GET SOCIALEffective Social Media for Association Management1

10/18/2010Theresa D

reike, Senior Account Manager

WHAT THE BLOG?Meet the Web, version 2.0 The second generation of Internet-

based services and tools that let people collaborate and share information online social networking sites social bookmarking social news sites social media monitoring

Water cooler meets the Web technology, social interaction, words,

pictures, activities

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10/18/2010Theresa D

reike, Senior Account Manager

OUT WITH THE OLD… IN WITH THE NEW(SORTA)

conferences friendraisers fundraisers “brochureware” Web

site e-mail blasts print ads radio ads direct mail special events

blogging seo and sem social media social networking rss tools videos contests campaigns

What you do now (interrupt) What you can add (permission)

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10/18/2010Theresa D

reike, Senior Account Manager

START A CONVERSATION

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10/18/2010Theresa D

reike, Senior Account Manager

TOOLS + TACTICS CONTINUE THE CONVERSATION

41% online videos

34% blogging

34% social networking

33% podcasting

26% message boards

13% wikis

25% none

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10/18/2010Theresa D

reike, Senior Account Manager

CREATE THE RIGHT ATMOSPHERE

It’s not marketing’s job

Know what is being said about you

listening is twice as important as speaking

Google Reader

Consistently talk about yourself

blogs, podcasts, videoblogs, Twitter, etc.

Build a community

Ning 6

10/18/2010Theresa D

reike, Senior Account Manager

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10/18/2010Theresa D

reike, Senior Account Manager

TOP SOCIAL NETWORKS

LinkedIn – Most used for professional engagement

Facebook – Seen as a place for “the kids,” however it’s growing into the place for brands

Twitter – Fastest growing user base is 35-55 age group

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10/18/2010Theresa D

reike, Senior Account Manager

LINKEDIN

First social network for businessLargest user base of any social networkUse groups to create conversations with

connections Ability to send messages to group Pull in RSS feeds for important news to

shareUse LinkedIn’s poll feature to ask specific

questions for informal market researchAnswer questions to promote individuals

and brands 9

10/18/2010Theresa D

reike, Senior Account Manager

FACEBOOK

Create Fan Pages for brands, companies and associations Same functionality as a personal page Set to automatically update a Twitter profile when

new info is postedCreate Events for association events

Create in-person community from online presence

Promote a specific portion of the association Engage fans in a different more purposeful way

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10/18/2010Theresa D

reike, Senior Account Manager

TWITTER

Twitter uses 140 characters to answer the question “What are you doing?”

Twitter handles can be created for brands, companies and individuals Examples: @southwestair, @Printronix,

@WHWM2W, @Lauras_House, @MercyHouseLC

Use Tweets to promote: events, blog posts, LinkedIn groups, Facebook pages, Facebook events, etc.

One more way to promote and market content created by an organization 11

10/18/2010Theresa D

reike, Senior Account Manager

TWITTER – WAYS TO TWEET

Top Twitter Clients/Apps Mashable – Feb 2009 article Twitstat – Sept. 2009 list

Online Twitter.com CoTweet (www.cotweet.com) HootSuite TwitterFox – Plug-in for Firefox

Desktop TweetDeck Twhirl (similar to IM)

Mobile Twitterberry Tweetie (iPhone) UberTwitter Text message

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10/18/2010Theresa D

reike, Senior Account Manager

SOCIAL MEDIA TOOLS

Shorten URLs www.tinyurl.com www.bit.ly Digg Twurl

Photos TwitPic TwitGoo Tweet Photo

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10/18/2010Theresa D

reike, Senior Account Manager

MEASUREMENT TOOLS

Be creative: Facebook Pages automatically tracks clicks Count ReTweets (RT) on Twitter Count conversations

Specific tools: www.bit.ly: not only shortens URLs, also allows

tracks click throughs live www.Twitalyzer.com: measures influence, signal,

generosity, velocity and clout www.twitscoop.com: measures trends in your

Twitter stream 14

10/18/2010Theresa D

reike, Senior Account Manager

LET’S CONNECT

Contact Me:

Theresa Dreike

714-706-0433 ext. 102

theresa@remarxmedia.com

Web site: www.remarxmedia.com

LinkedIn: www.linkedin.com/in/theresadreike

Facebook: www.facebook.com/tdreike

Twitter: www.twitter.com/prdreamer15

10/18/2010Theresa D

reike, Senior Account Manager