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LIKE ALL TOOLS, SOCIAL MEDIA IS VALUABLE IFleveraged effec+vely.
In the age of Web 2.0
informa(on dissemina(on is farreaching and
par$cipatory.C.E.O.Womencan poten&allyshare
its mission with millions around the globe and
increase social capital by ac/vely engaging the
public in the digital grapevine. The organiza5on
can enhance tradi+onal marke+ng campaigns
throughFacebook,Twi2er,andYouTube.Harness
thepowerofsocialmediain7easyways!
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Inarecentsurveyadministeredto1356
marke&ngprofessionals,eighty five
percentbelievedsocialmediaincreased
exposureoftheirbusiness.Currently,the
averageAmericanspendsatleast13
hoursaweekontheInternet.C.E.O.
Womensmainclientelemaynotbe
ac#veonthesesites,buttheirkidsor
someonetheyknowmight.Whetheritsa
simpleclickofalikebu1onora
retweetofyourpost,socialmedia
provideseveryonewithanopportunityto
contributetoyourorganiza/onatthe
mostbasiclevel.Thesesimpleac1onsare
seeninlivefeedsofyouraudiences
friendsandthemessageisinstantly
amplifiedfurtherbeyondyourini3al
reach.This+pssheetoffersfourquick
winsfollowedbythreemanagement
sugges%onsthatwillstrengthenyour
currentmarke+ngstrategy.
Tip#1IncreaseTagWordsforYouTubevideostoexpandyoursearchrelevance.
TheYouTubeKeywordtoolwillhighlight
relatedwordsandphrasesalongwith
theirmonthlysearchvolume.Usethis
featuretofindwordsorword
combina(onsthatyouhaventusedyet.
Tip#2PostonTuesdayorWednesday.In
2009,astudyofnearly200millionfan
impressionsonFacebookpagesovera5
monthperiodrevealedthatsiteac-vity
washighestonTuesdayandWednesday.
InanotherstudyofUNICEF USAs
Facebookpage,overaperiodofeight
monthsclickthroughrateswerehighest
onWednesdays.Whenplanningtoshare
exci%ngnewsbesuretoprepare
announcementsforpos+ngonthesedays
forop&mumvisibility. Tip#3EngageYourAudiencebycrea(ng
dialogueonFacebookandTwi1er.These
conversa)onswillcul)vaterapportwith
yourfriends.Avoidsolelytalkingabout
yourorganiza+on.Instead,provideinfoaboutnewcommunitydevelopments,retweet,orpostacoolar'clelink.Create
eventinvitesonFacebookandencourage
yourfriendstospreadtheword.Your
audiencewillvalueyourexper!seand
awaityournextlead.Youcanalso
promoteeasypar$cipa$onwithadeepques%onorwordsofwisdom
.Trythis,I
therealmofideaseverythingdependso
enthusiasm.Intherealworldallrestson
perseverance.~Goethe
Tip#4AddYourVideosandPicturesto
Facebook.Visualsgreatlyenhanceasta5
page.Postpictures,linkstonewvideoso
anyvisualthatmaybeofinteresttoyour
friends.Also,allowyouraudiencetotag
themselvesandwritecomments.
Tip#5IncludeaCalltoAc#ononyourwebsite,officialemails,e
newsle&ers,an
printcommunica,ons.Addsocialmedia
flairbyembeddingbu.onsSome
importantonesareanemailbu/on,
Facebooksharejoinorlikebu3ons
Stelzner,Michael.2010SOCIALMEDIAMARKETINGINDUSTRYREPORT
HowMarketersAreUsingSocialMediatoGrowTheirBusinesses.April
2010.SocialMediaExaminer
Downloadfreeiconsatwebdesignledger.com
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7SocialMediaMarke.ngTips
Spring201
This document was prepared in conjunc(on with
the YouTube short en'tled Crea'ng Economic
Opportuni)es forWomen. Thesedeliverablesaim
toassistC.E.O.Womenspreaditsmissionthrough
digital media. I am an MPA candidate at the
Monterey Ins+tute of Interna+onal Studies in
Monterey,CA.My interests primarilyfocuson UN
MillenniumDevelopmentGoal#3:promotegenderequalityandempowerwomen.Feelfreetocontact
[email protected].
Stelzner,Michael.2010SOCIALMEDIAMARKETING
INDUSTRYREPORTHowMarketersAreUsingSocialMed
toGrowTheirBusinesses.April2010.SocialMedia
Examiner.
Twi$erretweetorfollowbu$ons,anda
YouTubebu(onthatconnectstoyour
channel.Forastepbystepguide,please
refertotheSocialMediaGuideandWeb
DesignLedgerlinksintheresourcessec2on.
Tip#6CutUpda)ngTimewithasocialmediamanagementtoolthatcentralizes
socialmediaaccountsinasingleinterface.
Thesemanagementtoolsallowyouto
updateaccountssimultaneouslyandalso
schedulepostsinadvance.Thisisespecially
helpfulwheninvi,ngyouraudienceto
checkoutanewYouTubevideo.Free
managementtoolslikeSpredfastor
HootSuitehavegainedpopularity.
Tip#7MeasuretheEffec#venessofyour
socialmediacampaigns.Abaseline
assessmentoftheeffec-venessofC.E.O.
Womensonlinemarke.ngstrategies
followedbypost!psimplementa!on
monitoringwillbeinsigh/ultotweak
marke&ngstrategiesasneededandto
measurethereturnoninvestment.Thereis
nowayofknowinghoweffec/veeffortsare
withoutharddataofmeasurableindicators.
TryusingGoogleAnaly0cs.Itsfree!This
toolwillallowyoutocentralizethe
monitoringofpagetrafficforallofyour
accountsincludingyourwebsite.
Theseseveneasy*pscanbeimplemented
inthesameamountof-meC.E.O.Women
currentlydedicatestoitssocialmedia
marke&ngac&vi&es.Forfurtherresearch
andtechnology-pspleaserefertothe
resourcessec(on.C.E.O.Womenmaywish
toformallyanalyzeitswebstrategywitha
consultanttofinetunemarke*ngand
monitoringac+vi+es.Remember,social
mediacanbepowerful,butitissimplya
toolandyouarethemaster.
"Anditisthecasethatoneofthemeansof
expression,theuseofTwi1er,isavery
importantone,notonlytotheIranianpeople
butnowincreasinglytopeoplearoundthe
world,andmostpar.cularlyyoungpeople".~HillaryClinton
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ResourcesStelzner,Michael.
2010SOCIALMEDIAMARKETINGINDUSTRYREPORTHowMarketersAreUsingSocialMediatoGrowTheirBusinesses.April2010.SocialMediaExaminer
ImberSafdar,ShabbirJ.&Englin,Shayna.
IsYourNonprofitFacebookFanPageWorth
It?Analy*csandMeasurementTechniques.ebook.April2010.Thisinsigh(ulebookisahowtoguideformeasuringtheeffec$venessofyoursocialmediastrategy.
Dobi,Tia.12SocialMediaSecretsfromWorldsTopSuperstarsSocialMediaExaminer.
April6,2010.
h"p://www.socialmediaexaminer.com/12socialmediasecretsfromworldstopsuperstars
BethKantersBlog:HowNonprofitOrganiza8onsCanUseSocialMediatoPowerSocialNetworksforChange
h"p://beth.typepad.com/beths_blogThisbloghighlightslatestdevelopmentsinnetworkstrategies
specificallyforthenonprofitsector.
WebDesignLedger:h/p:webdesignledger.comfreebiesthebestsocialmediaiconsallinoneplace
360DigitalInfluence:h"p://blog.ogilvypr.com/2009/04/facebookbootcamp
for
pr
arecapThisblogisagreat
resourcesforsocialmediaandwordofmouthmarke3ng.
Vitrue:h*p://vitrue.com/blog/2009/09/08/vitruesrmfindingssocialclickthroughratesforfacebookare
highestontuesdays
h"ps://ads.youtube.com/keyword_tool
TheSocialMediaGuide:h0p://thesocialmediaguide.com.au/21/5/2/howtoaddafacebooklikebu#on
toyourwebsite
TheSocialMediaGuide:h0p://thesocialmediaguide.com.au/21/1/3/howtoaddaretweetbu#on
insideyourpdfdocuments
Spredfast:h"p://spredfast.com/info/features.Thissiteoffersasocialmediamarke9ngmanagementtool.Thebasicfeaturesarefree.
BayAreaNonprofitTechnology&WebMarke*ngFirmsTechSoup:h"p://home.techsoup.org
Zoe$ca:h*p://zoe$camedia.com
