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• Brand VisibilitySocial media marketing refers to the process of gaining
traffic to your website and brand visibility through social media sites.
• Increased ConversionsSocial media marketing programs center on efforts to create
content that attracts attention and encourages readers to share it across their social networks and hence increase sales.
WHAT IS SOCIAL MEDIA MARKETING
SOCIAL MEDIA
• Increased Brand Recognition• Improved Sales• Increased Brand Loyalty• Increased Inbound Traffic or Getting Prospects • Decreased Marketing Cost• Better Search Engine Rankings• Richer Customer Experience and Insights
WHY SOCIAL MEDIA MARKETING IS IMPORANT FOR YOUR BUSINESS
1. Facebook passes 1.23 billion monthly active users, 945
million mobile users, and 757 million daily users. 2. LinkedIn has 332 million monthly active users updated November 6, 2014.
3. Twitter has 284 million monthly active users.
Online Community
HOW FAR SOCIAL MEDIA WEBSITES HAVE REACHED
Facebook – Linkedin – Twitter
WHAT OUTSMART WILL DO FOR YOUOur Approach
Social media takes time and an investment of your time over a sustained period in order to achieve results
GET LINKED WITH LINKEDIN – B2B
Brand Your (Individual and Company) LinkedIn Profile
Posting company news and updates and Ignite Conversations
Building Case Studies – success stories of your company or individual
Getting Employees involved in Employee Advocacy Program
Relevant and Timely Content – Leveraging LinkedIn’s demographic segmentation features
Establish Connections with your target market
Develop Relationship - Engage, Foster Trust and Loyalty
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GET LINKED WITH LINKEDIN – B2B(contd…..)
Get Found With Keyword Optimization Suggestions
Set Up Groups and Engage the Community
Event Sponsorships
Touch Base with Sponsored Updates
Research – Page Analytics and Group Analytics
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WHAT OUTSMART WILL DO FOR YOU
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Work out a clear implementable
plan
Find the best social media
channel for your business
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FACE YOUR CUSTOMERS WITH FACEBOOK
Content
Developmen
Create Page
Creating Stand Out Profile
Build Audience – members and Groups
Integrating with Social Media Channels
Posting Updates with links to your
website or relevant links
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Share photos, brochures, ppt, etc. and tag them
Run polls, ads, campaigns, etc.
Start discussions with members and groups
Promote blogs / feed
Creating Facebook “like” button and badge, to place it in the website and blogs
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