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Social Media SeminarModule:
Growth - Social Media Savvy
Richard Singleton www.why-us.co.uk© whY-us? Sales Marketing Management Ltd 2013
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
“The mistake most
organisations and most training programs make, is that they try to teach skills before addressing
the mindset.”
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
We should all recognise it’s not just Sales and Marketing that
delivers business growth…
• Reputation • Customer
Service
• Research • Employee
Productivity
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
1. The demographics are changing
2. The way we view it is changing
3. The reasons for using are growing
4. It’s not going away!
From 2003 to Today – Ever Changing
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
WHO DO YOU KNOW?
…In Your House
…Your Friends
24.3m UK Households
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
AGE GROUPS
Twitter… the fastest growing demographic with 79% growth rate since 2012 is…
Facebook – 45 to 54 yrs = 46%Google+ – 45 to 54 yrs = 56%
Image sourced from: michaeltuuk.wordpress.com
55-64 year oldage bracket
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
ACCESSIBILITY - MOBILES
63% of smartphone owners keep their phone with them for all but
an hour of their waking day
25% of smartphone owners aged 18–44 say they can’t recall the last time their smartphone
wasn’t next to them
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
ACCESSIBILITY - MOBILES
63% of smartphone owners keep their phone with them for all but
an hour of their waking day
25% of smartphone owners aged 18–44 say they can’t recall the last time their smartphone
wasn’t next to them
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
SOCIAL MEDIA MATURING?
FIND PEOPLE TO CONNECT TO ORGANISE TO COMPLAIN
TO ENGAGETO BRANDTO SELL TO DISTRIBUTE TO RESOLVE
SHOW OFF (RE)SEARCH BUY/SELL ENGAGEMENT
TIME
TYPE
Stats Update
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
FACEBOOK…
27m Brits use Facebook each month
Average 130 Friends per user
51% Female49% Male
3rd Most populated country in the world
Sourced from http://visual.ly/facebook-uk-stats-2013 http://www.digitaltrends.com/social-media/facebook-could-be-larger-than-china-in-three-years-time/
1bn + Users
Sharing
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
TWITTER - UK
Re-Tweet a tweet
Tweet about
TV theirWatching
#
Tweet A
photo
Favourite a Tweet
1.6bn searches
a day
150k new signs ups / day
Sourced from: https://blog.twitter.com/2013/twitter-advertising-blog-new-compete-study-mobile-users-uk
# target specific topics
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
TWITTER - UK
Sourced from: http://images.tweet.twitter.com/Web/TwitterInc/%7B49168375-6f32-4558-a758-018ceb044840%7D_Compete_mobile_UK_%282%29_copy.pdf
Stats Update
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
LinkedIn…
Over 200m users
Personal Database
Company Pages
Sourced from http://shaneatkins.co.uk/2013/05/08/10-amazing-linkedin-statistics-for-2013/
Personal Praise
2 new users join per second
Research
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
WHICH PLATFORMS
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
I’m eating a #chorleycake
Me & my friends LIKE Chorley Cakes
Eating Cakes in Chorley
Watch me eat Chorley Cakes
Look at my retro Chorley Cakes
Here’s a cool Chorley Cake recipe
I’m a professional Chorley Cake Baker
Read about Chorley Cakes domination
Stages of eating Chorley Cakes
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
What to do…* Follow* Engage* React
Profiles…* Who
* Complete* Organise
Where Who When?…* Influencers - local* Influencers – National* The # tag* Searches* Be Mobile* Schedule Time* Thank
Stats Update
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
LinkedIn…
What to do…* Understand why
* Connect* Explain why
Profiles…* Individual* Company
* Update - SEO
Where Who When?...* Decision Makers
* Location* Companies
* Reward* Research* Maintain
* Link Twitter (Careful)
1. BRAND MANAGEMENT
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
Image sourced from:: www.elfm.co.uk
Who is updating?
Content Mix - Sector
Appropriate - Time Subject
Images
What is the language?
Regional Chat
Users age / passions / interests / hobbies
Political
1. BRAND MANAGEMENT
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
Image sourced from:: http://www.youtube.com/watch?v=Aq_jkUVgrc0
1. BRAND MANAGEMENT
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
Image sourced from:: https://www.youtube.com/watch?v=tz48gGZIK-E
1. BRAND MANAGEMENT
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
2. CUSTOMER SERVICE
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
Image sourced from:: www.elfm.co.uk
Honesty - Ignorance
Public Compensation?
Call Centres – what will the trend be?
Support – reputation?
Twitter Feed?
2. CUSTOMER SERVICE
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
2. o2 to you too!
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
BEEPBEEP BEEP
BEEP
2. Got your Vote?
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
Alienate people Advertise negatives Common Sense
3. THINK DIFFERENT - INVEST
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
Sell, sell, sell
Search Prospects
Give Evidence
Talk about
Ask Questions
Research
Invest Time
4. IT’S A BUSINESS WORLD
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
If your not in the conversation – your competitor will be
Improve your natural SEO – Search Engine Optimisation
Get your customers to do the selling for you.. Share, Like, Tweet
Learn… Understand what your customers want
Develop your CRM from it – Use as distribution channel
Keep with the digital age – Don’t hide or you’ll fall behind
4. IT’S A BUSINESS WORLD
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
Develop your CRM Database, no interaction, doesn’t mean no interest
Manage your time efficiently and effectively – if you can’t measure it, you can’t manage it
Set a strategy – who, where, why, when, how?
Keep it real, be professional
Use as a resource tool to search for information (hashtags)
Look for influential people and associate with them
4. THE RESULT…
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
MORE FOLLOWERS
GROWTHSALES
ENGAGEMENT
BRAND AWARENESS
DATA
ACT NOW!
30/10/2013 © whY-us? Sales Marketing Management Ltd 2013
#whyussavvy
DECIDE WHAT RESOURCE YOU NEED
CONNECT ON LINKEDIn
CREATE SOCIAL MEDIA TIMETABLE
30/10/2013
Thank you for your time
© whY-us? Sales Marketing Management Ltd 2013 www.twitter.com/whyuscouk
Thank you – Question Time
