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Social Media Marketing
The Importance of Social Media
➢ There are 2.3 billion active social media users with
an average of 5.54 social media accounts each.
➢ Social media users have risen by 176 million in the
last year.
➢ There are 1 million new active mobile social users
added every day. That’s 12 each second.
➢ Approximately 91% of national retail brands use 2
or more social media channels.
Video: The Rise of Social Media
U.S. Population Using Social Media
Social Networks and Number of Monthly Visitors
Facebook 2,000,000,000
YouTube 1,500,000,000
Instagram 700,000,000
Twitter 313,000,000
Reddit 250,000,000
Vine 200,000,000
Pinterest 150,000,000
Tumblr 115,000,000
LinkedIn 106,000,000
The Importance of Social Media
What is Social Media?
➢ Social media is any online platform that
allows people to share ideas, content,
thoughts, and develop relationships.
What is Social Media?
➢ Social media allows people to share their
creations, express their thoughts, and voice
their opinions online.
➢ Social Networks: Instagram, Snap Chat,
Facebook, Twitter, LinkedIn
➢ Video and Photo Sharing: YouTube, Vimeo,
Pinterest, Flicker
➢ Blogs: WordPress, tumblr, Blogger
➢ Message Boards: Google Groups, Reddit
U.S. Teens and Social Media Use
What is Social Media Marketing?
➢ Social media marketing is a word-of-
mouth network reaching millions of users
instantly.
What is Social Media Marketing?
➢ Businesses and organizations use social
media channels to communicate with
current and prospective customers.
What is Social Media Marketing?
➢ Customers and others can use social media
to communicate directly with businesses
and organizations.
What is Social Media Marketing?
➢ Customers and potential customers can
communicate directly with each other about
the business or organization.
What is Social Media Marketing?
➢ Social media marketing allows small
businesses and entrepreneurs to bypass
traditional media.
➢ Unlike traditional media, social media is
interactive and allows the customer to like
or comment about the message.
Why Use Social Media Marketing?
Why Use Social Media Marketing?
➢ Social media marketing allows the business
to reach a specific and well-defined target
market.
Why Use Social Media Marketing?
SMM allows entrepreneurs to connect with their customers.
Why Use Social Media Marketing?
➢ Social media marketing allows businesses
to easily measure the success of their
promotional strategies.
The number of
likes indicate
engagement
with the target
market.
Why Use Social Media Marketing?
Why Use Social Media Marketing?
➢ Social media is
an important tool
that can be used
to build and
shape the image
of a company or
a brand.
Why Use Social Media Marketing?
➢ Social media can also be used to shape
your personal brand.
Why Use Social Media Marketing?
➢ Customer reviews are a powerful selling
tool!
Why Use Social Media Marketing?
➢ Social media can also be used by customers
to harm or harass the small business owner.
Video: Photographer Wins $1M Defamation Lawsuit
Against Dishonest Couple
➢ Businesses both large and small.
➢ Non-profit organizations.
➢ Government agencies.
Who Uses Social Media Marketing?
Who Uses Social Media Marketing?
➢ Small businesses use social media
to reach their customers with
content interesting to them and at
little or no cost to the business.
➢ All branches of the military use social
media to communicate their mission,
values, and selected activities to the public
and their own members.
Who Uses Social Media Marketing?
Video: U.S. Army on YouTube
Social Media Marketing: Using Blogs
➢ A blog is a regularly updated website or
web page, typically one run by an
individual or a small group, that is written in
an informal or conversational style.
Social Media Marketing: Using Blogs
➢ Most customers will use the internet to
research products and services they are
interested in buying.
➢ The entrepreneur’s blog can be a relevant
source of information that potential
customers can find using a search engine.
Social Media Marketing: Using Blogs
➢ If a customer’s sunroof is leaking, the first
thing they will do is seek information using
a search engine, like Google.
➢ If the entrepreneur
owns an auto detail
shop or an auto
repair shop – a blog
post addressing this
common problem
can draw customers
to the small
business’s website.
Social Media Marketing: Using Blogs
Social Media Marketing: Using Blogs
➢ The business can also use blogs to:
➢ Monitor what others are saying about the
industry, the business, and the product.
➢ Participate in the discussion by commenting
on the blog’s of others.
➢ Engage with bloggers who write about the
entrepreneur’s industry or products.
➢ Shape the conversation by creating and
writing a personal business blog.
Social Media Marketing: Content
➢ The social media content should be
focused on customers and their interests
and their concerns.
➢ To help customers by sharing some
important and relevant information?
➢ To entertain them by making them laugh?
➢ To persuade them to support a worthy
cause or a new idea?
➢ To promote a good or service that will
lead to a sale?
What is the purpose of the content?
Social Media Marketing: Content
Social Media Marketing: Content
The 80/20 rule of social media.
➢ At least 80% of content must be focused
on the interests of the target market.
➢ No more than 20% of content should be
promotional in nature.
Social Media Marketing: Content
➢ Some simple advice for writing content:
➢ Proofread your content before posting!
➢ Avoid controversial subjects!
➢ Focus on customers and their concerns.
➢ Write clearly and be brief.
➢ Hyperlink to your sources.
Social Media Marketing: Content
➢ Selecting the right photos for use with
social media is very important.
Social Media Marketing: Content
➢ The photos selected will create a very
important first impression about the
business.
Social Media Marketing: Content
➢ Any business who is not creating videos
and promoting them on social media is
missing an important opportunity.
➢ Facebook and Snapchat have both
surpassed 8 billion daily video views.
➢ YouTube’s 1 billion-plus users are watching
hundreds of millions of hours of online video
every day.
Source
Social Media Marketing: Content
➢ Video can effectively tell the business’
story and illustrate the business's purpose.
➢ Video engages people in a way that can
be both powerful and unique.
➢ Video is the preferred media for millennials
(18-33) who will makeup 75% of the
workforce by 2030.
Source
Video: Airbnb Is ManKind?
Social Media Marketing
Selecting the Right Channel
➢ The business should not try to use all
social media channels.
➢ First, find out where the customers are!
➢ Next, select the most appropriate one or two
channels for the small business.
Social Media Marketing
Selecting the Right Channel
Source
Social Media Marketing
Selecting the Right Channel
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Social Media Marketing
Selecting the Right Channel
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Social Media Marketing
Selecting the Right Channel
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Social Media Marketing
Selecting the Right Channel
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Social Media Marketing
Selecting the Right Channel
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Social Media Marketing
Selecting the Right Channel
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Social Media Marketing
Selecting the Right Channel
Social Media Marketing
Selecting the Right Channel
➢ Social media advertising yearly revenue
recently surpassed $7 billion.
➢ Facebook is by far the leader in social
media ad revenue with 68% of all revenue.
➢ By 2020, 59% of U.S. users will access
Facebook only through their mobile phones.
➢ Currently, 80% of Facebook’s revenue
already comes from mobile ads.
Social Media Marketing
Selecting the Right Channel
Source
Social Media Marketing
Selecting the Right Channel
Social Media Marketing
Selecting the Right Channel
Video: Facebook the Best Advertising
Product in the World
Social Media Marketing
Selecting the Right Channel
➢ A photographer
specializing in
high school
senior portraits
would probably
benefit best from
using which
social media
channel?
Social Media Marketing
Selecting the Right Channel
➢ An interior designer
specializing in
unique creations for
the home would
probably benefit
best from using
which social media
channel?
Social Media Marketing
Selecting the Right Channel
➢ An entrepreneur with a new landscaping
business would probably benefit best from
using which social media channel?
Social Media Marketing
Selecting the Right Channel
➢ A pet grooming business would probably
benefit best from using which social media
channel?
Social Media Marketing
Selecting the Right Channel
➢ A comic book store
owner who wanted
to engage with
customers about
the importance of
Superheroes in
modern literature
would probably use
which social media?
Social Media Marketing
Selecting the Right Channel
➢ An entrepreneur who just started a new
website design business and needs to hire
several new employees would probably use
which social media?
Social Media Marketing
Selecting the Right Channel
➢ What is the best social media channel for
a small furniture store selling log cabin
themed products?
Social Media Marketing
Selecting the Right Channel
➢ A small tattoo shop should probably use?
