK users in 2012

Job applicants have been unsuccessful solely based on their SMNs

Organisations only paying lip service to SMNs - no interaction Addiction to social media

SMNs set their own rulesFB claim they have for all images

Social bulling is increasing

No proper control of what people publish


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Future Aspirations of Social Media Organisations will shift emphasis from web to apps and SMNs

We have started to see this through Summly

Customers will start complaint and or enquiry process though SMNs

Staff should engage with customers directly through SMNs

Merging communication toolsemail, web site, app and SMNs


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Things to Consider for Social Media Management

Establish policy and governance guidelines to save PR disasters

Social media is a customer care tool

Spread social media throughout the organisation

Its not all about Facebook and Twitter

Organisations only paying lip service to SMNs - requires cultural shift Staff welfare must be considered to save a 24/7 mentality

Can not be ignored however needs careful consideration


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Bridging theGap

for You

[email protected]

07972 211 084


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Notes Apparently there is not much that can be done in the way of policies although making

your staff aware of what they should and shouldn't say is a step in the right direction.

BUT if an employee does say something libellous, the company can be held accountable.

David said the best advise is to get insurance cover for this.

Here is a couple of articles I have found in relation to thisBBC one looks great:

http://www.datamonitorfinancial.com/social-media-and-cyber-liability-a-new-frontier/

http://www.telegraph.co.uk/sport/rugbyunion/club/9761630/Sales-rogue-Facebook-

posting-causes-outrage.html

http://www.brethertons.co.uk/Home/Business-Services/Commercial-Law---

Employment/Articles/Social-Networking---Where-Private-Becomes-Public.aspx

http://www.bbc.co.uk/news/magazine-20782257

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Social Media Strengths Risks Future Aspirations