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Katherine [email protected](404) 312-7675
EDUCATIONUniversity of Southern California, Los Angeles, CA
May 2009School of Theatre GPA: 3.4; SAT Score: Math 640 Verbal
800Bachelor of Arts, Acting; Minor in Communications for the
Entertainment IndustrySigma Alpha Lambda Honor Society; School of
Theatre Dean's List, Annenberg School of Communications Dean's
List
WORK EXPERIENCEHUDSON Jeans, Commerce, CA January 2011 - April
2011Digital Marketing Manager* Managed content for HUDSON'S social
and digital channels daily, including Facebook, Twitter, Tumblr,
YouTube channel, HUDSON Blog, and multiple digital partnershipso
Increased HUDSON's Facebook fan community by over 10,000 fans, more
than doubling the channel and grew the Twitter channel by over
1,500 followers* Initiated and implemented a collaboration with
NYLON Magazine and online fashion community Polyvore that was the
first of its kind. The contest has generatedover 1.1 million
product impressions for HUDSON to date.
* Improved direct to consumer relationship and customer
engagement through innovative use of social media platforms and
email marketing - Engagement with the brand increased by 200% in
just three months
AG Jeans, Los Angeles, CAAugust 2010 - January 2011
Freelance Event Marketing Director* Created a nationwide AG
Campus Outreach program after being approached by theVP of Retail
concerning the companies desire to raise brand awareness in the
18-24 consumer demographic* Lead a team of 15 AG employees to
launch AGeneration , a nationwide tour withinitial events at USC
and UCLA* Negotiated event pricing to achieve a 50% reduction for
USC and a 75% reductio
n for UCLA; a combined savings of over $15,000* Facilitated
brand development and awareness by reinventing company's use of
Social Media platformso Gained 1,600 unique Facebook visits and
over 500 fans during and after our USCevents when the company
previously averaged 600 hits a month and 400 likes a month
200 S. La Brea Commercial Casting, Los Angeles, CAMay 2009- June
2010Associate Casting Director* Initiated first digital program for
all headshot records at office location
Huffington Post, Los Angeles, CA December 2007-January 2009
Office Coordinator/Assistant Editor/West Coast Style Director*
Worked directly with CEO and Co-Creator Ariana Huffington*
Partnered with teams from New York and Chicago Huffington Post
offices to successfully launch the Living, Entertainment, and Style
pages. A substantial spikein new and original hits occurred after
the addition of the new lifestyle pages.* Promoted to West Coast
Style Director as a result of successful page launch* Coordinated,
designed and implemented the Huffington Post booth at the 2008
Democratic National Convention
White House Black Market, Atlanta, GA April 2004 - May 2005
8/3/2019 Social Media Manager or Digital Marketing Manager or
Marketing M
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Southeast Regional Buyers Assistant* Promoted from sales
associate to regional buyers assistant after 3 months of work
LEADERSHIPDelta Gamma Fraternity, Los Angeles, CA 2005 -
2009Director of Social Events* Elected as one of ten members of the
fraternity executive board to plan all yearly social events. Job
required managing a $120,000 budget for 12 yearly eventsfor over
200 active members.* Reduced total budget by $15,000 through a
reduction of multiple venue costs and smarter vendor choices
R.I.S.E, Atlanta, GA 2003 - 2005Co-Creator and Teen Mentor*
Created a program that paired high school students with local
elementary students who were reading below grade level* Through
bi-weekly reading and bonding sessions by the end of the semester
allof kids showed improvement and 50% were reading on or even above
grade level.* Program started with 10 elementary students at one
school and expanded to 5 different elementary school and more than
40 pairs of high school mentors and children struggling with
reading
ADDITIONAL INFORMATION
Language skills: Basic conversational Spanish International
travel: England, Caribbean, France, Mexico, ItalyInterests:
Fashion, Decorating, Photography, Running, Horseback riding,
Hiking,Travel, cooking
