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A client said, I don't even have a website. How can I get into social media. DON'T I NEED A WEBSITE?
One of my prospect says his sales are going fantastic it is growing in spite ofpositive and negative comments on forums and blogs. The social network,blog and forums has not impacted sales. WHY SHOULD I VENTURE INTOSOCIAL MEDIA MARKETING?
A company I know has a strong community on facebook. The social mediamanager believes in deleting the negative comments and has engaged hisfriends to seed positive comments. The worst he sometimes block the personwho publishes negative comments and he is proud of his social marketingachievements. WHY SHOULD I ACCEPT NEGATIVE COMMENTS?
A client has hired a group of young people to open profiles on socialnetworking sites, user review sites, and forums, to post a positive responseabout the company. He says, these guys understand social networking and hasmore than 1000 fans on facebook and twitter. WHY SHALL I HIRE A SOCIALMEDIA COMPANY WHEN I CAN GET MY JOB DONE BY FREELANCERS?
I had meeting with one of the government client, here I faced a uniquequestion. They want to identify who is the process owner – marketing, publicrelations, corporate communication or human resource. WHO IS THEPROCESS OWNER?
One of the education organisations head asked me once, what are the bestdigital marketing activities that organisations are using globally? What will bethe cost of doing it for us? One should be asking, WHAT ARE THE BEST SOCIALMEDIA MARKETING TOOLS FOR MY VENTURE?
A friend of mine working in a MNC asked me once WHAT COMES FIRST INSOCIAL MEDIA ENGAGEMENT – INVESTMENT OR EMPLOYEE INITIATIVE?
A social media enthusiast and friend asked me once CAN YOU CREATE ACHECKLIST THAT COMPANIES CAN USE TO BECOME MORE SOCIAL? Ipondered for a week and replied list can be created but selection of the socialmedia tool has to be unique for each client. You cant have one size fit allstrategy.
HR professional at one of the leading strategy consulting who at present isworking on framework, how social media can promote employee culture. Sheasked me a valid question WHO DRIVES THE SOCIAL CULTURE OF ACOMPANY? Is it employees, management, or both.
Most of my client asked me you are a social media marketing professional.WHAT IS YOUR SOCIAL MEDIA MARKETING PRESENCE? A valid question.
