Social Media Policy

Social Media PolicyShort decalogue about how an employer should use Social Media

Social Media Policy

Be transparent: Use your real name, identify that you work for a company, and be clear about your role

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Social Media Policy

Be truthful: If you have a vested interest in something you are discussing, be the first to point it out and be specific about what it is

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Social Media Policy

Be yourself: stick to your area of expertise; write what you know. If you publish to a website outside your company, please use a disclaimer

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Social Media Policy

Be careful: Social Media lets you communicate incredibly fast and have your message go viral in seconds

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Social Media Policy

Under this Guidance Note, managers in each area will decide what is appropriate

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Social Media Policy

Be responsible: if you aren't an authority on a subject, send someone to the expert rather than responding yourself

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Social Media Policy

If you write for a blog remember: you are an employer of your company

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Social Media Policy

Don’t share everything, share what you and your follower/friend would be interested to see

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Social Media Policy

Use common sense: perception is reality and in online social networks, the lines between public and private, personal and professional are blurred

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Social Media Policy

Remember…Be Nice, Have Fun and Connect!

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Social Media Policy

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