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Social Media Scheduling. TweetDeck Facebook Hootsuite. Twitter Facts. Optimum tweet length is 100 characters This allows people to say something when they retweet Best days to tweet: Saturday and Sunday Wed. and Thurs. are the lowest rate of engagement - PowerPoint PPT Presentation
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Social Media Scheduling
TweetDeck Facebook Hootsuite
Twitter Facts Optimum tweet length is 100 characters
This allows people to say something when they retweet
Best days to tweet: Saturday and Sunday Wed. and Thurs. are the lowest rate of engagement 30% more engagement between 8am to 7pm optimum number of hashtags= 2 decrease in engagement when there are more than 2
hashtags Retweet rate increases when a Tweet asks for a retweet, not
RT
PRSSA Tweet Off
@vtprssa
Break up into groups of 4 Name one person as the designated “tweeter”
willing to tweet from their Twitter Account You have 1 minute to complete the tweet Must use hashtag #HokiePR The winning team with the best tweet will be
determined for each round and an overall winner will be crowned at the end!
Justin Bieber just tweeted that your restaurant has disgusting cheeseburgers. Bieber has 49
million Beliebers following him, all of whom can see the horrible
Tweet. Respond like you’re the
restaurant
The CEO of Abercrombie says his store only make clothes for skinny people. Tweeters are expressing outrage over
your CEO’s comment. Respond on Twitter.
A woman just died on a ride at Six Flags
because she was not buckled in properly. You were hired to manage
the crisis, and that includes Twitter.
You are a publicist for ABC Family. It’s rumored that Lucy
Hale of Pretty Little Liars is quitting the beloved show
because she doesn’t get along with the other actresses. The
rumor is false. Respond to fans.
You work for the Skin Cancer Foundation. Create
a tweet to discourage tanning and use the link
www.skincancer.org
You represent Urban Outfitters, which has recently
been called out for encouraging underage
drinking with t-shirts reading “I Drink You’re Cute” and “I Vote For Vodka”. Respond to
critics via Twitter.
Krispy Kreme donuts will be giving away a free donut for every “A” kids received on their report card. Advertise
this in a tweet.
You work for Sunland Inc., which has been forced to shut down its
peanut butter manufacturing plant because outbreaks of salmonella are linked to the
company. Give an update on the situation via Twitter.
You represent the Original Pancake House, who has
partnered with Medical City Children’s Hospital to create
a healthy kid’s menu. Promote it via Twitter.
You work for Apple, which has recently been accused of evading billions of dollars in US taxes. Respond to the rumor.