SOCIAL MEDIA savvy WORKBOOK

F o u n d i n g M o m s c o m

course one

Get Your Social Media OnPart One Social Media 2

Part Two Facebook 4

Part Three Twitter 7

How-To Social Media Calendar 10

Celebrity Twitter Handles11

Social Media Cheat Sheet 12

Reflect amp Share with Jill 13

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Part One Social Media

wanna know more about social media

How to promote your business using it

Why do it

This is how The Founding Moms does it

3 Letrsquos chat foundingmomscomforum

1 No one is an expert on social media Wersquore all trying to keep up

2 Everyone needs to be doing it for his or her business The Founding Moms has had great results

3 it Takes time and persistence Wersquoll cover the basics while we invite experts in to share

TIP Social Media is SOCIAL

4 split your posts into thirds

You are your brand Show us that yoursquore interesting Spend more time interacting and engaging with folks who are related to your business Reminders It takes time and persistence to understand ldquoBut Jill I donrsquot have time to engagerdquo you say There are tricks

5 Itrsquos free to use and market your business Donrsquot know where to begin on social media ndashThe Founding Moms Community is here to help

TOOLS TO USEbull The Founding Moms Community - foundingmomscomforum

Show yoursquore an expert by sharing an article

or statisticEngage us

Pssst ndash be interesting

ReactRemember ndash itrsquos a

conversation

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Part two facebook

Yoursquore on Facebook wasting time

Get off your personal page

you need a business page

this is how the founding moms does it

5 Letrsquos chat foundingmomscomforum

1 Engage with your brand on your business page I posted funny anctidotes and got Facebook (FB) crickets Founding Moms FB fans love inspirational quotes Who knew We want people to engage with posts Word on engagement When looking at other business pages do not worry about likes worry about engagement

2 Facebook is a different audience than other social media outlets YOU want to understand your Facebook audience Post things that are interesting We want people to engage with posts Word on engagement When looking at other business pages do not worry about likes worry about engagement

Tip You are constantly testing things out Every social media outlet is unique Try different types of content and different times of day to find when your audience is active

Tip Manually upload a picture instead of pasting links Upload a picture that has a quote on it 3 Scheduling your content can free up your time I collect pictures and quotes in a folder all on a Monday I schedule for each day of the week On Monday I post press Tuesday inspirational quote Wednesday fun anecdote Thursday photo and Friday I review which did best Rinse and repeat

Tip Instead of hitting post I hit schedule and set it for tomorrow

6 Letrsquos chat foundingmomscomforum

Tools to use for facebookbull Hootsuite - hootsuitecombull The Founding Moms Community Forum - foundingmomscomforumbull How to create a social media calendar - pg 12

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Part three TWITTER

I HEART TWITTER

WAIT WHAT IS TWITTER

I NEED TO TWEET FOR BUSINESS

this is how the founding moms does it

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1 Build a following Donrsquot wait to launch Donrsquot wait until the day you launch You will hear crickets because no one is going to know

2 Do not post your logo as your twitter icon Make me want to be SOCIAL with you Capture your spirit Make it look like someone I want to talk to

Tip use a picture of YOU 3 Schedule your tweets Are you using Hootsuite Itrsquos a content management system Hootsuite allows you to schedule what you want to say and share

Tip Do not ignore the Mentions Column Simply reply and retweet whenever you see your handle I have hashtag columns I have a column I call ldquofunnyrdquo to inspire me Hashtag a way for people to share a common thread of tweets for example founding moms thisisawesome jillismyhero

Find your crowd with the hashtag Schedule lots of tweets

Tip You can post to other social media outlets via HootSuite Herersquos a story Came out with a book The UPS Store wouldnrsquot carry it rented an address from The UPS Store shared tweets from a woman that read about The UPS Store in my book retweeted and copied The UPS Store

If both parties follow then you can direct message (DM) and share the next level of business

I made an amazing video for The UPS Store all because of one tweet

9 Letrsquos chat foundingmomscomforum

Schedule your tweets (cont) I believe in the BIG THREE Facebook Twitter and the third you love for your crowd

4 content is king Go find 10 people on twitter in your industry and read what they tweet regularly Retweet those that you find interesting and want to share You can talk to people who will be future supporters Learn what to do for your audience on Twitter Things to think about (articles or reference)

TOOLS TO USEbull Hootsuite - hootsuitecom

bull The Founding Moms Community Forum - foundingmomscomforum

10 Letrsquos chat foundingmomscomforum

HOW TO CREATE A SOCIAL MEDIA CALENDARMon tues wed thurs fri sat sunArticle

Schedule the week using HootSuite

inspirationalquote

funanecdote photo Hang out

on the FM Community to see what is working for

others

Collect pictures

and quotes into

folders

What Worked for My audienceMy tribe loves

1

2

3

4

5

what will you tackle

(List items below)

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celebrity twitter handles

stephen colbertStephenAtHome

jill salzmanFoundingMom

justin timberlakeJTimberlake

Julie ChenJulieChen

ellen degeneresTheEllenShow

jimmy fallonJimmyFallon

justin bieberJustinBieber

Betty WhiteBettyMWhite

kevin hartKevinHart4Real

Christiane AmanpourCAmanpour

12 Letrsquos chat foundingmomscomforum

your social media cheat sheet

social media best used for did you know your comfort level

facebookEasily create your own biz page and interact with fans by showcasing your expertise

If you do anything use FB ndashit has more than double the traffic of any other social media

Share 140 character messages (tweets) with followers

The official Twitter account for Sweden is run by a different citizen each week Howrsquos that for democracy

Connect with like-minded experts find employees and share your knowledge

The largest professional networking site

Pin your fave pictures and media to this online ldquopinboardrdquo

Majority of users are not only women but moms Yay

Share digital content with friends and coworkers

Apparently you have a 5000 friend maximum

An inspiring blogging platformMajority of users are between 18-34 ndash a ldquohotrdquo business demographic

Photo and video sharing over SM platforms (FB Twitter Tumblr)

Selfies rule on this platform

pinterest

twitter

google+

linkedin

tumblr

instagram

1 (no idea) - 5 (rockstar)

13

reflect and share with jill

share your thoughts at wwwfoundingmomscomforum

14 Letrsquos chat foundingmomscomforum

SPREAD THE WORd tweet it

1 Loved theFMC video course on social media Have you seen it

Link shortcut httpcttec6Dfbp

2 Hey FoundingMoms what are you putting in your Wunderlist today Share it with me theFMC

link shortcut httpctteciTd0D

3 Thanks to theFMC Irsquom improving my email news letter skills Any suggestions for what yoursquod like to read about in mine theFMC

link shortcut httpcttec5afo2

SOCIAL MEDIA savvy WORKBOOK

The Founding Moms Social Media Savvy Workbook - Jill Salzman bull Copyright 2015 The Founding Moms LLC bull All rights reserved No part of this book may be used or reproduced in any manner without written permission from The Founding Moms LLC although contributions in the form of chocolate always help bull wwwFoundingMomscom