Name D

Personal- Age- Gender- Education

36FemaleMarketing

45MaleNone

Family- Spouse- Children- Relatives / Friends

N/A N/A

Work- Job- Income- Why- Net worth

Owner$60 KShe wants to build anOnline presence$1.2 Million

Owner$45KHe wants to have better contact info and location$600K

Live- Where- How long- Why there

Calgary12 YearsMoved from Ontario

Calgary5 YearsMoved from India to have a better life

Personas – Daisy Digital Design

Company Name:  ABC Restaurant  Beer Place  Industry  Restaurant  Liquor Store  Annual Revenues  $500 K  $750 K  Location  Calgary  Calgary

Person's Name:      Position in company? Owner Owner/Operator  How long in position?  6 months  8 Months  Buyer or Influencer?  Buyer  Buyer

What are you selling them?      Product?  Web Site  Web Site, E-Letter  Service?  Maintenance and Updates  Maintenance and Updates  One time or ongoing?  Ongoing  Ongoing

Why are they buying from you?      Quicker delivery      Better quality      Cheaper     They are worried about cost  They don`t have skill or expertise  They just don’t know  They don’t know

$ Benefit:      Annual Value $  $4200  $3100  Your cost to provide $      Margin $    

Personas – Daisy Digital Design

Hub & Spoke

Daisy Digital Design

FaceBookAdvertising

Email Campaign

PaidAds

(GoogleAdwords)

YouTube

Blog

KeywordAds

Twitter

SearchEngine

Opt