Objective

Project Overview

• Acquire a “Client”• Intake Session with

Client• Research:

Primary/Secondary• Editorial Calendar• Audits of Social Media

Channels: Before/After

• Implementation of New Social Strategy

• Training for Staff• Recommendations for

Continuation of Strategy• Infographic of Industry

Best Practices

Agenda

• Intro of Career Services Office (CSO) • The Problem/Situation• The Solution• Best Practices for Career Services Office in

Higher Education

Introduction to CSO

CSO Current Services

CSO Events

Student/Alumni Career Services Office (CSO)

Major Disconnect!

Grades for Current Social Media

B- C+

B+ F

Campaign Strategies

Content is King!

Editorial Calendar

Measurement of Key Metrics

Facebook Analytics After Strategy

Key Metrics Before After Difference

# of followers 57 71 +80%

Engagement Rate % 8-11% per post 15-19% per post

+3-8% per post

Post Clicks 1-5 clicks 1-80 clicks +6.25% clicks

# of updates ~ 3 updates per month

~ 9 updates per month

+33% updates per month

Grade: A-

Twitter Analytics After StrategyKey Metrics Before After Difference

# of followers 327 611 +53%

Engagement Rate % 14.1% per post 16.3% per post

+2.2% per post

Clicks 4 clicks 4 – 8 clicks +50% clicks

# of @mentions 0 @mentions in the last month

9 @mentions in the last month

+100% @mentions in the last month

Grade: B

CSO LinkedIn Page Progress with Strategy

Grade: B-

BEST PRACTICES IN SOCIAL MEDIA IN CAREER SERVICES/HIGHER

EDUCATION

Final Thought

Questions or Comments?