Social Media Listening

If you are you missing out on opportunities to increase your sales and ROI, or brand reputation, you must listen to your consumers and respond quickly in order to be fully effective.

What is Social Media Listening?

Social media listening is the process of identifying and assessing what is being said about a company, individual, product or brand.

Importance of Social media Listening

Social media listening is becoming an important customer intelligence tool.More brands are beginning to really listen to their customers.

According to the report, 60% of marketers were using social listening strategies in 2013 and 24% plan to do so in 2014.

Why Social Listening?

To build networkTo interact with customersTo keep your customers engagedTo drive business

Things to listen for on Social Media

ComplimentsComplaintsQuestionsCompetitor analysisMedia Mentions

Types of social media listeningThe type of listening program you employ should be based on your business objectives. Below are just some types of listening you may wish to undergo.

New Product development or campaign tracking

Sentiment trackingInfluencer and detractor mappingAudience and competitor deep dives

How to Choose the right Social Media Listening tool for Your Business

Here are a few things that will help you choose the best tool for your business:

Understanding your business needsKnow your budgetCompare tools to evaluateAsk more questions

Organizations which make use of social media listening capabilities have been able to produce additional revenue.

If you want the best social media listening tool for your business, then take a look at Plumlytics. Plumlytics provides social media management with comprehensive listening and predictive analytics built-in.

To know more details about Plumlytics, visit

http://plumlytics.com/

You can sign up for a free 7-day trial

Make use of social media listening tool and keep your customer engaged