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Social Media & Linkages to
Multiple Markets
Victoria Hirschberg
McAllen Economic Development
Corporation
McAllen EDC
How Social Media Has
Helped the McAllen EDC
Establish a brand:
Trusted source for information
Engage:
Journalists, CEOs, managers through BRE
visits
Learn about new businesses, even collect leads
Show a different side of what an EDC does:
More engaging and community-oriented
We are humans who work hard and play hard
McAllen EDC’s Social Media
Goals and Objectives
Promote Programs and Events
Disseminate timely information
Engage with a wider audience
Tell Our Story - Who is MEDC and what
do we do?
Create relationships
Things to think about
Social media is not a task, it’s a tool
Engage multiple audiences/markets
Show a different side of economic
development
Create a viral effect
Provide information
Highlight your social media
Create a VIRAL effect!
Twitter could be powerful
Retweet:
Targeting
reporters:
Potential impact = 1,270 people
And who is following your organization?
Show a different side of your
organization
Things to Consider When
Crafting Your Strategy What’s the point?
Who is your audience and potential audience?
Determine your relationship with them
What works for one organization might not
work for all
What will your tone be?
Interactive
Personal
Institutional
Human
Things to Consider When
Crafting Your Strategy
What social media tools does your
audience use?
What works for one organization
might not work for all
Define your organization
and community before
someone else does
Social media is a tool to engage
your multiple audiences and tell
your story!
Connect With Us!
www.mcallenedc.org
www.exploremcallen.com
@McAllenEDC
